What If I’m Wrong About AI and Marketing Jobs? (Thinks Out Loud 453)
I’ve long believed that AI won’t steal your job, but rather that smart people who put AI to work will. After all, marketing, e-commerce, and customer acquisition roles are simply… The post What If I’m Wrong About AI and Marketing Jobs? (Thinks Out Loud 453) appeared first on Tim Peter & Associates.
22 min
13 March 2025
Best of Thinks Out Loud: Will AI Kill Content Marketing for Customer Acquisition?
Content marketing plays a crucial role in driving results for your business. Done well, it’s your organization’s 24/7/365 ” salesperson and your 24/7/365 customer service rep. But the emergence of… The post Best of Thinks Out Loud: Will AI Kill Content Marketing for Customer Acquisition? appeared first on Tim Peter & Associates.
6 March 2025
AI and the Future of Marketing and E-commerce — How You Stay Relevant
I’ve long argued that artificial intelligence won’t take your job, but that smart people who use AI might. What you might want to think about though is what “smart people… The post AI and the Future of Marketing and E-commerce — How You Stay Relevant appeared first on Tim Peter & Associates.
19 min
27 February 2025
Google vs. ChatGPT: Who’s Really Winning… And Why It Matters for Your Business (Thinks Out Loud Episode 451)
With all of the discussion around ChatGPT, generative AI, and large language models, you’d think that OpenAI’s tools — or those from Perplexity or Anthropic — are crushing Google. It… The post Google vs. ChatGPT: Who’s Really Winning… And Why It Matters for Your Business (Thinks Out Loud Episode 451) appeared first on Tim Peter & Associates.
16 min
20 February 2025
AI, Content, and Revenue: Why Clicks Are Overrated (Thinks Out Loud Episode 450)
Is it possible that clicks are overrated in digital marketing and in marketing more generally? Isn’t the point of marketing to drive revenue? I think so, in both cases. You… The post AI, Content, and Revenue: Why Clicks Are Overrated (Thinks Out Loud Episode 450) appeared first on Tim Peter & Associates.
17 min
13 February 2025
Revisiting “The Only Way to Succeed Next Year” (Thinks Out Loud)
There’s only one way to succeed this year & and every year. Success is more than just what you do in digital or marketing. Success goes far beyond just your… The post Revisiting “The Only Way to Succeed Next Year” (Thinks Out Loud) appeared first on Tim Peter & Associates.
25 min
6 February 2025
Will AI Kill Content Marketing for Customer Acquisition? (Thinks Out Loud Episode 449)
We’re living through an evolving landscape around content marketing in the age of AI. This evolution raises the question of whether AI will kill content marketing for customer acquisition. What… The post Will AI Kill Content Marketing for Customer Acquisition? (Thinks Out Loud Episode 449) appeared first on Tim Peter & Associates.
14 min
30 January 2025
How Should You Think About Website SEO for AI? (Thinks Out Loud Episode 448)
Google’s AI Overviews show up regularly for lots of search queries. Plenty of people also use ChatGPT, Perplexity, Claude, and others for “search” (albeit, with different behaviors than we’ve long… The post How Should You Think About Website SEO for AI? (Thinks Out Loud Episode 448) appeared first on Tim Peter & Associates.
20 min
23 January 2025
What’s the Point of Your Website in an Age of AI? (Thinks Out Loud Episode 447)
Do you still need a website in an age of AI? More broadly, what is the point of your business’s website in an age of AI? As AI becomes more… The post What’s the Point of Your Website in an Age of AI? (Thinks Out Loud Episode 447) appeared first on Tim Peter & Associates.
25 min
16 January 2025
When Will AI Get Good at Marketing? (Thinks Out Loud Episode 446)
Artificial intelligence is part of marketing today. But, to hear most people tell it, it’s a frustrating part. AI is either the thing that will put all marketers out of… The post When Will AI Get Good at Marketing? (Thinks Out Loud Episode 446) appeared first on Tim Peter & Associates.
