Tiny Marketing: Marketing and Sales Systems for Independent Consultants

Hosted by Sarah Noel Block

Business Management

Website RSS feed LinkedIn Facebook

Episodes

206

Latest episode

Aug 2026

Language

EN-US

About the show

Welcome to the Tiny Marketing Podcast —the ultimate resource tailored for solo marketers and small teams! Do you find yourself as the lone warrior in a tiny marketing department or juggling marketing duties on top of everything else? Then this is the podcast for you. Dive deep with Sarah Noel Block, founder of Tiny Marketing, as she demystifies the art of achieving big results with limited resources. In each episode, you'll discover actionable strategies to: Craft Powerful Content : Learn how to create content that resonates and converts, even with limited resources. Master Repurposing : Find out how to give old content new life and extend its reach without additional effort. Expand Your Brand : Boost your visibility and influence with strategies tailored for small teams. Join us at Tiny Marketing where we transform small-scale operations into powerhouse marketing engines. Discover more ways to refine and optimize your marketing strategy at Sarah Noel Block . Let’s make marketing manageable!

Listen to episodes

60 recent

September 9, 2026Episode 20130 min

Ep 201: How A Career Diagnostician Builds A Relationship-Led Consulting Pipeline | LaToya Scroggins

Send us Fan Mail Get Your FREE Solo Consultant Summit Ticket The Career Collective Being the “easy yes” consultant can quietly turn into a trap: you deliver fast, you stay busy, and you still feel like an order taker. Sarah Noel Block sits down with LaToya Scroggins, founder of The Career Collective, to talk about the moment she realized her best work is not doing more tasks, it’s diagnosing what’s actually wrong and teaching clients how to move. If you’ve been stuck in execution mode, this conversation offers a clear path toward becoming a trusted strategic advisor. We dig into LaToya’s early days bootstrapping her consultancy through referrals, then how she now builds a relationship-led pipeline using organic LinkedIn lead generation. Instead of hard selling, she focuses on connection, visibility, and letting prospects raise their hand. She also shares how incentives can turn satisfied clients into a steady referral engine, plus why niche communities matter not only for introductions and business development, but also because they become your “coworkers” when solo consulting feels isolating. Then we get practical about repositioning. LaToya explains the hard lessons of saying yes to the wrong clients, resetting expectations with long-time customers, and surviving the temporary revenue dip that can come with a business model change. Her biggest lever is intentional friction: paid focus sessions and gateway offers that create buy-in, improve follow-through, and help you diagnose before prescribing. If you want cleaner consulting boundaries, better client fit, and a sustainable strategy-first offer, you’ll take notes. If this helps you, subscribe, share it with a consultant friend, and leave a quick review so more people can find the series. Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder. SAVE YOUR SPOT A free training for solo consultants and service providers who know something in their business could run smoother. They just haven't had time to figure out what. GET IT FREE Support the show Schedule a Booked-out Blueprint >>> Schedule. Come tour my digital home :) >>> Website Wanna be friends? >>> LinkedIn Let's chat every Tuesday! >>> Newsletter Catch the video podcast on YouTube >>> YouTube Join my event group for live events >>> Meetup

September 6, 202622 min

Ep 200: From Corporate Layoff To Inbound Consulting Through LinkedIn | Nicole Ramirez [Solo Consultant Summit Series]

Send us Fan Mail Get your Solo Consultant Summit tickets... FREE. A layoff can feel like the floor drops out from under you, but it can also expose a hard truth: if your network and reputation only exist inside your job title, you are more vulnerable than you think. We sit down with Nikki Ramirez, personal brand strategist and LinkedIn content creator, to talk about how she rebuilt her career after being unexpectedly let go, then turned LinkedIn into a steady, inbound engine for consulting and coaching. We get practical about what “authentic” really means online. Nikki shares her authentic story framework and explains why authenticity is not oversharing. It is choosing the parts of your story that support your goals, speaking in a voice that is actually yours, and repeating the message with intention until the right people recognize you. We also talk about the reality of building a personal brand while you are still employed, including the corporate red tape, the skepticism from coworkers, and the smart way to protect your future without burning bridges. Then we dig into LinkedIn strategy that converts: curating your feed so it feels like a curated networking party, treating your profile like a landing page, and using a “Trojan horse” content approach that educates, entertains, or inspires while still reminding people what you do. Nikki breaks down top-of-funnel, middle-of-funnel, and bottom-of-funnel LinkedIn content so you can balance reach with credibility and clear offers, whether you are a corporate marketer, a consultant, or a founder trying to stop living on outbound. If you want more inbound leads, stronger positioning, and a personal brand built to last beyond any company name, listen now, then subscribe, share this with a friend who is planning their leap, and leave a review with your biggest LinkedIn question. Nikki Ramirez: Nikki is a Pittsburgh-based marketing consultant, LinkedIn creator, brand storyteller, and professional oversharer who believes your voice is your most underutilized business asset and is passionate about helping others use it to build their personal brands and businesses. Website | LinkedIn Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder. SAVE YOUR SPOT Support the show Schedule a Booked-out Blueprint >>> Schedule. Come tour my digital home :) >>> Website Wanna be friends? >>> LinkedIn Let's chat every Tuesday! >>> Newsletter Catch the video podcast on YouTube >>> YouTube Join my event group for live events >>> Meetup

September 2, 2026Episode 19944 min

Ep 199: Productize Your B2B Consulting Offer For Easier Sales | Joe Daniels [Solo Consultant Summit Series]

Send us Fan Mail Joe's new Solo System. | LinkedIn Get your FREE Solo Consultant Summit ticket. Your best prospects are already trying to buy without you. They are researching, comparing options, checking proof, and building a shortlist before they ever reach out and if your consulting website hides the deliverables, the process, or the pricing signal, you get filtered out early. That is the real reason “sales” can feel stressful and weird: the offer is full of unknowns, so the call turns into a persuasion session. We sit down with Joe Daniels, who helps B2B consultants package and position their offers so they practically sell themselves. Joe breaks down why bespoke-first work creates confusion for buyers and chaos for delivery, how transparent pricing can be handled without boxing yourself in, and why a tight entry offer can build trust fast. We also talk about replacing the traditional sales call with a fit-focused diagnostic conversation and why charging for diagnosis beats giving away strategy in a proposal. Joe shares his “Three Ds” of buyability: make the offer desired by naming the real problem, make it different by explaining why the usual approach fails, and make it decisive by giving prospects the details they need to choose now. If you sell into larger organizations, we cover how to write for the internal champion and provide sales enablement assets for decision makers who only care about sign-off details. If this helps, subscribe, share it with a consultant friend, and leave a review. What is one detail you could add to your offer page today to make buying feel obvious? Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder. SAVE YOUR SPOT A free training for solo consultants and service providers who know something in their business could run smoother. They just haven't had time to figure out what. GET IT FREE Support the show Schedule a Booked-out Blueprint >>> Schedule. Come tour my digital home :) >>> Website Wanna be friends? >>> LinkedIn Let's chat every Tuesday! >>> Newsletter Catch the video podcast on YouTube >>> YouTube Join my event group for live events >>> Meetup

August 30, 2026Episode 19854 min

Ep 198: Your Message Becomes Clear When You Build A Category Of One [Solo Consultant Summit Series]

Send us Fan Mail Get your free Solo Consultant Summit ticket. Pre-order Kendall's book. Your calendar doesn’t need more sales calls. It needs better information. I’m joined by storytelling and sales writing expert Kendall Cherry, and we get surprisingly tactical about the unsexy part of marketing that quietly controls your pipeline: the inquiry form. Kendall explains how she uses a detailed inquiry form to qualify leads, understand budget and readiness, and move straight to a proposal and video walkthrough. The payoff is real: less scheduling chaos, fewer “let’s hop on a call” loops, and a faster path from inquiry to close. From there, we go deeper into positioning. Kendall breaks down what it actually means to become a category of one when you’re in a crowded field like consulting, coaching, copywriting, or design. We talk about the difference between a vague bucket label and messaging that highlights your distinct process, your real transformation, and the background you may be under-selling. If referrals feel slow or you keep attracting wrong-fit clients, this is the lens that makes your work easier to describe and easier to buy. We also challenge the default advice to “niche down.” Kendall argues that choosing a market beats shrinking into a narrow industry box, especially for creative, multi-hyphenate consultants who want career longevity. Along the way we touch on energy drain, alignment, and why selling in 2026 and beyond has to feel honest, sustainable, and human. If you’re coming to the Solo Consultant Summit, don’t miss Kendall’s live inquiry form teardown. Subscribe, share this with a consultant friend, and leave a quick review so more solo consultants can find it. Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder. SAVE YOUR SPOT A free training for solo consultants and service providers who know something in their business could run smoother. They just haven't had time to figure out what. GET IT FREE Support the show Schedule a Booked-out Blueprint >>> Schedule. Come tour my digital home :) >>> Website Wanna be friends? >>> LinkedIn Let's chat every Tuesday! >>> Newsletter Catch the video podcast on YouTube >>> YouTube Join my event group for live events >>> Meetup

August 23, 2026Episode 19718 min

Ep. 197: A Simple Pipeline System For Solo Consultants

Send us Fan Mail Get Your Free Ticket Booked Out Collective Speaker Directory I built the Solo Consultant Summit for anyone tired of a pipeline that runs hot for six weeks and then goes completely dead. I share how I escaped feast-or-famine with a 30-day experiment that closed $97,000, then walk through the exact relationship, lead gen, and sales conversion systems we’re teaching. • why feast-or-famine happens when relationships and momentum are not maintained • the 30-day pipeline experiment and what “small tests” can unlock fast • Solo Consultant Summit dates and who it is for: solo consultants, fractional leaders, B2B service providers • the three-track order for getting booked out: relationship-led pipeline, lead generation, sales conversion • track one highlights: building a repeatable relationship-led system, micro events, fixing the “money machine” gaps • track two highlights: website buyer questions, warm lead mining, email list to revenue • track three highlights: real sales conversations, keeping leads warm, Kolbe-informed sales systems • Booked Out Bundle details: $2,500 in resources, life access, premium panel, inquiry form teardown, networking event • Booked Out Collective scholarship and how ongoing support sustains momentum • choosing two or three strategies to implement deeply instead of collecting ideas one clear action is just go register now. If you enjoyed this episode, please, please, please remember to subscribe wherever you listen to podcasts and rate and review. But most importantly, tell your friends. Share this episode with a friend so other people know about Tiny Marketing and our Uncut Summer series. Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder. SAVE YOUR SPOT Support the show Schedule a Booked-out Blueprint >>> Schedule. Come tour my digital home :) >>> Website Wanna be friends? >>> LinkedIn Let's chat every Tuesday! >>> Newsletter Catch the video podcast on YouTube >>> YouTube Join my event group for live events >>> Meetup

August 9, 2026Episode 19628 min

Ep 196: Stop Pitching Cold And Start Selling Through Warm Paths

Send us Fan Mail Download the Third Door Playbook We break down why most B2B sales tactics fail when you can’t reach the decision maker and show how to stop fighting assistants, procurement, and vendor fatigue. We share the Third Door method, gateway offers that lower risk, and niche communities that help trust compound so warm introductions become the default. • why cold outreach is the most crowded door and how to make outreach warm instead • the three doors framework for reaching protected decision makers • practical ways to identify third door connections through events, podcasts, collaborators, and community hosts • how a gateway offer replaces the risky first retainer pitch with a fast, outcome focused entry point • a simple gateway offer structure using stakeholder interviews, strategy documentation, and a live review call • why niche communities are for reputation building rather than pitching • how to build a target account shortlist using LinkedIn profile views, job posts, and community requests If you enjoyed this episode, please, please, please remember to subscribe wherever you listen to podcasts and rate and review. But most importantly, tell your friends. Share this episode with a friend so other people know about Tiny Marketing and our Uncut Summer series. Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder. SAVE YOUR SPOT A free training for solo consultants and service providers who know something in their business could run smoother. They just haven't had time to figure out what. GET IT FREE Support the show Schedule a Booked-out Blueprint >>> Schedule. Come tour my digital home :) >>> Website Wanna be friends? >>> LinkedIn Let's chat every Tuesday! >>> Newsletter Catch the video podcast on YouTube >>> YouTube Join my event group for live events >>> Meetup

July 26, 2026Episode 19529 min

Ep 195: A Simple Connection Call Structure That Turns Into Clients [ORIGINALLY LIVE]

Send us Fan Mail Get the Connection Call Script We stop treating connection calls like casual networking and start using a simple, consent-based structure that creates real client opportunities. We show you how to hear buying signals, pull the right threads, and ask for the next step without ever sounding pitchy. • Reframing connection calls around consent-based sales • Letting the other person go first to gather better intel • Using a clear call flow: open, listen, bridge, share, explore, close • Spotting buying signals like problem language and “how do you work?” questions • Asking thread-pulling questions that reveal the real challenge • Following the two-questions-per-statement rule to stay curious • Using the echo, connect, open bridge to share with permission • Making the direct ask that turns a connection into a real sales conversation • Booking the next step immediately and marking it tentative • Using a paid gateway offer to scope retainers and pricing • Following up with Boomerang or Gmail Snooze and replying to the same thread If you want to join me live for conversations like this, make sure to subscribe to my YouTube channel at @sarahnoelblock. If you enjoyed this episode, please, please, please remember to subscribe wherever you listen to podcasts and rate and review. But most importantly, tell your friends. Share this episode with a friend so other people know about Tiny Marketing and our Uncut Summer series. Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder. SAVE YOUR SPOT A free training for solo consultants and service providers who know something in their business could run smoother. They just haven't had time to figure out what. GET IT FREE Support the show Schedule a Booked-out Blueprint >>> Schedule. Come tour my digital home :) >>> Website Wanna be friends? >>> LinkedIn Let's chat every Tuesday! >>> Newsletter Catch the video podcast on YouTube >>> YouTube Join my event group for live events >>> Meetup

July 12, 2026Episode 19420 min

Ep 194: The Private Invite System That Turns Past Clients Into Q4 Revenue

Send us Fan Mail We walk through a simple way to turn the summer slump into momentum by reaching out to past clients with a private invitation based on what they already told us they needed next. We break down how to audit old notes and transcripts, pull the next-step offer hiding in plain sight, and send a no-pressure message that can revive stalled deals fast. • why summer is the worst time for cold outreach and the best time for a CRM audit • how past clients stay “warm” because trust and buying precedent already exist • the three-step private invite system: audit, identify, invite • where to mine for next-step demand in proposals, discovery calls, gateway offers and invoices • what to look for: phase two hints, “not now” expansions, partial scopes, timing objections • a simple email template that mirrors the client’s own words • a quick action challenge to pick one past client and send one message today Find one past client, send your message, and that alone could change the trajectory of your Q4. Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder. SAVE YOUR SPOT Support the show Schedule a Booked-out Blueprint >>> Schedule. Come tour my digital home :) >>> Website Wanna be friends? >>> LinkedIn Let's chat every Tuesday! >>> Newsletter Catch the video podcast on YouTube >>> YouTube Join my event group for live events >>> Meetup

June 28, 2026Episode 19330 min

Ep 193: Five Follow-Up Scripts To Restart Stalled Sales Conversations [LIVE]

Send us Fan Mail Watch the video on YouTube. Your inbox is probably holding a handful of conversations that didn’t end. They just stopped. A great call, real interest, maybe even a proposal sent, and then… silence. That quiet can feel oddly personal, which is exactly why so many consultants avoid following up until it’s painfully awkward. We don’t do “just checking in” here. We walk through five specific, field-tested follow-up scripts designed to restart stalled sales conversations without sounding pushy, needy, or robotic. We break down when to use each approach based on what’s most likely happening on the other side: a proposal sitting in limbo, a pre-decision thread that evaporated, shifting priorities inside a company, hesitation rooted in trust, or a lead that’s been ghosting for months. You’ll hear how to remove pressure while still being direct, how to add value to re-enter a thread naturally, how to ask about timeline changes in a way that invites honesty, and how to use social proof to make outcomes feel real. Then we share the “direct closeout” message that gets you out of purgatory and into a clean yes or no. We also cover practical pipeline habits that make follow-up easier: keeping messages to three sentences or less, spacing your follow-ups with a simple cadence, using tools like Boomerang for Gmail so nothing slips, and writing subject lines you can actually search later. If you’re a B2B solo consultant or fractional executive building a reliable sales pipeline, these are the moves that turn old threads into new revenue. Subscribe, leave a rating and review, and share this with a friend who’s staring at a ghosted proposal right now. Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder. SAVE YOUR SPOT A free training for solo consultants and service providers who know something in their business could run smoother. They just haven't had time to figure out what. GET IT FREE Support the show Schedule a Booked-out Blueprint >>> Schedule. Come tour my digital home :) >>> Website Wanna be friends? >>> LinkedIn Let's chat every Tuesday! >>> Newsletter Catch the video podcast on YouTube >>> YouTube Join my event group for live events >>> Meetup

June 14, 2026Episode 19229 min

Ep 192: Stop Calling It A Discovery Session [LIVE]

Send us Fan Mail We break down why proposals get ghosted and why the real fix is a paid gateway offer that builds trust before you ever ask for a five-figure yes. We share a simple framework, naming rules, and a five-question template you can use today to turn early interest into a clear next step. • the three jobs a gateway offer must do: charge for access, deliver real results, create earned trust • why free “discovery sessions” signal pitching and reduce commitment • how a $497 diagnostic can lead to a $30,000 engagement fast • outcome-first naming that a non-expert understands right away • pricing guidance using “why not” ranges and 10% to 25% of the first installment • stakeholder interviews to increase buy-in across the buying committee • examples of gateway offers like audits, gap analyses, and friction reviews • the five-question template to sketch your deliverable, price, name, and next step • ways to sell passively by placing a gateway offer one-liner everywhere If you enjoyed this episode, please, please, please remember to subscribe wherever you listen to podcasts and rate and review. But most importantly, tell your friends. Share this episode with a friend so other people know about Tiny Marketing and our Uncut Summer series. Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder. SAVE YOUR SPOT A free training for solo consultants and service providers who know something in their business could run smoother. They just haven't had time to figure out what. GET IT FREE Support the show Schedule a Booked-out Blueprint >>> Schedule. Come tour my digital home :) >>> Website Wanna be friends? >>> LinkedIn Let's chat every Tuesday! >>> Newsletter Catch the video podcast on YouTube >>> YouTube Join my event group for live events >>> Meetup