Through The Marketing Lens

About Today’s Episode:In today’s episode, we dive deep into the metaphorical seasons of both life and business, highlighting the unique journey female entrepreneurs face. From the fresh blossoms of spring, symbolizing the launch and early growth of a small business, to the reflective quiet of winter, where we pause and strategize for what's next, every season plays a crucial role in shaping a successful online business, service-based business, or consultancy. This discussion isn't just about business strategies; it's about understanding the interplay between our personal lives and our entrepreneurial endeavors, especially as female business owners navigating the complexities of motherhood and leadership.We explore the initial challenges of starting a business, the growth and expansion that follows, the maturation phase where innovation becomes key, and the importance of reflection and rejuvenation. For female entrepreneurs, these stages are intricately linked to personal growth, family life, and the balancing act of nurturing both a business and a household.Topics Discussed:Spring of Business: Launch and Early Growth StrategiesSummer of Growth: Scaling Your Business SustainablyAutumn of Maturation: Innovating and Optimizing Revenue StreamsWinter of Reflection: Planning and Rejuvenating for the Next CycleResources:CRM: DubsadoProject management: Monday.comWhat To Do Next:To keep the momentum going, we encourage you to engage with us further. Subscribe to our podcast for more insightful episodes, and leave us a review to help spread the word. Connect with us on social media to continue the conversation, and don’t hesitate to reach out via email with your thoughts, questions, or feedback.Call to Action: Subscribe and leave a review for TTMLShareable Episode Link: https://www.katrinaaronson.com/podcastEmail Address: admin@katrinaaronson.comJoin us on this journey through the marketing lens, as we explore the seasons of change that define both our personal paths and our paths as entrepreneurs. Whether you’re a budding entrepreneur, a seasoned small business owner, or somewhere in between, this episode is a reminder that every season, every challenge, and every triumph is a step toward growth and fulfillment.Links: Connect with Katrina on Instagram @katrinaaronson_consulting Book a FREE consultation with Katrina: www.katrinaaronson.com/book Email us at: admin@katrinaaronson.com Visit our website: www.katrinaaronson.com

About Today’s Episode:In today’s episode of TTML, your go-to podcast for female entrepreneurs on the rise, host Katrina Aronson, a seasoned marketing strategist, dives into the pivotal topic of creating consistent content for your brand. As we navigate the complexities of engaging the right audience and maintaining consistency without burnout, Katrina shares invaluable insights and strategies for restructuring and optimizing your content creation process. This episode is a goldmine for anyone looking to elevate their brand's content game in 2024, from small business owners and consultants to online business mavens and service-based entrepreneurs. Get ready to be empowered to stop planning and start executing with real, actionable steps.Topics Discussed:The Importance of Content: Unpacking why content is a crucial, cost-effective marketing strategy and how it compares to traditional marketing avenues.Beyond Social Media: Exploring diverse content platforms, from email marketing and blogs to YouTube and podcasts, and how to leverage them to attract, nurture, and convert your audience.Creating a Sustainable Content Strategy: Practical steps to show up for your audience without overwhelming yourself or your team, including identifying the right platforms and establishing a consistent posting schedule.Maximizing SEO: Integrating SEO into your content strategy to enhance visibility and drive traffic to your website.A Foolproof System for Content Creation: Katrina’s speed version of her proven content creation process that applies across industries and business stages, including tips on repurposing content and creating an interconnected content ecosystem.Resources Mentioned:Email Marketing Platforms: Explore cost-effective solutions for reaching your audience.SEO Tools and Tips: Enhance your website's visibility with strategic SEO practices.The Content Blueprint: https://www.katrinaaronson.com/tcbpurchase?lid=87What To Do Next:Stay Connected: Subscribe to TTML to never miss an episode filled with actionable marketing insights.Share the Love: Found value in today’s episode? Share it with a fellow female entrepreneur who could benefit from these strategies.Give Us a Shoutout: Loved today’s episode? Please leave us a 5-star review on your favorite podcast platform. Your support fuels our mission!Reach Out: Have questions, ideas, or want to join the conversation? Email us at admin@katrinaaronson.com.Call to Action: Don’t just dream about consistent content creation; make it a reality. Start implementing Katrina’s strategies today and watch your brand flourish. For more insights and personalized advice, sign up for our newsletter.Shareable Episode Link: https://www.katrinaaronson.com/podcastThank you for tuning in!  Remember, it’s not just about creating content; it’s about creating content that resonates and converts.Links: Connect with Katrina on Instagram @katrinaaronson_consulting Book a FREE consultation with Katrina: www.katrinaaronson.com/book Email us at: admin@katrinaaronson.com Visit our website: www.katrinaaronson.com

About This Episode:  In today’s empowering episode, we're addressing a common yet rarely discussed challenge among entrepreneurs: Imposter Syndrome. Our host, Katrina Aronson, delves deep into this psychological pattern, exploring how even the most successful business owners, including famous figures like Maya Angelou, have faced this daunting obstacle. This episode isn't just about understanding Imposter Syndrome; it's about equipping you with practical, actionable tools to overcome it. Whether you're a budding consultant, a small business owner, or dreaming of starting your own service-based venture, these insights are tailored to help you break through self-doubt and thrive in your entrepreneurial journey.Topics Discussed:1. Understanding Imposter Syndrome: A dive into the psychological aspects and the importance of recognizing its roots in our fear responses.2. Continuous Education in Your Field: Tips for building confidence through knowledge, including leveraging resources like podcasts and books.3. Personal Growth and Confidence Building: Exploring various methods like meditation, journal writing, and intentional socializing for boosting self-esteem and mental health.Resources Mentioned:1. KPMG Research study: https://info.kpmg.us/news-perspectives/people-culture/kpmg-study-finds-most-female-executives-experience-imposter-syndrome.htmlWhat To Do Next:- Take Action: If this episode resonated with you, start by exploring one of the mentioned tools and integrate it into your daily routine. - Connect and Share: Love this episode? Share it with a fellow female entrepreneur or someone starting their business journey. Your support by sharing and reviewing helps us reach and inspire more listeners like you.- Stay Updated: Don't miss out on future insights. Subscribe to Through The Marketing Lens and stay tuned for more episodes that empower your entrepreneurial journey.- Get in Touch: Have thoughts or questions about this episode? We'd love to hear from you! Reach out to us at [Your Email Address] & a link to book a consult call: https://www.katrinaaronson.com/book Ready to take the next step? : Access The Content Blueprint: https://www.katrinaaronson.com/contentblueprintRemember, overcoming Imposter Syndrome is a journey, and you're not alone in it. Links: Connect with Katrina on Instagram @katrinaaronson_consulting Book a FREE consultation with Katrina: www.katrinaaronson.com/book Email us at: admin@katrinaaronson.com Visit our website: www.katrinaaronson.com

We are bringing back an encore episode all about the world of legal issues within your business with our guest, Berkley Sweetapple.Most business owners would agree that making sure their business is legally protected is a high priority but it's another story actually getting to that point. It’s one of the topics that many of us would like to avoid, but it can cost you in the future.The information in this episode will help you to make sure you and your business are protected! Regardless of where you're at in your biz, this episode has some super valuable legal information you won't want to miss!Don’t believe me? Listen to the episode to find out what Berkley has to say about the common legal mistakes she sees small business owners make all the time.In this episode of Through The Marketing Lens, you will hear:What prevents us from seeking legal help with our businesses when we're first starting outWhy law and the legal side of your business can feel so intimidating or overwhelmingCommon legal problems Berkley sees with entrepreneurs and small businessesThe potentially super expensive consequences of waiting to invest in the legal supportSo if you’re on the fence about listening to this episode, trust your gut and give it a go — I promise, if you struggle with the legal side of business, you’ll thank me later.Visit Berkley's Website and view her contract templates! Connect with Berkley on Instagram, @berkleysweetapple.Links: Connect with Katrina on Instagram @katrinaaronson_consulting Book a FREE consultation with Katrina: www.katrinaaronson.com/book Email us at: admin@katrinaaronson.com Visit our website: www.katrinaaronson.com

This is not the typical weekly episode… but it’s a REAL one. Something I wish I would have been told years ago. We don’t have to do it ALL at the cost of our peace and sanity, sometimes the ball drops on the less important things. We have to learn it’s okay to choose ourselves and listen to our intuition, instead of just putting our head down and pushing through things while the rest of our life suffers.In this episode of Through The Marketing Lens, you will hear:Why I decided to “not record” this weekFollowing my intuition and working smarterMy biggest tip to apply in today’s hustle cultureThis episode is short and sweet, under 5 min long but it’s packed with a powerful lesson that is one of my core values! You won’t regret listening to this one.Links: Connect with Katrina on Instagram @katrinaaronson_consulting Book a FREE consultation with Katrina: www.katrinaaronson.com/book Email us at: admin@katrinaaronson.com Visit our website: www.katrinaaronson.com

There never seems to be enough time to get everything done, and it’s so easy to get wrapped up in constant hustle mode. If you are in a season of significant hustle and running out of time at every turn, this episode will help you a lot.This episode is the CORE of getting out of that hustle mode. You need to plan your year to STOP being in total reaction mode all the time. Getting out of that STARTS (does not end, but starts) with actually having a revenue plan, and from that plan, you get to build out the entire year. This exercise is life-changing and worth every moment you spend here, so give it your FULL focus. It took me about eight years to figure out this, and I will break it down in 20 minutes. I know, I know. That sounds too good to be true. But, indeed, you don’t have to learn the hard way!Don’t believe me? Listen to the episode to find out the exercise I use personally. It changed my life and helped me to plan for the goals I want to achieve!In this episode of Through The Marketing Lens, you will hear:The life-changing exercise to get out of the constant hustle modeHow to determine your three main offersThree questions to determine the output required for your goalsHow to evaluate progress and adjust along the waySo if you’re on the fence about listening to this episode, trust your gut and give it a go — I promise, if you struggle with constantly running out of time, you’ll thank me later.Links: Connect with Katrina on Instagram @katrinaaronson_consulting Book a FREE consultation with Katrina: www.katrinaaronson.com/book Email us at: admin@katrinaaronson.com Visit our website: www.katrinaaronson.com

As a business owner, you know just how many changes and updates you are faced with constantly. It can be exhausting, confusing, and stressful — to just keep up! I get it - but that’s why today I'm here to bring you the no-fluff info on AI! What is it, what do you need to know and how can we actually begin using it in your business.There’s so many different softwares and opinions on AI, but the fact is we can’t ignore these advances! Instead we need to take advantage of how we can use AI in our marketing efforts, while leveraging our time!It’s time to work smarter, and not harder using tools and six strategies in today’s podcast episode! Aren't sold on using  AI yet? Listen to the episode to find out what you actually need to know and how to use it in your business with ease!In this episode of Through The Marketing Lens, you will hear:The basics of AI (artificial intelligence) How big brands like Amazon use AI for marketingSix ways to implement AI into your businessMy two favorite AI programsSo if you’re on the fence about listening to this episode, trust your gut and give it a go — I promise, if you are resisting AI, you’ll thank me later.Links: Connect with Katrina on Instagram @katrinaaronson_consulting Book a FREE consultation with Katrina: www.katrinaaronson.com/book Email us at: admin@katrinaaronson.com Visit our website: www.katrinaaronson.com

If you are not down with the woo, that's cool – skip this episode. But if you are even a bit curious or already super spiritually versed, this is for YOU. Spirituality is a big part of my life. I am not religious, but spirituality is about connection with self and God or the Universe. And the more I learn and connect with those things, the better my business gets. So, I'm interviewing Candice Rasa today, the founder of Rasa Healing, with 13 years of experience utilizing transpersonal, existential, and humanistic therapy to catapult soul-level transformation in clients. Candice reads Akashic Records to help people understand their soul's purpose and helps them on their unique path!If you have never heard of Akashic records before, don't worry; we will dive into that with Candice on this episode!I know, I know. That sounds a little woo-woo. But your spirituality can help you find your soul's purpose and create a business that fulfills you! Don't believe me? Listen to the episode to find out what Candice shares about Akashic Records! In this episode of Through The Marketing Lens, you will hear:Candice shares her journey into the spiritual realm Learn what akashic records are and the meaning behind themThe difference between akashic records vs. a mediumHow akashic records can help you as an entrepreneur So if you're on the fence about listening to this episode, trust your gut and give it a go — I promise, if you struggle with fulfilling work, you'll thank me later.Links mentioned in this episode: Candice's free monthly readings: https://rasahealing.mn.co/Links: Connect with Katrina on Instagram @katrinaaronson_consulting Book a FREE consultation with Katrina: www.katrinaaronson.com/book Email us at: admin@katrinaaronson.com Visit our website: www.katrinaaronson.com

Ready to have your mind blown?  I am going to share a case study that will do just that! We are going to learn how brands like Apple, Coke, Disney – how they have created brands that are just different. You are going to learn the key to their magnetic differences, and how to actually apply some of this to your brand throughout your marketing. What we know today is far more than we have ever known before because we have new tools to actually investigate – so not only listening to what people are saying about those brands, but actually how they are feeling. This is some cool science meets marketing and I am super excited to share it!Are you intrigued yet? Listen to this episode to find out how this eye opening case study shows us how brands like Apple use this information to create compelling marketing strategies!In this episode of Through The Marketing Lens, you will hear:The case study behind magnetic marketing of brands like AppleHow the results of brain scans actually differ based on brands What Apples does differently to stand out and create connectionHow to apply this information to your own businessSo if you’re on the fence about listening to this episode, give it a go — I promise, if you struggle with creating deep connections with your consumers, you’ll thank me later.Links mentioned in this episode: Download the workbook:  www.katrinaaronson.com/marketingtrends Links: Connect with Katrina on Instagram @katrinaaronson_consulting Book a FREE consultation with Katrina: www.katrinaaronson.com/book Email us at: admin@katrinaaronson.com Visit our website: www.katrinaaronson.com

We’re back with Part 2 of last week’s epic episode on building brand loyalty, so if you didn’t listen to ep 70 yet, stop what you are doing… go back and have a listen before pressing play on this episode!These four trends are so important in 2023 — like way beyond your tik tok strategy or tricks to grow your audience on youtube or wherever you show up! I’ve said it before and I'll say it again… While social media continues to matter, it is NOT the most important thing!And just to be clear – those smaller things do matter. But here is the truth of it, you can live your business life in a transactional mindset of the newest apps to try and essentially always try to beat the system. OR you can build an incredible foundation that will thrive no matter what happens with the system. I choose the ladder, and incorporate those other elements as part of my business, not all of it. Still aren’t sold? Listen to the episode to find out the next two trends to start using in 2023 in your marketing. We are going into some very well known examples that you can apply to your business! In this episode of Through The Marketing Lens, you will hear:Two trends to build your brand loyalty in 2023The power of taking a bold stance as a brandFive ways to share your brand values with the worldHow to use experiential marketing in your businessSo if you’re on the fence about listening to this episode, trust your gut and give it a go — I promise, if you’re struggling with where to focus your 2023 marketing efforts, you’ll thank me later.Links mentioned in this episode: Grab the workbook from my website – it’s free: www.katrinaaronson.com/marketingtrends Links: Connect with Katrina on Instagram @katrinaaronson_consulting Book a FREE consultation with Katrina: www.katrinaaronson.com/book Email us at: admin@katrinaaronson.com Visit our website: www.katrinaaronson.com