Tiny Marketing: B2B Marketing for the Rule-Breakers.

Hosted by Sarah Noel Block

Business Management

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Episodes

215

Latest episode

Oct 2026

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EN-US

About the show

Boring B2B marketing? Not on our watch. Hosted by relationship-led growth strategist Sarah Noel Block, Tiny Marketing is for B2B leaders who know growth doesn't come from piling on more tactics, following the same tired playbook, or keeping marketing, sales, and business development in their own little silos. We're here to challenge the rules, question the conventional wisdom, and explore what happens when marketing, sales, business development, content, events, partnerships, and community work together as one connected system. Each episode brings you practical strategies, honest conversations, and brilliant humans who aren't afraid to do things differently when differently gets results. You'll learn how to uncover the insights hiding inside your business, create content that actually starts conversations, design events people want to attend, build partnerships that open doors, and create systems your team can realistically run. Because your buyers don't experience your departments separately. They experience one relationship with your company. And that relationship? It should lead somewhere. The rules are optional. The results aren't. Welcome to Tiny Marketing. Boring doesn't live here.

Listen to episodes

60 recent

October 25, 2026Episode 20721 min

Ep 207: When Success Breaks You with Christine Lavin

Send us Fan Mail Your business can “make it” and still break you. Christine Lavin lived that paradox firsthand when she launched Fit to Be Mom, a maternity activewear brand that found instant product-market fit and kept growing. The problem wasn’t demand, it was the operating model. She scaled without systems, stayed trapped in day-to-day decisions, and eventually hit founder burnout so hard she shut the company down before it could be positioned for an exit. We dig into what she wishes she’d done at the beginning: valuing her time like the strategic asset it is, getting out in front of the business instead of hiding behind operations, and building delegation and workflows early. We also talk about the mindset pressure to “do it all” and why real leadership often looks like knowing what you should not be doing. If you’ve got early traction and you feel like you’re drowning in your own business, this conversation is for you. Christine also breaks down how she helps relationship-led, referral-driven businesses find their next growth lever through a bottleneck snapshot diagnostic and a clear obstacle brief. We explore practical examples of scalable systems, from a right-sized CRM to simple documentation and timelines, to lightweight workflows that reduce sales friction. The takeaway is simple: start with what you need to solve for first, keep systems flexible, and build operations that fit the way your brain works. If this hits home, subscribe for more founder-focused strategy, share this with a friend who’s growing fast, and leave a review so more small business owners can find Tiny Marketing. Support the show Schedule a Booked-out Blueprint >>> Schedule. Come tour my digital home :) >>> Website Wanna be friends? >>> LinkedIn Let's chat every Tuesday! >>> Newsletter Catch the video podcast on YouTube >>> YouTube Join my event group for live events >>> Meetup

October 18, 2026Episode 20627 min

Ep 206: Prospecting That Actually Feels Natural with Jenna Deyle

Send us Fan Mail Sales envy is real. You watch someone effortlessly book meetings, build relationships, and “just know what to say,” while you stare at a blank LinkedIn message and wonder if you are cut out for this. I sit down with sales coach Jenna Deyle to prove that selling is not a personality trait, it is a system. And the best systems fit into your real life: busy weeks, client work, and the constant fight to keep your pipeline from shrinking. We get clear on what prospecting actually means, how it differs from marketing, and why cold outreach is only one slice of the work. Jenna walks through her practical LinkedIn-first approach, including when to send a connection request with no note, how to open with something personal that earns a reply, and why most B2B sales outreach needs about seven touches across channels before a prospect is ready to meet. We also talk warm outreach cadence, how to treat a fast “no” as a win, and how to lead with value using trigger events like Google News alerts, role changes, seasonal planning cycles, and simple shared context. Then we go full workflow nerd in the best way: exporting your LinkedIn network, using Claude to prioritize leads, multithreading inside an account, and building a simple CRM in Notion that you barely have to open. Jenna explains how she logs outreach quickly, runs a weekly review, and pushes follow-ups into Todoist so nothing falls through the cracks. If you want better B2B prospecting, stronger pipeline management, and a repeatable sales cadence that feels human, this conversation delivers. Subscribe for more practical marketing and sales systems, share this with a friend who hates outreach, and leave a review so more founders can find the show. What part of your prospecting workflow do you want to simplify first? Support the show Schedule a Booked-out Blueprint >>> Schedule. Come tour my digital home :) >>> Website Wanna be friends? >>> LinkedIn Let's chat every Tuesday! >>> Newsletter Catch the video podcast on YouTube >>> YouTube Join my event group for live events >>> Meetup

October 11, 2026Episode 20525 min

Ep 205: 87 Warm Leads In 30 Days with Annie Graziani

Send us Fan Mail 87 warm leads at launch sounds unreal until you hear how Annie Graziani actually did it. We sit down with the founder and CEO of Sovera Strategy to unpack the relationship choices, positioning moves, and very manual behind-the-scenes work that helped her build an immediate consulting pipeline and start getting booked out fast. Annie’s firm lives at the intersection of workforce transformation, organizational culture, and employee experience research. She explains how her doctorate work uncovered a painful mismatch between what organizations design and what people can realistically adopt during change management, mergers and acquisitions, digital transformation, and AI integration. Instead of guessing at solutions, she builds a research-based approach that asks better questions, captures what’s happening “under the hood,” and connects human realities to bottom-line impact leaders can’t ignore. We also get tactical about business development for consultants. Annie walks through how she leveraged distinct “pockets” of network from past careers, why maintaining long-held relationships creates the easiest warm lead engine, and how she downloaded and segmented thousands of contacts to find true alignment. Along the way, we talk about becoming a category of one, attract and repel marketing, and the tough mental shift from being the dependable doer to being the expert in the room. If workplace change, burnout, and the future of work have been on your mind, this conversation will stick with you. Subscribe for more practical tiny marketing strategies, share this with a consultant friend, and leave a review with the biggest takeaway you’re applying next. Support the show Schedule a Booked-out Blueprint >>> Schedule. Come tour my digital home :) >>> Website Wanna be friends? >>> LinkedIn Let's chat every Tuesday! >>> Newsletter Catch the video podcast on YouTube >>> YouTube Join my event group for live events >>> Meetup

October 4, 2026Episode 20426 min

Ep 204: Behind The Red Tape Of B2B Buying Decisions with Jennifer Butler

Send us Fan Mail Corporate buyers say “yes” and deals still get stuck. That lag is not about your talent or your proposal, it is about the system your contact has to work inside. We sit down with Jennifer Butler, founder and CEO of Primrose Leadership Solutions, to explain the behind-the-scenes reality of B2B purchasing: the red tape, the approval tiers, and the internal politics that decide whether your work actually gets approved and paid. We talk through the practical signals that make selling easier, especially for consultants, coaches, and service providers. Role changes, mergers and acquisitions, and senior leader transitions create urgent project lists and fresh budgets. Jennifer shares how she mapped her network to land early clients, and why vendor spend often comes from a completely different bucket than headcount, making contractors a “safer” and faster choice inside large organizations. Then we get tactical about the procurement process: what happens at different dollar thresholds, when legal steps in, what procurement teams are trying to protect, and how to help your buyer navigate vendor onboarding without stress. We also cover smart ways to structure statements of work, milestone-based phases, and invoicing so you reduce risk, shorten cycles, and avoid doing unpaid work while approvals drag on. Finally, we break down why Q4 “use it or lose it” budgets can be a real advantage if you know how to scope now and deliver later. If you want to close B2B deals with less chasing and more clarity, listen through and steal the exact questions to ask on your next sales call. Subscribe for more practical marketing and sales tactics, share this with a consultant friend, and leave a review so more people can find Tiny Marketing. Support the show Schedule a Booked-out Blueprint >>> Schedule. Come tour my digital home :) >>> Website Wanna be friends? >>> LinkedIn Let's chat every Tuesday! >>> Newsletter Catch the video podcast on YouTube >>> YouTube Join my event group for live events >>> Meetup

September 27, 2026Episode 20336 min

Ep 203: How To Get Booked Out With Relationship-Led Sales with Marjorie Agin

Send us Fan Mail Most consulting advice skips the messy truth: many of us don’t “launch” a business so much as we stumble into it, say yes to subcontracting, and rely on relationships long before we have a neat offer menu. Sarah Noel Block sits down with product marketing strategist Marjorie Agin of Center Board Marketing to time-travel from first client to most recent client and pull apart what actually created momentum, stability, and trust. We talk about why relationship-led marketing is not manipulation and how it turns into real revenue over time. Margie shares how a simple connection, a few helpful introductions, and zero-pressure generosity came back months later as an 18-month retainer. From there, we dig into what’s changing in the market: tighter budgets, slower decisions, quarter-by-quarter planning, and buyers who only spend on the biggest, highest-stakes problems. If your services sit at the bottom of the list, you feel it fast, so we get specific about repositioning your work around urgency and outcomes. You’ll also hear practical ways to structure offers that lead to retainers without overwhelming clients: gateway offers, micro yeses, and breadcrumb steps that match the client’s pace. We cover where outside consultants still have a clear edge, including voice of customer research, win-loss interviews, specialist expertise, and facilitation for group decision-making, the human work AI can’t replace. We close on differentiation in an era of AI sameness: niche by industry or scenario, and using real stories and your real voice to attract the right clients while repelling the wrong ones. If you want more consistent consulting leads, stronger positioning, and retainers that last, subscribe, share this episode with a consultant friend, and leave a review so more solo consultants can find Tiny Marketing. Support the show Schedule a Booked-out Blueprint >>> Schedule. Come tour my digital home :) >>> Website Wanna be friends? >>> LinkedIn Let's chat every Tuesday! >>> Newsletter Catch the video podcast on YouTube >>> YouTube Join my event group for live events >>> Meetup

September 20, 2026Episode 20246 min

Ep 202: Relationship-Led Pipeline with Jessica Lackey [Originally Live AMA]

Send us Fan Mail Join Jessica's Deeper Foundations membership. Get Jessica's book: Leaving the Casino Your pipeline doesn’t have to depend on algorithms, constant posting, or a giant email list. Sarah Noel Block sits down with Jessica Lackey, founder of Deeper Foundations, for a fast, practical AMA on relationship-led pipeline building for solo consultants and service professionals who want consistent, high-trust client growth. We dig into why relationships are the real foundation for both delivery-based businesses (consulting, coaching, agencies) and creator-style offers (memberships, cohorts, paid newsletters). Jessica breaks the work into a clear four-stage marketing and sales process: connection, consideration, sales, and champion. From there, we talk about what “relational outreach” looks like in real life: direct outreach, brokered referral partnerships, and platformed opportunities like guest podcasts and community teaching that create trust transfer. If you’ve ever wondered how to scale relationship marketing without living in your inbox, you’ll love the concrete systems. We cover lightweight tracking versus full CRMs, why relationship CRMs like Folk or Adio can help, how to tier your network so you focus on the relationships that matter most, and how small personal touches like snail mail, gifting, and thoughtful follow-up can keep you top of mind. We also get into how to attract executive and corporate clients through private and “secret networks” where real decisions get made. Listen, take one idea, and put it into practice this week. Then subscribe, share the episode with a friend who’s building a consulting practice, and leave a review so more people can find the show. Support the show Schedule a Booked-out Blueprint >>> Schedule. Come tour my digital home :) >>> Website Wanna be friends? >>> LinkedIn Let's chat every Tuesday! >>> Newsletter Catch the video podcast on YouTube >>> YouTube Join my event group for live events >>> Meetup

September 9, 2026Episode 20129 min

Ep 201: How A Career Diagnostician Builds A Relationship-Led Consulting Pipeline | LaToya Scroggins

Send us Fan Mail Get Your FREE Solo Consultant Summit Ticket The Career Collective Being the “easy yes” consultant can quietly turn into a trap: you deliver fast, you stay busy, and you still feel like an order taker. Sarah Noel Block sits down with LaToya Scroggins, founder of The Career Collective, to talk about the moment she realized her best work is not doing more tasks, it’s diagnosing what’s actually wrong and teaching clients how to move. If you’ve been stuck in execution mode, this conversation offers a clear path toward becoming a trusted strategic advisor. We dig into LaToya’s early days bootstrapping her consultancy through referrals, then how she now builds a relationship-led pipeline using organic LinkedIn lead generation. Instead of hard selling, she focuses on connection, visibility, and letting prospects raise their hand. She also shares how incentives can turn satisfied clients into a steady referral engine, plus why niche communities matter not only for introductions and business development, but also because they become your “coworkers” when solo consulting feels isolating. Then we get practical about repositioning. LaToya explains the hard lessons of saying yes to the wrong clients, resetting expectations with long-time customers, and surviving the temporary revenue dip that can come with a business model change. Her biggest lever is intentional friction: paid focus sessions and gateway offers that create buy-in, improve follow-through, and help you diagnose before prescribing. If you want cleaner consulting boundaries, better client fit, and a sustainable strategy-first offer, you’ll take notes. If this helps you, subscribe, share it with a consultant friend, and leave a quick review so more people can find the series. Support the show Schedule a Booked-out Blueprint >>> Schedule. Come tour my digital home :) >>> Website Wanna be friends? >>> LinkedIn Let's chat every Tuesday! >>> Newsletter Catch the video podcast on YouTube >>> YouTube Join my event group for live events >>> Meetup

September 6, 202621 min

Ep 200: From Corporate Layoff To Inbound Consulting Through LinkedIn | Nicole Ramirez [Solo Consultant Summit Series]

Send us Fan Mail Get your Solo Consultant Summit tickets... FREE. A layoff can feel like the floor drops out from under you, but it can also expose a hard truth: if your network and reputation only exist inside your job title, you are more vulnerable than you think. We sit down with Nikki Ramirez, personal brand strategist and LinkedIn content creator, to talk about how she rebuilt her career after being unexpectedly let go, then turned LinkedIn into a steady, inbound engine for consulting and coaching. We get practical about what “authentic” really means online. Nikki shares her authentic story framework and explains why authenticity is not oversharing. It is choosing the parts of your story that support your goals, speaking in a voice that is actually yours, and repeating the message with intention until the right people recognize you. We also talk about the reality of building a personal brand while you are still employed, including the corporate red tape, the skepticism from coworkers, and the smart way to protect your future without burning bridges. Then we dig into LinkedIn strategy that converts: curating your feed so it feels like a curated networking party, treating your profile like a landing page, and using a “Trojan horse” content approach that educates, entertains, or inspires while still reminding people what you do. Nikki breaks down top-of-funnel, middle-of-funnel, and bottom-of-funnel LinkedIn content so you can balance reach with credibility and clear offers, whether you are a corporate marketer, a consultant, or a founder trying to stop living on outbound. If you want more inbound leads, stronger positioning, and a personal brand built to last beyond any company name, listen now, then subscribe, share this with a friend who is planning their leap, and leave a review with your biggest LinkedIn question. Nikki Ramirez: Nikki is a Pittsburgh-based marketing consultant, LinkedIn creator, brand storyteller, and professional oversharer who believes your voice is your most underutilized business asset and is passionate about helping others use it to build their personal brands and businesses. Website | LinkedIn Support the show Schedule a Booked-out Blueprint >>> Schedule. Come tour my digital home :) >>> Website Wanna be friends? >>> LinkedIn Let's chat every Tuesday! >>> Newsletter Catch the video podcast on YouTube >>> YouTube Join my event group for live events >>> Meetup

September 2, 2026Episode 19942 min

Ep 199: Productize Your B2B Consulting Offer For Easier Sales | Joe Daniels [Solo Consultant Summit Series]

Send us Fan Mail Joe's new Solo System. | LinkedIn Get your FREE Solo Consultant Summit ticket. Your best prospects are already trying to buy without you. They are researching, comparing options, checking proof, and building a shortlist before they ever reach out and if your consulting website hides the deliverables, the process, or the pricing signal, you get filtered out early. That is the real reason “sales” can feel stressful and weird: the offer is full of unknowns, so the call turns into a persuasion session. We sit down with Joe Daniels, who helps B2B consultants package and position their offers so they practically sell themselves. Joe breaks down why bespoke-first work creates confusion for buyers and chaos for delivery, how transparent pricing can be handled without boxing yourself in, and why a tight entry offer can build trust fast. We also talk about replacing the traditional sales call with a fit-focused diagnostic conversation and why charging for diagnosis beats giving away strategy in a proposal. Joe shares his “Three Ds” of buyability: make the offer desired by naming the real problem, make it different by explaining why the usual approach fails, and make it decisive by giving prospects the details they need to choose now. If you sell into larger organizations, we cover how to write for the internal champion and provide sales enablement assets for decision makers who only care about sign-off details. If this helps, subscribe, share it with a consultant friend, and leave a review. What is one detail you could add to your offer page today to make buying feel obvious? Support the show Schedule a Booked-out Blueprint >>> Schedule. Come tour my digital home :) >>> Website Wanna be friends? >>> LinkedIn Let's chat every Tuesday! >>> Newsletter Catch the video podcast on YouTube >>> YouTube Join my event group for live events >>> Meetup

August 30, 2026Episode 19852 min

Ep 198: Your Message Becomes Clear When You Build A Category Of One [Solo Consultant Summit Series]

Send us Fan Mail Get your free Solo Consultant Summit ticket. Pre-order Kendall's book. Your calendar doesn’t need more sales calls. It needs better information. I’m joined by storytelling and sales writing expert Kendall Cherry, and we get surprisingly tactical about the unsexy part of marketing that quietly controls your pipeline: the inquiry form. Kendall explains how she uses a detailed inquiry form to qualify leads, understand budget and readiness, and move straight to a proposal and video walkthrough. The payoff is real: less scheduling chaos, fewer “let’s hop on a call” loops, and a faster path from inquiry to close. From there, we go deeper into positioning. Kendall breaks down what it actually means to become a category of one when you’re in a crowded field like consulting, coaching, copywriting, or design. We talk about the difference between a vague bucket label and messaging that highlights your distinct process, your real transformation, and the background you may be under-selling. If referrals feel slow or you keep attracting wrong-fit clients, this is the lens that makes your work easier to describe and easier to buy. We also challenge the default advice to “niche down.” Kendall argues that choosing a market beats shrinking into a narrow industry box, especially for creative, multi-hyphenate consultants who want career longevity. Along the way we touch on energy drain, alignment, and why selling in 2026 and beyond has to feel honest, sustainable, and human. If you’re coming to the Solo Consultant Summit, don’t miss Kendall’s live inquiry form teardown. Subscribe, share this with a consultant friend, and leave a quick review so more solo consultants can find it. Support the show Schedule a Booked-out Blueprint >>> Schedule. Come tour my digital home :) >>> Website Wanna be friends? >>> LinkedIn Let's chat every Tuesday! >>> Newsletter Catch the video podcast on YouTube >>> YouTube Join my event group for live events >>> Meetup