May 26, 202622 min
BTS of My New Long Term Strategy
https://www.twocanco.com/house-rules
Episodes
191
Latest episode
May 2026
Language
EN
About the show
Each week, I'm serving up your next steps for your best-feeling business, backed by 10 years in the game, over a million in sales, and helping others hit multi–six-figure years without burnout.
Listen to episodes
May 12, 20269 min
[Riff w/ Music] Multi-Passionate Ears ONLY
If you've ever been told to niche down, pick one thing, or stop having so many ideas… this riff is for you. Put your headphones in, turn it up, and come home to yourself. You were never too much. You were always the perfect amount. If you like the way this makes you feel, come back to it often. And then apply to join the Art of Ease Mastermind, where you'll be right at home with a bunch of multi-passionate creative souls who will love having you in this space. https://www.twocanco.com/aoe-mastermind
May 5, 202635 min
Big Dreams and Babies Get to Be Held Simultaneously
March was hard. Like, really hard. No support, a toddler in the thick of potty training, first trimester exhaustion, and two people's jobs to do — alone. And yet, my business never once caused me stress. In this episode I'm pulling back the curtain on the hardest month I've had in years — what fell apart, what held, and the mindset shift that changed everything going into April. We're talking about: • Why comparing your life to other moms' is doing you serious harm • What it actually looks like when your business is built for real life • Why I paused the mastermind launch mid-pitch (and what finally brought me back) • The one thing March made undeniably clear: I needed more support If you're in the thick of it right now — clinging to your big dreams while just trying to get through the day — this one's for you. Things can change so fast. I promise. 🔗 Apply for the Art of Ease Mastermind or DM me on Instagram — let's find the best place to support you. https://www.twocanco.com/aoe-mastermind
April 28, 202631 min
How I use (and don't use) Ai
I'm getting honest about my relationship with AI — how I actually use it, where I draw hard lines, and why this conversation matters so much to me as a coach to artists. I cover why I switched from ChatGPT to Claude, what finally pushed me to make the move, and why I think it's the superior product ethically and functionally. I also come clean about Grammarly — spoiler, I didn't even know it was AI until I looked it up writing this episode. We get into the big stuff too: Disney firing 1,000 artists after using their work to train AI, the ethics of scaling a business entirely on AI agents, and why I'm unwilling to make "fuck you money" without paying people. Plus a note for artists on why your value has actually increased in the age of AI slop. And yes, there's a story about mud pies. You'll see why it fits. https://www.twocanco.com/aoe-mastermind https://www.twocanco.com/power-play
April 21, 202610 min
[Active Meditation] Shifting to Abundance
This is the perfect audio to listen to on a walk, in the car, or when you need a quick energy shift. You can close your eyes, but you don't have to! Do what feels natural. Apply to work together: https://forms.gle/QgmnHUnSDo9wsLdv6
April 17, 20264 min
[5MF] This is not a test
The Universe is not testing you :) https://www.twocanco.com/power-play
April 14, 202634 min
Treat Your Business Like a Garden
What if the secret to a better business was less grinding and more tending? I spent the weekend planting 15,000+ seeds and couldn't stop thinking about business. In this episode I walk you through the garden metaphors that changed how you show up. From trusting the sprout you can't see yet, to why not marketing is the same as not watering, to why pulling the weeds you've been avoiding would change everything. In this episode: Little sprouts & why we dig everything up when it's not working yet Watering = marketing (and how to make it feel easier) Pulling weeds — the 37% yield loss stat that hits different Thinning + pinching: slow down to speed up Seasons: you can't harvest all year Work with Carley: https://forms.gle/fXi3buF4fkCK7AxCA Enjoy the Ride course: https://www.twocanco.com/ride Follow on Instagram: https://www.instagram.com/carleyzuercher/
March 24, 202615 min
Case Study: When Your Biggest Lead Source Is Your Biggest Problem
What do you do when your biggest lead source is also your biggest headache? In this episode, I'm pulling back the curtain on a real client story — a stationer dealing with a toxic planner who was overstepping, micromanaging, and making her life miserable. We looked at the facts (spoiler: the feelings weren't the facts), set some firm boundaries, and completely changed how she ran her business — all in the first week. What we covered: Why feelings aren't facts — especially when it comes to where your leads come from How she stood up for herself mid-project, in front of a shared client Creating a separate lead gen form for planners vs. couples Only offering options you actually like (you're still the boss!) Using a difficult situation as a catalyst, not an excuse Build: 2 months of 1:1 coaching + curriculum, $2,999, Apply here: https://forms.gle/cw4zGCFfBajXHZdLA Art of Ease Mastermind, where the goal is adding 100k to your business in the next 12 months: https://www.twocanco.com/aoe-mastermind
March 17, 202618 min
Only 14 posts in 2025 and she still added 100k+ to her business
My client only posted 14 times in 2025 and still added 100k+ in revenue in her new business. Why? Because more does not equal more. https://www.twocanco.com/aoe-mastermind
March 10, 202621 min
Exactly why content feels hard & how to change your relationship with Instagram
Stationers: if you're posting on Instagram, getting crickets, and assuming the algorithm hates you… we need to talk. In this episode, I'm breaking down why your posts might be getting likes but not sales, why your sales posts often look like they're "flopping," and what actually makes people hire you from Instagram. We're talking about the difference between vanity metrics and money in the bank, how to stop creating posts that try to do everything at once, and the messaging shifts that actually lead to inquiries and bookings. And if Instagram isn't your favorite place to spend time? We'll talk about that too. Hands-on support like this every day to unfuck your mind when it comes to insta and get you better results with less effort?? THAT'S WHAT WE DO AROUND HERE!!! >> apply for the Art of Ease Mastermind! I can't wait to read your app. https://www.twocanco.com/aoe-mastermind
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