Tourism Marketing Mastery

Hosted by Erik Hatterscheidt

Business Marketing

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Jan 2025

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About the show

This show is for those who run a tourism based business and are looking for new ways to market that bring in consistent bookings but still maintain a healthy profit margin for their operation. Inside each episode, learn from Erik Hatterscheidt, a former resort marketing manager and now owner of a global 7 figure tour business as he shares his biggest “A-ha moments” and marketing secrets with full transparency. From marketing flops, to mindset, to big booking wins, Erik pulls you into his world and shares his personal journey to filling bookings using clever marketing ideas.

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60 recent

January 6, 202525 min

74. The 3 Things Operators Do That Destroy Their Marketing Results

Over the years I’ve observed a pattern after working with hundreds of tourism operators. Almost every business owner I’ve worked with makes the same 3 assumptions about where to focus their marketing efforts, and all three are typically a huge suck on their resources while yielding little to no results.In this episode I’ll share the 3 assumptions and then share the 3 things operators should focus on instead which cost virtually nothing, but have a far greater impact on your ability to get bookings.

December 9, 202410 min

73. How To Write Ads For Higher Income Guests

As we move further away from Covid and the inflation it caused, economies are shifting.The market that was hungry to travel in 2022/23 has spent most of their surplus cash and is now facing the reality that everything is 43% more expensive than it was in 2019 (according to global financial data).This means that the middle class guests you were attracting are having to tighten their belts and cut some of the ‘extras.’ That’s bad news for you.It means that YOUR costs are up by 40+ % AND it’s much harder to get bookings. No wonder you’re feeling the pressure right now.In order to stay in business, you may need to shift the type of guests you were catering to. You’ll need to level up to a demographic with more disposable income. If that’s where you’re at, in this episode I’ll share a trick that I’m using to attract this new audience.I hope you find it as useful as we are.Cheers,Erik

September 5, 2024Episode 7219 min

72. A Really Weird Offer That Guarantees Re-Bookings

I’m sharing an experiment we’re running with an offer that has dramatically increased client retention, upped engagement, is building the community, guarantees us future bookings AND makes us money for free in the form of interest. Sounds too good to be true? I thought so too.But it’s working.Questions for the podcast? Send them to me at ehatterscheidt@gmail.com

August 31, 2024Episode 7126 min

71. Top 10 Marketing Books For Tourism Operators

I’ve read over 100 marketing books in the last 10 years. Here are the top ten that have driven millions of dollars into my tourism businesses.I’ve broken them down into 5 categories which include branding, building sales pages, getting leads, word of mouth, and marketers psychology.If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com

January 9, 2024Episode 7023 min

70. The ‘Holy Crap’ offer

Here’s an offer that will set you apart from the competition, is free to create, and comes with world class benefits. If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com

January 7, 2024Episode 6912 min

69. Never discount - Use the cheesecake strategy instead

Discounting is almost always a horrible idea. And there’s a much smarter way to achieve the outcome you’re looking for.If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com

January 5, 2024Episode 6811 min

68. Pricing for profit in tourism

Pricing strategies you should be considering going into 2024.If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com

December 5, 2023Episode 6738 min

67. 10 Big marketing mistakes that drag a team down

In this episode I cover the 10 big mistakes I made in the last 3 years working with my marketing team.If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com

November 29, 2023Episode 669 min

66. 3 Years Gone - Why I left and why I’m back now

A brief explanation on where I’ve been, what I’ve been up to, and what you can expect moving forward. If you want to ask me a question you can do that by listening to this episode on Spotify.If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com

March 7, 2021Episode 6517 min

65. How to make the complex simple in your marketing

Is your organization or your marketing overwhelming? If so you need to listen to this episode. If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com