
Tip of the Tongue Episode 351: An Interview wih Meredith Mills-Merritt
This episode falls into the “You never know where life will lead you department.” Meredith Mills-Merritt found herself in the beauty business, moving to the business of developing and selling build a ready-to-drink cocktail brand from her mom Leah’s summer recipe. It eventually became her full-time focus. Her entry into the business was guided largely by a desire to build something rooted in family tradition and her own values around ingredient transparency and “better for you” products. That leap has paid off: Southside has grown into 20+ markets and national retailers like Whole Foods and Total Wine in under two years, with 2025 shipments up more than 370%. Beyond the business, Meredith is also co-founder of the Clean Alcohol Collective, channeling her values around transparency into an industry-wide advocacy effort, and she’s spoken about the importance of moderation and building a brand that lets people enjoy social moments without compromising their health goals. Get full access to Tip of the Tongue at tipofthetongue.substack.com/subscribe













