Tough Love Marketing

Hosted by Diana Richardson

Business Marketing Education

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Latest episode

Jan 2024

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About the show

I'm Diana Richardson and I've been doing digital marketing for 20 years and it's REALLY time to set some things straight - buckle up! This is realistic marketing advice in under 5 minutes. Need a marketing plan or a consultation? You can find me at https://thatsdiana.com/

Listen to episodes

34 recent

January 8, 2024Episode 344 min

Tough Love Marketing Ep 34 3 Free Marketing Ideas for Any Business, Brand, or Marketer

Welcome back to Tough Love Marketing, where we shoot the shit about marketing in under 5 minutes. I'm your host, Diana Richardson, and today we're discussing all things free! I have 3 free marketing ideas for you today, so listen up and get ready for some homework. Here we go! Create an original piece of research and publish it. Join and actively participate in online communities. Be a guest on others' podcasts or webinars.

January 2, 2024Episode 334 min

Tough Love Marketing Ep 33 5 Marketing Tasks for Nonprofits

Hello, hello. Welcome back to Tough Love Marketing where we talk about all things marketing in under 5 minutes with no production value or makeup. I'm Diana and today I have a lot to say about marketing for nonprofits. I've created a deck with 5 marketing tasks for nonprofits and if you'd like the whole thing, head on over to my website https://thatsdiana.com and fill out the contact us form. Ok, here we go!

December 30, 2023Episode 324 min

Tough Love Marketing Ep 32 Your Business Seasonality

Hello, hello. Thanks for joining me here at Tough Love Marketing, where we talk about, well, marketing in under 5 minutes without any fluff, production value or make up. I'm Diana Richardson and today we're talking about seasonality for your business.

December 13, 2023Episode 315 min

Tough Love Marketing Ep 31 Relationship Building in Marketing.mp3

Helllo, my friends and welcome back to Tough Love Marketing. I'm your host Diana Richardson and today we are talking all things relationship building. It makes my heart so happy to have this conversation with you. You're going to have homework, so be prepared!

December 12, 2023Episode 304 min

Tough Love Marketing Ep 30 Sales enablement and marketing

Welcome back to Tough Love Marketing where we shoot the shit about marketing without any makeup or production and we do it all in under 5 minutes. I'm your host, Diana Richardson, and today, we are talking about marketing and sales enablement. Let's get right into it because I have a lot to say on this particular topic.

December 11, 2023Episode 294 min

Tough Love Marketing Ep 29 Product launch marketing is hard. Here are 3 Don'ts and a Do for your next product launch campaign

There's been a delay in recording these episodes so I want to say a HUGE, "Thank you," for coming back and hanging out with me. You won't be disappointed. This is Tough Love Marketing where talk all things marketing without the shit and within 5 minutes. Today, we're talking about launching a go-to-market campaign strategy for a new product or feature launch and I have LOTS to say.

October 11, 2023Episode 284 min

Tough Love Marketing Ep 28 Breaking Bad How ChatGPTs Terrible Marketing Set Us Up To Fear AI Content

Hello, hello. Thanks for tuning into Tough Love Marketing where we skip the shit and the makeup and get real with what's up in the marketing world. I'm Diana and today we're finally talking about AI and ChatGPT and I'm going to answer the question, "What implications does poor or non-existent marketing have on such a landmark innovation?"

September 20, 2023Episode 273 min

Tough Love Marketing Ep 27 - Pursuing a career in marketing? Product, Growth, Content, and Lifecycle Marketing Explained!

Hi and welcome to Tough Love Marketing, where we skip the fluff and the makeup and tell it like it is. I'm Diana and thanks for being here. Today we're talking about individual concentrations within the marketing career. We'll be unraveling the mysteries of Product Marketing, Growth Marketing, Content Marketing, and Lifecycle Marketing There are a lot of nuances, so buckle up, 'cause this is gonna be one heck of a marketing rollercoaster!

September 13, 2023Episode 264 min

Tough Love Marketing Ep 26 - 3 Dos and Don'ts of Keyword Research

Hello, Hello, It's me, I'm Diana and this is Tough Love Marketing where we cut the shit and get straight to the point about digital marketing. Today's tough love is all about keyword research. I'm going to give you 3 do's and 3 don'ts when it comes to taking on the task of finding new keywords for your marketing strategy. And we're going to do it all in under 5 minutes, so let's go. For your homework, here are the three keyword research tools I want you to test out: 1) Content at Scale: https://contentatscale.ai/ 2) Semrush: http://semrush.com/ 3) Google Keyword Planner: https://ads.google.com/intl/en_us/home/tools/keyword-planner/

August 31, 2023Episode 254 min

Tough Love Marketing Ep 25 What is a Marketing Plan and Why You Need One

Hello, hello, and welcome back to Tough Love Marketing where we shoot the shit and get real about what's going on in the marketing world. I'm your host Diana and I've just released a "State of Marketing Jobs" research study. You can find it on my website at thatsdiana.com. Today's tough love is all about a marketing plan. What is it and why do you need one. So, here. We. Go!