Uncommon Real Estate

Hosted by Chris Craddock

Business Investing EntrepreneurshipInterviews guestsExplicit

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Episodes

321

Latest episode

Jun 2026

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EN-US

About the show

Welcome to Uncommon Real Estate, hosted by multi-Millionaire real estate agent and investor Chris Craddock and Jeff Saferite. In exclusive mastermind conversations with some of the brightest minds in real estate, you’ll learn how to earn an extra 6-figures a year by finding creative solutions as real estate agents and investors. Don’t follow the herd, Be Uncommon!

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60 recent

June 15, 2026Episode 31920 min

Why Most Real Estate Agents Never Change (And How the Top Producers Do)

Most agents say they want to grow, but very few make the changes necessary to reach the next level. In this solo episode, Chris unpacks why change is so difficult and shares the three key ingredients that create lasting transformation in business and life: education, accountability, and tribe. Through stories from his own journey in real estate, coaching, fitness, and leadership, Chris explains why your environment matters more than your intentions—and how getting around the right people can completely change your trajectory.In This Episode: Why most people want change but struggle to sustain it The hidden reason motivation alone never works How continuous education creates growth opportunities Why accountability accelerates results and eliminates excuses The role coaching played in Chris's business transformation How identity and community influence performanceHit Chris up: Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES: 🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.

June 8, 2026Episode 31825 min

What I Learned Spending Time With Tony Robbins (REWIND)

In this episode of Uncommon Real Estate, Chris shares some of his biggest takeaways from his experience with Tony Robbins. From leadership and investing to mindset, fear, gratitude, and personal responsibility, Chris breaks down the lessons that challenged his thinking and reinforced what it takes to build lasting wealth.Success isn't about having perfect timing or perfect conditions. It's about developing the mindset to anticipate opportunities, take action despite fear, and consistently invest in your future. The people who build extraordinary businesses and lives aren't necessarily smarter—they simply learn to think differently and act decisively when others hesitate.Whether you're a real estate agent, investor, entrepreneur, or someone looking to level up in life, this episode is packed with practical insights and timeless wisdom you can apply immediately.In This Episode, You'll Learn: Why "leaders anticipate, losers react" The importance of monthly recurring revenue (MRR) in building wealth How successful investors navigate uncertain markets Why time in the market beats timing the market The powerful mindset lesson behind the "monkey and the apple" story How fear and rejection keep people from reaching their potential What Tony Robbins taught Chris about leadership, growth, and opportunity Hit Chris up: Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES: 🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.

June 1, 2026Episode 31724 min

Why Sellers are Choosing Our Buyers Over Higher Offers

Most real estate agents assume the highest offer always wins. But Chris has learned that price is only part of the equation.In this solo episode of the Uncommon Real Estate Podcast, Chris breaks down the negotiation strategies that consistently help his buyers win even when someone else is willing to pay more. From creating certainty for sellers to leveraging stronger terms, lender relationships, and strategic offer deadlines, you'll learn the practical tactics that separate winning agents from everyone else.In This Episode, You'll Learn: Why the highest offer doesn't always win How to use BATNA (Best Alternative to a Negotiated Agreement) in negotiations Why certainty is one of the most valuable assets in any real estate transaction The role lender communication plays in winning competitive offers The importance of reputation and likability in long-term success How to make your offer "easy to say yes to" Simple systems every buyer's agent should implement immediately Resources MentionedNever Split the Difference by Chris Voss Getting to Yes by Roger Fisher and William Ury How to Win Friends and Influence People by Dale Carnegie Influence by Robert CialdiniHit Chris up: Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES: 🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.

May 25, 2026Episode 31619 min

Negotiation Tactics Every Listing Agent Should Know

What separates average listing agents from elite negotiators? In this episode, Chris Craddock breaks down the negotiation tactics every listing agent should know to help sellers maximize leverage, create competition, and avoid leaving money on the table.Chris shares why getting a home under contract “in four hours” may actually be a bad thing, how strategic pricing creates stronger offers, and why days on market can quietly destroy seller leverage. He also dives into the psychology behind multiple-offer situations, emotional decision-making, escalation clauses, and how top agents guide buyers and sellers through high-stakes negotiations without letting ego get involved.Whether you’re representing sellers, buying investment properties, or simply trying to become a stronger negotiator in every area of life, this episode is packed with practical strategies you can implement immediately.In This Episode: Why “days on market” is the enemy of price The biggest negotiation mistakes listing agents make Why accepting an offer too quickly can cost sellers money Chris’s ideal listing launch strategy How to create leverage through multiple offers Why escalation clauses often hurt sellers The psychology of emotional investment in negotiations The difference between verbal and written negotiations What the “dang it number” means for buyers How ego destroys real estate deals Key Takeaway:Great negotiation is not about “winning” the battle — it’s about creating the best possible outcome for your client while keeping emotions and ego under control.Hit Chris up: Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES: 🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.

May 18, 2026Episode 31528 min

Most Agents Need Leverage, Not More Leads w/ Adrienne Green

As AI reshapes the real estate industry, the agents who win won’t necessarily be the ones working harder — they’ll be the ones leveraging systems, automation, and virtual assistants better than everyone else.In this throwback episode, Chris sits down with former teacher turned real estate investor and entrepreneur Adrienne Green to unpack how she used virtual assistants to scale her business, buy back her time, and ultimately build a company she could step away from completely.Adrienne shares how leveraging overseas talent allowed her to focus on high-value activities, create a sellable business, and design a lifestyle centered around freedom instead of burnout.If you’ve ever felt stuck doing everything yourself, this episode is your wake-up call.Connect with Adrienne:VA Placement & Executive Assistant Services: https://workergenix.comInvestor Systems Coaching & Freedom Blueprint: https://adriennegreen.comHit Chris up: Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES: 🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.

May 11, 2026Episode 31426 min

Getting Punched in the Face: The Secret to Winning in Real Estate

What separates agents who survive from agents who thrive?In this powerful episode of the Uncommon Real Estate Podcast, Chris Craddock sits down with Branden Beasley to unpack the mindset shift that transformed his career — and his life. From Division I wrestling and boxing at the Naval Academy to nearly losing everything during the toughest real estate market in years, Branden shares how learning to “take a punch” became the foundation for explosive growth in business.Just two years ago, Branden closed only two deals and was bartending at night to stay afloat. Today, he’s leading one of the fastest-growing operations in Richmond, building community through Hive Agent, and helping other agents level up their businesses.This conversation dives deep into rejection, resilience, leadership, personal reinvention, and why your ability to recover after setbacks matters more than talent alone.If you’ve ever been discouraged by the market, betrayed by a client, or questioned whether you’re cut out for this business — this episode is for you.In This Episode, We Cover: Why rejection hits so hard in real estate Lessons from wrestling, boxing, and combat sports How elite performers recover after setbacks The emotional reality of entrepreneurship Why environment matters more than motivation The mindset required to rebuild after failure Going from 2 deals to explosive growth Building confidence through systems and consistencyHit up Branden:Connect with Branden Beasley Instagram: @RealEstateBeasley Hive Agent: Hive Agent Instagram: @Hive_AgentConnect with Chris:Instagram: @craddrockFacebook: Chris Craddock

May 4, 2026Episode 31331 min

How ‘Being Nice’ Is Sabotaging Your Real Estate Business w/ TJ O'Connell

If you’ve ever been told you’re “great with people” but your production doesn’t reflect it… this episode is what you need to hear.In this episode of the Uncommon Real Estate Podcast, Chris sits down with TJ O’Connell to unpack the hard truth that many agents never realize:👉 Being nice doesn’t close deals.TJ shares his journey from part-time agent doing 10–12 deals a year… to a full-time producer with 20+ deals in his pipeline—and the mindset shift that changed everything.The breakthrough was learning that true kindness means helping clients move forward—even when it’s uncomfortable.This episode dives into: The difference between being nice vs. being effective Why “maybes” are killing your pipeline How to confidently ask for a yes or no (without being pushy) The daily habits that separate top producers from struggling agents Why consistency—not talent—is the real competitive advantage If you’re ready to stop being liked and start getting results, this episode is for you.Key Takeaways “Nice” agents often avoid the very conversations that lead to deals A “maybe” is just a delayed “no” that clogs your pipeline Closing is not pressure—it’s leadership Consistent follow-up beats talent every time You don’t need more leads—you need better conversationsConnect with TJ:📱 Phone: 703-343-0236 📲 Socials: Facebook: TJ O’Connell Instagram: TJ O’Connell Connect with Chris:Instagram: @craddrockFacebook: Chris CraddockResources🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.

April 27, 2026Episode 31227 min

From $400 Rental Commissions to Million-Dollar Referrals [Replay]

Most agents ignore renters. Andre built his business on them.In this episode, Chris sits down with Northern Virginia agent Andre Gutierrez to break down how a bunch of low-commission rental leads turned into buyers, repeat clients, and over a decade of referrals.Early on, Andre wasn’t chasing listings, he was taking the deals nobody else wanted. Calling renters back. Asking better questions. And actually giving a damn about the outcome. That simple shift turned into: Consistent monthly income A steady pipeline of buyers And relationships still paying off 10+ years later What You’ll Learn: Why renters are one of the most overlooked opportunities in real estate The exact screening questions that separate time-wasters from real clients How to position buying as the better option (without sounding pushy) What most agents get wrong about “being helpful” How one renter turned into 15+ deals over time Why calling people back is still a competitive advantage How to build relationships that actually compoundConnect with Andre:Instagram: @andresellsvaCall/Text: 703-586-7338🔍 Just Google: Andre Gutierrez Real EstateConnect with Chris:Instagram: @craddrockFacebook: Chris CraddockResources🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.

April 20, 2026Episode 31125 min

The 10 Conversations That Actually Close Deals in 2026

“If you’re not doing three transactions a month, you’re not getting enough reps to grow.”If your real estate business feels slow, inconsistent, or unpredictable, the problem might be simpler than you think. In this solo episode, Chris breaks down the single most important metric that separates top-producing agents from everyone else: daily conversations. Drawing from real data, team performance, and hard-earned lessons, Chris explains why the average agent is failing—and how committing to just 10 two-minute conversations a day can completely transform your income, pipeline, and confidence.Key Takeaways The average agent has less than 1 prospecting conversation per day Why 10 daily real estate conversations is the new non-negotiable standard How increasing conversations alone can instantly grow your pipeline The difference between activity vs. skill (and why both matter) Why doing more deals (even rentals) leads to higher-level opportunities Connect with Chris:Instagram: @craddrockFacebook: Chris CraddockResources:🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.

April 13, 2026Episode 31022 min

AI Tools and When Working Harder Is Costing You Money

If you’re grinding harder than ever but not seeing the growth you expected, this episode will hit home. Chris breaks down the hard truth every real estate agent eventually faces: working more hours won’t scale your business. And at a certain point, it actually starts costing you money.Chris shares the pivotal moment when he pushed harder than ever only to see minimal growth, and how that led to a complete shift in how he thinks about time, leverage, and relationships. From there, he dives into how top producers truly scale by doing what matters most.He also unpacks how AI is changing the game, from acting as a personal business coach to helping agents write better emails, analyze calls, and even generate new conversations at scale.If you’re stuck in hustle mode and ready to break through your ceiling, this episode will show you how to start working smarter—right now.Key Takeaways There’s a ceiling where working harder stops producing results Scaling requires a shift from effort → leverageTime management is the ultimate growth lever One strategic relationship can outperform hundreds of cold calls The future of real estate is in empowering them with better toolsConnect with Chris:Instagram: @craddrockFacebook: Chris CraddockResources:🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.