Episodes
197
Latest episode
Aug 2026
Language
EN
Each week, I'm serving up your next steps for your best-feeling business, backed by 10 years in the game, over a million in sales, and helping others hit multi–six-figure years without burnout.
quick breakdown of how Pinterest has been 65x more effective than Instagram, while spending less than 2 min a day (or 8 hours a year!!!) on it. 🔗 [Pinterest Side Quests — $59] https://www.twocanco.com/pinterest-side-quest 🔗 [Tailwind affiliate link] https://try.tailwindapp.com/carley-zuercher
In 2016, I posted a couple of invitation photos to my personal Pinterest account. I had no idea what I was doing. One pin got over a million views in under a month — and my Etsy inbox has never been the same since. This week I'm breaking down exactly how much money Pinterest has actually made me (conservative estimate: $200K+), why I only spend about 10 hours a year on it, and why a totally dead, untouched Pinterest account is still bringing me subscribers and sales today. Plus: how I'm using the same strategy right now at 35 weeks pregnant to set myself up for maternity leave #2. 🔗 [Pinterest Side Quests — $59] https://www.twocanco.com/pinterest-side-quest 🔗 [Tailwind affiliate link] https://try.tailwindapp.com/carley-zuercher 🔗 [Blog about how I prepared for baby #1] https://www.twocanco.com/blog/maternity-leave-and-vacation-mode-on-etsy
I'm sharing a voice message I sent a client who was doing the thing so many of us do — trying to protect herself from disappointment by assuming leads were going to say no. We talk about how that story changes what you think, what you say, and the action you take... and how to catch yourself doing it. 🔗 Apply to work with me: https://docs.google.com/forms/d/1f_3TkxUURJur80OnVUE3bm95pcu-WnH4y1f22NpZ-d8/viewform 🔗 Join Power Play: https://www.twocanco.com/power-play 🔗 Join Art of Ease Mastermind: https://www.twocanco.com/aoe-mastermind 🔗 DM me on Instagram: https://www.instagram.com/carleyzuercher/ 🔗 Listen to House Rules (free!) https://www.twocanco.com/house-rules
One small tweak, big shifts! Today I'm breaking down the ONE change I made to a listener's inquiry form that instantly boosts perceived value and opens the door to higher paying clients. 🎧 Wildcard giveaway (inquiry form audits): happening now! https://www.instagram.com/carleyzuercher/ Be on the lookout got a post + my stroies for double entry! It all comes down to your budget section. If you want to book bigger clients, you have to actually give them a bigger option to choose — otherwise they can't pick what you don't offer. I get into the sales psychology behind why a higher price point makes your other options more appealing, and how this one line can instantly make you look more in-demand.
Lack of leads? Getting inquiries that are all wrong for you? Stuck sending a million emails just to get ghosted? It might not be your marketing, it's your inquiry form. In this episode, I break down the 4 most common form mistakes I see after auditing 100+ of them, and exactly how to fix yours depending on what's actually going wrong. GIVEAWAY HAPPENING THIS WEEK + IN FUTURE WEEKS!! Be on the lookout here: https://www.instagram.com/carleyzuercher/ Visual person? I gotchu. Swipe through and save this post on Instagram: https://www.instagram.com/p/DZs-XtuGdwv/?img_index=1 Power Play: https://www.twocanco.com/power-play Listen to the FREE Private Podcast, House Rules: https://www.twocanco.com/house-rules
Change feels scary until you realize it doesn't have to be a big deal. This week I'm walking through the exact decision I just made — moving Tipsy Business from Tuesdays to Wednesdays — and using it as a live example of the difference between hard change and easy change. 🔗 House Rules (free): https://www.twocanco.com/house-rules 🔗 PowerPlay: https://www.twocanco.com/power-play In this episode: Hard change vs. easy change & why the gap isn't logic, it's identity Reframing procrastination and last-minute recording (it's not a character flaw) How to spot what's actually "hard" for you so you can move toward easy Why I'm moving the podcast to Wednesdays — for now
Here's your template! "you could spend this summer with [insert pain point], or you could [insert pitch/desire point]" Name the thing they're stuck in, hand them the easier way out. Here's how it plays out: 🖋️ Stationer: "You could spend your summer staring at a screen trying to make sense of your guest list. Or you could download my free guest list template." 📦 Product-based: "You could buy another cheap [thing] on Amazon that's probably going to break after the second use, or you could just buy [your thing] now instead of later." 🎨 Live event artist: "You could have another boring wedding favor that everyone leaves on the table or throws away, or you could hire me to blow their minds." Steal it, customize it, post it today . Send it to me when you post it so I can celebrate with you that it's DONE!!!! Want more hooks like this one, ready to copy and paste whenever you're stuck? Grab the Instagram Side Quests, where I'm handing you a FUN, EASY & REPEATABLE approach to content without boring calendars or batching, that actually gets likes, comments, leads, and SALES. https://www.twocanco.com/side-quest
Welcome back to Tipsy Business! After a little time off, I'm pulling back the curtain on one of the most chaotic (and honestly, most fun) weeks I've had in my business — no childcare, no team, and I doubled my usual workload, all while pregnant and running two businesses. Links Mentioned 🏠 House Rules (free private podcast): Listen here 📖 Read the original post this episode is based on: Instagram Post 🎥 BTS in real time — Day 3: Watch here 🎥 BTS in real time — Day 3, Part 2: Watch here 🎥 BTS in real time — Day 4: Watch here 🎥 BTS in real time — Day 5: Watch here In this episode, I'm breaking down: Why I had zero support in June — my in-laws were in San Diego with my sister-in-law's new baby, my mom was in Europe and then Kansas City, and I was suddenly doing double the work in my product-based business with none of my usual help. The 2 things that made this week actually fun instead of a nightmare — a simple running list of money-making tasks for small pockets of time, and a list of easy activities/outings for my toddler. No hour-by-hour schedule required. The mindset prep that started a month before — how I mentally and physically got ready once I found out I'd be solo for a while. What I never do, no matter how busy things get — I don't wake up before my son, I don't work after bedtime, and I don't work weekends (with one exception this week I'll explain). The real, unfiltered week — including a very not-perfect Friday (4 rounds of toddler throw-up, one at the zoo, obviously with no backup outfit) and how "things don't have to go perfectly for me to hit my goals." The actual hour-by-hour breakdown of how much I worked each day (spoiler: it was about 1–2 hours max, mostly during naps and small pockets of independent play). The full money breakdown : $4,767 total — $1,835 from Etsy, $1,593 from Minted, $39 from Michael's, and $1,300 from coaching, plus a look at fees (about 13% across platforms) and ad performance (a 37x return on ad spend on Etsy). A June recap : how the month wrapped up at almost $13K, plus $4K in signed contracts for future payment, and why I chose to slow down and rest once support came back instead of cramming in more work. If you've ever felt like you're winging it in your business, leaving money on the table because you don't know what to do next, or telling yourself you have to work nights and weekends to get ahead — this episode (and House Rules ) is for you. Have questions about this episode? DM me on Instagram — I'd love to chat. See you next week!
https://www.twocanco.com/house-rules
If you've ever been told to niche down, pick one thing, or stop having so many ideas… this riff is for you. Put your headphones in, turn it up, and come home to yourself. You were never too much. You were always the perfect amount. If you like the way this makes you feel, come back to it often. And then apply to join the Art of Ease Mastermind, where you'll be right at home with a bunch of multi-passionate creative souls who will love having you in this space. https://www.twocanco.com/aoe-mastermind
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MUSICHYPEBEAST
