Each week, I'm serving up your next steps for your best-feeling business, backed by 10 years in the game, over a million in sales, and helping others hit multi–six-figure years without burnout.
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August 12, 20268 min
[Game Changer] One Tweak to Book Higher Paying Clients
One small tweak, big shifts! Today I'm breaking down the ONE change I made to a listener's inquiry form that instantly boosts perceived value and opens the door to higher paying clients. 🎧 Wildcard giveaway (inquiry form audits): happening now! https://www.instagram.com/carleyzuercher/ Be on the lookout got a post + my stroies for double entry! It all comes down to your budget section. If you want to book bigger clients, you have to actually give them a bigger option to choose — otherwise they can't pick what you don't offer. I get into the sales psychology behind why a higher price point makes your other options more appealing, and how this one line can instantly make you look more in-demand.
August 5, 202614 min
Your Inquiry Form Is Doing You Dirty
Lack of leads? Getting inquiries that are all wrong for you? Stuck sending a million emails just to get ghosted? It might not be your marketing, it's your inquiry form. In this episode, I break down the 4 most common form mistakes I see after auditing 100+ of them, and exactly how to fix yours depending on what's actually going wrong. GIVEAWAY HAPPENING THIS WEEK + IN FUTURE WEEKS!! Be on the lookout here: https://www.instagram.com/carleyzuercher/ Visual person? I gotchu. Swipe through and save this post on Instagram: https://www.instagram.com/p/DZs-XtuGdwv/?img_index=1 Power Play: https://www.twocanco.com/power-play Listen to the FREE Private Podcast, House Rules: https://www.twocanco.com/house-rules
July 29, 202627 min
Changing Your Mind Isn't Failing, It Grows Your Business
Change feels scary until you realize it doesn't have to be a big deal. This week I'm walking through the exact decision I just made — moving Tipsy Business from Tuesdays to Wednesdays — and using it as a live example of the difference between hard change and easy change. 🔗 House Rules (free): https://www.twocanco.com/house-rules 🔗 PowerPlay: https://www.twocanco.com/power-play In this episode: Hard change vs. easy change & why the gap isn't logic, it's identity Reframing procrastination and last-minute recording (it's not a character flaw) How to spot what's actually "hard" for you so you can move toward easy Why I'm moving the podcast to Wednesdays — for now
July 24, 20265 min
[5MF] Steal This Hook
Here's your template! "you could spend this summer with [insert pain point], or you could [insert pitch/desire point]" Name the thing they're stuck in, hand them the easier way out. Here's how it plays out: 🖋️ Stationer: "You could spend your summer staring at a screen trying to make sense of your guest list. Or you could download my free guest list template." 📦 Product-based: "You could buy another cheap [thing] on Amazon that's probably going to break after the second use, or you could just buy [your thing] now instead of later." 🎨 Live event artist: "You could have another boring wedding favor that everyone leaves on the table or throws away, or you could hire me to blow their minds." Steal it, customize it, post it today . Send it to me when you post it so I can celebrate with you that it's DONE!!!! Want more hooks like this one, ready to copy and paste whenever you're stuck? Grab the Instagram Side Quests, where I'm handing you a FUN, EASY & REPEATABLE approach to content without boring calendars or batching, that actually gets likes, comments, leads, and SALES. https://www.twocanco.com/side-quest
July 7, 202630 min
BTS: $4767 in 7 Days as a Pregnant SAH-Toddler Mom (No Team, No Childcare)
Welcome back to Tipsy Business! After a little time off, I'm pulling back the curtain on one of the most chaotic (and honestly, most fun) weeks I've had in my business — no childcare, no team, and I doubled my usual workload, all while pregnant and running two businesses. Links Mentioned 🏠 House Rules (free private podcast): Listen here 📖 Read the original post this episode is based on: Instagram Post 🎥 BTS in real time — Day 3: Watch here 🎥 BTS in real time — Day 3, Part 2: Watch here 🎥 BTS in real time — Day 4: Watch here 🎥 BTS in real time — Day 5: Watch here In this episode, I'm breaking down: Why I had zero support in June — my in-laws were in San Diego with my sister-in-law's new baby, my mom was in Europe and then Kansas City, and I was suddenly doing double the work in my product-based business with none of my usual help. The 2 things that made this week actually fun instead of a nightmare — a simple running list of money-making tasks for small pockets of time, and a list of easy activities/outings for my toddler. No hour-by-hour schedule required. The mindset prep that started a month before — how I mentally and physically got ready once I found out I'd be solo for a while. What I never do, no matter how busy things get — I don't wake up before my son, I don't work after bedtime, and I don't work weekends (with one exception this week I'll explain). The real, unfiltered week — including a very not-perfect Friday (4 rounds of toddler throw-up, one at the zoo, obviously with no backup outfit) and how "things don't have to go perfectly for me to hit my goals." The actual hour-by-hour breakdown of how much I worked each day (spoiler: it was about 1–2 hours max, mostly during naps and small pockets of independent play). The full money breakdown : $4,767 total — $1,835 from Etsy, $1,593 from Minted, $39 from Michael's, and $1,300 from coaching, plus a look at fees (about 13% across platforms) and ad performance (a 37x return on ad spend on Etsy). A June recap : how the month wrapped up at almost $13K, plus $4K in signed contracts for future payment, and why I chose to slow down and rest once support came back instead of cramming in more work. If you've ever felt like you're winging it in your business, leaving money on the table because you don't know what to do next, or telling yourself you have to work nights and weekends to get ahead — this episode (and House Rules ) is for you. Have questions about this episode? DM me on Instagram — I'd love to chat. See you next week!
May 26, 202622 min
BTS of My New Long Term Strategy
https://www.twocanco.com/house-rules
May 12, 20269 min
[Riff w/ Music] Multi-Passionate Ears ONLY
If you've ever been told to niche down, pick one thing, or stop having so many ideas… this riff is for you. Put your headphones in, turn it up, and come home to yourself. You were never too much. You were always the perfect amount. If you like the way this makes you feel, come back to it often. And then apply to join the Art of Ease Mastermind, where you'll be right at home with a bunch of multi-passionate creative souls who will love having you in this space. https://www.twocanco.com/aoe-mastermind
May 5, 202635 min
Big Dreams and Babies Get to Be Held Simultaneously
March was hard. Like, really hard. No support, a toddler in the thick of potty training, first trimester exhaustion, and two people's jobs to do — alone. And yet, my business never once caused me stress. In this episode I'm pulling back the curtain on the hardest month I've had in years — what fell apart, what held, and the mindset shift that changed everything going into April. We're talking about: • Why comparing your life to other moms' is doing you serious harm • What it actually looks like when your business is built for real life • Why I paused the mastermind launch mid-pitch (and what finally brought me back) • The one thing March made undeniably clear: I needed more support If you're in the thick of it right now — clinging to your big dreams while just trying to get through the day — this one's for you. Things can change so fast. I promise. 🔗 Apply for the Art of Ease Mastermind or DM me on Instagram — let's find the best place to support you. https://www.twocanco.com/aoe-mastermind
April 28, 202631 min
How I use (and don't use) Ai
I'm getting honest about my relationship with AI — how I actually use it, where I draw hard lines, and why this conversation matters so much to me as a coach to artists. I cover why I switched from ChatGPT to Claude, what finally pushed me to make the move, and why I think it's the superior product ethically and functionally. I also come clean about Grammarly — spoiler, I didn't even know it was AI until I looked it up writing this episode. We get into the big stuff too: Disney firing 1,000 artists after using their work to train AI, the ethics of scaling a business entirely on AI agents, and why I'm unwilling to make "fuck you money" without paying people. Plus a note for artists on why your value has actually increased in the age of AI slop. And yes, there's a story about mud pies. You'll see why it fits. https://www.twocanco.com/aoe-mastermind https://www.twocanco.com/power-play
April 21, 202610 min
[Active Meditation] Shifting to Abundance
This is the perfect audio to listen to on a walk, in the car, or when you need a quick energy shift. You can close your eyes, but you don't have to! Do what feels natural. Apply to work together: https://forms.gle/QgmnHUnSDo9wsLdv6
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