Indexsy presents This Week in Digital Marketing, a podcast where the hosts Jacky Chou and James de Lacey discusses what happened in the world of digital marketing this week (sometimes with guests) and their candid thoughts on it.
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June 20, 2024Episode 7022 min
Scaling Cold Emails 101 - EP70 TWIDM
Signup for Advise, coupon code INDEXSY:https://advise.so/indexsy/Get the newsletter that keeps 30k+ marketers in the loop:https://marketingletter.com/newsletter/Apply to be a sponsor: https://marketingletter.com/advertise/Follow the hosts on X:https://twitter.com/indexsy/https://twitter.com/mrjamesdelacey00:00 - Introduction and Background
00:54 - Email Deliverability Tips
01:04 - Email List Strategy
02:08 - Using Different Domains
02:33 - Buying More Domains
03:07 - Monitoring Email Health
04:30 - Recommended Cold Email Software
18:07 - Local Service vs. Online Brand
18:44 - Email List Testing Plans
22:08 - Exclusive Coupon Offer
May 23, 2024Episode 6929 min
James got an email list of 400k....now what? - EP69 TWIDM
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May 9, 2024Episode 6830 min
Would we sell Advise.so?! - EP68 TWIDM
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April 26, 2024Episode 6733 min
Diversification Post-Clappening - EP67 TWIDM
In this conversation, Jacky and James discuss various topics including their recent activities, Instagram Reels, YouTube strategies, Twitter growth, and the challenges of running a community. They also touch on the value of attending conferences and the lack of value in conference talks. The conversation covers various topics including the challenges of using Reddit for marketing, the success of local business partnerships, the impact of reviews on rankings, the current state of SEO courses, and the effectiveness of content quality and user experience in ranking on Google.
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00:00 Welcome to This Week in Digital Marketing
00:12 Jacky and James Catch Up: Engagements, SEO, and Instagram Reels
00:50 Exploring Digital Marketing Strategies: From Facebook Ads to Twitter Blue Ticks
02:38 Deep Dive into Digital Products, Funnels, and Social Media Growth
04:37 The Power of Instagram Reels and Collaborations
12:37 Navigating the Challenges of Online Communities and SEO Conferences
17:52 Navigating Reddit's New Algorithm Challenges
18:47 The End of Commenting on Old Threads & Reddit Strategies
19:49 Local SEO Success Stories and Strategies
20:20 The Impact of Reviews on Local SEO
24:05 E-commerce SEO Insights and Success
27:57 The SEO Community's Debate on Tactics and Ethics
32:04 Closing Thoughts and Advice Community Plug
April 26, 2024Episode 6635 min
SEO Turned Ecom Founder - EP66 TWIDM
Dive into EP66 as Craig Campbell shares insights on SEO updates, AI content, e-commerce strategies, and much more, revealing the secrets behind scaling and content mastery.
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00:00 Opening Banter and Reflections on Craig Campbell's SEO Journey
00:54 Introduction to the Show and Guests
01:41 Craig Campbell's Take on SEO Updates and AI Content
04:52 Exploring Craig Campbell's E-commerce Ventures
09:39 The Art of Scaling Ad Spend and Targeting the Right Audience
21:25 Craig's Approach to Content Creation and Management
30:43 Future Plans and Scaling Strategies for E-commerce
34:30 Closing Remarks and Where to Find Craig Campbell
March 27, 2024Episode 6536 min
SEO Turned TikToker - EP65 TWIDM
Dive into EP65 as Sammie Ellard-King opens up about skyrocketing Instagram growth, digital product mastery, and the ins and outs of his revenue streams.
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March 2, 2024Episode 6435 min
Gym bro makes $6k/mo from Reddit Comments - EP64 TWIDM
Hang out with James and Jacky in a laid-back chat that covers everything under the digital sun. They’re talking latest travels, the headache of partnership deals, and how the newest Google shake-up is messing with their game plan. Dive into their hot takes on using Reddit for marketing, the endless debate over Google's rules, and a cheeky peek into launching OnlyFans content. Plus, they're breaking down the good, the bad, and the ugly of expired domains, the e-commerce grind, and why using celebrity names in domains might just be your next big regret.
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February 8, 2024Episode 6338 min
She Made an SEO Course...EP63 TWIDM
Join us in EP63 as Jacky Chou and James De Lacey explore the digital nomad lifestyle with Nina Clapperton. From her diverse income streams to leveraging YouTube for growth and managing a successful travel site, Nina shares her journey and insights. Discover her approach to income reports, managing a Facebook group, creating SEO courses, and her strategic focuses for 2024. Nina also delves into navigating travel sites during challenging times and the extent of AI in her workflow.
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January 31, 2024Episode 6240 min
SEO OG: "SEO IS DEAD" - EP62 TWIDM
In this insightful episode, Jacky Chou and James De Lacey delve into a comprehensive discussion with SEO OG Lee Witcher. Lee shares his diverse background and the various income streams that have shaped his journey. From discussing the future of SEO and affiliate marketing to unpacking the power of SEO tools and authority sites, this episode is packed with forward-thinking strategies and recent test insights.
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January 19, 2024Episode 6150 min
Portfolio Owner to Becoming The Pickleball Guy - EP61 TWIDM
In EP61, Jacky Chou and James De Lacey catches up with Paul Lemley, exploring his diverse portfolio of niche sites, with a special focus on his booming pickleball site. Paul shares his monetization tactics, content strategies, and how influencer partnerships amplify his success. Dive into the nuances of niche site management, from link selling to handling unsold inventory, and discover Paul's strategic moves for future growth.
Signup for Advise, coupon code INDEXSY:
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Get the newsletter that keeps 30k+ marketers in the loop:
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Follow the hosts on X:
https://twitter.com/indexsy/
https://twitter.com/mrjamesdelacey
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