To The Point

Hosted by Crux KC

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Latest episode

Jul 2026

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EN-US

About the show

To The Point is a monthly podcast produced by Crux, the un-agency that fuels business growth. Our podcast features exclusive interviews with successful business leaders across the country to highlight the entrepreneurial spirit and share how marketing can transform an organization. Through thought-provoking conversations that get to crux of it, we’re helping businesses elevate their brand and amplify their mission.

Listen to episodes

41 recent

July 28, 202614 min

Making Marketing Make Sense - Becky Schieber | VP of Marketing and Fractional CMO at Crux

In marketing, you can have the right people and still get the wrong results. On this episode of To the Point , Ethan Whitehill, President & CSO of Crux, talks with Becky Schieber, VP of Marketing and fractional CMO at Crux, to break down why the best marketing starts with clarity. Drawing on her background in journalism, donor development, and brand strategy, Becky explains how authentic storytelling, strong relationships and integrated strategies help organizations move beyond reactive marketing to create a cohesive vision that actually provides real results. Get to the point with us on the last Tuesday of each month!

June 30, 202633 min

Adaption & Optimism in Fintech - Martha Salinas | Chief Commercial Officer at TreviPay

How can a technology company change to meet the rapidly evolving needs of its customers? On the latest episode of To the Point , Ethan Whitehill, President & CSO of Crux, speaks with Martha Salinas, the Chief Commercial Officer at TreviPay, about market segmentation, adjusting services, and thoughtfully utilizing AI to deliver improved customer experiences. With a background in economics and international development, Martha initially joined TreviPay to gain private industry experience but has provided an essential perspective in the global B2B fintech company for over 30 years. Get to the point with us on the last Tuesday of each month!

May 26, 202631 min

Memory and Future – Dr. Matthew Naylor, PhD | President & CEO of The National World War I Museum and Memorial

What is a museum’s civic role in a city? On the latest episode of To the Point, Ethan Whitehill, President & CSO of Crux, speaks with Dr. Matthew Naylor, The National World War I Museum and Memorial’s President & CEO, about managing the experiential expectations and messaging needs of museum guests and stakeholders. With more than 30 years of nonprofit leadership experience, Dr. Naylor has directed the Museum and Memorial since 2013, overseeing an unprecedented increase in attendance, philanthropic engagement, and community engagement. Get to the point with us on the last Tuesday of each month!

April 28, 202626 min

Vision Versus Reality – Brooke Barrier | VP of Strategy & Creative at Crux KC

Does your brands perception of itself align with what your customers think? On the latest episode of To the Point , Ehtan Whitehill, President & CSO of Crux, speaks with Brook Barrier, Crux’s VP of Strategy & Creative, about brand perception and how to find out what your clients and customers think of your business. Brooke is a brand strategist and content expert with experience crafting bold, insightful marketing for major brands. Get to the point with us on the last Tuesday of each month!

February 24, 202630 min

The Science of Intuition: Harnessing Your Hidden Superpower for Success - Dr. Melanie Dean

In Episode 37 of To the Point , Ethan Whitehill sits down with psychologist, researcher, and author Dr. Melanie Dean about the science behind emotional energy, the story of building and selling her successful publishing company, and how anyone can cultivate intuitive guidance to attract opportunities and make better decisions in work and life. Get to the point with us on the last Tuesday of each month!

January 27, 2026Episode 117 min

From Global Stage to KC’s Creative Future: Transforming communities through art - Dr. Peggy Shannon | The Nerman Family President of Kansas City Art Institute

In Episode 36 of To the Point , Ethan Whitehill sits down with Dr. Peggy Shannon, president of the Kansas City Art Institute, to explore how KCAI equips students for success in a changing world, and why art education fuels cultural and economic growth in Kansas City and beyond. Get to the point with us on the last Tuesday of each month!

November 25, 202516 min

Connecting brands to people: The Power of Storytelling, Strategy and Segmentation – Daniel Fox | VP of Digital Marketing, Crux

For our 35th episode, President & Chief Strategy Officer Ethan Whitehill sits down with Daniel Fox, Crux’s new VP of Digital Marketing, for a deep dive into the evolution of digital strategy. From his early days navigating banner ads and the dot-com bust to leading modern, data-driven campaigns, Daniel shares how his journey shaped the marketer he is today. In this episode we dive into prepping for 2026, AI’s role in marketing and why email still reigns supreme. Get to the point with us on the last Tuesday of each month!

October 28, 2025Episode 3420 min

Finding the Right Fit: The Secrets of Strategic Recruiting – Julie Davis and Carol Schmidt | Managing Directors, Morgan Hunter

For our 34th episode, President & Chief Strategy Officer Ethan Whitehill chats with Julie Davis and Carol Schmidt of Morgan Hunter about building lasting partnerships, listening to understand, and recruiting in the age of automation. Get to the point with us on the last Tuesday of each month!

September 30, 2025Episode 937 min

Values-Driven Vision: Philanthropy That Starts with Why – Tracy McFerrin and Maurice Watson | Co-Founders, Credo Philanthropy Advisors

For our 33rd episode, President & Chief Strategy Officer Ethan Whitehill chats with Tracy McFerrin and Maurice Watson of Credo Philanthropy Advisors about relational philanthropy, measuring impact, and why authenticity is the foundation of effective giving. Get to the point with us on the last Tuesday of each month!

August 26, 202522 min

Sports as a Superpower: Building the Identity & the Economy in KC – Kathy Nelson | President & CEO of Visit KC and the Greater Kansas City Sports Commission and Foundation

For our 32nd episode, President & Chief Strategy Officer Ethan Whitehill chats with Kathy Nelson of Visit KC and the Greater Kansas City Sports Commission and Foundation about her TV station start, building a sports legacy in Kansas City, and what 600,000 World Cup 2026 visitors will mean for the region. Get to the point with us on the last Tuesday of each month!