Called & Convicted

Hosted by Whitney Kay

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136

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Aug 2026

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About the show

Called & Convicted — where calling gets discovered and conviction gets defended. I'm Whitney Kay — entrepreneur, content & sales strategist, and discipleship leader. Fifteen-plus years building brands and mentoring founders. Six-plus years leading and discipling women through scripture in small group ministry. I've also rebuilt from the ground up more than once, from the loss of my father, abuse, years chasing worldly influences instead of God's, divorce, a season of homelessness I dug myself out of. I know what it means to lose your footing and find it again on something solid. I'm not speaking from having arrived. I'm still walking this out daily, and this show is where I'm opening up space for the hard conversations along the way. This isn't another podcast telling you to follow your dreams. It's real conversations with guests unpacking how they found what they were made for, me breaking down the biblical practices that separate God's conviction from the world's noise, and hard confrontations with the cultural lies muddying your judgment and calling it truth. I'm not here to make you comfortable, and I'm not here pretending I have it all figured out. I'm here to help you discern your purpose and stand on truth in the space between what the culture's selling and what God's asking of you — because I'm asking those same questions of myself. Let's go ahead and dive right in...

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60 recent

August 13, 202637 min

Called out with Brenda Joy: Comfortable Isn't the Same as Called

At 55, Brenda Joy sold a chocolate business she'd built over 21 years, moved her husband and four kids from Iowa to Florida, and walked straight into a season she didn't have a plan for. What followed wasn't the clean pivot her online bio makes it sound like — it was a second business that never felt aligned, a job she took for the money and got fired from within days, and a community she had to walk away from with no promise of what would replace it. In this conversation, Brenda breaks down what it actually cost her to keep listening past the point where the outcome made sense — the friendships that didn't survive the move, the identity she had to let go of as a lifelong "task-oriented, striving" entrepreneur, and the discomfort of being told to just be still when stillness wasn't in her nature. We get into how she learned to tell the difference between fear talking and God directing, why comparison is the thing quietly disqualifying midlife women online before culture ever gets the chance to, and what it actually looks like to stay in your lane when everyone around you is building in someone else's. This is a conversation about obedience without the finished version of the story — what it looks like while you're still walking it out, not after you've landed on the other side. About the host: Whitney Kay is a content & sales strategist in brand partnerships with 15+ years as an entrepreneur and 6+ years leading discipleship and small group ministry. Called + Convicted is her show on discerning calling and defending conviction — for anyone caught between what culture's selling and what God's asking. Listen and follow: Instagram @heywhitneykay | TikTok @calledandconvicted

August 6, 202634 min

Why I Didn't Let My Daughter Watch The Minions & Monsters Movie

Witchcraft in a trailer built for six-year-olds. So I went and watched the whole thing. My daughter wanted to watch the new Minions movie. I pulled up the trailer to check it first — and less than two minutes in, I felt it. Witchcraft, in a preview for a film rated for six-year-olds. I could've stopped there. Instead, I sent my daughter to camp and went to see the whole movie myself — phone notes in hand — because I wasn't going to build a public conviction on a 90-second clip. In this episode: what's actually in Minions & Monsters, the spellbook and summoning imagery I documented frame by frame, the alcohol-soaked "good life" the film keeps selling as happiness, and the scripture that names both of those patterns plainly — Deuteronomy 18:10-12, Isaiah 5:20, 1 John 2:15-16, and more. This isn't a boycott call. It's a method — how to test a gut reaction instead of either dismissing it or running with it blind. Take it with you to whatever's next on your kid's watch list. Scripture referenced: Deuteronomy 18:10-12 · 2 Corinthians 11:14 · John 8:44 · Isaiah 5:20 · 1 Peter 5:8 · Ephesians 6:12 · 1 John 2:15-16 · Philippians 4:8 · Psalm 101:3 So let's go ahead and dive right in. About the host: Whitney Kay is a content & sales strategist in brand partnerships with 15+ years as an entrepreneur and 6+ years leading discipleship and small group ministry. Called + Convicted is her show on discerning calling and defending conviction — for anyone caught between what culture's selling and what God's asking. Listen and follow: Instagram @heywhitneykay | TikTok @calledandconvicted

July 30, 202623 min

I Got Blocked, Then Made It Worse

I got blocked and removed from a neighborhood Facebook group — and before the hurt even landed, I'd already decided to build my own. It felt like initiative. It was avoidance. This episode is the conviction I didn't see coming: the difference between building community and building a bypass around the people who hurt you. This week I'm getting specific and getting convicted in real time. I'm walking you through the neighborhood group situation that felt small on the surface and turned into a direct confrontation with the Good Samaritan — a story I've heard a hundred times, until it stopped letting me off the hook. We're talking about the lawyer's real question in Luke 10, the actual cost of that Jericho road, and why the priest and Levite weren't just cold — they were protecting their own clean hands. And then we're talking about what it looked like for me to do the harder thing: go back, address it, reconcile, and shut down what I'd built to avoid it. If you've ever built a new job, a new friend group, a new venture — quietly, as a way to avoid a conversation you didn't want to have — this one's for you. Scripture referenced: Luke 10:25-37, Matthew 5:43-45 About the host: Whitney Kay is a content & sales strategist in brand partnerships with 15+ years as an entrepreneur and 6+ years leading discipleship and small group ministry. Called + Convicted is her show on discerning calling and defending conviction — for anyone caught between what culture's selling and what God's asking. Listen and follow: Instagram @‌heywhitneykay | TikTok @‌calledandconvicted

July 23, 202619 min

Responsibility Isn't a Calling

I built a business show for years because I was good at it. Being good at something and being called to it are not the same thing — and it took me a long time to stop confusing the two. This is the first episode of the Called + Convicted relaunch, and it's the one where I stop keeping the quiet part quiet. For years I sat on convictions I wasn't saying out loud — about the content I was consuming, the parenting patterns I inherited without questioning, the choices I was making that had nothing to do with strategy and everything to do with truth. I kept building a podcast about something else entirely while the Lord was working on something underneath it. Here's what I've come to understand: I wasn't avoiding this direction because I doubted it. I was avoiding it because the other one felt like responsibility, and this one felt like passion — and somewhere along the way I decided responsibility was supposed to win. It doesn't. Not when it's built on obligation instead of conviction. In this episode, I'm breaking down what biblical conviction actually is — the Holy Spirit's work of revealing truth and pointing us toward repentance, not the condemnation the enemy wants you to confuse it with. I'm walking through what it means to let scripture correct you instead of confirm what you already wanted to believe. And I'm laying out what this show is now: Called + Convicted is where calling gets discovered and conviction gets defended — real conversations on discerning your purpose and the courage to stand on truth in the space between what the culture's selling and what God's asking of you. Some weeks that's me, unpacking a conviction in real time. Some weeks it's someone else's story of discovering their calling and what it cost them. Some weeks we're confronting the cultural lies being sold as normal. I don't have the whole road mapped — but I know where this is headed, and I'd rather build it in the open with you than keep performing certainty behind a version of this show that was never mine to build. So let's go ahead and dive right in. About the host: Whitney Kay is a content & sales strategist in brand partnerships with 15+ years as an entrepreneur and 6+ years leading discipleship and small group ministry. Called + Convicted is her show on discerning calling and defending conviction — for anyone caught between what culture's selling and what God's asking. Listen and follow: Instagram @heywhitneykay | TikTok @calledandconvicted

March 25, 2026Episode 13214 min

You're Not Converting, Here's Why!

You don’t have a lead problem, you have a conversion problem. If you have people watching your content, joining your email list, and engaging with what you’re saying… but they’re not buying, booking, or moving forward—this episode is going to show you why. Because it’s not the algorithm. It’s not your reach. And it’s not that people “just aren’t ready.” You’re not converting because: you’re not clearly asking for the sale your messaging is overcomplicated and unclear you’re presenting your offer like an option instead of a solution you’re avoiding follow-up because you don’t want to face rejection This episode breaks down the real reason your audience isn’t taking action—and how your lack of clarity and conviction is quietly costing you sales. If you’re a high-capacity woman building a business and you’re tired of creating content that doesn’t convert, this is your moment to stop hiding behind strategy and start leading with clarity. If you’re realizing that you don’t actually need more leads, you need to fix how you’re converting the ones already in front of you… I want you to book a Clarity Call. This is where we look at your messaging, your offer, and your sales process, and identify exactly where you’re losing people and what needs to shift. No generic feedback. No over complication. Just clear direction on what to fix so your business can actually move.

January 17, 2024Episode 9225 min

EP 92 : 2024 Unveiled: Today's Trends, Tomorrow's Reality

Send me a text This one’s for all you go-getters, the female entrepreneurs and business owners who are not just playing the game but changing it. Let’s talk about what’s hot and happening right now, from the rise of certain styles of posts to engagement-shifting strategies. We're not just skimming the surface; we're diving deep. I’m here to break down these trends, show you why they matter, and, most importantly, how to use them to give your business that edge. Whether it’s mastering the newest social platforms, outsmarting those pesky algorithms, or creating content that’s nothing short of fabulous, I’ve got your back. So, get ready to be inspired, empowered, and entertained. We’re about to journey through the trendiest corners of the digital world. This is "2024 Unveiled: Today's Trends, Tomorrow's Reality", and I promise you, by the end, you’ll be ready to take on your social media, feeling prepared and in the know. ────────────────── ✨ Building a business that reflects your faith and frees your time? That’s what we do here. If you're tired of chasing strategies that don't stick... if your business looks “fine” on the outside but feels off on the inside... you're not crazy. You're just called to build differently. Around here, we trade chaos for clarity. Hustle for peace. Trends for timeless strategy. 📩 DM me on Instagram @heywhitneykay if you're in a season of “something has to shift.” I’d love to hear your heart. 🎯 Ready to work together? → Let’s build a business you don’t want to walk away from. 💌 Join the Called & Convicted Community

June 4, 2025Episode 12427 min

The Real Reason You Can’t ‘Hand Things Off’ — Even With a VA

Send me a text You hired a VA to lighten the load — so why are you still doing so much yourself? If delegating feels harder than just doing it all, this episode explains why . The problem isn’t your VA, and it’s not that you need “better help.” It’s that your business lacks the systems that make delegation actually work. In this episode, we unpack: The real reason delegation keeps failing (and it’s not the people) The difference between having help and having leverage What systems you need in place to actually offload work without chaos Simple steps to stop managing your team like a to-do list If you’re tired of explaining things twice and still redoing the work, this is your wake-up call. Perfect for service providers, solopreneurs, and digital business owners who want to scale without staying stuck in task rabbit mode. ────────────────── ✨ Building a business that reflects your faith and frees your time? That’s what we do here. If you're tired of chasing strategies that don't stick... if your business looks “fine” on the outside but feels off on the inside... you're not crazy. You're just called to build differently. Around here, we trade chaos for clarity. Hustle for peace. Trends for timeless strategy. 📩 DM me on Instagram @heywhitneykay if you're in a season of “something has to shift.” I’d love to hear your heart. 🎯 Ready to work together? → Let’s build a business you don’t want to walk away from. 💌 Join the Called & Convicted Community

March 19, 2025Episode 11829 min

Stop Copy-Pasting! How to Repurpose Content for Instagram, TikTok & YouTube the Right Way

Send me a text If you’re just copy-pasting your Instagram captions onto TikTok and wondering why your engagement is flatlining, you’re doing it wrong! In this episode, we’re breaking down exactly how to repurpose content the right way for Instagram Reels, TikTok, and YouTube Shorts —without wasting time or losing engagement. You’ll learn: ✅ Why one-size-fits-all content doesn’t work across different platforms ✅ How to optimize your videos for Instagram, TikTok, and YouTube Shorts ✅ The biggest repurposing mistakes killing your reach (and how to fix them) ✅ Why TikTok watermarks on Instagram Reels are hurting your views ✅ How to tweak captions, formats, and calls to action for better conversions If you’re tired of posting the same thing everywhere and getting zero results, this episode is for you. Tune in and learn how to create a content repurposing strategy that actually grows your audience and boosts engagement across all platforms! 👉 Listen now and start repurposing smarter! ────────────────── ✨ Building a business that reflects your faith and frees your time? That’s what we do here. If you're tired of chasing strategies that don't stick... if your business looks “fine” on the outside but feels off on the inside... you're not crazy. You're just called to build differently. Around here, we trade chaos for clarity. Hustle for peace. Trends for timeless strategy. 📩 DM me on Instagram @heywhitneykay if you're in a season of “something has to shift.” I’d love to hear your heart. 🎯 Ready to work together? → Let’s build a business you don’t want to walk away from. 💌 Join the Called & Convicted Community

May 15, 2024Episode 10023 min

Think Email's Dead? Think Again: Why You're Missing Out in 2024

Send me a text I'm diving deep into why email marketing remains an unbeatable tool in your business arsenal, even in 2024. If you've been overlooking your email strategies or maybe thinking email is a thing of the past, this is your wake-up call! Join me as I break down the real benefits of email marketing today, providing you with practical steps to get people on your list and effective ways of keeping them there. Whether you're a startup queen, a seasoned mogul, or somewhere in between, tune in to discover how you can leverage email to fuel your business growth like never before. Let’s unlock the full potential of your email marketing and turn those unread messages into unbelievable opportunities! Let’s make those emails work harder for you! ────────────────── ✨ Building a business that reflects your faith and frees your time? That’s what we do here. If you're tired of chasing strategies that don't stick... if your business looks “fine” on the outside but feels off on the inside... you're not crazy. You're just called to build differently. Around here, we trade chaos for clarity. Hustle for peace. Trends for timeless strategy. 📩 DM me on Instagram @heywhitneykay if you're in a season of “something has to shift.” I’d love to hear your heart. 🎯 Ready to work together? → Let’s build a business you don’t want to walk away from. 💌 Join the Called & Convicted Community

January 10, 2024Episode 9123 min

EP 91: Unlock Your Calling: Breaking Free from Comfort Zones

Send me a text In this episode, I share my experience with acting on conviction in business, even when it meant going against what feels comfortable, shaking things up. I offer practical advice for stepping out of your comfort zone so you can fully walk in your calling and purpose. I cover topics like: - Quieting fear and self -doubt through prayer and meditation - Reframing "signs" that hold you back as excuses rather than guidance - Surrounding yourself with faith-filled friends who fan the flames of possibility rather than doubt - Remembering that God rewards boldness and has not given us a spirit of fear You'll come away with actionable tips for making this year a year of growth, trusting God in new ventures, and ultimately finding deeper fulfillment. The time is now to move beyond the familiar into all God has in store for you! ────────────────── ✨ Building a business that reflects your faith and frees your time? That’s what we do here. If you're tired of chasing strategies that don't stick... if your business looks “fine” on the outside but feels off on the inside... you're not crazy. You're just called to build differently. Around here, we trade chaos for clarity. Hustle for peace. Trends for timeless strategy. 📩 DM me on Instagram @heywhitneykay if you're in a season of “something has to shift.” I’d love to hear your heart. 🎯 Ready to work together? → Let’s build a business you don’t want to walk away from. 💌 Join the Called & Convicted Community