Up In My Business

Hosted by Lex Lancaster

Business Entrepreneurship Technology Health Fitness

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Episodes

177

Latest episode

Jun 2026

Language

EN-US

About the show

Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.

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60 recent

June 15, 2026Episode 17717 min

Episode 177: Designing a Website and the Time it Takes

SummaryIn this episode I tackle a listener question from my Q&A box: does building a website from scratch take a lot of hours for a newbie? Short answer, yes, and probably more than you think. I get into why website design is really art versus science, why some of us just don't have the "eye" for it, and why I'd never start from a blank page when a template will save you. I also share a few personal and business updates before our Switzerland trip, including whether I'm brave enough to brick my phone the whole time.What I Talked AboutPrepping before vacationBricking my phone in Switzerland and taking my downtime seriouslyBusiness updates: my waitlist, fewer hours, and building out the not-done-for-you sideCollaborating with Shante on messaging plus designHow my anonymous Q&A box worksThe listener question on building a website from scratchWhy you shouldn't start from scratchWork with me + learn more!Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

June 8, 2026Episode 17615 min

Episode 176: How I Use AI for Blogging and Podcasting

SummaryIn this episode, I share the two main ways I use AI in my business: for my podcast and my blog. I walk through my full podcast workflow, from recording to a custom Claude project that pulls my show notes and talking points, and my blog process using a custom GPT/project that builds SEO outlines and social posts. Before that, I answer a question box question about whether I was a D1 athlete (spoiler: I wasn't) and share the story of why I stepped away from college sports. My takeaway on AI: it streamlines the tedious parts and gives me back time, but your output is only as good as your input.What I Talked AboutAnswering a question box question about whether I was a D1 athleteWhy I walked away from college volleyball and basketballMy podcast workflow: recording, editing, and using a custom Claude project for show notesMy blog workflow: a custom GPT/project for SEO outlines and social postsWhy AI is especially helpful for show notes and saving timeWork with me + learn more!Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

June 1, 2026Episode 17516 min

Episode 175: Google's AI Search Bar & SEO Implications

SummaryIn this short episode, I break down Google's so-called "new" AI-powered search bar and what it actually means for SEO. The short version? Not much has changed. I explain why the panic is overblown, how the AI integration just lets people search with more specific questions, and why you still have to do real SEO work to show up. My biggest takeaway: create content for the human on the other side, not for Google.What I Talked AboutMy upcoming Google Ads course for health and wellness practitionersA personal health update on my POTS-like symptomsThe "new" Google AI search bar and why the panic around it is overblownWhy you still have to do SEO work to show up in AI SearchWriting content for a human, not for GoogleThe recent update rewards individuals and small businesses over big sitesWork with me + learn more!Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

May 25, 2026Episode 17426 min

Episode 174: Guarantees & Marketing: SEO, Google Ads, Meta (FB & IG) Ads

SummaryIn this episode, I'm diving into one of the most important — and most misunderstood — truths in marketing: there are no guarantees when it comes to leads, new patients, or clients. If someone is promising you a specific number, that's a major red flag. I break down why all marketing tactics — whether that's SEO, Google Ads, or Meta Ads — ultimately come down to working with humans who move on their own timeline. I also share what I actually believe ethical, trust-based marketing looks like, and why controlling the controllables is the only strategy worth building on.What I Talked AboutMy recording schedule and why Fridays happened this weekLearning Stick Season and All Too Well on pianoA Google Ads course update — I found my block and I'm planning to release itBusiness update: not taking new clients until end of JulyMay gray, June gloom, and a throwback to working in AlaskaMarketing silos — SEO, Google Ads, and Meta Ads — and what they can and can't promiseWhy guaranteeing a specific number of leads is a major red flagThe human trust and purchase cycle — people book on their timeline, not yoursWhat a real marketing "guarantee" actually looks likeWhy I believe good marketing doesn't need the consumer to be distracted, rushed, or uninformedWork with me + learn more!Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

May 18, 2026Episode 17328 min

Episode 173: Blogging Has Never Been "Dead"

SummaryIn this episode, I'm getting into something I see come up again and again: Your ideal client may not even know that your service can help them, and that's a real problem worth addressing. I share a real-life example from a volleyball game where a woman was troubleshooting her shoulder pain by cycling through chiropractic, acupuncture, and MRI recommendations, never once landing on the solution that might have actually helped her most. I also revisit why blogging is absolutely not dead. In fact, it's one of the most powerful long-term tools you have, especially as AI search pulls directly from your website content. If you're not publishing, you simply won't show up... period.What I Talked AboutMy personal update on the Google Ads course I'm developing and the mental blocks I'm working through around itA quick business update: I'm not taking new clients right now outside of pre-booked website projectsWhy your ideal client is searching their symptoms, not your service — and what that means for your content strategyThe real reason blogging will never be dead, no matter what anyone tells youHow AI search results like ChatGPT actually work — and why they depend entirely on your website contentA story from my inner circle about a client who found her pelvic PT through a symptom-based blog searchWhy writing to your client's symptoms and lived experience matters more than leading with your service nameWork with me + learn more!Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

May 11, 2026Episode 17231 min

Episode 172: Are Your Meta Ads "Successful"?

SummaryIn this episode, I'm sharing some life and business updates before diving into a topic that's been on my mind after attending a recent business event. I break down Meta ads (Facebook and Instagram ads), what "interruption marketing" really means, and how to define success when running ads. I also talk through why getting lost in data you're not using can hurt more than help, and why patience matters when sales cycles are long.What I Talked AboutRecapping my trip to New York City with Anna of Movement Rev, upcoming travel to see my parents, and our Switzerland trip coming up in 49 daysUpdates on my Google Ads course, current client availability, and why I'm considering closing my books to new one-on-one clientsHiring a one-on-one mentor for a six-month social ads mentorship and what that means for my business going forwardThe difference between Meta ads (interruption marketing) and Google ads (intent-based), plus why boosted posts are not the same as real Meta adsHow to define a conversion and why the first true measure of ad success is simply whether someone did the thing you asked them to doWhy I prefer low-ticket offers over free lead magnets, and advice from Claire Pelletreau on only tracking data you'll actually useHow long sales cycles mean someone might opt in today and not buy for a year, and why focusing on your controllables is what matters mostWork with me + learn more!Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

May 4, 2026Episode 17131 min

Episode 171: Outsourcing and Owning Your Business' Assets

SummaryIn this episode, I share my number one rule when outsourcing in your business: you need to own everything that’s created for you. I walk through why proprietary platforms can be risky, how they lock you into systems you don’t control, and why that matters long term. I also touch on what to look for before hiring, how to think about ownership vs access, and share a few personal and business updates along the way.What I Talked AboutPersonal updates, travel prep, and work boundaries Updates on SEO School and my Google Ads course What proprietary platforms are and why they’re risky My rule for outsourcing: you should own all your assets How to think about ownership vs access when hiringWork with me + learn more!Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

April 27, 2026Episode 17020 min

Episode 170: Updates, Rambling, Thoughts on Solo Travel

SummaryI kept this episode light and personal, sharing a life update after wrapping SEO School and heading into a busy season with client work, travel, and a new Google Ads offer. I talked through what this current season feels like for me, balancing work and hobbies, and how I’m approaching a more predictable stretch of the year. I also got into a strong opinion I have about solo travel and why it’s just not something I’m interested in, despite how often it’s encouraged. I wrapped by sharing what’s coming next in my content, specifically more education around how to evaluate and hire for websites, SEO, and ads.What I Talked AboutWrapping SEO School and moving into a full client and travel season Shifting from “slow” to “predictable” seasons in business A weekend recap: piano, volleyball, house reset, and daily life rhythms Upcoming travel: NYC work trip, Switzerland, and visiting family My current season of work vs hobbies and what “nourish” looks like this year Letting go of pressure to do everything all at once My thoughts on solo travel and why I don’t enjoy or prioritize it The idea that not everything that’s “recommended” is actually right for you Wanting shared experiences vs doing things alone Teasing a future episode that may involve interviewing my mom What’s coming next: educating on how to hire for SEO, websites, and ads The importance of knowing what to look for and what to question when outsourcingWork with me + learn more!Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

April 20, 2026Episode 16934 min

Episode 169: Why SEO School Doesn't Fit the Mini-Training Model

➡️ Enroll in SEO School (Enrollment closes 4/24/26)SummaryIn this episode, I break down why SEO School is intentionally not a mini training and why it never will be. I walk through the difference between one-off, quick-hit trainings and comprehensive education, and explain why SEO simply cannot be taught effectively in a 60 to 90 minute format. I share my experience attempting to condense SEO into a single webinar, why it failed, and how that reinforced my commitment to teaching SEO as a full system rather than isolated tactics. I also explain how I’ve thoughtfully pulled out smaller trainings where it makes sense, but why the full course is necessary to actually get results. Ultimately, this is a conversation about integrity in offers, not watering things down to fit trends, and making sure what I sell actually works.What I Talked AboutWhy SEO School is not a mini training The difference between mini trainings and full systemsWhy SEO cannot be effectively taught in a short format What I’ve pulled out into standalone trainings and why My failed attempt at an SEO foundations webinar The importance of teaching both strategy and implementation Why I prioritize integrity over trends in my offers How SEO School is structured to actually get resultsWork with me + learn more!Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

April 13, 2026Episode 16829 min

Episode 168: What Frustrates Me Most About SEO

SummaryIn this episode, I talk about my biggest frustration when it comes to SEO. I share why I believe SEO is one of the most valuable and predictable marketing channels, yet consistently overlooked because people don’t immediately see the ROI. I walk through how this shows up in real businesses, why relying on referrals or social media alone is risky, and why SEO is a long-term game that rewards early and consistent effort. At the core, I explain that my frustration comes from knowing this is a winnable, sustainable strategy that more people could benefit from if they prioritized it sooner.What I Talked AboutLife updates and recent personal experiencesSEO School opening and how it fits into my businessWhy people avoid SEO and don’t prioritize it The risk of relying only on referrals or social media How SEO protects your business as competition grows Real client results from SEO and multi-channel marketing Why Google is predictable and Instagram is not SEO as a long-term, winnable marketing strategyWork with me + learn more!Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

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