Unpacking the Digital Shelf

Hosted by Digital Shelf Institute

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400

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Oct 2026

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About the show

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org

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60 recent

October 21, 202640 min

From Webcasts to Generative Engine Optimization: 30 Years of Digital Evolution with Steven Javor Head of Digital Customer Experience and Channel Digital Commerce Canada

Jamie Clapper here, and welcome to another episode of Unpacking the Digital Shelf: B2B Edition. Today, we’re joined by a true pioneer in the digital space—Steven Javor, Head of Digital Customer Experience and Channel Digital Commerce (Canada) at Schneider Electric. Steven has been shaping the digital landscape for over 30 years. From the early days of webcasts in the '90s to pioneering B2B ecommerce across Europe, the US, and Canada, he has seen every major shift in tech firsthand. In this episode, Steven takes us to the absolute cutting edge of digital marketing: Generative Engine Optimization, or GEO. We dive into what it actually takes to make your products visible to AI models, why 90% of your AI citations are coming from sources outside your website, and why the biggest challenge in AI isn't the technology—it’s change management and human trust. Whether you’re trying to optimize for LLMs, lead an enterprise AI transformation, or understand how Gen Z and Millennial buying habits are reshaping B2B, this episode has it all … so lets get to unpacking!

October 19, 202635 min

What Matters When it Comes to Alexa for Shopping, with Todd Hassenfelt, Chief Decision officer, firstmovr

As AI fundamentally changes how consumers discover and buy products, the digital shelf is evolving into the agentic shelf. In this episode, Todd Hassenfelt, Chief Decision Officer at firstmovr, breaks down why brands can no longer rely on traditional search rankings or buying their way to the top. Todd explores how Amazon’s Alexa for Shopping influences consumer choices on product detail pages and explains why brands must adapt fast.

October 12, 202641 min

From Social Commerce to Agentic Discovery: The New Role of Creators and UGC with Kate Musgrove, Managing Director APAC, Bazaarvoice

Social is continuing to evolve as a channel for discovery and commerce, with AI accelerating that evolution, bringing social content and product discovery closer together. And that creates an interesting new dynamic for brands, because the content created to inspire and influence shoppers is increasingly influencing what AI platforms and agentic experiences understand and recommend. Teresa is joined by Kate Musgrove, Managing Director - APAC at Bazaarvoice. Bazaarvoice works with brands and retailers around the world to harness the power of user-generated and creator content from ratings and reviews through to visual and social content to drive discovery, engagement, and conversion across the shopper journey.

October 12, 202641 min

Shopping and Buying Aren’t the Same Thing Anymore, with Jeriad Zoghby, Co-founder at ACOS Labs and Co-author of Competing at Machine Speed

Jeriad Zoghby has spent more than 20 years as the C-Suite whisperer for commerce with stints at leading firms like Accenture and IPG. He’s no longer whispering, he is shouting to the rooftops as the author of a new book “Competing at Machine Speed” and the co-founder of ACOS. In the book he and his co-authors lay out how the operating model most consumer goods brands built over the past fifty years was designed for a world that no longer exists. They describe the new operating system for commerce that you will need. One built to continuously sense what is changing in real time, decide how to respond across an entire portfolio simultaneously, and act at machine speed without requiring constant human intervention. It’s a bracing, detailed, and actionable read.

October 5, 202632 min

The Twin Forces of Retail Media and PDPs Should Be United, with Amy Sillince, Global Head of Conversion and Carlota Mier, Global Performance Marketing Lead at Opella

Everyone knows this, but it still keeps happening - an expensive retail media campaign that leads to a neglected PDP, wasting time, money, and consumer loyalty. The madness must end! Our guests today, Amy Sillince, Global Head of Conversion and Carlota Mier, Global Performance Marketing Lead at Opella, have figured out the secret to maximizing return on retail media and growing conversions. Togetherness. They set the example through their close-knit personal rapport and respect, and content and retail media teams that ensure their plans are unified and outcomes well understood. It’s a model that every ecommerce and media leader should consider to drive the best results.

October 2, 202626 min

Bonus Episode: GroceryShop Themes & Recap with Matt Van Gilder, Principal & Vice President, Omnichannel, NexChapter and Andrea K. Leigh, Founder & CEO, Allume Group

Bonus Episode! Tune in to hear the themes and takeaways from this year's Grocery Shop 2026 in Las Vegas, live from the show floor.

September 28, 202641 min

There’s No Better Time to be a Change Agent Than Now, with Paul Acito, CEO at Lyftbridge Innovation

Paul Acito has spent decades leading transformation at global giants like Medtronic and 3M, and now is running Lyftbridge Innovation, helping enterprises use AI to drive transformation and measurable business impact. Paul discusses how the merging of human leadership capabilities with transformational technology is the great unlock to generate sustainable, profitable growth in this next era.

September 21, 202641 min

Accelerating the Always-On Flywheel Across Every Shelf, with Ben Galvin, Sr. Director Omnichannel Retail Sales & Ecommerce at Monster Energy

Winning in the New Omnichannel - a shopping journey that careens across the physical, digital, and now agentic shelf - takes a massive cross-functional effort that is continuously measured and optimized. Especially when it comes to the beverage category. Ben Galvin, with career stops at ABInbev, Constellation Brands, and now as Sr. Director Omnichannel Retail Sales & Ecommerce at Monster Energy, has built an always-on flywheel playbook that he continues to refine in order to drive incremental growth and lifetime customer value.

September 14, 202637 min

All the Latest Walmart Scoop, with Russ Dieringer, Founder and Claire McBride, VP of Research and Education at Stratably

Selling at Walmart? Then this podcast is for you, with two of the sharpest brains in the ecommerce business, Russ Dieringer, Founder and Claire McBride, VP of Research and Education from Stratably. All the latest data on their quarter and the trends, pressures, and opportunities that are coming your way out of Bentonville.

September 8, 202643 min

From Takeaway to Retail: The Evolution of Quick Commerce

What started as a way to order dinner has evolved into one of the fastest growing channels in Australian retail. Consumers are now buying everything from groceries and beauty products to hardware and home essentials, expecting delivery in minutes rather than days. As shopper expectations shift, retailers are expanding into new categories, new partnerships are emerging, and brands are rethinking how they engage consumers in a convenience-first world. In this episode of Unpacking the Digital Shelf – APAC Edition, Teresa Sperti is joined by Matt McGinley, Head of CPG and Retail at Uber Advertising ANZ, to unpack what's driving the rapid growth of quick commerce and what it means for brands. Together they explore how shopper behaviour has changed over the past 12 to 18 months, why retailers are investing in convenience and rapid delivery, what the best-performing brands are doing differently, how to approach quick commerce as part of a broader commerce strategy, and the metrics that matter, from incrementality to new-to-brand customers. Whether you're just beginning to explore quick commerce or looking to maximise your existing strategy, this episode offers practical insights into one of retail's fastest-evolving channels. Uber’s Quick Commerce Trend Report: https://www.uber.com/au/en/blog/quick-commerce-trends-what-cpg-brands-need-to-know/