
Are We Getting Business Backwards? with Jeff Schwartz
I think we've got our priorities backwards when it comes to running a business. We spend so much time trying to make organisations more efficient by cutting costs, improving productivity and finding ways to do more with less. But are we overlooking some of the very things that make businesses perform better? My conversation with Jeff Schwartz brings this question to life. After 25 years working with some of Canada's biggest companies, Jeff is now CEO of Go Lime, where he's building a business around a very different set of priorities. He keeps jobs local rather than outsourcing, pays people well and has replaced high-pressure selling with transparency and trust. All decisions that cost more. Yet Go Lime is growing quickly, now serving over 100,000 customers, and Jeff reports almost no voluntary employee turnover. It's a fascinating real-world example of something I've been exploring for years through my work and Return on Humanity. We pay enormous attention to costs, efficiency and productivity. But how much attention do we pay to creating the conditions that make exceptional performance possible? And perhaps more importantly, do our priorities reflect what we know actually matters? So grab your favourite beverage or throw on your running shoes, and here's Jeff. 👉 If you enjoyed the episode, I'd love you to share your thoughts, leave a review and subscribe to TIE Unearthed. 🗞️ If you'd like to stay updated on future episodes and other stories from TIE, join our newsletter here . 📙 You can find my international bestselling book, Return on Humanity: Leadership Lessons from All Corners of the Earth, here .





