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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, successes and failures so you can build a business grounded in what you value most. Each week, she delivers in-depth shows with sales and marketing strategies that consistently work to attract your perfect customers and keep them coming back for more. Plus, she dives deep into the systems and best practices that build a sustainable, profitable business for the long haul. Regardless if your a jewelry designer or a fashion and accessories brand, subscribe and tune in every week. So, join us as we interview major players in the jewelry industry and beyond, and learn how to start, scale and grow your brand from the biggest players in the industry.

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Last Episode Date: 25 July 2024

Total Episodes: 100

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25 July 2024
Episode #482: How to Use Etsy To Acquire New Customers with Monica Little

If you’ve been selling Jewelry for awhile, you probably have an opinion on Etsy. Special guest Monica Little - a Hand-made product business coach who has sold over $100k on Etsy - says it is possible to get started today on Etsy, stand out even as a new seller, and sell hi...

34 min
18 July 2024
Episode #481: Rising Fine Metal Costs? Here's How to Handle Pricing!

Are rising metal costs driving your profits into the ground?  Are you tired of losing sales to customers shocked at your new prices?   In 2008, I had to close my business because expenses were rising faster than I could adapt.  So, when I started my second Jewelry busine...

27 min
9 July 2024
Episode #480: The Fear That You're Avoiding

“Fear was running the show - not me” That was the realization I had last week as I went on a journey of self-discovery. I had been thinking about “expansion” and what the word meant for me and my business. And as I thought about it - all my deepest fears came welling...

14 min
2 July 2024
Episode #479: Here's what I would do to make daily sales if I had to start a jewelry business from scratch...

I’m often asked - “what would YOU do if you had to start your jewelry business over again?” In this episode, I answer that question by revealing the 7 things I would do if I were starting over again from scratch. In this episode, I cover: Why I quit my retail job at ...

26 min
27 June 2024
Episode #478: Everything You Need to Know About TikTok Shop with Susan George

In this episode, I chat with Susan George from Mediary Marketing about the incredible opportunities TikTok Shop offers for jewelry businesses.  In this episode you’ll discover: Susan’s journey from a professional musician to a social media brand strategy expert How ...

31 min
20 June 2024
Episode 477B: Is Your Jewelry Brand Cohesive? Find Out Today!

Welcome to the Thrive by Design podcast! I’m Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. In this episode, we’re diving into the secrets of creating a cohesive jewelry brand strategy. Discover: How to know in a snapshot if your brand is coh...

16 min
11 June 2024
Episode 477: How to Connect On Instagram [and Social] With Your Dream Clients

Welcome to the Thrive by Design podcast! I'm Tracy Matthews, and in this episode, we're diving into how to connect with your audience on social media to drive daily sales.  Tune in to discover: Why it’s not enough to know basic facts about your ideal customers - and wha...

26 min
4 June 2024
Episode 476: The Energetics of Daily Sales

Join me, Tracy Matthews, as I delve into energetics - something that helps me achieve my desires - and what can help you do the same for yours. In this episode, I’ll share: How I got invited to speak right when I was looking to get in front of more people The story of ...

21 min
28 May 2024
Episode 475: Overcoming Addiction and a Toxic Relationship to Grow Her Jewelry Business with Sabrina Nussbaumer

Sabrina Nussbaumer is a woman with a hell of a backstory.    In 2011, she was in the depths of an alcohol addiction. She was going to school for fine arts… and blew all her scholarship money at the bar. Today, Sabrina is sober, thriving, and growing a unique silversmithi...

42 min
21 May 2024
Episode 474: It’s My Birthday! A Dramatic Reading of the First Chapter of My Book

It’s my birthday! I know I’m incredibly blessed… and that the abundance I have today is the result of some hard lessons I learned a few birthdays ago.    Today, I want to share the most important gift I ever received — the lesson that took me from struggling artist...

34 min
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