Treat Your Business

Hosted by Katie Bell

Entrepreneurship Health Fitness

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Episodes

211

Latest episode

Oct 2026

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EN-GB

About the show

If you’re a health and wellness business owner who feels stuck on the hamster wheel of patients, admin and never-ending to do lists, this podcast is your business treatment plan. Created for clinic owners and wellness professionals who want more time, more profit and more freedom, you’ll get bite-sized episodes packed with practical, tried and tested strategies to help you grow a sustainable, successful health business without burning out. Whether you run a physiotherapy clinic, osteopathy practice, sports therapy business or a Pilates studio, you’ll learn how to streamline your systems, improve your clinic operations, build a stronger team, increase your income and create a healthier work life balance. Expect simple steps you can implement quickly to reduce overwhelm, manage your schedule, improve patient experience and build a business that supports your life, not one that takes it over. I’m Katie Bell, and I’m sharing real-world lessons from growing a successful physiotherapy and wellness clinic, plus what I’ve seen work while supporting other health and wellness businesses to do the same. If you’re tired of juggling patients, paperwork and family life, feeling like you’re doing a rubbish job at everything, and wondering why your clinic isn’t giving you the income and freedom you expected, you’re in the right place. Keep listening for practical clinic growth tips, business systems and mindset shifts that help you take control of your time and build a thriving wellness business.

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60 recent

October 14, 2026Episode 20331 min

S11 EP05 How to Plan Your Clinic Year So Quiet Months Never Surprise You

I'd love to hear from you 'text the show' In this episode, Katie explains why a quiet January is rarely created in January. If you are looking at gaps in the diary and panicking, you are already too late, because the results you are seeing today were usually created by decisions made 8 to 12 weeks ago. Katie introduces a new weekly segment, The Clinic Pulse, sparked by the latest Lloyds Bank Business Barometer showing a drop in UK business confidence. Her point is that uncertainty often makes owners freeze, but “let’s see what happens” is not a strategy. You cannot control the economy, but you can control your numbers, your capacity, your marketing, your hiring, and whether you wait until the diary is empty before you act. The deep dive is a practical framework for stopping predictable problems from feeling like surprises. Katie breaks down how to plan across the next 12 months by looking at five layers: revenue, capacity, marketing, people, and you as the CEO. She shares how to use past data to spot patterns, reverse engineer targets, plan marketing ahead of demand, recruit before you are desperate, and put your life into the plan so the business supports the life you actually want. To close, Katie introduces a new “Before I Go” moment, sharing something personal and unrelated to clinics. This week she is planning her mum and dad’s joint 70th birthday and navigating the fine line between making it special and not making “a fuss”, plus a family trip to Norfolk that, of course, already has a spreadsheet. Want your clinic year planned so quiet months never catch you out? Apply for Katie's Plan - Katie personally reviews your clinic and gives you your next three moves. Free, two slots a week: Apply here: https://thrive-businesscoaching.com/katies-plan Resources & Links: Apply for Katies Plan for Your Clinic: https://thrive-businesscoaching.com/katies-plan Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1 Website: https://Thrive-businesscoaching.com Free Resources: https://treatyourbusiness.com Sponsor - Jane & MBST Practice management software that brings scheduling, charting, billing, payments, and patient communication into one connected system so you can reduce admin and focus on patient care. Book a Demo > https://meetings.jane.app/meetings/jane-app-uk/uk-demo Contact > support@janeapp.com jane.app/start THRIVE2MO MBST is non-invasive cell regeneration technology, trusted since 1998, backed by peer-reviewed research. Deliver lasting results and give your clinic the edge. Enquire via the website > https://mbst.health Contact > richard@mbst.health

October 7, 2026Episode 20218 min

S6 EP30 The £10K Email: Stop Chasing Strangers & Sell to the Patients You Already Have

I'd love to hear from you 'text the show' In this episode, Katie shares how one email generated over £10,000 in clinic revenue, and why the email itself was not the reason it worked. The real shift happened before she hit send: she created the right offer for the right people, and she focused on the audience already in her world instead of chasing strangers through more ads, more followers, and more “new leads”. Katie takes you back to the 3:00am moment that sparked the idea. Her clinic was about to lose a major service line, wiping out £130K+ of revenue over the next 12 months, while she was also bringing in a new clinical lead with no client base. She needed a way to protect cash, fill diaries, and create momentum fast, without relying on complicated funnels or months of marketing. That is where the Movement MOT was born. A preventative, premium style appointment designed to sit in the gap between “I’m injured and need physio” and “I’m fine”. Katie explains how it gave existing patients a new reason to come back, how she positioned it, and she reads the exact email she sent to her active database. You will also hear the numbers behind the campaign, including open rates, bookings, and the conversion rate into further treatment, which is where the real commercial impact came from. Katie’s bigger point is simple: most established clinics are already sitting on valuable assets that are underused. Your database, your reputation, your existing patients, your team, your space, and your expertise. Instead of asking only “How do I get more leads?”, she challenges you to ask “How do I create more value for the people who already know and trust us?” and to build a patient journey that does not end at discharge, but continues through performance, prevention, and long term health. Resources & Links: Apply for Katies Plan for Your Clinic: https://thrive-businesscoaching.com/katies-plan Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1 Website: https://Thrive-businesscoaching.com Free Resources: https://treatyourbusiness.com Sponsor - Jane & MBST Practice management software that brings scheduling, charting, billing, payments, and patient communication into one connected system so you can reduce admin and focus on patient care. Book a Demo > https://meetings.jane.app/meetings/jane-app-uk/uk-demo Contact > support@janeapp.com jane.app/start THRIVE2MO MBST is non-invasive cell regeneration technology, trusted since 1998, backed by peer-reviewed research. Deliver lasting results and give your clinic the edge. Enquire via the website > https://mbst.health Contact > richard@mbst.health

September 30, 2026Episode 20116 min

S3 EP18 Clinic Owners: Your Attention Is Leaking Profit (Stop the Noise)

I'd love to hear from you 'text the show' In this episode, Katie shares a simple but powerful shift she’s made recently to protect her focus and get her clarity back. After deleting Instagram (and LinkedIn) from her phone, she noticed how much mental space opened up. Less comparison, less noise, fewer open loops, and more ability to actually think. Not “busy thinking” about the 400 things on the to do list, but proper CEO thinking about what’s working, what’s not, what’s become unnecessarily complicated, and what decisions she’s been avoiding. Katie explains why most established clinic owners are not short of information. You’ve listened to the podcasts, bought the books, joined the groups, done the courses, and your team is sending you ideas too. The problem is that more information does not automatically create clarity. At a certain point it creates noise, and that noise chips away at your executive function and decision making. She calls this cognitive debt, the build up of mental tabs that stay open and quietly drain your attention. She also unpacks how comparison changes as your clinic grows. The finish line keeps moving, and social media gives you access to thousands of other people’s “success” every single day. That can lead you to make decisions for their business, not yours, without knowing their profit, cash position, workload, or whether they even like the life they’ve built. Katie’s reminder is simple: your attention is an asset, and in a bigger business it is one of the most valuable resources you have. Every time you give it to noise, you are choosing not to give it to the thing that actually needs you. To make this practical, Katie sets a challenge for the next seven days. Notice every time you instinctively reach to fill a gap and leave the gap. No Instagram, no emails, no podcasts, no WhatsApp. Just space to think and see what comes up. She also shares what she’s put in place for 2027: a protected CEO week every month, with no meetings and no delivery, so she has consistent time to think, simplify, and make better decisions for the business. Resources & Links: Apply for Katies Plan for Your Clinic: https://thrive-businesscoaching.com/katies-plan Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1 Website: https://Thrive-businesscoaching.com Free Resources: https://treatyourbusiness.com Sponsor - Jane & MBST Practice management software that brings scheduling, charting, billing, payments, and patient communication into one connected system so you can reduce admin and focus on patient care. Book a Demo > https://meetings.jane.app/meetings/jane-app-uk/uk-demo Contact > support@janeapp.com jane.app/start THRIVE2MO MBST is non-invasive cell regeneration technology, trusted since 1998, backed by peer-reviewed research. Deliver lasting results and give your clinic the edge. Enquire via the website > https://mbst.health Contact > richard@mbst.health

September 23, 2026Episode 20032 min

S4 EP17 Where’s the Cash? The Growth Trap Clinic Owners Miss

I'd love to hear from you 'text the show' In this episode, Katie shares what’s been going on behind the scenes over the last few months and the big leadership lessons that have come with running two businesses while raising a one-year-old. She unpacks why growth isn’t always about adding more space, more staff, more services, or more complexity and why that “more, more, more” approach can quietly drain your cash and your capacity. Katie breaks down the difference between growth and expansion, and why so many clinic owners increase the “size of the shoe” (assets and overheads) before they’ve fully maximised the “size of the foot” (utilisation, conversion, retention, diary structure, and revenue per square foot). She shares how she’s been challenging business decisions through the lens of simplification, including the reality that more rooms don’t automatically mean more profit, and a busy team doesn’t necessarily mean a high-performing business. She also explains why revenue stops being the score as you scale, and why the real framework to understand is assets → revenue → profit → cash. Because you can have a high-revenue clinic that’s permanently skint, and a smaller clinic that produces strong cash, less stress, and a better life. The key is learning which numbers actually show whether the machine is working, rather than relying on feelings like “we’re busy” or “the diary feels full.” Finally, Katie opens up a new opportunity for clinic owners who want clarity on what to do next. She’s opened two slots per week between now and Christmas where she’ll personally review your clinic and give you your next three moves, alongside what to stop doing so you can grow without more complexity. Apply via the link in the show notes. Apply here: https://thrive-businesscoaching.com/katies-plan Resources & Links: Apply for Katies Plan for Your Clinic: https://thrive-businesscoaching.com/katies-plan Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1 Website: https://Thrive-businesscoaching.com Free Resources: https://treatyourbusiness.com Sponsor - Jane & MBST Practice management software that brings scheduling, charting, billing, payments, and patient communication into one connected system so you can reduce admin and focus on patient care. Book a Demo > https://meetings.jane.app/meetings/jane-app-uk/uk-demo Contact > support@janeapp.com jane.app/start THRIVE2MO MBST is non-invasive cell regeneration technology, trusted since 1998, backed by peer-reviewed research. Deliver lasting results and give your clinic the edge. Enquire via the website > https://mbst.health Contact > richard@mbst.health

September 16, 2026Episode 19926 min

S12 EP40 Coaches Corner: Self Doubt Is Not a Stop Sign (Do This Instead)

I'd love to hear from you 'text the show' In this episode, Katie sits down with holistic mindset coach Philippa to unpack why self-doubt shows up most when you’re about to grow and why it’s not a sign you’re doing it wrong. They explore how doubt often demands certainty before action, and why that need for “knowing how it will work out” keeps so many clinic owners stuck right at the point they’re ready to level up. Katie and Philippa explain that doubt isn’t something to eradicate. Instead, it’s often a beacon that you’re changing something meaningful. They talk about how the primitive brain reads change as threat, which is why doubt can feel like a full body experience and why comparison, scrolling, and “collecting evidence” that you’re not good enough can kick in fast. The key shift is learning to notice doubt without giving it authority, treating it as a pause rather than a full stop. They also break down what self-doubt can look like in real life: constant second-guessing, “what if” thinking, staying busy to avoid the real decision, blaming external factors, and getting trapped in patterns like “not enough time” or “not enough money.” Philippa shares practical ways to move through it, including lowering your stress response first, challenging the thought with “is that true?”, and breaking big decisions into tiny next steps so you can keep moving even when certainty isn’t available. Finally, Katie encourages listeners who feel stuck in that messy middle between where they are and where they want to be to take action and get support, rather than waiting for doubt to disappear. Because if you require certainty before you move, you’ll be waiting forever. Apply here: https://thrive-businesscoaching.com/katies-plan Resources & Links: Apply for Katies Plan for Your Clinic: https://thrive-businesscoaching.com/katies-plan Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1 Website: https://Thrive-businesscoaching.com Free Resources: https://treatyourbusiness.com Sponsor - Jane & MBST Practice management software that brings scheduling, charting, billing, payments, and patient communication into one connected system so you can reduce admin and focus on patient care. Book a Demo > https://meetings.jane.app/meetings/jane-app-uk/uk-demo Contact > support@janeapp.com jane.app/start THRIVE2MO MBST is non-invasive cell regeneration technology, trusted since 1998, backed by peer-reviewed research. Deliver lasting results and give your clinic the edge. Enquire via the website > https://mbst.health Contact > richard@mbst.health

September 9, 2026Episode 19826 min

S1 EP21 Stop Saying "I'm a Physio" — Say This Instead to Attract More Clients

I'd love to hear from you 'text the show' In this episode, Katie digs into the second foundation of the Flywheel Method: the who . She explains why, at the point someone sees your marketing, they don’t yet see you as the expert, they don’t trust you, and they don’t believe you… so if you lead with what you do (physio, Pilates, massage), you’ll blend in with everyone else. Katie introduces the idea of perception vs reality : what your ideal client thinks they need to solve their problem versus what you, as the expert, know they actually need. She shares why the “magic” happens in the overlap, where you speak to the conversation in your client’s head while still guiding them towards the right solution and outcome. Using examples like knee pain and pelvic floor dysfunction, she shows how clients aren’t buying sessions or classes, they’re buying their way out of a problem. She also breaks down how to become the “untouchable expert” by choosing who you want to work with, creating a clear method or process that makes you the supply to the demand, and building a market of one. Finally, Katie challenges pay-as-you-go pricing models, explaining how programmes and better conditions for delivery create better client outcomes, reduce churn, and allow you to charge based on the value and transformation you deliver. Apply here: https://thrive-businesscoaching.com/katies-plan Resources & Links: Apply for Katies Plan for Your Clinic: https://thrive-businesscoaching.com/katies-plan Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1 Website: https://Thrive-businesscoaching.com Free Resources: https://treatyourbusiness.com Sponsor - Jane & MBST Practice management software that brings scheduling, charting, billing, payments, and patient communication into one connected system so you can reduce admin and focus on patient care. Book a Demo > https://meetings.jane.app/meetings/jane-app-uk/uk-demo Contact > support@janeapp.com jane.app/start THRIVE2MO MBST is non-invasive cell regeneration technology, trusted since 1998, backed by peer-reviewed research. Deliver lasting results and give your clinic the edge. Enquire via the website > https://mbst.health Contact > richard@mbst.health

September 2, 2026Episode 19720 min

S10 EP06 MBST for Clinic Owners: The Missing Piece in Stubborn Cases (With Richard Evans)

I'd love to hear from you 'text the show' In this episode, Katie is joined by Richard Evans, Clinical Lead at MBST Health UK, to explore what makes clinicians stand out and why being open minded can be a real competitive advantage in modern clinic care. Richard shares how he first came across MBST early in his physio career, why MBST works best as part of a wider treatment programme (not a replacement for good clinical reasoning), and what he sees across a growing UK network of clinics using the technology. They unpack why some clinicians dismiss new approaches too quickly, especially when something sits outside the “expected” pathway for stubborn or degenerative conditions. Using osteoarthritis as a clear example, Richard explains how traditional progression often feels like it only ends in injections and surgery, and why MBST can raise the ceiling on outcomes for the right patients when it is integrated properly. Katie and Richard also discuss how clinics can position MBST effectively, what needs to be in place before bringing it into a practice, and why the best results come from individualised care rather than cookie cutter protocols. Resources & Links: Apply for Katies Plan for Your Clinic: https://thrive-businesscoaching.com/katies-plan Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1 Website: https://Thrive-businesscoaching.com Free Resources: https://treatyourbusiness.com Sponsor - Jane & MBST Practice management software that brings scheduling, charting, billing, payments, and patient communication into one connected system so you can reduce admin and focus on patient care. Book a Demo > https://meetings.jane.app/meetings/jane-app-uk/uk-demo Contact > support@janeapp.com jane.app/start THRIVE2MO MBST is non-invasive cell regeneration technology, trusted since 1998, backed by peer-reviewed research. Deliver lasting results and give your clinic the edge. Enquire via the website > https://mbst.health Contact > richard@mbst.health

August 26, 2026Episode 19629 min

S9 EP08 Your Software Is Costing You Time and Money (Switch Without the Chaos)

I'd love to hear from you 'text the show' In this episode, Katie is joined by Tom from the Jane UK team to talk about one of the biggest operational decisions clinic owners face: switching software. They unpack why changing systems feels so overwhelming, even when the new option is clearly better on paper, and why the real issue is not the software itself, it is the lack of time, headspace, and project planning most busy clinics have available. Katie and Tom explain that switching software needs to be treated like a proper business project, not a quick decision made on a whim. They discuss why many clinics only move part of their workflow across (like scheduling) and keep other parts elsewhere (like notes), and how that creates friction, workarounds, and admin overload. Tom shares a simple question to help you assess whether your current system is still fit for purpose: are you working with your software, or are you constantly working around it? They also dive into where software can create the biggest return on investment for clinic owners, especially when admin time and burnout are rising across teams. Tom introduces Jane’s AI Scribe feature for note-taking, how it works inside the charting area, and the safeguards that keep practitioners in control of what gets saved to the record. They cover the importance of thinking ahead to where your clinic is going in 6 to 12 months, and choosing systems that can support growth and complexity, rather than just patching today’s problems. Main Topics Covered: Why switching clinic software feels so hard, even when it is the right move. Why software is no longer a “nice to have” and has become a core part of clinic operations. Why changing systems should be treated as a project, not a whim. The hidden cost of only moving part of your workflow (online schedule but paper notes). How to give new software a fair test by moving more of your workflow into one place. A simple audit question: are you working with your software, or working around it? Why workarounds increase as your clinic grows rooms, services, team size, and complexity. How to think about switching decisions based on where you want to be in 6 to 12 months. Why clinic owners get stuck when they feel they need to know “the how” before they start. Why your software should grow with your clinic, not stay fixed while your business evolves. How small time savings compound into reduced burnout and more capacity. The biggest time saving buckets in clinic software: online booking, note-taking, and payments. How online booking and patient portals reduce admin load and protect policies (like payment rules). How payment workflows and reconciliation reduce cognitive load and time drift across the day. What AI Scribe is, how it transcribes then summarises, and why the practitioner stays in control. How prompts and templates shape the note output so it matches your style. Why better draft notes can improve note quality and reduce end-of-day admin backlog. Regulation and safety: the “human in the loop” approach and why it matters for clinical records. Why ROI is easiest to measure in time blocks and outcomes, not in abstract “AI” hype. Katie’s key takeaway: step back from the detail, decide where you want to be in six months, then work backwards with the right support. Book a Demo > https://meetings.jane.app/meetings/jane-app-uk/uk-demo Contact > support@janeapp.com AI Scribe specific Demo > https://meetings.jane.app/meetings/jane-app-uk/ai-scribe-demo-uk- AI Scribe Guide > https://jane.app/guide/ai-scribe-for-the-uk-faq jane.app/start THRIVE2MO - exclusive code for your listeners . Apply here: https://thrive-businesscoaching.com/katies-plan Resources & Links: Apply for Katies Plan for Your Clinic: https://thrive-businesscoaching.com/katies-plan Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1 Website: https://Thrive-businesscoaching.com Free Resources: https://treatyourbusiness.com Sponsor - Jane & MBST Practice management software that brings scheduling, charting, billing, payments, and patient communication into one connected system so you can reduce admin and focus on patient care. Book a Demo > https://meetings.jane.app/meetings/jane-app-uk/uk-demo Contact > support@janeapp.com jane.app/start THRIVE2MO MBST is non-invasive cell regeneration technology, trusted since 1998, backed by peer-reviewed research. Deliver lasting results and give your clinic the edge. Enquire via the website > https://mbst.health Contact > richard@mbst.health

August 19, 2026Episode 19521 min

S1 EP20 Bigger Is Not Better: How to Build Profit Into Every Transaction in Your Clinic

I'd love to hear from you 'text the show' In this episode, Katie challenges clinic owners to stop chasing “bigger” and start building a business that actually serves them. She explains why profit isn’t something that happens at the end of the year, it’s a habit that needs to be built into every transaction, every service, and every decision you make. Katie breaks down the common trap of growth-first thinking: when bookings increase, expenses often rise to match, and you get locked into a more complex business without seeing any real improvement in take-home pay. She also explores why cashflow can feel stressful in both drought periods and busy periods, and how “bank balance accounting” leads to reactive decisions like taking on the wrong clients, throwing out last-minute promotions, or pulling tasks back onto your own plate. You’ll hear practical examples of how to identify what truly makes you profit (and what quietly drains your time and money), including a real story of room rental that created a net loss once time and overheads were accounted for. Katie also shares a simple “smaller plates” approach to money management by separating accounts for tax, profit, and operating expenses, so you can allocate profit intentionally and make decisions from clarity, not panic. Main Topics Covered: Why “bigger is not better” and how to build a business that serves your life, not the other way round. Why profit can’t be treated as an afterthought or a year-end event. The danger of focusing on growth first and assuming profit will take care of itself. Why cashflow problems can happen when bookings drop and when bookings increase. How rising revenue often triggers rising expenses, locking you into a new cost level. Why more staff, more space, and more sites don’t automatically mean more profit. How to make profit part of every transaction and stop doing work that doesn’t pay. Profit as a habit: focusing on maximising profit first to create smarter growth. A real example of room rental that looked profitable but was actually a net loss once time and overheads were included. How to evaluate stock and equipment sales: demand, margins, and the hidden cost of holding inventory. Using upsells and bundles (and knowing your numbers) to make selling equipment worth it. Why allocating staff time to higher-margin services can improve profitability without increasing hours. How growth-at-all-costs can damage your health and quality of life. Working smarter: creating premium ways to deliver outcomes without relying only on face-to-face time. What “bank balance accounting” is and why it leads to reactive decisions (wrong clients, rushed promos, doing everything yourself). Traditional accounting vs profit-first thinking: sales minus profit equals expenses. “Use smaller plates”: separating accounts for tax, profit, and operating expenses to manage cash more intentionally. How allocating money for tax and profit reduces stress and gives you choices about reinvestment and pay. Katie’s key takeaway: don’t feel overwhelmed, start somewhere, and get ruthless about where your time and energy goes so you can build a clinic and a life you love. Resources & Links: Apply for Katies Plan for Your Clinic: https://thrive-businesscoaching.com/katies-plan Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1 Website: https://Thrive-businesscoaching.com Free Resources: https://treatyourbusiness.com Sponsor - Jane & MBST Practice management software that brings scheduling, charting, billing, payments, and patient communication into one connected system so you can reduce admin and focus on patient care. Book a Demo > https://meetings.jane.app/meetings/jane-app-uk/uk-demo Contact > support@janeapp.com jane.app/start THRIVE2MO MBST is non-invasive cell regeneration technology, trusted since 1998, backed by peer-reviewed research. Deliver lasting results and give your clinic the edge. Enquire via the website > https://mbst.health Contact > richard@mbst.health

August 12, 2026Episode 19429 min

S1 EP19 How to Forecast Profit and Pay Yourself First

I'd love to hear from you 'text the show' In this episode, Katie asks clinic owners a big question: are you being an ostrich with your numbers? She explains why looking at your bank balance or waiting for your year-end accounts keeps you reactive, and why you need a simple, repeatable way to track the right numbers regularly. Katie walks through a practical approach to forecasting based on profit (not just turnover), including treating the owner’s pay as a real business cost, working out the true top-line revenue you need, and then breaking that down into tangible targets like sessions per week or class attendance. She also covers how forecasting helps you plan for seasonality, capacity, recruitment, cashflow gaps (especially with insurance work), and better margins by focusing on efficiency and “lowest hanging fruit” improvements. Main Topics Covered: Why many clinic owners avoid their numbers and how that keeps the business reactive rather than planned. The difference between looking at turnover and focusing on profit and cashflow. Why paying yourself “what’s left” creates unstable income and can cause issues (especially for limited companies). How to treat the business owner’s pay as a real cost in the P&L, not an afterthought. A simple forecasting method: desired take-home pay + expenses + tax = required top-line revenue. How to break revenue targets into practical actions (sessions per month, sessions per week, hours in the diary). How to calculate an average session value and use it to set realistic treatment-hour targets. Using forecasting for different business models (1:1 sessions vs classes) and what the numbers reveal about capacity. How seasonality (school holidays, annual leave, quieter months) impacts income and staffing capacity. How forecasting helps you plan recruitment ahead of time instead of waiting until you’re overwhelmed. Why prioritising profit highlights better margins and exposes “busy but not profitable” activities. Examples of low-margin distractions (room rental, admin time, extra effort for small income) and why numbers matter. Insurance work and cashflow: long payment terms, lower margins, and why private-pay often improves profitability. How tracking numbers regularly reduces overspending, helps cut unnecessary expenses, and supports strategic growth. Why you can’t strip all the money out of the business and still expect it to grow, and how forecasting supports gradual increases. Katie’s key takeaway: stop burying your head in the sand, commit time to knowing your numbers, and decide what you want to earn so you can build a clinic and a life you love. Apply here: https://thrive-businesscoaching.com/katies-plan Resources & Links: Apply for Katies Plan for Your Clinic: https://thrive-businesscoaching.com/katies-plan Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1 Website: https://Thrive-businesscoaching.com Free Resources: https://treatyourbusiness.com Sponsor - Jane & MBST Practice management software that brings scheduling, charting, billing, payments, and patient communication into one connected system so you can reduce admin and focus on patient care. Book a Demo > https://meetings.jane.app/meetings/jane-app-uk/uk-demo Contact > support@janeapp.com jane.app/start THRIVE2MO MBST is non-invasive cell regeneration technology, trusted since 1998, backed by peer-reviewed research. Deliver lasting results and give your clinic the edge. Enquire via the website > https://mbst.health Contact > richard@mbst.health