Together Digital Power Lounge, Women in Digital with Power to Share

Hosted by Chief Empowerment Officer, Amy Vaughan

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147

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Aug 2026

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Digital is a demanding and competitive field. And women are still grossly underpaid & underrepresented. But we are not powerless; we have each other. Together Digital Power Lounge is your place to hear authentic conversations from women in digital who have power to share. Listen and learn from our amazing guests along with host Amy Vaughan, Owner and Chief Empowerment Officer of Together Digital. Together Digital is a diverse and collaborative community of women who work in digital who choose to share their knowledge, power, and connections. To learn more, visit www.togetherindigital.com.

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September 7, 202627 min

Stop Explaining Yourself - Own The Room

A leadership and visibility strategist on why women over-explain, and the four-part shift to executive presence and real authority in any room. Dr. Rita Renee spent 30 years in executive healthcare leadership learning the difference between explaining yourself and owning the room. On this episode of The Power Lounge, she joins Amy Vaughan to unpack why so many high-performing women shrink their language before they even finish a sentence, and the specific words to use instead. This is a conversation about executive presence for women, precision in communication, and what it actually takes to lead with authority without losing your humanity. Key takeaways Explaining is convincing people you deserve to be in the room. Owning is knowing you already belong there. Every extra qualifier, like just, maybe, or I think, quietly gives away your authority before you finish the sentence. Precision has four parts: know your point before you start talking, lead with the headline, cut unnecessary qualifiers, and end clearly with what you recommend or need. Confidence and kindness are not opposites. You can be warm and still be clear, and disagree without over-explaining why. You do not have to be in every room. Be fully visible in the rooms that matter for the people you serve. "Explaining is when you feel like I have to convince you that I deserve to be in the room. Owning is when I know I belong there." Dr. Rita Renee "Clarity is not about saying more. It's just making what matters impossible to miss." Dr. Rita Renee Timestamps 00:00 Welcome and introducing Dr. Rita Renee 01:05 Explaining versus owning the room 03:06 A 30 year lesson from healthcare leadership 04:43 The pattern holding high performing women back 07:26 Moving from seeking validation to stating your position 09:34 A real example of repositioning as a decision maker 11:34 Four strategies for precise communication 14:03 Confidence, kindness, and the fear of being too much 15:19 Executive presence on Zoom versus in the room 16:46 The first shift for women early in their career 19:47 The future of leadership communication 23:08 Power round with Dr. Rita Renee 25:47 How to connect with Dr. Rita Renee Connect with Dr. Rita Renee Website: https://drritarenee.com/ LinkedIn: https://www.linkedin.com/in/drritarenee/ Connect with Together Digital Website: https://togetherindigital.com Podcast: https://togetherindigital.com/podcast Support the show

August 31, 20261 hr 1 min

The Neuroscience of Leadership

Why your nervous system, not your willpower, decides how you lead Your brain decides whether to trust someone in about three seconds, long before you have said a word. Dr. Zakia Ghafari says that same wiring is running the show every time you walk into a hard meeting, and most leaders have no idea they are fighting their own nervous system instead of leading. This episode breaks down the actual neuroscience of leadership behind that reaction, in plain, useful terms. For women in leadership especially, that fight shows up as over preparing, over explaining, and quietly burning out while everything on paper looks fine. That is exactly the kind of pattern this women leadership podcast exists to name out loud. Zakia has spent twenty five years as a geriatric pharmacist watching this pattern play out in real time, and she built a framework to interrupt it before it becomes a full shutdown. Dr. Zakia Ghafari is a pharmacist, speaker, and thought leader who helps individuals and organizations create sustainable change without burnout. Drawing on neuroscience and behavioral design, she developed the Wired to Lead framework, which reframes resistance as a clarity problem instead of a motivation problem. She joins Amy Vaughan for a conversation about emotional intelligence, self regulation, and why your humanity, not your hustle, is your greatest leadership asset. Key Takeaways Your brain decides within three to four seconds whether it trusts someone, long before it registers what they are actually saying. The same alarm system that fires when you face real danger also fires in a stressful meeting, which is why preparation alone does not calm a racing heart. Willpower is not the reason New Year's resolutions fail, your brain reads any change in routine as a risk until a new habit becomes familiar. Naming an emotion out loud, even silently to yourself, brings your logical brain back online within two to three seconds. Real influence means giving someone else enough room to disagree with you and staying okay with it. Dr. Zakia Ghafari said, 'Discipline cannot override a nervous system that always feels like it's under threat.' Dr. Zakia Ghafari said, 'You're not doing it wrong. It's not a character flaw. It's just biology.' Timestamps 00:00 Welcome and introducing Dr. Zakia Ghafari 01:23 Why emotional intelligence beats artificial intelligence 06:09 What emotional intelligence actually is, and the biggest misconception 08:19 The gut brain connection and where intuition comes from 08:50 The lion in the room, how your brain confuses a meeting with real danger 10:59 Why your brain is wired for prediction, not change 13:14 The Wired to Lead framework and the WIRE method 23:09 How burnout shows up first as quiet emotional withdrawal 26:30 Toxic wellness culture and the shame of not keeping up 30:05 The kinds of wiring behind approval, connection, and worth 32:36 How to self regulate in two to three seconds 40:16 Why women feel they have to prove themselves ten times over 46:10 Building systems that make change inevitable 54:39 Power round, rapid fire questions with Dr. Zakia Ghafari Connect with Dr. Zakia Ghafari LinkedIn: https://www.linkedin.com/in/zakiaghafari/ Instagram: @DrZakiyyahSpeaks Support the show

August 17, 202658 min

Practical Strategies for Mental Wellness

The warning sign almost nobody catches is not exhaustion. It is guilt. What if the thing burning you out is not your inbox, your clients, or your calendar? What if the call is coming from inside the house? This conversation went somewhere most burnout talks never go, and I am still thinking about it. Burnout prevention is not a luxury topic for women in digital. It is survival. So many of us are high functioning, holding it together on camera and in meetings while our shoulders creep up to our ears. Marian knows that pattern from the inside, and she shares the practical strategies that helped her build what she calls a depression proof life. Marian Mills is a mental wellness speaker, award winning voice artist, Army veteran, former social worker, and founder of Depression Proof Your Life. After burnout pushed her out of the career she loved, she built the Depression Proof Method, a practical approach to everyday mental resilience for professionals, women in leadership, and female entrepreneurs online. Key Takeaways Guilt about resting is one of the earliest and most overlooked signs of burnout among professional women in digital. People do not burn out because they stop caring; they burn out because they care so deeply they forget to care for themselves. Awareness is the foundation of burnout prevention, from tense shoulders to stress headaches to emotional numbness. Asking for help is a muscle, and real strength is knowing when to reach out, not handling everything alone. A simple pause between meetings, calls, and tasks can reset your nervous system before stress compounds. Marian Mills said, 'People don't get burned out because they don't care. They actually burn out because they care so deeply and they end up forgetting to take care of themselves.' Marian Mills said, 'I used to think that strength meant handling it all on my own. I learned that the real strength is actually knowing when to reach out.' Timestamps 00:00 Welcome and meet Marian Mills 01:50 From social work to voiceover to Depression Proof Your Life 05:06 The burnout patterns professional women share 08:14 Rest is part of getting stronger 08:35 The Depression Proof Method in practice 14:04 Military discipline, recovery, and vulnerability 15:16 Ask, Give, Grow and learning to ask for help 23:25 Your voice, your energy, and your mental wellness 26:58 Protecting your energy in emotionally demanding work 32:20 Auditions, interviews, and positive self talk 36:26 Early warning signs: numbness, guilt, irritability, resentment 41:14 The first thing to do when burnout is on the horizon 46:40 Protecting your mental health in the year ahead 50:25 Power Round 55:26 How to connect with Marian Mills Connect with Marian Mills Website: https://www.depression-prooflife.com Voiceover: https://www.marianmillsvoice.com LinkedIn: http://linkedin.com/company/depression-proof-your-life Email: info@depression-proof-life.com Support the show

June 15, 202649 min

The Art of Acceptance

What happens when a digital strategist stops fighting reality and starts leading from it. There are conversations that feel like a strategy session and a therapy session at the same time. This one was both. Mary Brodie came into the Power Lounge and did something rare. She made acceptance sound like the most powerful leadership move you can make. If you work in digital, lead a team, or run your own business, you know the pressure to chase the aspirational audience, the perfect product, the frictionless experience. Mary has spent over 20 years helping companies stop chasing and start seeing. And what she has found is that the women in digital who thrive are the ones who learn to work with what is, not just what they wish were true. Mary Brodie is the Founder and Digital Experience Strategist at Gearmark, a consultancy she has built over two decades across apps, websites, content strategy, lead generation, and full digital experience design. She holds a BA and MA from Simmons College, a certificate from MIT, and an Executive Master's in Corporate Communications from IE University in Madrid. She is currently pursuing her doctorate at Case Western Reserve University, where her research explores how B2B buying teams build relationships with supplier salespeople. Key Takeaways Acceptance is not passive. It is the foundation of every smart business decision, from knowing your real customers to building a team that actually trusts each other. Your digital experience reflects your internal experience. If your employees are disengaged, that bleeds into every customer touchpoint, every chatbot, every support call. Women in digital and female entrepreneurs online often chase aspirational audiences instead of maximizing the ones they already have. The brands that win know exactly who their customer is and own it. AI is a tool, not a replacement. Using it well means knowing what question you are actually trying to answer and what data you are feeding it. The most underrated skill in women leadership and digital marketing for women is listening. Not the performative kind. The kind where you feel something shift in the room. Mary Brodie said, "Accept yourself and make sure that you're happy with what you're doing and what your output is. Not your perfect foot. Your best foot." Mary Brodie said, "Once you accept that we don't all share the same values, the world becomes a very different place. And it's not a scary place. It's just a different place. And a lot of the world becomes a lot clearer." Timestamps 00:00 Welcome to the Power Lounge. 01:51 Twenty years of entrepreneurship. What keeps Mary going. 04:26 Why Mary kept going back to school, MIT, Simmons, Madrid. 07:37 Being the only American in the room. What that taught her. 09:41 Customer experience and employee experience are the same problem. 13:10 How to know if your company actually has a digital experience. 16:33 AI and digital strategy. Tool or replacement. 21:00 What gets in the way of leaders communicating their vision clearly. 26:54 What a broken internal experience is costing your organization right now. 31:08 The Art of Acceptance. What it means as a leadership practice. 40:04 What Mary looks for before any strategy or deliverable. 41:19 One shift for every woman in the audience. 42:37 Power Round. Rapid fire with Mary Brodie. Connect with Mary Brodie Email: mfbrodie@gearmark.com LinkedIn: linkedin.com/in/marybrodie Website: gearmark.com Support the show

June 8, 202658 min

Lead Yourself & Own Your Career

Two sisters from rural Appalachia wrote the playbook they wish they had. What does it actually take for a woman to lead herself forward when no one handed her a roadmap? That question sits at the heart of this conversation, and the answer is more honest, more practical, and more urgent than most career advice you have heard. Self leadership is not a title you earn or a milestone you reach. It is a daily practice, and for women navigating careers that were not designed with them in mind, it may be the most important skill no one ever taught them. This episode of The Power Lounge is for every woman who has ever felt stuck, invisible, or like she was playing by rules she was never given. Kelly Mooney is a three-time author, speaker, gender equity advocate, and founder of Equipt Women. She spent over two decades leading the nation's largest independent digital agency, became Chief Experience Officer of North America at IBM, and has served on three public company boards. Her sister and co-founder Katy Mooney is a certified leadership and performance coach whose clients include Walmart, Meta, and Lululemon. Together they are the co-authors of UP! The Playbook for Every Woman on the Rise, available June 2nd. Key Takeaways Self leadership has to come before everything else because when you change the way you think about yourself and what you want, every choice that follows becomes different. Women often wait for permission to pursue something bigger, ask for more, or take up space. A big part of moving forward is writing yourself that permission slip. Your career is a series of choices, and not choosing is also a choice. Recognizing that truth, even when the system is not working in your favor, is where your power starts coming back. Visibility with senior leaders is not about politics. It is strategy. Research shows that for every sponsor advocating for you behind closed doors, your chances of promotion increase by 10 percent. There is no one path and no one pace. Careers span 40 to 50 years, which means you cannot have your foot on the pedal all the time. The only shoulds that matter are the ones you decide for yourself. Kelly Mooney said, "I want her to know that she has more power within her than she realizes to create the career and life she desires." Host Amy Vaughn said, "Self leadership is not a title you earn. It is a practice that you choose." Timestamps 00:00 Welcome to The Power Lounge 01:12 Introducing Kelly and Katy Mooney 02:43 Growing up as two of ten kids in rural Appalachia 05:05 The arc of UP and why self leadership comes first 07:59 What coaching reveals about women who feel stuck or invisible 09:31 Owning your choices even when the system is broken 15:18 Finding your fit. The four dimensions framework 21:57 Self leadership in the middle of a big transition 24:47 Tuning into head, heart, and gut as centers of intelligence 33:23 Getting in the game and the unwritten rules of the workplace 39:14 No shoulds. Staying on your own mat and practicing non-comparison 47:08 Power round. The hardest rule to learn and what moving up means now 52:31 Audience Q and A. Keeping entrepreneurial momentum while working a 9 to 5 Connect with Kelly and Katy Book: https://equiptwomen.com/up Website: https://equiptwomen.com Newsletter: https://equiptwomen.com/get-equipt Instagram: https://www.instagram.com/equiptwoman Together Digital: https://togetherindigital.com Support the show

June 1, 202650 min

Build Income Online Without Going Viral

What happens when clarity, consistency, and a cell phone replace the need to go viral. What if everything you believed about building income online was wrong. No viral moment. No massive following. No polished studio setup. Just you, your story, and the willingness to hit record. This episode of The Power Lounge is for every woman who has been getting ready to get ready. Dianna Nicole built a million dollar business starting with $39, and she did it by mastering the three things most entrepreneurs skip: clarity, consistency, and trust. If you have been waiting for permission to start, this is it. Dianna Nicole is a million dollar entrepreneur, AI and social media consultant, and founder of Happy Lady Happy Life, a platform helping purpose driven people build income online using AI and social media on their own terms. Over the past decade she has inspired more than 200,000 people worldwide through storytelling, digital strategy, and a coaching approach rooted in authenticity and joy. Key Takeaways You only get big from starting small. The algorithm rewards consistency over time, and the growth compounds faster the longer you stay in it. Clarity starts with knowing who you are, not what you sell. Authenticity cannot be faked, and audiences feel the difference immediately. Virality does not equal income. Dianna Nicole coaches women with a million followers who are making nothing, and beginners on TikTok Shop making thousands a month with a few hundred. AI works best alongside you, not in place of you. Tools like Claude and Peak Creative can compress hours of work into ten minutes while keeping your voice and values intact. The TikTok Shop affiliate program has changed the beginner path to income. Products, short videos, and a tagged link are all you need to start generating real revenue within 30 days. Dianna Nicole said, "You don't want to touch a million people. You want to touch your people." Host Amy Vaughan said, "Clarity beats clout, consistency compounds, and your stories, including the messy ones, are the ones that make us magnetic." Timestamps 00:00 Welcome and guest introduction. 01:23 The $39 origin story and millionaire mindset. 02:44 Why chasing virality blocks sustainable income. 04:26 How to find clarity when you feel scattered online. 06:44 Consistency and trust as the real drivers of growth. 08:46 The 10 minute life hack for showing up consistently. 14:17 How Dianna Nicole uses AI without losing authenticity. 16:43 The AI tools she uses: Claude, Big View, and Peak Creative. 21:46 Why you only get big from starting small. 25:36 Affiliate marketing and the TikTok Shop opportunity. 28:48 How to create content that earns trust and income. 32:29 Blending storytelling and music into business. 35:31 Dianna Nicole's course and coaching program. 38:23 The one post to make this week to build momentum. 41:52 The meaning behind Happy Lady Happy Life. 47:52 Power round rapid fire questions. Connect with Dianna Nicole TikTok: https://www.tiktok.com/@theonlydiannanicole Instagram: https://www.instagram.com/theonlydiannanicole Website: https://happyladyhappylife.com Support the show

May 4, 202641 min

Avoid Burnout and Get into Your Flow

Alicia Couri is the Founder and CEO of Audacious Concepts Inc., a boutique leadership firm that helps organizations boost performance by aligning action with instinct. She is a Kolbe-Certified Consultant, Predictive Index expert, TEDx speaker, and cancer survivor. Her diverse background informs her unique approach to leadership development, emphasizing not just what you think or feel, but how you instinctively act. She is also the founder of RedCarpet CEO, a digital media and content platform dedicated to amplifying powerful voices. In this episode, Alicia shares insights on a range of critical topics, including conative intelligence, the deep insights offered by the Kolbe assessment, the pervasive issue of burnout among high performers, the cultivation of audacious confidence, and the vital role of self-advocacy in both leadership and personal health. This conversation is a must-listen for anyone seeking to understand their innate strengths, combat professional exhaustion, and lead with authenticity and courage. The Third Part of the Mind: What Is Conation? The human mind is traditionally understood through two primary lenses: the cognitive, encompassing IQ, skills, and reasoning, and the affective, which covers emotional intelligence, personality, and values. However, Alicia introduces us to the crucial third part: conation. Conation represents the instinctive drive to act, the innate wiring that dictates how individuals approach problem-solving and take action when faced with unstructured situations. It's important to differentiate conation from mere gut instinct. While gut instinct can be an impulsive, "lizard-brain" reaction, conation is a performance instinct—a consistent, natural pattern of behavior that emerges when an individual is free to act in their own way. This intrinsic force profoundly influences how we engage with tasks and challenges. The concept of conation was extensively researched by Kathy Kolbe, inspired by Aristotle's writings on volition. Kolbe's work built upon her father's legacy, who founded the Wonderlic cognitive assessment, providing a complementary framework for understanding human potential. "You can think about a problem, you can feel about a problem. This is how you're actually going to do the solution for the problem. That's conation." — Alicia Couri The Kolbe Assessment and Why It Matters for Leaders The Kolbe A Index is a powerful 36-question assessment designed to measure an individual's innate conative strengths. It evaluates four key action modes: Fact Finder (how one gathers and shares information), Follow Through (how one organizes and works with patterns and systems), Quick Start (how one handles risk and change), and Implementation (how one interacts with tangible objects and three-dimensional space). The results are displayed on a continuum of 1-10 across three distinct zones, providing a nuanced understanding of a person's natural inclinations. Notably, the assessment is remarkably stable, validated by over 50 years of test-retest research, indicating that these conative strengths are fundamental and unchanging aspects of one's being. For leaders, understanding their unique conative design is transformative. It allows them to stop blindly following advice that contradicts their natural instincts, a common pitfall that often leads to burnout. By aligning their actions with their inherent strengths, leaders can operate more efficiently and sustainably, conserving their mental energy for what truly matters. "When you're operating outside of that mental energy, it's like kindling — it burns up quickly. But if you're operating within it, it's like solid wood that takes a long time to burn, but keeps the fuel going." — Alicia Couri Conative Misalignment and the Burnout Epidemic Kolbe's research, including brain scans, has shed light on the profound impact of conative m Support the show

April 27, 202648 min

How to Design Your Future Self

Lauren LeMunyan is breaking down the myths of goal setting, helping leaders embody their future selves, and building psychological safety from the inside out. This one hit different. I sat down with Lauren LeMunyan — certified master coach, CEO of Spitfire Coach, and creator of Future Self Design — and walked away with a completely new way of thinking about transformation. We talked about burnout, the fear of success, why SMART goals keep us stuck, and what it actually means to become the person you're designing yourself to be. It's a conversation about courage, self-awareness, and the kind of inner work that creates real, lasting change. Lauren's path to coaching began in a meditation during her first coach training weekend — going through a divorce at 31, she heard a voice say 'you are the Spitfire Coach.' What followed was a decade of building a practice that now serves individuals and corporate teams alike. Future Self Design flips the script on traditional goal setting: instead of focusing on what's not working, it asks who you become on the other side — and challenges you to start embodying that person today. The conversation also gets into psychological safety as a spectrum, the ladder of inference, why burnout is really about unmet expectations, and how community is the antidote to the isolation epidemic. Lauren is funny, direct, and deeply real — and this episode is packed with tools you can use immediately. What We Cover How Lauren went from a messy divorce to building a 10-year coaching practice Why SMART goals recreate the same patterns — and what Future Self Design does differently The fear of success: why it's more common than fear of failure, especially for women What psychological safety actually looks like as a spectrum, not a binary The ladder of inference and how we make up stories that aren't true Why burnout is about unmet expectations — and how to address it at the root The micro decisions that stack into sustainable transformation Pull Quotes "Designing your future self isn't about getting it right. It's about being curious."— Lauren LeMunyan "Your feelings are valid — but they might be lying to you."— Lauren LeMunyan "Where your focus goes is where your energy grows. Stop circling the problem and start building toward what you want."— Lauren LeMunyan About Lauren LeMunyan Lauren LeMunyan is a certified master coach, speaker, and CEO of Spitfire Coach. She is the creator of Future Self Design — an ICF-approved framework and live intensive that helps leaders move beyond goal setting and into embodying the person they are becoming. She works with individuals and corporate teams on psychological safety, inner barriers, and sustainable change. She has a podcast, a YouTube channel, and multiple books. She is a military spouse, a mom, and based in Denver. Take Action 1) Join the Future Self Design intensive at futureselfdesign.com 2) Explore free resources, the podcast, and YouTube at spitfirecoach.com 3) If you're a coach or leader, look into ICF-approved training in the Future Self Design framework — 13 CCEs 4) Follow Lauren on Instagram and LinkedIn @spitfirecoach Connect Website: spitfirecoach.com · futureselfdesign.com Podcast: The Spitfire Coach Podcast YouTube: Spitfire Coach Instagram & LinkedIn: @spitfirecoach #SpitfireCoach #FutureSelfDesign #LaurenLeMunyan #TogetherDigital #PowerLounge #WomenInLeadership #PsychologicalSafety #Burnout #GoalSetting #SelfAwareness #Coaching #TransformationalLeadership #WomenWhoLead Support the show

March 23, 202654 min

The Power of Words & Women in B2B Sales

Welcome to this week’s episode of The Power Lounge, where authentic conversations reveal the real power behind the stories of remarkable women in business. Hosted by Amy Vaughan, chief empowerment officer at Together Digital, today’s episode dives deep into the often-overlooked gap between women’s contributions in B2B sales and how they’re actually recognized, compensated, and promoted. Our guest, Lori Richardson, founder of Score More Sales and president of Women Sales Pros, joins us to share her journey from a young, single mother entering tech sales in the 1980s to a force for change in the industry. Lori is also the award-winning host of Conversations with Women in Sales and author of She Sells, a guide for leaders to recruit, retain, and elevate women in sales and leadership—not just women, but their allies, too. In this episode, Amy Vaughan and Lori Richardson tackle the reality of pay inequity, negotiation tactics, mentorship versus sponsorship, the impact of AI on sales roles, and why “sales skills are life skills.” Lori shares insights from her Sales Decades Project, honoring female trailblazers, and offers practical advice for leaders and women aspiring to grow in sales. Get ready for candid stories, practical wisdom, and inspiration to help you ask for what you deserve, build your influence, and climb higher—together. Key Takeaways From Challenge to Champion Sales Skills = Life Skills Beyond the Paycheck—Ask for What You Deserve Mentors and Sponsors Matter Strategic Volunteering Wins The Power of Allies Celebrate Progress, Keep Climbing Chapters 00:00 - Introduction 00:10 "Women in B2B Sales" 05:50 "Turning Point After Struggles" 09:38 "Sales Skills Are Life Skills" 12:21 "Find Good Leaders, Equality Matters" 15:48 Women Underrepresented in Sales Leadership 17:16 Gender Pay Disparity Insights 20:14 "Ask, Receive, $60,000 Raise" 26:04 Mentorship vs. Sponsorship Insights 28:42 "Proactive Self-Promotion at Work" 31:58 "Anger Inspires Sales Role Models" 34:27 "Turning Anger into Opportunity" 38:08 Unpaid Labor and Workplace Inequity 41:46 "Temporary Leadership and Growth" 44:12 Women, Sales, and Adapting to AI 49:13 "Al Martin: Pacing Sales Guru" 50:45 "Strategic Negotiation Pays Off" 53:12 "Join Together Digital Community" 53:48 - Outro Quotes “Celebrate your wins, share your power, and don’t hold back from asking for what you deserve—because when one of us wins, we all win.”- Amy Vaughan “Go where you’re celebrated, not tolerated. Be strategic, be visible, and always negotiate for your value—because being seen starts with you showing up.”- Lori Richardson Connect with Lori Richardson Website: https://www.scoremoresales.com/ LinkedIn: https://www.linkedin.com/in/scoremoresales/ Call To Action: Attend the Sales Decades Event Interested in attending the Sales Decades Project event in Dallas? Reference this episode for an extended early bird price! 📅 April 22nd – Reception (recognizing nominees) 📅 April 23rd – Day of learning (sales, leadership, mentorship) 📍 University of Texas Dallas, Sales Excellence Program Details available via Score More Sales Website or connect directly with Lori via LinkedIn. Connect with the host Amy Vaughan: LinkedIn: http://linkedin.com/in/amypvaughan Podcast: https://www.togetherindigital.com/podcast/ Learn more about Together Digital and consider joining the movement by visiting Home - Together Digital Produced by Heartcast Media: Support the show

March 9, 202649 min

Turn Fuzzy Messaging Into LinkedIn Gold

Most women in digital can do the work. The harder part is explaining it in a way that actually lands — with the right clients, in the right rooms, at the right price. That's the problem host Amy Vaughan tackles in this week's episode of The Power Lounge with guest Orly Zeewy, author and self-described "facilitator of light bulb moments." Orly has spent years helping women entrepreneurs cut through the noise of their own messaging — not by adding more to it, but by stripping it down to what clients actually need to hear. In this conversation, they get into why so many women default to underselling themselves, how to identify your zone of genius and communicate it with confidence, and what a LinkedIn profile needs to do in the 7 seconds before someone decides to keep scrolling. Orly also speaks frankly about pricing — why women consistently undercharge, how brain science plays into it, and what it costs the women who come after you when you do. If your messaging feels scattered, your LinkedIn feels like everyone else's, or you're not charging what your work is worth, this episode gives you a clear place to start. Chapters: 00:00 - Introduction 00:10 - "Clarifying Your Digital Brand" 06:40 - Defining Your Zone of Genius 08:53 - Zone of Genius vs Competency 12:12 - LinkedIn Profile Mistakes 17:20 - "Crafting a Targeted LinkedIn Pitch" 19:46 - "Discovering Your True Gift" 24:47 - LinkedIn Strategy for Transitioning Careers 27:05 - "Women, Money, and Mindset" 31:48 - Confidently Owning Your Worth 32:34 - Educate Clients for Better Value 37:48 - "Power Pose and Perception" 42:03 - "Targeting Startups for Team Success" 43:27 - Masterclass: Luxury Language for Women 46:37 - "Ask, Give, Grow Philosophy" 48:59 - "Join Together Digital Community" 49:20 - Outro Quotes: Amy Vaughan: "We have to fall in love with the problems we're trying to solve, not just the solutions. When you show up to help and uplift, your brilliance becomes impossible to ignore." Orly Zeewy: “Messaging is simply sharing the real value you bring and the problems you solve. If it’s true, it isn’t bragging.” Key Takeaways: Messaging Is a Mindset—Not a Megaphone Zone of Genius > Zone of Competency First Impressions on LinkedIn Matter Transformation, Not Explanation Don’t Go It Alone—Ask for Outside Perspective Raise the Bar—And Your Prices Community & Coaching Change Everything Embrace the “Why Not Me? Connect with the guest Orly Zeewy: LinkedIn: https://www.linkedin.com/in/orlyzeewy/ Website: https://zeewybrands.com/elevate-your-brand/ Purchase Orly’s book: https://bit.ly/readylaunchbrand%20 The Clarity Hour: This is a monthly event by Orly Zeewy. If you're feeling fuzzy about your messaging and want to learn how to get clear, here's the link to register: https://us02web.zoom.us/meeting/register/_PFctwRZRN6MK24ttI28rg#/registration Connect with the host Amy Vaughan: LinkedIn: http://linkedin.com/in/amypvaughan Podcast: https://www.togetherindigital.com/podcast/ Learn more about Together Digital and consider joining the movement by visiting Home - Together Digital Produced by Heartcast Media: http://www.heartcastmedia.com Support the show