Uncommon Real Estate

Hosted by Chris Craddock

Business Investing EntrepreneurshipExplicit

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Episodes

332

Latest episode

Aug 2026

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EN-US

About the show

Welcome to Uncommon Real Estate, hosted by multi-Millionaire real estate agent and investor Chris Craddock and Jeff Saferite. In exclusive mastermind conversations with some of the brightest minds in real estate, you’ll learn how to earn an extra 6-figures a year by finding creative solutions as real estate agents and investors. Don’t follow the herd, Be Uncommon!

Listen to episodes

60 recent

September 7, 2026Episode 33119 min

The Not-So-Secret "Secret" to Getting More Clients

In this episode of the Uncommon Real Estate Podcast, Chris breaks down why open houses remain one of the most overlooked opportunities for agents to generate new business. The goal is to meet potential buyers and sellers, uncover what they actually need, and set the next appointment before they walk out the door. Chris shares the mistakes that cause agents to host dozens of open houses without landing a single client, why the “nosy neighbor” could actually be your next listing, and how asking better questions can reveal opportunities most agents completely miss. You’ll learn: How to choose open houses that are actually worth your time The property details you need to know before anyone walks through the door Why setting an appointment should be your primary objective How to turn “I’m just looking” into a real conversation about motivation Why nosy neighbors can be some of your best seller leads How off-market properties can help differentiate you from other agents Why shorter, more frequent open houses can dramatically increase your opportunities How asking more—and better—questions helps you convert more prospects into clients Hit Chris up: Facebook - https://www.facebook.com/ChrisCraddockBusiness/ Instagram - https://www.instagram.com/craddrock/ RESOURCES: 🏠 The Redux Group : hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland ⚡ DMV Agents, Join Our Team : Agent Opportunities with The Redux Group 🧠 Worldwide Agent Mastermind : Join the Uncommon Real Estate Community Facebook Group 💰 BEST Text Marketing Automation Software : let the power of AI bring your dormant leads to the surface so you can spend more time closing deals! 🧑‍🎓 AGENTS , get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here .

August 31, 2026Episode 33030 min

Don’t Wait til January: How Kelli Went From Broke to 8 Deals a Month [REPLAY]

When other agents slow down, you don’t have to. Keep talking to people. Keep following up. Keep solving problems. Keep doing the work closest to the money. The harder the problem, the fewer people willing to solve it—and sometimes, the bigger the opportunity on the other side. In This Episode, You’ll Learn: How Kelli went from survival mode to consistently closing deals Why “everything is figureoutable” became more than just a motivational phrase How solving difficult real estate problems can create disproportionately large opportunities How Kelli changed personally as her business began to change Why the fall and holiday season can be an opportunity to gain ground instead of an excuse to coast Connect with Kelli Phone: 484-643-8758 Hit Chris up: Facebook - https://www.facebook.com/ChrisCraddockBusiness/ Instagram - https://www.instagram.com/craddrock/ RESOURCES: 🏠 The Redux Group : hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland ⚡ DMV Agents, Join Our Team : Agent Opportunities with The Redux Group 🧠 Worldwide Agent Mastermind : Join the Uncommon Real Estate Community Facebook Group 💰 BEST Text Marketing Automation Software : let the power of AI bring your dormant leads to the surface so you can spend more time closing deals! 🧑‍🎓 AGENTS , get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here .

August 24, 2026Episode 32919 min

How I Turned Distressed Sellers Into a Real Estate Business

What if some of your best real estate opportunities aren't traditional leads—they're people with problems you can actually solve? In this solo episode, Chris shares how he went from making $25,000 a year in ministry to finding his first real estate deals by literally knocking on the doors of homeowners facing foreclosure. He explains how massive imperfect action helped him get started, why distressed properties became a foundation of his real estate business, and how agents can apply the same principles today. Chris breaks down two major sources of opportunity: building deep referral relationships with professionals like estate attorneys, financial planners, divorce attorneys, and CPAs, and using curated data to identify homeowners who may be more likely to need real estate help. He also explains why better lists, better tools, and consistent follow-up can dramatically improve the effectiveness of your prospecting. In This Episode, You'll Learn: Why massive imperfect action can beat waiting until you know exactly what you're doing How distressed-property opportunities helped Chris build his real estate business How to build referral relationships with estate attorneys, financial planners, divorce attorneys, and CPAs How curated data can help you “hunt where the ducks are” instead of blindly cold calling How to prioritize an existing database based on which contacts are most likely to sell The simple combination Chris recommends: referral partners + targeted data + working the list consistently Connect with Chris: Instagram: @craddrock Facebook: Chris Craddock Business RESOURCES: 🏠 The Redux Group : hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland ⚡ DMV Agents, Join Our Team : Real Estate Opportunities with The Redux Group 🧠 Worldwide Agent Mastermind : Join the Uncommon Real Estate Community Facebook Group 💰 BEST Text Marketing Automation Software : let the power of AI bring your dormant real estate leads to the surface so you can spend more time closing deals! 🧑‍🎓 AGENTS , get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here .

August 17, 2026Episode 32830 min

Why Most Struggling Agents Are Doing... Nothing w/ Kevin Franklin

Most real estate agents know what they should be doing. Make the calls. Follow the schedule. Track the numbers. Have the uncomfortable conversations. So why do so many agents stay stuck? In this episode of the Uncommon Real Estate Podcast , Chris sits down with Kevin Franklin , a military veteran, real estate investor, and licensed agent in DC, Maryland, and Virginia, to talk about the shift that changed the trajectory of Kevin’s career. Kevin shares how he went from accidentally becoming a landlord to intentionally building a real estate portfolio—and some of the painful lessons he learned along the way. But the biggest lesson was about fear, identity, and action: once Kevin changed his identity, committed to a schedule, started time blocking, consistently made the calls, and focused on bringing value to people, his momentum began to change. Connect With Kevin: Phone: (240) 642-8213 Email: kevin.franklin@thereduxgroup.com Connect with Chris: Instagram: @craddrock Facebook: Chris Craddock Business RESOURCES: 🏠 The Redux Group : hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland ⚡ DMV Agents, Join Our Team : Real Estate Opportunities with The Redux Group 🧠 Worldwide Agent Mastermind : Join the Uncommon Real Estate Community Facebook Group 💰 BEST Text Marketing Automation Software : let the power of AI bring your dormant real estate leads to the surface so you can spend more time closing deals! 🧑‍🎓 AGENTS , get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here .

August 10, 2026Episode 32723 min

Make Your Own Market: How Great Agents Win When Others Suck

The market may be tougher—but that doesn’t mean you have to struggle with it. In this episode of the Uncommon Real Estate Podcast, Chris breaks down what separates the agents who thrive in changing markets from those who get left behind. It starts with your conversations. While an average salesperson may ask only a handful of questions during a prospecting call, top salespeople dig deeper to uncover what their clients actually want, what’s holding them back, and how to help them move forward. Chris shares how to talk with buyers who are waiting for prices or interest rates to fall, why asking questions is more powerful than arguing with objections, and how reviewing your own calls can dramatically improve your sales skills. Connect with Chris: Instagram: @craddrock Facebook: Chris Craddock Business RESOURCES: 🏠 The Redux Group : hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland ⚡ DMV Agents, Join Our Team : Real Estate Opportunities with The Redux Group 🧠 Worldwide Agent Mastermind : Join the Uncommon Real Estate Community Facebook Group 💰 BEST Text Marketing Automation Software : let the power of AI bring your dormant real estate leads to the surface so you can spend more time closing deals! 🧑‍🎓 AGENTS , get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here .

August 3, 2026Episode 32618 min

Change Your Circle, Your Business, and Your Life

Success doesn't happen by accident. It happens by design. In this episode, Chris breaks down the three pillars that have consistently driven growth in his business, his investing, and even his personal life. If you've ever felt stuck, unmotivated, or like you're working hard without seeing the results you want, this episode is for you. Chris explains why education creates momentum, why accountability turns intentions into action, and why the people you surround yourself with ultimately determine the trajectory of your success. You'll learn how to create an environment where growth becomes inevitable. In This Episode You'll Learn: Why success always requires change The first investment every ambitious real estate agent should make How to build a personal education system that keeps you growing The difference between information and true insight Why accountability is the missing ingredient for most entrepreneurs A simple accountability strategy that creates real commitment How your inner circle influences your income, habits, and mindset Why environment beats willpower every time Practical ways to build a tribe that pushes you toward excellence Three action steps you can take this week to transform your business Connect with Chris: Instagram: @craddrock Facebook: Chris Craddock Business RESOURCES: 🏠 The Redux Group : hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland ⚡ DMV Agents, Join Our Team : Real Estate Opportunities with The Redux Group 🧠 Worldwide Agent Mastermind : Join the Uncommon Real Estate Community Facebook Group 💰 BEST Text Marketing Automation Software : let the power of AI bring your dormant real estate leads to the surface so you can spend more time closing deals! 🧑‍🎓 AGENTS , get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here . HIT ME UP: Facebook - https://www.facebook.com/ChrisCraddockBusiness/ Instagram - https://www.instagram.com/craddrock/

July 27, 2026Episode 32524 min

Why Most Agents Are Really Busy...And Really Broke

Most real estate agents are failing because they're working REALLY har on the wrong things. In this solo episode, Chris breaks down why being busy doesn't necessarily lead to building wealth. Drawing on lessons from sports psychology, leadership, and years of coaching top-producing agents, Chris explains how your identity, your calendar, and your daily habits determine your financial future. In This Episode, You'll Learn: Why your current identity may be limiting your next level of success. How visualization can accelerate personal and business growth. The difference between being busy and being productive. Why prospecting should become a non-negotiable part of your calendar. The "tyranny of the urgent" and how it steals your future. Why talking to more people is still the fastest way to grow your business. Why having more clients is your ticket to the life you want. Resources Mentioned The One Thing by Gary Keller & Jay Papasan The Confident Mind by Dr. Nate Zinsser Connect with Chris: Instagram: @craddrock Facebook: Chris Craddock Business RESOURCES: 🏠 The Redux Group : hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland ⚡ DMV Agents, Join Our Team : Real Estate Opportunities with The Redux Group 🧠 Worldwide Agent Mastermind : Join the Uncommon Real Estate Community Facebook Group 💰 BEST Text Marketing Automation Software : let the power of AI bring your dormant real estate leads to the surface so you can spend more time closing deals! 🧑‍🎓 AGENTS , get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here . HIT ME UP: Facebook - https://www.facebook.com/ChrisCraddockBusiness/ Instagram - https://www.instagram.com/craddrock/

July 20, 2026Episode 32417 min

Working Harder Isn't Making You More Money

If you're halfway through the year and your business looks a lot like it did last year, the answer probably isn't to work harder. In this solo episode, Chris Craddock shares one of the biggest mindset shifts that transformed his business. After setting a goal to double his real estate team's production from $40 million to $80 million, he worked harder than ever...and still came up WAY short. That experience taught him a lesson that eventually helped his team break through the $200 million mark. You'll learn why your current results are perfectly aligned with your current actions, how your daily calendar predicts your future income, and the simple systems top-producing agents use to create consistent growth instead of hoping for it. In This Episode: Why working harder often leads to the same results The difference between being busy and being productive Prospecting and lead follow-up NEED TO BE on your calendar every day How reactive habits destroy momentum and income Why agents unknowingly self-sabotage their success How the people around you influence your production The simple question that can change the trajectory of your business Connect with Chris: Instagram: @craddrock Facebook: Chris Craddock Business RESOURCES: 🏠 The Redux Group : hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland ⚡ DMV Agents, Join Our Team : Real Estate Opportunities with The Redux Group 🧠 Worldwide Agent Mastermind : Join the Uncommon Real Estate Community Facebook Group 💰 BEST Text Marketing Automation Software : let the power of AI bring your dormant real estate leads to the surface so you can spend more time closing deals! 🧑‍🎓 AGENTS , get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here . HIT ME UP: Facebook - https://www.facebook.com/ChrisCraddockBusiness/ Instagram - https://www.instagram.com/craddrock/

July 13, 2026Episode 32331 min

Feeling the Squeeze? Here's How Uncommon Agents Keep Winning [REWIND]

The last few years have tested just about everyone. We've lived through inflation, affordability challenges, stubborn interest rates, industry disruption, AI changing the way we work, corporate layoffs, and a real estate market that has forced agents and investors to fight harder for every opportunity. It's been easy to sit on the sidelines waiting for things to "get back to normal." This throwback conversation with serial entrepreneur Cami Noble is a reminder that waiting has never been a winning strategy. If you've been feeling discouraged, distracted, or stuck, consider this your cold plunge wake-up call to be uncommon. What You'll Learn in This Episode: Why action—not perfect timing—is the greatest competitive advantage How the entrepreneurs who win during difficult markets think differently The daily habits that create momentum when business feels slow Why relationships will always outperform algorithms and market conditions How to replace fear, hesitation, and overthinking with disciplined execution Practical ways to generate opportunities, even when transactions are down Why your next breakthrough could be one conversation away Connect with Chris Craddock: Instagram: @c raddrock Facebook: Chris Craddock Interested in coaching? DM Chris on Instagram Connect with Cami Noble: Email: cami.noble@thereduxgroup.com Phone: (571) 643-2459 RESOURCES: 🏠 The Redux Group : hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland ⚡ DMV Agents, Join Our Team : Agent Opportunities with The Redux Group 🧠 Worldwide Agent Mastermind : Join the Uncommon Real Estate Community Facebook Group 💰 BEST Text Marketing Automation Software : let the power of AI bring your dormant leads to the surface so you can spend more time closing deals! 🧑‍🎓 AGENTS , get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here .

July 6, 2026Episode 32213 min

If I Started Real Estate Over Today, I'd Do These 6 Things NOW

If Chris could go back and start his real estate career from scratch, what would he do differently? In this episode, Chris shares the biggest lessons he's learned after years of building a high-performing real estate business. From mastering the fundamentals to avoiding the mistakes that keep agents stuck, this episode is packed with practical advice you can implement immediately. Whether you're a brand-new agent or looking to level up your business, these timeless principles will help you create more consistency, more opportunities, and more income. In This Episode, You'll Learn: Why simplicity beats complexity every time The dangerous mistake agents make after finding success Why prospecting is still the highest ROI activity in real estate How surrounding yourself with top performers accelerates your growth Why investing in yourself pays the highest returns The difference between an activity problem and a skill problem The daily habit that can completely transform your business Key Takeaways 1. Simplicity wins. 2. Never stop doing what's working. 3. Prospecting solves almost everything. 4. Proximity creates opportunity. 5. Invest in your own growth. 6. Know whether you have an activity problem or a skill problem. Memorable Quote "Every single day, have at least five conversations with people that last two minutes or longer about real estate. If you really want to crush it, make it ten." Commit to one simple habit: Have at least five meaningful real estate conversations every day, five days a week, for the next 90 days. Track your progress, stay consistent, and let the compound effect work in your favor. If you do that and still aren't seeing momentum, Chris wants to hear from you. RESOURCES: 🏠 The Redux Group : hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland ⚡ DMV Agents, Join Our Team : Real Estate Opportunities with The Redux Group 🧠 Worldwide Agent Mastermind : Join the Uncommon Real Estate Community Facebook Group 💰 BEST Text Marketing Automation Software : let the power of AI bring your dormant real estate leads to the surface so you can spend more time closing deals! 🧑‍🎓 AGENTS , get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here . HIT ME UP: Facebook - https://www.facebook.com/ChrisCraddockBusiness/ Instagram - https://www.instagram.com/craddrock/