The Irresistible Podcast

Hosted by Larry J Gould

BusinessInterviews guests

Episodes

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EN-US

About the show

Welcome to The Irresistible Podcast , the podcast that explores the dynamic and multifaceted world of business. Handcrafted by Cornell Tech and entrepreneur Larry J. Gould, The Irresistible Podcast is the go-to podcast for startups and business owners alike. Join Larry, a self-made multimillionaire, as he sits down with CEOs and industry leaders to share invaluable advice, strategies, and insights on building a thriving business. Tune in to The Irresistible Podcast where entrepreneurs come to learn, grow, and succeed.

Listen to episodes

7 recent

27 min

Building Resilience in Entrepreneurship ft. Stephanie Sebag | Season. 1 Ep.7

The entrepreneurial path is both challenging and rewarding. Success requires a mix of clear strategies, strong relationships, and emotional resilience. Joining me is Stephanie Sebag, an executive coach, author, and dedicated board member of Friends of Duvdevan. Since 2018, she’s been helping individuals navigate transitions, secure support for PTSD treatment, and foster meaningful relationships. Stephanie brings a wealth of knowledge and practical tools to help entrepreneurs overcome the loneliness often felt in their journey. She explains how to effectively prioritize tasks using the Eisenhower Matrix, how to reframe rejection in sales, and the importance of consistent communication with investors and loved ones. Her insights emphasize the power of small wins and strong connections to keep moving forward, even when the road gets tough. Don’t miss this opportunity to gain strategies that can reshape your entrepreneurial journey. Listen now! Specifically, this episode highlights the following themes: Managing rejection as a natural part of selling and growth Strengthening personal and professional relationships amidst entrepreneurial challenges Strategies for creating balance and clarity in work-life integration Links from this episode: Get to know more about Stephanie Sebag: https://www.linkedin.com/in/stephanie-sebag Follow Stephanie on Instagram: https://www.instagram.com/stephaniesebag Order Stephanie’s book, Fully Charged: https://www.amazon.com/Fully-Charged-Charging-Guilt-Free-Unstoppable/dp/1956649727/ref=sr_1_1?crid=3RDCI40XJEI2M&dib=eyJ2IjoiMSJ9.e0H9_KOP1ZrXqA-HdHnZCCSnhEv-iRkt9Z0IhCqTnLaifnjiY5JANtV3dsZZ8GC_jyErS2AOBQULcKtMKHnLbg.JrB1pbhqeq-tahGdYZ2tw7mkk5ox8MPGZjPHg5O3k2Q&dib_tag=se&keywords=fully+charged+stephanie+sebag&qid=1733835721&sprefix=Fully+Charged++ste%2Caps%2C100&sr=8-1 Subscribe to the Podcast: YouTube:https://www.youtube.com/channel/UC_9bUTMg9jfqa64r9Nn-e-w Spotify: https://open.spotify.com/show/3i7QBY1kuqMegX3MaKZmvC Apple Podcasts: https://podcasts.apple.com/us/podcast/the-irresistible- Follow us on Social Media: Instagram: https://instagram.com/tiepodcast_?utm_source=qr Facebook: https://www.facebook.com/profile.php?id=100090429932666 TikTok: https://www.tiktok.com/@t.i.e_podcast?is_from_webapp=1&sender_device=pc Twitter: https://twitter.com/TIEPodcast_ LinkedIn: https://www.linkedin.com/company/the-irresistible-company

36 min

Advertising Challenges and Solutions for Startups ft. Zack Dugow | Season. 1 Ep.6

Growth can be tough to sustain without the right strategies in place. Whether you're a fledgling startup or an established company, understanding how to effectively market and scale is key to success. In this episode, I’m joined by Zack Dugow, founder and CEO of The COOL Company. Zack has spent over a decade helping brands navigate the complexities of advertising and marketing technology. We break down how startups can optimize their marketing budgets, demystify adtech and martech, and discuss the importance of storytelling in branding. Zack also shares his personal journey, including the challenges he faced We also explore how companies can scale their efforts once they’ve built a strong foundation. Zack’s candid insights and examples offer a practical guide for startups looking to master marketing and sales without breaking the bank. Tune in to learn how you can transform your marketing strategy and start building real growth today! Specifically, this episode highlights the following themes: The essentials of adtech and martech for startups Practical tips for crafting a budget-friendly marketing strategy The role of storytelling in building a strong brand presence Links from this episode: Get to know more about Zack Dugow: https://www.linkedin.com/in/zackarydugow Check out Zack’s website: https://www.zackdugow.com Follow Zack on Instagram: https://www.instagram.com/zackdugow/?hl=en Learn more about The COOL Company: https://cool.co Learn more about Irresistible Company: https://www.irresistible-company.com Subscribe to the Podcast: YouTube:https://www.youtube.com/channel/UC_9bUTMg9jfqa64r9Nn-e-w Spotify: https://open.spotify.com/show/3i7QBY1kuqMegX3MaKZmvC Apple Podcasts: https://podcasts.apple.com/us/podcast/the-irresistible- Follow us on Social Media: Instagram: https://instagram.com/tiepodcast_?utm_source=qr Facebook: https://www.facebook.com/profile.php?id=100090429932666 TikTok: https://www.tiktok.com/@t.i.e_podcast?is_from_webapp=1&sender_device=pc Twitter: https://twitter.com/TIEPodcast_ LinkedIn: https://www.linkedin.com/company/the-irresistible-company

32 min

How to Lead Through Crisis with Michael Dermer | Season. 1 Ep.5

Being an entrepreneur is tough enough, but what happens when everything you’ve built is at risk? I’m joined by Michael Dermer, the founder and CEO of The Lonely Entrepreneur and a recognized leader in the healthcare rewards space. Back in 2008, Michael faced a monumental challenge when the financial crisis nearly destroyed his company overnight. In our conversation, he shares the creative solutions, resilience, and strategies that helped him navigate those tough times. We also discuss the emotional toll of entrepreneurship and the importance of finding ways to stay grounded under pressure. Tune in to hear his strategies and insights for surviving the toughest of times. Specifically, this episode highlights the following themes: How to structure a survival plan during a business crisis Creative problem-solving to manage costs and resources Mental health strategies for entrepreneurs under pressure Links from this episode: Get to know more about Michael Dermer: https://www.linkedin.com/in/michaeldermer Learn more about The Lonely Entrepreneur: https://lonelyentrepreneur.com Subscribe to The Lonely Entrepreneur YouTube Channel: https://www.youtube.com/@LonelyEntrepreneur Follow The Lonely Entrepreneur on Instagram - https://www.instagram.com/the_lonely_entrepreneur/?hl=en Learn more about Irresistible Company: https://www.irresistible-company.com Subscribe to the Podcast: YouTube:https://www.youtube.com/channel/UC_9bUTMg9jfqa64r9Nn-e-w Spotify: https://open.spotify.com/show/3i7QBY1kuqMegX3MaKZmvC Apple Podcasts: https://podcasts.apple.com/us/podcast/the-irresistible Follow us on Social Media: Instagram: https://instagram.com/tiepodcast_?utm_source=qr Facebook: https://www.facebook.com/profile.php?id=100090429932666 TikTok: https://www.tiktok.com/@t.i.e_podcast?is_from_webapp=1&sender_device=pc Twitter: https://twitter.com/TIEPodcast_ LinkedIn: https://www.linkedin.com/company/the-irresistible-company ==== Time Stamps ==== 00:00 - Introduction 01:22 - About Michael Dermer 04:24 - 2008 crisis devastated us; Fortune 500 bankrupt 09:42 - Negotiated gift card purchase at significant discount 11:29 - Channel panic into planning for success 16:47 - Consider pivoting if there’s no unique value 19:42 - Sleep prioritized to maintain peak performance 23:01 - Experience elevated them beyond their previous selves 26:13 - Helping entrepreneurs channel passion into success 26:58 - Building platform for entrepreneurs' organized resources access 30:17 - One-stop platform for entrepreneurs' learning and support

39 min

Storytelling Matters with Aundrea Cline-Thomas | Season. 1 Ep.4

What makes a message resonate amidst all the noise? In this episode we explore the art and power of storytelling. I've got Aundrea Cline-Thomas with me, a brilliant three-time Emmy award-winning journalist who's made waves in helping fellow journalists transition into new careers. We talk about the decline in journalism jobs and the rise of social media marketing, the magic of storytelling in business, and embracing public failure to build resilience. Andrea also shares insights on using platforms like LinkedIn effectively. Stick around; you won't want to miss this! Specifically, this episode highlights the following themes: The PENS storytelling framework and its practical applications. Overcoming insecurities and building confidence in storytelling. Using storytelling as a powerful tool in business and personal branding Links from this episode: Get to know more about Aundrea Cline-Thomas: https://www.linkedin.com/in/aundreact Subscribe to Aundrea’s YouTube Channel: https://www.youtube.com/@TheNextBestThingACT Listen to Aundrea’s on Apple Podcast: https://podcasts.apple.com/us/podcast/the-next-best-thing/id1680095327 Listen to Aundrea’s on Spotify - https://open.spotify.com/show/7rnOpmJnXgcGtaaKdw1c2n Check out Aundrea’s website - https://aundreact.com/ Follow Aundrea’s on Instagram: https://www.instagram.com/aundreact/?hl=en Follow Aundrea’s on X (Twitter): https://x.com/aclinethomas Follow Aundrea’s on Facebook: https://www.facebook.com/AundreaCT Learn more about Irresistible Company: https://www.irresistible-company.com Subscribe to the Podcast: YouTube:https://www.youtube.com/channel/UC_9bUTMg9jfqa64r9Nn-e-w Spotify: https://open.spotify.com/show/3i7QBY1kuqMegX3MaKZmvC Apple Podcasts: https://podcasts.apple.com/us/podcast/the-irresistible- Follow us on Social Media: Instagram: https://instagram.com/tiepodcast_?utm_source=qr Facebook: https://www.facebook.com/profile.php?id=100090429932666 TikTok: https://www.tiktok.com/@t.i.e_podcast?is_from_webapp=1&sender_device=pc Twitter: https://twitter.com/TIEPodcast_ LinkedIn: https://www.linkedin.com/company/the-irresistible-company ==== Time Stamps ==== 00:00 - Introduction 00:57 - About Aundrea Cline-Thomas 04:13 - Storytelling helps attract and connect with customers 07:17 Personal brand success: credibility attracts attention 10:07 - Identify and confront your personal barriers honestly 13:46 - Valuable feedback from family is crucial 17:24 - Ground ideas in numbers; don't overwhelm 20:53 - Joined new entrepreneurial community for support 24:49 - Advertising dollars shifted to social media platforms 28:17 - Weekly LinkedIn posts boost solopreneur visibility significantly 31:36 - Explore different platforms for audience success 34:36 - TikTok's algorithm simplifies reaching your audience 36:54 - Consider delivery, content truth: Separate criticism elements

29 min

Responsibility Matters with Wallo267 | Season. 1 Ep.3

When life throws challenges your way, how do you respond? Today, we're talking about owning your story and making the conscious choice to take charge of your life, no matter the circumstances. In this episode, I'm joined by Wallace Peeples, known to millions as "Wallo267." He's an entrepreneur, social influencer, activist, and a three-time TEDx speaker who's been making waves across the world. Wallo's journey from spending 20 years in prison to becoming a respected voice in business and social activism is nothing short of inspiring. We explore what it means to take responsibility for your actions, embrace your strengths, and break free from self-imposed limitations. Wallo shares actionable advice on overcoming setbacks and building a future on your own terms. Wallo’s transformation shows that taking responsibility can lead to real change. Tune in to hear his story and learn how to start owning your future today. Specifically, this episode highlights the following themes: How accountability drives personal growth Wallo’s approach to overcoming setbacks Strategies for building a team and knowing when to pivot Links from this episode: Get to know more about Wallo267: https://www.simonandschuster.com/authors/Wallo267/208752390#:~:text=Wallace%20Peeples%2C%20better%20known%20online,and%20rapper%20Gillie%20Da%20Kid Listen to Million Dollaz Worth of Game Podcast: https://www.youtube.com/@MWORTHOFGAME Purchase "Armed with Good Intentions:" https://a.co/d/8YurRyk Follow Wallo267 on IG: https://www.instagram.com/wallo267/?hl=en Follow Wallo267 on X: https://x.com/wallo267?lang=en Check his website: https://www.wallo267.com Learn more about Irresistible Company: https://www.irresistible-company.com Subscribe to the Podcast: YouTube: https://www.youtube.com/channel/UC_9bUTMg9jfqa64r9Nn-e-w Spotify: https://open.spotify.com/show/3i7QBY1kuqMegX3MaKZmvC Follow us on Social Media: Instagram: https://instagram.com/tiepodcast_?utm_source=qr Facebook: https://www.facebook.com/profile.php?id=100090429932666 TikTok: https://www.tiktok.com/@t.i.e_podcast?is_from_webapp=1&sender_device=pc Twitter: https://twitter.com/TIEPodcast_ LinkedIn: https://www.linkedin.com/company/the-irresistible-company ==== Time Stamps ==== 00:00 - Introduction 00:49 - About Wallo267 04:32 - Embracing determination; ignoring others' opinions completely 07:42 - Embrace strengths, respect weaknesses; leadership isn't universal 10:45 - Prove worthiness first, then assemble the team 13:31 - Pride hinders progress; focus on execution 18:27 - Consider your financiers' support and responsibilities 21:37 - Prison library emphasizes personal educational failure 23:13 - Experienced interpreting for prisoners, court cases 28:06 - These books make meaningful, inspiring gifts

27 min

Digital Marketing Matters With Jeremy Kagan | Season. 1 Ep.2

The digital marketing landscape has completely reshaped how startups connect with their audience. Yet, many founders still struggle with the basics of getting their message across effectively. I’m thrilled to have Jeremy Kagan join in this episode. As the Managing Partner at Textbook Ventures and a seasoned expert in digital marketing, Jeremy brings a wealth of knowledge from his work with startups and his teaching at Columbia Business School and Cornell. We dive deep into what marketing really entails and why it's crucial for startups to differentiate themselves. We also explore the fine line between marketing and selling, and Jeremy gives practical tips for those overwhelmed by the choices in digital channels. To hear all of Jeremy’s invaluable insights and tips, make sure to listen to this episode. Specifically, this episode highlights the following themes: The essential role of marketing in startup success Different avenues for impactful digital marketing Practical advice for overcoming initial marketing challenges Links from this episode: Get to know more about Jeremy Kagan: https://www.linkedin.com/in/jeremykagan Digital Marketing: Strategy & Tactics. NEW and UPDATED 3rd Edition. https://wessexlearning.com/products/digital-marketing-strategy-tactics-jeremy-kagan-3rd-ed?variant=45182901715202 Designing the Successful Corporate Accelerator: https://www.amazon.com/Designing-Successful-Corporate-Accelerator-Companies/dp/1119709067 Learn more about Textbook Ventures: https://www.textbook.vc Learn more about Irresistible Company: https://www.irresistible-company.com Subscribe to the Podcast: YouTube: https://www.youtube.com/channel/UC_9bUTMg9jfqa64r9Nn-e-w Spotify: https://open.spotify.com/show/3i7QBY1kuqMegX3MaKZmvC Follow us on Social Media: Instagram: https://instagram.com/tiepodcast_?utm_source=qr Facebook: https://www.facebook.com/profile.php?id=100090429932666 TikTok: https://www.tiktok.com/@t.i.e_podcast?is_from_webapp=1&sender_device=pc Twitter: https://twitter.com/TIEPodcast_ LinkedIn: https://www.linkedin.com/company/the-irresistible-company ==== Time Stamps ==== 00:00 - Introduction 01:03 - About Jeremy Kagan 04:16 - Digital marketing now emphasizes data and optimization 07:25 - Target specific demographics easily using digital channels 12:31 - Interview customers for content and engagement boost 14:56 - Passion and authenticity are key in sales 18:27 - Authentic influencers drive engagement through influence 20:41 - Pitch startups offering experience, responsibility, and expertise 24:55 - Digital tools

30 min

Money Matters Feat. Bernie Michael | Season. 1 Ep 1

Welcome to the first episode of Gold With Gould , the podcast that dives into the world of business and entrepreneurship with insights from top industry leaders. In this inaugural episode, I sit down with Bernie Michael, Co-founder and Partner of AWH Partners , a real estate investment firm that’s made waves by investing $2.0 billion in hotel properties since 2010. Bernie and I discuss the crucial role of money in entrepreneurship, the challenges that come with leaving a secure career, and how important it is to have the right legal and financial foundation for any business. Bernie also shares his personal experiences of transitioning from a successful law career to diving into the world of real estate, offering valuable advice on pitching ideas, forming partnerships, and navigating the tricky terrain of startups. Tune in to hear more insights and learn what you need to consider regarding money and legal matters in your own entrepreneurial journey. Specifically, this episode highlights the following themes: Why money management is essential for entrepreneurial success The importance of legal agreements in business partnerships How to approach risk-taking and pitching ideas Links from this episode: Get to know more about Larry Gould: https://www.linkedin.com/in/larrygould Get to know more about Bernie Michael: https://www.linkedin.com/in/bernard-michael-850bb8165 Learn more about AWH Partners: https://www.awhpartners.com Learn more about Irresistible Company: https://www.irresistible-company.com Subscribe to the Podcast: YouTube: https://www.youtube.com/channel/UC_9bUTMg9jfqa64r9Nn-e-w Spotify: https://open.spotify.com/show/3i7QBY1kuqMegX3MaKZmvC Follow us on Social Media: Instagram: https://instagram.com/tiepodcast_?utm_source=qr Facebook: https://www.facebook.com/profile.php?id=100090429932666 TikTok: https://www.tiktok.com/@t.i.e_podcast?is_from_webapp=1&sender_device=pc Twitter: https://twitter.com/TIEPodcast_ LinkedIn: https://www.linkedin.com/company/the-irresistible-company ==== Time Stamps ==== 00:00 - Introduction 00:48 - About Bernie Michael 06:28 - Explaining entrepreneurial risks to a cautious spouse 08:38 - Entrepreneurs must excel at pitching business ideas 13:03 - Discuss legal considerations for enthusiastic startups 15:34 - Startups need defined partnership agreements for success 18:40 - Ensure contracts 22:11 - Consider legal advice for business protection 26:01 - Magic mirror helps evaluate motivation and budget 28:17 - Legal issues crucial for partnerships and protection 30:04 - Connect with us for questions