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Lead The Way

Lead The Way

Hosted by Geneva Cerrato

BusinessInterviews guests

Episodes

54

Latest episode

Apr 2026

Language

EN

About the show

Lead The Way is for coaches & entrepreneurs that are ready to scale their business without people pleasing or performing. This is where real leadership conversations happen, authentic marketing is key, and you come to find out how to get paid for who you are and how you lead. After signing multiple high ticket clients via my content & leadership I know exactly what it takes to stand out as a leader and be paid for your expertise, values, and a brand people want to be apart of - without performing. Listen and then connect with Geneva @geneva.cerrato on IG

Listen to episodes

54 recent
April 15, 2026Episode 5410 min

54. “Mean Girl Marketing” - my stance & a perspective shift to stop getting offended when you scroll

Let’s talk about what mean girl marketing is and what it’s not. If you find yourself getting triggered or offended by other coaches marketing on socials this one’s for you!Follow me on IG @geneva.cerrato for more

April 14, 2026Episode 537 min

53. Crying in the target parking lot & having a 4k sales week: on duality and sales

You do not need perfect conditions to create, sell, or make money. Let this be the reminder for you. Duality exists. Let it.Follow me on IG @geneva.cerratoJoin the free telegram channel where I drop weekly riffs on leadership, mindset and running business as a mom:https://t.me/+AJHb8a0CNI04MjNh

November 4, 2025Episode 528 min

52. I had a baby! + a convo on “consistency” and being “farther ahead”

Let’s talk about different seasons in life & business and what to remember when you think you should be farther aheadFor more follow me on IG @geneva.cerrato

August 29, 2025Episode 516 min

51. “I Want More Clients”

When you say or think “I want more clients” here’s the real tea on what you need to realize…Follow me on IG @geneva.cerrato

June 20, 2025Episode 5011 min

50. Offer suite mistakes and people pleasing

The most common offer suite mistake I’ve seen with clients and with myself as a brand new coach 5 years ago…Really important conversation around people pleasing, overdelivering and being intentional with your offers and client experience.This is taken directly from my membership PAID POWERHOUSE 👀 If you love it and conversations around leadership, emotional intelligence and strategy to scale your business join the membership now for $99/mNew trainings drop weekly and instant access to past trainings.

April 12, 2025Episode 4911 min

49. Raising your standards for the clients you call in

This is taken from a 3 day experience I did last summer on calling in higher level clients. In this training I talk about how to raise your standards for who you want to call in and work with.If you love this training and this podcast you will absolutely love my new membership Paid Powerhouse where 3x a week I drop audios on high level conversations around business, leadership, and mindset that women just like you can’t get enough of.It is for you if you are growing and scaling a business and know that is not just about the how, but WHO you are actually being.Join Paid Powerhouse here for only $55/m limited time

April 10, 2025Episode 487 min

48. How To Create Powerful Content: without worrying about it being mean or misunderstood

Today I'm sharing an audio drop from my membership Paid Powerhouse - where 3x a week I drop powerful audios for high level women craving high level conversations around leading your clients, a business, and what it takes to actually make money.You can join the Paid Powerhouse Membership here: $55/m for a limited timeI'm sharing what ACTUALLY matters when it comes to sharing powerful content that will call in your best clients and how to put to rest the worry of "what will they think"Follow Geneva on IG for more content @geneva.cerrato

April 1, 2025Episode 4710 min

47. How to make sales faster

Want to make faster sales?? Start ditching this and doing this - it’s all in the episode! Happy listening!Want to join the new telegram membership where I drop weekly audios to help you get paid like the powerhouse leader you are?Join Paid Powerhouse Membership for $55/m limited timeWant to get access to the membership + hands on support and coaching from Geneva to sign your first 4 & 5 figure clients?Join 5 Figure ConfidenceFollow Geneva on IG @geneva.cerrato

March 21, 2025Episode 4610 min

46. Is it Imposter Syndrome? Why I pulled the plug on a program years ago, but am launching it now.

Launching or selling something and feeling like an imposter? Questioning if you can get your clients the results you’re marketing? Listen and see if it’s imposter syndrome and how you can turn things around.Follow Geneva on IG @geneva.cerrato

March 13, 2025Episode 455 min

45. How to sell or launch without rules, with play, and without overthinking

Follow Geneva on IG @geneva.cerrato

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