Upmarket: The Business of Real Estate Photography & Media

Hosted by Upmarket Studios

Episodes

Language

EN-US

About the show

Talking about the business of Real Estate Photography, Video, 3D Imaging and Marketing, with an emphasis on learning how to scale a Real Estate Media business.

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60 recent

1 hr 10 min

Ep. 139 - Sales Is Solving Problems

Reed sits down with a familiar face in a new role for an in-person interview with none other than Katie Connelly, Upmarket Media's new Client Care Specialist. In this episode, Katie shares the strategies behind locking in sales within the real estate media world. They discuss today's real estate market, different personality types and the best ways of approaching/catering to each client's specific needs. These tips to the trade are applicable in all industries and you won't want to miss out! Whether you're a real estate media business owner or an entrepreneur looking to stay ahead, this episode is packed with practical advice and hard-earned wisdom. It's time to start thinking about PMRE 2026! Go to pmreconference.com for all the details on PMRE 2026, which is November 17-19th at Palms Resort & Casino in Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year! Upmarket is proud to be the official podcast of PMRE! Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2026 series of Upmarket episodes. SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away THREE (!!!!!!) ALL-EXPENSES PAID TRIPS TO PMRE 2026!!!!! That's right, the next lucky winner will be drawn THIS WEEK: TODAY 8/18 and one in September to win a PMRE ticket, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing. NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent. Follow the pod on Instagram at @upmarketpod . The Presenting Sponsor of Upmarket is AutoHDR , helping real estate media professionals deliver high-quality edited photos faster and more efficiently. As a special offer for Upmarket listeners, get one month of free photo editing with your purchase. To learn more and claim the offer, visit autohdr.com/upmarket . Another amazing sponsor is iGUIDE , which helps real estate professionals capture spaces fast and with industry-leading accuracy. Their PLANIX Pro camera delivers trusted measurements, with no subscriptions and priced per project. Options like iGUIDE Instant provide a clean 3D tour and interactive floor plan in minutes, starting at $7.99. Learn more at goiguide.com or @go_iguide . Another sponsor is HDPhotoHub , the all-in-one platform for ordering, scheduling, and delivering complete marketing kits, from video reels to print. With pay-per-listing pricing, transparent terms, and industry-leading integrations, HDPhotoHub helps you build the workflow you actually want. Visit HDPhotoHub.com and use code Upmarket to get your first 15 full deliveries free . Another amazing sponsor of Upmarket is SecondFloor , the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floor plans for one low monthly fee. We love SecondFloor and you can go to secondfloorapp.com/upmarket and any new subscriber will get a one-month free trial . Our Action Items are sponsored by PixlCRM , where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that complements your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30-day risk-free trial !

1 hr 9 min

Ep. 138 - The 3 Ai’s You Need

Reed travels to Spokane, Washington , to the headquarters of HDPhotoHub for a special in-person conversation with Herb Dierks, CEO of HDPhotoHub . In this episode, Herb shares the three AI's every business owner needs to build a successful company, going far beyond artificial intelligence. They also discuss today's real estate market, pricing in a changing economy, marketing during slower seasons, and how AI is reshaping the future of real estate media. Herb reflects on the lessons he's learned building HDPhotoHub, the importance of community, and why protecting your business is just as important as growing it. Whether you're a real estate media business owner or an entrepreneur looking to stay ahead, this episode is packed with practical advice and hard-earned wisdom. It's time to start thinking about PMRE 2026! Go to pmreconference.com for all the details on PMRE 2026, which is November 17-19th at Palms Resort & Casino in Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year! Upmarket is proud to be the official podcast of PMRE! Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2026 series of Upmarket episodes. SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away THREE (!!!!!!) ALL-EXPENSES PAID TRIPS TO PMRE 2026!!!!! That's right, the next lucky winner will be drawn NEXT WEEK: August 18th and one in September to win a PMRE ticket, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing. NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent. Follow the pod on Instagram at @upmarketpod . The Presenting Sponsor of Upmarket is AutoHDR , helping real estate media professionals deliver high-quality edited photos faster and more efficiently. As a special offer for Upmarket listeners, get one month of free photo editing with your purchase. To learn more and claim the offer, visit autohdr.com/upmarket . Another amazing sponsor is iGUIDE , which helps real estate professionals capture spaces fast and with industry-leading accuracy. Their PLANIX Pro camera delivers trusted measurements, with no subscriptions and priced per project. Options like iGUIDE Instant provide a clean 3D tour and interactive floor plan in minutes, starting at $7.99. Learn more at goiguide.com or @go_iguide . Another sponsor is HDPhotoHub , the all-in-one platform for ordering, scheduling, and delivering complete marketing kits, from video reels to print. With pay-per-listing pricing, transparent terms, and industry-leading integrations, HDPhotoHub helps you build the workflow you actually want. Visit HDPhotoHub.com and use code Upmarket to get your first 15 full deliveries free . Another amazing sponsor of Upmarket is SecondFloor , the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floor plans for one low monthly fee. We love SecondFloor and you can go to secondfloorapp.com/upmarket and any new subscriber will get a one-month free trial . Our Action Items are sponsored by PixlCRM , where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that complements your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30-day risk-free trial !

1 hr 8 min

Ep. 137 - The New Reality

The real estate media industry is evolving, and business owners have to evolve with it. In this episode, Reed and Mark discuss the new reality of running a media company; from AI tools making their way into the MLS and protecting your work online to expanding the sales team, improving quality control, and building better systems behind the scenes. They also share how their priorities have shifted over the years and why staying adaptable has become one of the most important parts of growing a business. It's time to start thinking about PMRE 2026! Go to pmreconference.com for all the details on PMRE 2026, which is November 17-19th at Palms Resort & Casino in Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year! Upmarket is proud to be the official podcast of PMRE! Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2026 series of Upmarket episodes. SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away THREE (!!!!!!) ALL-EXPENSES PAID TRIPS TO PMRE 2026!!!!! That's right, the next lucky winner will be drawn August 18th and one in September to win a PMRE ticket, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing. NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent. Follow the pod on Instagram at @upmarketpod . The Presenting Sponsor of Upmarket is AutoHDR , helping real estate media professionals deliver high-quality edited photos faster and more efficiently. As a special offer for Upmarket listeners, get one month of free photo editing with your purchase. To learn more and claim the offer, visit autohdr.com/upmarket . Another amazing sponsor is iGUIDE , which helps real estate professionals capture spaces fast and with industry-leading accuracy. Their PLANIX Pro camera delivers trusted measurements, with no subscriptions and priced per project. Options like iGUIDE Instant provide a clean 3D tour and interactive floor plan in minutes, starting at $7.99. Learn more at goiguide.com or @go_iguide . Another sponsor is HDPhotoHub , the all-in-one platform for ordering, scheduling, and delivering complete marketing kits, from video reels to print. With pay-per-listing pricing, transparent terms, and industry-leading integrations, HDPhotoHub helps you build the workflow you actually want. Visit HDPhotoHub.com and use code Upmarket to get your first 15 full deliveries free . Another amazing sponsor of Upmarket is SecondFloor , the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floor plans for one low monthly fee. We love SecondFloor and you can go to secondfloorapp.com/upmarket and any new subscriber will get a one-month free trial . Our Action Items are sponsored by PixlCRM , where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that complements your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30-day risk-free trial !

52 min

Ep. 136 - Setting Expectations | Mastermind #10

This week is our 10th episode in our monthly Upmarket Mastermind series! Each month Reed sits down with a mastermind group of Real Estate Media Creators from around North America who are all at different stages of scaling their businesses. With the mastermind format, you'll be able to journey along with each company as they navigate the different times of year and always changing circumstances RE Media creators face. The Upmarket Mastermind consists of: Alex Coombs of Northern Spruce Media in Hamilton, Ontario, Canada. Kelly Clark of Local Flavor Films in Atlanta, Georgia. Jenn Lueck of Jenn Lueck Photography in Prescott, Arizona. Reed Fish of Upmarket Media in Ventura, California. It's time to start thinking about PMRE 2026! Go to pmreconference.com for all the details on PMRE 2026, which is November 17-19th at Palms Resort & Casino in Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year! Upmarket is proud to be the official podcast of PMRE! Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2026 series of Upmarket episodes. SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away THREE(!!!!!!) ALL-EXPENSES PAID TRIPS TO PMRE 2026!!!!! The FIRST lucky winner is drawn and announced IN THIS EPISODE! YAY! The next winner will be announced in August and the last in September to win a PMRE ticket, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing. NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent. Follow the pod on Instagram at @upmarketpod. Fast turnaround times, new team members, raises, and managing expectations—running a growing business is rarely as simple as it looks. In this Mastermind, the group discusses whether faster delivery is actually creating better client experiences or just raising the bar, how customers react when familiar team members move on, and what goes into deciding when someone has earned a raise. They also share honest stories about leadership, employee growth, and the moments that remind you why building a great team is worth it. The Presenting Sponsor of Upmarket is AutoHDR , helping real estate media professionals deliver high-quality edited photos faster and more efficiently. As a special offer for Upmarket listeners, get one month of free photo editing with your purchase. To learn more and claim the offer, visit autohdr.com/upmarket . Another amazing sponsor is iGUIDE , which helps real estate professionals capture spaces fast and with industry-leading accuracy. Their PLANIX Pro camera delivers trusted measurements, with no subscriptions and priced per project. Options like iGUIDE Instant provide a clean 3D tour and interactive floor plan in minutes, starting at $7.99. Learn more at goiguide.com or @go_iguide . Another sponsor is HDPhotoHub , the all-in-one platform for ordering, scheduling, and delivering complete marketing kits, from video reels to print. With pay-per-listing pricing, transparent terms, and industry-leading integrations, HDPhotoHub helps you build the workflow you actually want. Visit HDPhotoHub.com and use code Upmarket to get your first 15 full deliveries free . Another amazing sponsor of Upmarket is SecondFloor , the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floor plans for one low monthly fee. We love SecondFloor and you can go to secondfloorapp.com/upmarket and any new subscriber will get a one-month free trial . Our Action Items are sponsored by PixlCRM , where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that complements your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30-day risk-free trial !

49 min

Ep. 135 - Growing Pains

Growth sounds exciting until you're the one living through it. This week, Reed and Mark share what it's been like navigating their first week without an admin, bringing on support from others, and learning to trust people you don't know in the business. They also discuss why client relationships matter more than ever, the rollout of a new photo delivery system, and why slower seasons are often the best time to focus on sales instead of waiting for the phone to ring. It's time to start thinking about PMRE 2026! Go to pmreconference.com for all the details on PMRE 2026, which is November 17-19th at Palms Resort & Casino in Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year! Upmarket is proud to be the official podcast of PMRE! Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2026 series of Upmarket episodes. SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away THREE (!!!!!!) ALL-EXPENSES PAID TRIPS TO PMRE 2026!!!!! That's right, the next lucky winner will be drawn in August and one in September to win a PMRE ticket, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing. NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent. Follow the pod on Instagram at @upmarketpod . The Presenting Sponsor of Upmarket is AutoHDR , helping real estate media professionals deliver high-quality edited photos faster and more efficiently. As a special offer for Upmarket listeners, get one month of free photo editing with your purchase. To learn more and claim the offer, visit autohdr.com/upmarket . Another amazing sponsor is iGUIDE , which helps real estate professionals capture spaces fast and with industry-leading accuracy. Their PLANIX Pro camera delivers trusted measurements, with no subscriptions and priced per project. Options like iGUIDE Instant provide a clean 3D tour and interactive floor plan in minutes, starting at $7.99. Learn more at goiguide.com or @go_iguide . Another sponsor is HDPhotoHub , the all-in-one platform for ordering, scheduling, and delivering complete marketing kits, from video reels to print. With pay-per-listing pricing, transparent terms, and industry-leading integrations, HDPhotoHub helps you build the workflow you actually want. Visit HDPhotoHub.com and use code Upmarket to get your first 15 full deliveries free . Another amazing sponsor of Upmarket is SecondFloor , the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floor plans for one low monthly fee. We love SecondFloor and you can go to secondfloorapp.com/upmarket and any new subscriber will get a one-month free trial . Our Action Items are sponsored by PixlCRM , where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that complements your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30-day risk-free trial !

57 min

Ep. 134 - Scaling Through Failure | Road to PMRE #6

In this Road to PMRE episode, Reed sits down with Alex Aaron to discuss what it really takes to scale a real estate media company. From breaking into new markets and growing to thousands of shoots each year to expanding into 48 states, Alex shares the strategies that fueled his company's growth, and the failures that shaped it along the way. He opens up about a major expansion into Florida that didn't go as planned, how it changed the way he approaches business, and why sales, pricing, and hiring are all critical pieces of sustainable growth. The conversation also explores managing remote photographers, building relationships at scale, and how the PMRE community has encouraged business owners to be more open about both their wins and their mistakes. It's time to start thinking about PMRE 2026! Go to pmreconference.com for all the details on PMRE 2026, which is November 17-19th at Palms Resort & Casino in Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year! Upmarket is proud to be the official podcast of PMRE! Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2026 series of Upmarket episodes. SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away THREE (!!!!!!) ALL-EXPENSES PAID TRIPS TO PMRE 2026!!!!! That's right, the next lucky winner will be drawn in August and one in September to win a PMRE ticket, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing. NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent. Follow the pod on Instagram at @upmarketpod . The Presenting Sponsor of Upmarket is AutoHDR , helping real estate media professionals deliver high-quality edited photos faster and more efficiently. As a special offer for Upmarket listeners, get one month of free photo editing with your purchase. To learn more and claim the offer, visit autohdr.com/upmarket . Another amazing sponsor is iGUIDE , which helps real estate professionals capture spaces fast and with industry-leading accuracy. Their PLANIX Pro camera delivers trusted measurements, with no subscriptions and priced per project. Options like iGUIDE Instant provide a clean 3D tour and interactive floor plan in minutes, starting at $7.99. Learn more at goiguide.com or @go_iguide . Another sponsor is HDPhotoHub , the all-in-one platform for ordering, scheduling, and delivering complete marketing kits, from video reels to print. With pay-per-listing pricing, transparent terms, and industry-leading integrations, HDPhotoHub helps you build the workflow you actually want. Visit HDPhotoHub.com and use code Upmarket to get your first 15 full deliveries free . Another amazing sponsor of Upmarket is SecondFloor , the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floor plans for one low monthly fee. We love SecondFloor and you can go to secondfloorapp.com/upmarket and any new subscriber will get a one-month free trial . Our Action Items are sponsored by PixlCRM , where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that complements your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30-day risk-free trial !

1 hr 0 min

Ep. 133 - The Social Media Secret Sauce

In this episode, Reed sits down with Upmarket Producer and Social Media Manager Molly Peart to talk about what actually goes into building a brand online. After a year of managing Upmarket's social presence, Molly shares the biggest lessons learned, the strategies that helped grow the brand, and how her experience is shaping her next career move in marketing and communications. They dive into podcast clips going viral, understanding your audience, whether there really is a “best time” to post, and why successful social media is about more than just chasing the algorithm. Reed and Molly also discuss the evolution of AI, creativity, and how authentic content continues to stand out in a constantly changing digital world It's time to start thinking about PMRE 2026! Go to pmreconference.com for all the details on PMRE 2026, which is November 17-19th at Palms Resort & Casino in Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year! Upmarket is proud to be the official podcast of PMRE! Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2026 series of Upmarket episodes. SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away THREE (!!!!!!) ALL-EXPENSES PAID TRIPS TO PMRE 2026!!!!! That's right, the next lucky winner will be drawn in August and one in September to win a PMRE ticket, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing. NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent. Follow the pod on Instagram at @upmarketpod . The Presenting Sponsor of Upmarket is AutoHDR , helping real estate media professionals deliver high-quality edited photos faster and more efficiently. As a special offer for Upmarket listeners, get one month of free photo editing with your purchase. To learn more and claim the offer, visit autohdr.com/upmarket . Another amazing sponsor is iGUIDE , which helps real estate professionals capture spaces fast and with industry-leading accuracy. Their PLANIX Pro camera delivers trusted measurements, with no subscriptions and priced per project. Options like iGUIDE Instant provide a clean 3D tour and interactive floor plan in minutes, starting at $7.99. Learn more at goiguide.com or @go_iguide . Another sponsor is HDPhotoHub , the all-in-one platform for ordering, scheduling, and delivering complete marketing kits, from video reels to print. With pay-per-listing pricing, transparent terms, and industry-leading integrations, HDPhotoHub helps you build the workflow you actually want. Visit HDPhotoHub.com and use code Upmarket to get your first 15 full deliveries free . Another amazing sponsor of Upmarket is SecondFloor , the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floor plans for one low monthly fee. We love SecondFloor and you can go to secondfloorapp.com/upmarket and any new subscriber will get a one-month free trial . Our Action Items are sponsored by PixlCRM , where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that complements your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30-day risk-free trial !

55 min

Ep. 132 - Keeping the Right People | Mastermind #9

This week is our 9th episode in our monthly Upmarket Mastermind series! Each month Reed sits down with a mastermind group of Real Estate Media Creators from around North America who are all at different stages of scaling their businesses. With the mastermind format, you'll be able to journey along with each company as they navigate the different times of year and always changing circumstances RE Media creators face. The Upmarket Mastermind consists of: Alex Coombs of Northern Spruce Media in Hamilton, Ontario, Canada. Kelly Clark of Local Flavor Films in Atlanta, Georgia. Jenn Lueck of Jenn Lueck Photography in Prescott, Arizona. Reed Fish of Upmarket Media in Ventura, California. It's time to start thinking about PMRE 2026! Go to pmreconference.com for all the details on PMRE 2026, which is November 17-19th at Palms Resort & Casino in Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year! Upmarket is proud to be the official podcast of PMRE! Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2026 series of Upmarket episodes. SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away THREE(!!!!!!) ALL-EXPENSES PAID TRIPS TO PMRE 2026!!!!! The FIRST lucky winner is drawn and announced IN THIS EPISODE! YAY! The next winner will be announced in August and the last in September to win a PMRE ticket, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing. NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent. Follow the pod on Instagram at @upmarketpod. In this mastermind episode, Reed, Alex, Jenn, and Kelly dive into one of the toughest parts of running a business: people. From worrying about losing great employees and hiring new team members to building a sales team and navigating slower seasons, the conversation explores the emotional and practical realities of leadership. The group discusses how to retain top talent, what they look for in new hires and VAs, and how their standards have evolved as their businesses have grown. They also touch on staying emotionally steady through the industry's ups and downs and why leading a team can be both the most rewarding and challenging part of entrepreneurship. If you're growing a business and managing people, this episode will hit close to home. The Presenting Sponsor of Upmarket is AutoHDR , helping real estate media professionals deliver high-quality edited photos faster and more efficiently. As a special offer for Upmarket listeners, get one month of free photo editing with your purchase. To learn more and claim the offer, visit autohdr.com/upmarket . Another amazing sponsor is iGUIDE , which helps real estate professionals capture spaces fast and with industry-leading accuracy. Their PLANIX Pro camera delivers trusted measurements, with no subscriptions and priced per project. Options like iGUIDE Instant provide a clean 3D tour and interactive floor plan in minutes, starting at $7.99. Learn more at goiguide.com or @go_iguide . Another sponsor is HDPhotoHub , the all-in-one platform for ordering, scheduling, and delivering complete marketing kits, from video reels to print. With pay-per-listing pricing, transparent terms, and industry-leading integrations, HDPhotoHub helps you build the workflow you actually want. Visit HDPhotoHub.com and use code Upmarket to get your first 15 full deliveries free . Another amazing sponsor of Upmarket is SecondFloor , the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floor plans for one low monthly fee. We love SecondFloor and you can go to secondfloorapp.com/upmarket and any new subscriber will get a one-month free trial . Our Action Items are sponsored by PixlCRM , where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that complements your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30-day risk-free trial !

57 min

Ep. 131 - Chelsea.

Former Upmarket Producer Chelsea Froehlich joins Reed and Mark for a Very Special Episode... It's time to start thinking about PMRE 2026! Go to pmreconference.com for all the details on PMRE 2026, which is November 17-19th at Palms Resort & Casino in Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year! Upmarket is proud to be the official podcast of PMRE! Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2026 series of Upmarket episodes. SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away THREE (!!!!!!) ALL-EXPENSES PAID TRIPS TO PMRE 2026!!!!! That's right, one lucky winner will be drawn in June, one in August and one in September to win a PMRE ticket, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing. NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent. Follow the pod on Instagram at @upmarketpod . The Presenting Sponsor of Upmarket is AutoHDR , helping real estate media professionals deliver high-quality edited photos faster and more efficiently. As a special offer for Upmarket listeners, get one month of free photo editing with your purchase. To learn more and claim the offer, visit autohdr.com/upmarket . Another amazing sponsor is iGUIDE , which helps real estate professionals capture spaces fast and with industry-leading accuracy. Their PLANIX Pro camera delivers trusted measurements, with no subscriptions and priced per project. Options like iGUIDE Instant provide a clean 3D tour and interactive floor plan in minutes, starting at $7.99. Learn more at goiguide.com or @go_iguide . Another sponsor is HDPhotoHub , the all-in-one platform for ordering, scheduling, and delivering complete marketing kits, from video reels to print. With pay-per-listing pricing, transparent terms, and industry-leading integrations, HDPhotoHub helps you build the workflow you actually want. Visit HDPhotoHub.com and use code Upmarket to get your first 15 full deliveries free . Another amazing sponsor of Upmarket is SecondFloor , the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floor plans for one low monthly fee. We love SecondFloor and you can go to secondfloorapp.com/upmarket and any new subscriber will get a one-month free trial . Our Action Items are sponsored by PixlCRM , where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that complements your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30-day risk-free trial !

55 min

Ep. 130 - Are You Truly Happy? | Road to PMRE 2026 #5

In Road to PMRE #5, Reed sits down with Kelsey Kurtis for a conversation about burnout, reinvention, and finding the courage to pivot when something no longer feels right. Kelsey shares her journey from branding photography and content creation to building a business and life more aligned with what truly excites her. They talk about authenticity, failure, UGC, women's empowerment, and the challenge of balancing passion with profitability. The conversation also explores what it means to redefine success and why so many entrepreneurs struggle to answer a simple question: are you actually happy? This is an honest discussion about choosing the path that sets your soul on fire, even when it doesn't make sense on paper. It's time to start thinking about PMRE 2026! Go to pmreconference.com for all the details on PMRE 2026, which is November 17-19th at Palms Resort & Casino in Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year! Upmarket is proud to be the official podcast of PMRE! Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2026 series of Upmarket episodes. SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away THREE (!!!!!!) ALL-EXPENSES PAID TRIPS TO PMRE 2026!!!!! That's right, one lucky winner will be drawn in June, one in August and one in September to win a PMRE ticket, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing. NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent. Follow the pod on Instagram at @upmarketpod . The Presenting Sponsor of Upmarket is AutoHDR , helping real estate media professionals deliver high-quality edited photos faster and more efficiently. As a special offer for Upmarket listeners, get one month of free photo editing with your purchase. To learn more and claim the offer, visit autohdr.com/upmarket . Another amazing sponsor is iGUIDE , which helps real estate professionals capture spaces fast and with industry-leading accuracy. Their PLANIX Pro camera delivers trusted measurements, with no subscriptions and priced per project. Options like iGUIDE Instant provide a clean 3D tour and interactive floor plan in minutes, starting at $7.99. Learn more at goiguide.com or @go_iguide . Another sponsor is HDPhotoHub , the all-in-one platform for ordering, scheduling, and delivering complete marketing kits, from video reels to print. With pay-per-listing pricing, transparent terms, and industry-leading integrations, HDPhotoHub helps you build the workflow you actually want. Visit HDPhotoHub.com and use code Upmarket to get your first 15 full deliveries free . Another amazing sponsor of Upmarket is SecondFloor , the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floor plans for one low monthly fee. We love SecondFloor and you can go to secondfloorapp.com/upmarket and any new subscriber will get a one-month free trial . Our Action Items are sponsored by PixlCRM , where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that complements your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30-day risk-free trial !