This is Product Marketing

Hosted by Product Marketing Hive

Business Technology ManagementInterviews guests

Website RSS feed LinkedIn

Episodes

Latest episode

Jul 2026

Language

EN-US

About the show

This is Product Marketing is brought to you by Product Marketing Hive, the product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.

Listen to episodes

60 recent

July 22, 2026Episode 7725 min

Episode 77: Temitope Adelanwa - Making Sales Enablement Work as a Solo PMM

In this episode, Temitope Adelanwa, a Product Marketing Manager at VentureEd Solutions, joins Louise Liu to discuss the realities of sales enablement as a solo product marketer. She shares how she balances multiple products, prioritizes requests from across the business, and helps sales teams gain confidence with complex solutions. Temitope offers practical advice for PMMs who need to maximize their impact without a large team behind them. For more information, please check out Temitope's article: The PMM Operating System: Building Frameworks That Scale .

June 23, 2026Episode 7631 min

Episode 76: Abhishek Srivastava - Why Internal Enablement Is the Hardest Part of GTM

In this episode, Abhishek Srivastava, a senior product marketing manager at Simpplr, joins Louise Liu to share his insights on why internal enablement is the hardest part of go-to-market. He breaks down what GTM really means, common mistakes product marketers make, and how strong enablement drives real business impact beyond the launch. For more information, please check out Abhishek's article: Your GTM Plan Is Only as Good as Your Internal Enablement .

May 26, 2026Episode 7516 min

Episode 75: Gokul Kailasam - How To Gain Traction by Niching Down

In this episode, Gokul Kailasam joins Louise Liu to share his insights on niching down vs. staying broad. Gokul discusses why founders often struggle to commit to a niche, and how product marketers can influence positioning decisions internally. For more information, please check out Gokul's article: A Four-Step Framework to Find Your Niche .

April 28, 2026Episode 7425 min

Episode 74: Kate Obiidykhata - How To Drive Product Success Beyond the Launch Day

In this episode, Kate Obiidykhata, General Manager at Percona, joins Louise Liu to share her hard-earned insights on post-launch execution, proactive product marketing, and how PMMs can move from being launch managers to true strategic partners driving revenue and growth. For more information, please check out Kate's article: Launch Day Is a Lie

March 24, 202624 min

Episode 73: Vinícius Chacon - Learnings from Launching an AI Product

In this episode, Vinícius Chacon, a marketing lead who helped launch an AI SaaS platform, joins Louise Liu to share a behind-the-scenes look at the realities of AI product launches—from skyrocketing costs and pricing challenges to attracting the wrong audience—and the pivot that turned it around. For more information, check out Vinícius Chacon's article: I Was the Marketing Guy Behind a 2-Million-User AI Platform. Here's What I Learned. All rights reserved. © Product Marketing Hive .

February 24, 202629 min

Episode 72: Brian Dreyer - Switching Between Product Marketing and Product Management

In this episode, Brian Dreyer, Senior Director of Product Management at Cloudforce, joins Louise Liu to share how his background in product management shaped his approach to product marketing, what habits from product marketing he’s bringing back into product management leadership, and why understanding both sides can make you stronger in either role. For more information, check out Brian Dreyer's article: The PM-PMM Mindset Shift . All rights reserved. © Product Marketing Hive .

January 27, 202622 min

Episode 71: Katie Noe - Implementing AI in Competitive Intelligence

In this episode, Katie Noe, Product Marketing Manager at Bizzabo, joins Louise Liu to share her journey of implementing AI in competitive intelligence. Katie breaks down her workflow step by step, from how things worked before AI to what’s changed since, and the impact it’s had across product marketing and her cross-functional partners. For more information; check out Katie's article: How I Built a Win/Loss Program Without the "Right" Resources . All rights reserved. © Product Marketing Hive .

December 16, 202532 min

Episode 70: Terezia Stancik - Analyst Relations in the Age of AI

In this episode, Terezia Stancik, Senior Analyst Relations Manager at Shopware, joins Louise Liu to discuss how AI is shaping the future of analyst relations. She explores how AI is transforming B2B buying behavior, the implications for analysts and AR managers, and shares personal examples of how AR professionals can adapt to stay relevant. For more information, check out Terezia's article: The Ultimate Guide to AI in Analyst Relations . All rights reserved. © Product Marketing Hive .

November 26, 202532 min

Episode 69: Prashant Sridharan - Building Trust to Win in Developer Marketing

In this episode, Prashant Sridharan, Head of Product Marketing at Supabase, joins Louise Liu to share insights on building trust and winning with developer marketing—from feature‑first messaging and PLG strategies to aligning product, DevRel, and marketing for go‑to‑market success. Prashant also discusses why transparency beats hype and how AI is reshaping the way product marketers work. For more information on AI and product marketing workflows, read Prashant Sridharan’s article “ How I Use Claude To Build Launch Plans From Chaos “. All rights reserved. © Product Marketing Hive .

October 28, 202532 min

Episode 68: Mustafa Kapadia - The Impact of Agentic AI on Product Management

In this episode, Mustafa Kapadia, Managing Director at Echo Point, joins Louise Liu to share his thoughts on how agentic AI is transforming the role of product managers—from decision-making and prioritization to collaboration and execution—and how product managers and product marketers can work together more effectively in this new AI-driven era. For more information, read Mustafa Kapadia's article " Write Value Propositions That Actually Convert - Build your first Value Proposition Agent ". All rights reserved. © Product Marketing Hive .