Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Let's talk about everyone's favorite topic (just kidding!) - taxes! I've brought my friend and financial expert Amanda Handquist onto the show to break down six brilliant tax strategies that could save you serious money this year. Whether you're still trying to figure out if you should be an LLC or S-Corp, or wondering if you can really write off your home office (hint: yes!), we're diving into all the details you need to know. Plus, I'm getting real about my own IRS audit experiences and sharing what I learned the hard way so you don't have to!Here's what you'll learn in this value-packed episode: [2:45] The must-know tax write-offs you might be missing (and yes, they're totally legit!)[12:35] The real deal on when to level up from LLC to S-Corp (it's not as scary as you think)[18:20] How to use the Augusta Rule to your advantage (this one's a game-changer for home-based businesses)[22:15] Smart ways to get your family involved in your business (and save on taxes while doing it)[27:40] Retirement planning strategies that help you keep more of your hard-earned moneyHere are the resources mentioned in the show:The Jewelry Brand Makeover Masterclass: flourishthriveacademy.com/makeoverLaying the Foundation Program: flourishthriveacademy.com/LTFConnect with Amanda:Website: www.fitwealthadvisors.comInstagram: @thefitfinancial_Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

Are you ready to turn casual browsers into loyal, high-paying customers? In this episode, I sit down with copywriting expert Megan Kachigan to reveal how the right brand messaging can transform your jewelry business. We dive deep into why your website copy matters more than you think, how to tap into the emotional drivers that make people buy, and practical ways to make your brand voice stand out in a crowded market. Whether you're struggling with website conversions or just want to level up your brand messaging, this episode is packed with actionable strategies to help you connect with your dream clients.🎧 In this episode, you'll discover:[1:49] The power of emotional drivers in jewelry sales and why features alone don't sell[7:20] How to conduct effective market research to understand your ideal client[9:37] Essential website copy elements that convert browsers into buyers[17:41] Smart ways to use AI in your copywriting (and when to avoid it)[21:55] Practical tips for telling your brand story authenticallyHere are the resources mentioned in the show:The Jewelry Brand Makeover Masterclass: flourishthriveacademy.com/makeoverLaying the Foundation Program: flourishthriveacademy.com/LTFMegan's Free Website Copy Audit: megankachigan.com/free-auditCopy Critique Club: megankachigan.com/cccCopywriting For Coaches Podcast: Apple Podcasts LinkConnect With Megan:Website: megankachigan.comInstagram: @megankachiganAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews on InstagramFollow Flourish & Thrive Facebook

If your jewelry sales aren't where you want them to be, you're probably thinking you need to work harder - but that's not the answer. In this episode, I share my proven 5-point audit system to help you identify what's holding your business back and create a strategic plan for growth.Whether you're stuck at a sales plateau, struggling with inconsistent revenue, or just ready to take your successful brand to the next level, I'll walk you through exactly how to assess your audience, messaging, marketing, pricing, and energy to unlock predictable sales growth.What You'll Learn:[1:49] Why working harder isn't the answer to growing your jewelry business[7:20] How to know if your brand needs a makeover (and what to do about it)[9:37] The key metrics that reveal if you're truly connecting with your ideal customers[15:56] Why many 6-figure jewelry brands still struggle to pay themselves[19:53] How to audit your brand's energy and align it with your 2025 goalsHere are the resources mentioned in the show:Save your spot for the Jewelry Brand Makeover BootcampLaying The Foundation ProgramAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @TracyMatthewsNY  InstagramFollow Flourish & Thrive Facebook

2025 is calling, and it's time to leave outdated business practices behind! In this game-changing episode, I'm revealing the essential INs and OUTs for scaling your creative business this year. From authenticity-driven growth to strategic marketing moves, discover what's working now and what needs to go. Plus, learn why Pinterest traffic might be your secret weapon for organic growth in 2025.Key Moments:[05:30] The shift from faking it to authentic business growth - moving beyond the polished persona[12:45] Why investing in yourself isn't optional and betting on your growth[18:35] The rise of in-person masterminds and community building in 2025[21:15] Marketing evolution: Why story-driven carousels are replacing single product photos[27:40] The power of Pinterest for organic traffic growth and lead generationHere are the resources mentioned in the show:FREE MASTERCLASS: Transform your ideas into action - save your spot for "Your Best Year Yet"FEATURED PROGRAM: Get my complete blueprint for business success in 2025 - Join Your Year to Thrive.Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @TracyMatthewsNY  InstagramFollow Flourish & Thrive Facebook

Ever feel stuck between million-dollar ideas and actual execution? In this powerful New Year episode, I'm sharing my personal journey through 2024's challenges and revealing how choosing "overflow" as my word for 2025 is shaping my vision for exponential growth. I dive deep into why creating a vibrant vision isn't just about business goals – it's about designing a life you love and letting your business support that dream. Whether you're ready for a complete reinvention or simply seeking clarity for the year ahead, this episode delivers actionable insights on turning your creative vision into reality.In this episode, you'll discover:[03:15] The unexpected truth about business transformation and why upgrades often feel painful before breakthrough[12:30] How to create a vision that actually supports your life (not just your business)[17:41] The crucial connection between emotional alignment and financial success[25:20] Why simplifying your business model leads to sustainable growth[42:15] My framework for creating a vibrant vision that transforms ideas into realityHere are the resources mentioned in the show:Save your spot for my FREE Masterclass "Your Best Year Yet!" : flourishthriveacademy.com/bestyearmasterclassJoin the ‘Your Year to Thrive’ Program: flourishthriveacademy.com/thriveAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @TracyMatthewsNY  InstagramFollow Flourish & Thrive Facebook

In this transformative episode, I'm sharing my most powerful business and personal growth lessons from 2024 that are completely reshaping how I'm approaching success in 2025. From my journey of embracing "hummingbird moments" to creating "boring money" strategies, these intimate insights will help you align your creative business with your true calling while maximizing your growth potential. If you're feeling stuck in your current business model or ready for reinvention like I was, these lessons will help you create a more intentional and profitable creative business in the new year.🎯 Episode Highlights:[1:49] The power of recognizing signs you're on the right path[6:01] Why your mindfulness routine is non-negotiable for success[12:01] How receiving compliments relates to receiving abundance[17:41] The critical difference between willfulness and willingness[24:54] Creating "boring money" systems for sustainable growthHere are the resources mentioned in the show:Your Year to Thrive Program: www.flourishthriveacademy.com/thriveWealthy Creative Audios: www.flourishthriveacademy.com/wealthy-creative-audios/Free Masterclass: www.flourishthriveacademy.com/bestyearmasterclassJoin the waitlist for The Art of Reinvention Program: www.flourishthriveacademy.com/artofreinventionAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @TracyMatthewsNY  InstagramFollow Flourish & Thrive Facebook

Ready to transform your scattered creative ideas into a strategic roadmap for 2025? In this powerful episode of Thrive by Design, I share 10 transformative questions from my Creative Vision Roadmap - Create Your 2025 Success Story - that will help you create an inspiring vision while avoiding burnout and overwhelm. Whether you're coming off a challenging 2024 or ready to level up your creative business, these thought-provoking prompts will help you align your business goals with your dream lifestyle.In this episode, you’ll learn: [2:45] Why 2024 was challenging for many small business owners and how to shift your mindset[7:20] The power of creating a clear vision before strategic planning[12:35] How letting go of what's not serving you creates space for growth[16:50] Practical steps to redesign your business around your ideal lifestyle[21:30] Creating a legacy through customer impact and business transformationHere are the resources mentioned in the show:Free Creative Vision Roadmap - Create Your 2025 Success Story : flourishthriveacademy.com/visionroadmapYour Year to Thrive Program: flourishthriveacademy.com/thriveFree Masterclass - Your Best Year Yet! flourishthriveacademy.com/bestyearmasterclassAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @TracyMatthewsNY  InstagramFollow Flourish & Thrive Facebook

Are you the capable, high-achieving creative entrepreneur who's always solving everyone else's problems? Licensed psychotherapist Terri Cole reveals why this "high functioning codependency" might be creating an invisible ceiling in your business growth. Learn practical strategies for breaking free from over-functioning, setting healthy boundaries, and building a more sustainable creative business. Discover why being "great in a crisis" might actually be holding you back and how to transform your relationships without sacrificing your success.In this episode, you'll discover:[4:25] The surprising signs of high functioning codependency in creative entrepreneurs[8:15] Why being everyone's problem solver is damaging your business growth[12:30] How to break free from the auto-advice giving habit[15:45] The unexpected connection between hyper-independence and business limitations[21:10] Practical steps for setting boundaries without damaging relationshipsHere are the resources mentioned in the show:Get Terri's Book “Too Much: A Guide to Breaking the Cycle of High-Functioning Codependency:Free HFC ToolkitJoin Terri's MembershipConnect with Terri:Instagram: @terricoleWebsite: terricole.comPodcast: The Terry Cole ShowSpecial Offers:FREE MASTERCLASS: Your Best Year Yet!: Turn Your Abundant Ideas Into a Simple to Execute Business Plan That Supports Your Dream Life (Without the Overwhelm or Burnout)! Watch now: flourishthriveacademy.com/bestyearmasterclassYour Year to Thrive Program: flourishthriveacademy.com/thriveAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @TracyMatthewsNY  InstagramFollow Flourish & Thrive Facebook

How’s your energy, M’dear? More importantly, is your current energetic vibe aligned with the version of you that you want to bring into 2025? If not, it might be time for an energy evaluation. Your energy is the frequency that will attract or detract from the goals you’re calling for. In this powerful episode, I share how to identify energy drains, release what isn't serving you, and align your business with your highest vibration.🎯 Episode Highlights:[1:49] The #1 reason your big ideas aren't materializing (and how to change that)[7:20] How to identify and release energy-draining activities from your business[15:56] Why cluttered spaces create cluttered results in your business[19:53] Practical steps to raise your vibration and realign your business[24:54] Essential boundary-setting techniques for creative entrepreneursHere are the Resources mentioned on the Show:Your Year to Thrive Program: flourishthriveacademy.com/thriveYour Best Year Yet Masterclass: Turn Your Abundant Ideas Into a Simple to Execute Business Plan That Supports Your Dream Life (Without the Overwhelm or Burnout)! flourishthriveacademy.com/bestyearmasterclassThe Art of Reinvention Program Waitlist: DM @tracymatthewsny to join the WaitlistAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @TracyMatthewsNY  InstagramFollow Flourish & Thrive Facebook#JewelryBusiness #CreativeEntrepreneur #BusinessPlanning #EnergeticAlignment #BusinessSuccess #JewelryDesigner #2025Planning

I heard something once: if you don’t even know how to receive a compliment, how do you expect to receive abundance or sales in your business? This blew my mind because so many people are blocking their ability to receive - even a compliment, no less great financial success in their business. Enter Cathy Heller, my brilliant friend who is an expert on receiving abundance by turning your frequency dial up to the frequency of whatever you desire. She just wrote a “future” bestseller called Abundant Ever After: Tools For Creating a Life of Prosperity and Ease. We had a fantastic conversation about how creative entrepreneurs can tap into their natural abundance and flow. Discover why manifestation isn't about attraction but receptivity, and learn practical techniques to unlock your creative potential while building a thriving business.Key moments from this episode:[1:48] How the law of receptivity differs from the law of attraction[6:01] Understanding flow state and how to access it naturally[17:41] Why emotional well-being directly impacts your financial success[31:56] Breaking free from toxic mindsets and limiting beliefs[48:30] Practical exercises for maintaining creative flowHere are the resources mentioned in the show:Abundant Ever After by Cathy Heller: https://cathyheller.com/bookYour Best Year Yet Masterclass: Turn Your Abundant Ideas Into a Simple to Execute Business Plan That Supports Your Dream Life (Without the Overwhelm or Burnout)!flourishthriveacademy.com/bestyearmasterclassYour Year to Thrive Course: flourishthriveacademy.com/thriveConnect with Cathy:Instagram: @cathyhellerPodcast: Abundant Ever AfterWebsite: cathyheller.comAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @TracyMatthewsNY  InstagramFollow Flourish & Thrive Facebook