How to Market Your Business on Pinterest Using Content You Already Have With Guadalupe From Haus of Horizon
I spend a lot of my time thinking about content and how exhausting it can be to constantly create new things to stay visible online. It's something I talk to clients about all the time, which is part of why I wanted to sit down with my friend Guadalupe, a Pinterest strategist and the founder of Haus of Horizon. While so many of the platforms we use every day ask us to post more and feed the algorithm, Pinterest works differently. Your content keeps getting discovered for months, even years, after you post it! We're all looking for ways to make our marketing work harder without us having to work harder ourselves, and this makes Pinterest definitely worth exploring. In this episode, we’re talking about: Why Pinterest works more like a search engine than a social media platform What matters (and what doesn't) when it comes to keywords, boards, posting frequency, and metrics How to repurpose the content you're already making instead of creating something new for Pinterest Setting up your account the right way: boards, keyword placement, and claiming your website and Instagram How far ahead to plan for seasonal content, product launches, and holidays Is AI content taking over Pinterest? What a realistic testing timeline looks like Who Pinterest isn't the right fit for Let's Connect If you enjoyed this episode, please consider leaving a review and sharing it with someone who could use a little more mindfulness in their life. Your support helps Thinking About reach more listeners and grow our community of thoughtful, intentional individuals. Continue the conversation with me on IG / Tiktok @thinkingaboutpodcast and @kirstimcnabney . Follow along on Substack for more conversations on the things that keep us thinking. Connect with Guadalupe: Check out her website, where you can find her Pinterest Strategy Audit Follow Guadalupe on Instagram Follow her on Threads Links from the episode: Tailwind - Pinterest scheduling tool Metricool - social media scheduling and analytics tool Pin Inspector - Pinterest keyword research software Passion Project by London Sperry This episode was edited by Adrienne Cruz . Send us Fan Mail






