The Accommodation Show - Hospitality Success Series!

Hosted by Bart Sobies

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210

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Jun 2026

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Introducing The Accommodation Show, hosted by the engaging Bart Sobies! Dive into insightful conversations with top-notch industry experts, curated to elevate your accommodation business to new heights. Discover game-changing tips, strategies, and advice for managing and operating an array of establishments, including Short Term Rentals (STR), Hotels, Motels, Bed & Breakfasts, Airbnbs, and even Campsites. Join us on this captivating journey, as we unlock the secrets to successful accommodation management.

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June 9, 2026Episode 817 min

1,200 People in One Room: The Best Advice from Bali Villa Connect 2026

It has been a couple of weeks since Bali Villa Connect 2026, and the conversations I had on the ground are still rattling around in my head.While I was at the conference I grabbed a microphone, found nine of the smartest operators and suppliers walking around the floor, and asked all of them the same question:What should short-term rental operators be thinking about for the end of 2026?Nobody gave the same answer twice. But the themes that came through say a lot about where the industry's head is at right now. From AI and automation, to compliance, to the surprisingly grounded reminder that good beds and a clear identity still win.Timestamps00:00 — Intro: Bali Villa Connect 2026 with 1,200 people on site00:39 — Kadek (BVRMA Chairman): networking is your net worth01:30 — Deepanshu (PriceLabs): the volatile market, and why the early bird wins03:43 — Julie George (Million Dollar Host): automate, don't complicate05:39 — Bali hospitality: face-to-face check-ins and the human touch05:50 — Max Del Vita: 2026 is the year of the AI agent, embrace it07:18 — Diego Lanzi: good beds, good bathrooms, the basics still win08:39 — Yoav Tourel: compliance is unsexy and absolutely essential10:06 — Tejas Halbe (Strategy Q's): automate the repetitive, focus on guests11:44 — Reto Wyss (Elevate): stop letting guests be your quality assurance13:52 — Adhiguna (BVRMA): stay true to your identity. Trends are short-lived, identity lasts forever.16:17 — Wrap-up#HospitalityLeadership #SystemiseToScale #STRGrowthDon't forget to hit that subscribe button! This also keeps us going and creating more useful content for free!ACCOMMODATION OWNERS AND MANAGERS FREE RESOURCES! 📧Join the mailing list for freebies and critical industry updates: https://news.theaccommodationshow.com/🌍 Join the Accommodation Owners and Managers Facebook Community:https://bit.ly/AMoFacebookCommunity🔗 Connect with Bart Sobies for industry insights, tools, and resources: https://www.ibooked.online/bart/🎙 Catch every episode of The Accommodation Show here: https://www.theaccommodationshow.com✨ Ready to take things up a level? Come to STRIVE: https://www.striveconferences.com▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🥊 Hotel - BNB - STR Owners! 🥊 Need more direct bookings or a brand new website? The trusted tech partner you can count on. We deliver results. 🥊 https://www.ibooked.online 🥊 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Disclaimer: The content shared on this YouTube channel, Podcast, or associated posts reflects personal opinions and insights. This content is not intended as legal, financial, or investment advice. Always consult with licensed professionals before making decisions. The hosts and guests disclaim liability for any consequences of using this content. Actions taken should be based on your personal due diligence.Affiliate Disclaimer: This blog, podcast & youtube channel; will occasionally contain affiliate links, which means I receive a small commission on a purchase without additional cost to you, if you buy something through my links. This show aims to educate viewers and share everything I know about improving your accommodation, STR and AirBNB business. I believe in the products and services we link to and that you may benefit from them. If you do purchase through my affiliate links; I want to thank you for your support.

June 3, 2026Episode 734 min

You Won the Booking. Now What? | Operto

Speed has become a virtue all on its own. Everything has to be faster, cheaper, more automated, more efficient. And in the rush to optimise everything, we've quietly stopped asking whether the thing we're optimising actually matters.That tension is everywhere in our industry right now. Operators are pouring time into revenue management, dynamic pricing, OTA visibility, and direct booking funnels. All of it important. But while everyone is fighting for the booking, the part that comes after the booking, the actual stay, is often held together with manual workarounds and hope.In this episode I sit down with Corrine Harris, General Manager at Operto, to talk about the middle of the guest journey. The part that decides whether someone leaves a review, comes back, or quietly never books with you again.We get into why getting the guest into the property is still the biggest pain point, how to automate without losing the human touch, why guest expectations have quietly caught up with hotels, and why chasing every new AI tool is the fastest way to burn six months on the wrong project.Corrine has been at Operto for five years and ran her own property management business before that, so this isn't theory. It's lived.Corrine Harris — General Manager, Operto🌐 operto.com00:00 — Intro: Corrine from Operto, calling in from Canada01:00 — What Operto actually does: from booking to checkout01:19 — Corrine's background: 5 years at Operto, ex-property manager02:43 — Why guest communication still gets pushed to the bottom of the list03:51 — The current state of tech adoption in short-term rentals04:38 — Breaking down the guest journey by booking channel05:18 — Why OTA vs direct changes the rules of guest comms07:05 — Defining "the middle of the journey" (booking to post-checkout)07:39 — What good pre-arrival communication actually looks like08:59 — Why the digital guest experience has to feel like one ecosystem10:23 — The blended approach: automation plus human when needed12:35 — The biggest guest pain point: getting into the property14:51 — Why a generic guest guide isn't enough15:25 — When a PMS isn't enough, and where Operto goes deeper16:42 — Integrating with 70+ PMS platforms18:36 — Cleaning, maintenance and the operations behind the scenes20:14 — How guest expectations have caught up with hotels21:59 — Speed: why everyone now expects instant responses22:52 — AI and the future of hospitality staffing24:23 — How AI removes the bottleneck on training new staff25:31 — The pressure to keep getting faster25:54 — Corrine's advice for operators feeling overwhelmed by tech27:04 — The trap of trying to change everything at once27:46 — Why holding back on shiny new tools is sometimes the smart move30:08 — Final advice: focus on what will actually move the needle31:30 — Wrap-upACCOMMODATION OWNERS AND MANAGERS FREE RESOURCES! 📧Join the mailing list for freebies and critical industry updates: https://news.theaccommodationshow.com/🔗 Connect with Bart Sobies for industry insights, tools, and resources: https://www.ibooked.online/bart/🎙 Catch every episode of The Accommodation Show here: https://www.theaccommodationshow.com✨ Ready to take things up a level? Come to STRIVE: https://www.striveconferences.com▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🥊 Hotel - BNB - STR Owners! 🥊 Need more direct bookings or a brand new website? The trusted tech partner you can count on. We deliver results. 🥊 https://www.ibooked.online 🥊 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Disclaimer: The content shared on this YouTube channel, Podcast, or associated posts reflects personal opinions and insights. This content is not intended as legal, financial, or investment advice. Always consult with licensed professionals before making decisions. The hosts and guests disclaim liability for any consequences of using this content. Actions taken should be based on your personal due diligence.

May 24, 2026Episode 632 min

The Future of Bali Villas: Inside BVRMA

Bali is professionalising faster than most people realise.The Bali Villa Rental and Management Association (BVRMA) only formed in 2023. They've already got 70+ management companies and over 3,000 villas under the association in under two years. That kind of growth is incredible, and it's reshaping what the Indonesian villa industry looks like for international operators, guests, and investors.In this episode I sit down with Caroline Sandryani and Agung Juliarta from BVRMA to talk about how the association is lifting standards across the island, why genuine Indonesian hospitality is still the region's biggest competitive advantage, and what's coming next as Bali Villa Connect 2026 brings the industry together.Caroline Sandryani — BVRMA CommitteeAgung Juliarta — Vice Chairman, BVRMA | Founder, Puri Asia🌐 bvrma.org👉 Caroline and Agung are offering 15 free passes to Bali Villa Connect 2026 (May 26-27) for podcast listeners. If you can get to Bali, get in touch.👉 STRive Indonesia — September 10, 2026. Tickets opening soon: striveconference.com🎙️ The Accommodation Show — new episodes weekly. Subscribe, hit the thumbs up, and drop us a review. It genuinely helps.Don't forget to hit that subscribe button! This also keeps us going and creating more useful content for free!ACCOMMODATION OWNERS AND MANAGERS FREE RESOURCES! 📧Join the mailing list for freebies and critical industry updates: https://news.theaccommodationshow.com/🌍 Join the Accommodation Owners and Managers Facebook Community:https://bit.ly/AMoFacebookCommunity🔗 Connect with Bart Sobies for industry insights, tools, and resources: https://www.ibooked.online/bart/🎙 Catch every episode of The Accommodation Show here: https://www.theaccommodationshow.com✨ Ready to take things up a level? Come to STRIVE: https://www.striveconferences.com▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🥊 Hotel - BNB - STR Owners! 🥊 Need more direct bookings or a brand new website? The trusted tech partner you can count on. We deliver results. 🥊 https://www.ibooked.online 🥊 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Disclaimer: The content shared on this YouTube channel, Podcast, or associated posts reflects personal opinions and insights. This content is not intended as legal, financial, or investment advice. Always consult with licensed professionals before making decisions. The hosts and guests disclaim liability for any consequences of using this content. Actions taken should be based on your personal due diligence.Affiliate Disclaimer: This blog, podcast & youtube channel; will occasionally contain affiliate links, which means I receive a small commission on a purchase without additional cost to you, if you buy something through my links. This show aims to educate viewers and share everything I know about improving your accommodation, STR and AirBNB business. I believe in the products and services we link to and that you may benefit from them. If you do purchase through my affiliate links; I want to thank you for your support.

May 23, 2026Episode 532 min

How to Add 20% to Your Bottom Line Without Scaling

99% of operators are leaving money on the table. Not 60%. Not 80%. Ninety-nine — and Evan Haskell would know, because his team talks to hundreds of operators every week.Evan got into short-term rentals in 2012 and built Urban Flat into the largest corporate housing brand in Silicon Valley — 200+ listings, business travellers and pro athletes — before COVID wiped it out. He lost the lot. Since then he's turned that into a forensic obsession with revenue optimisation, and in this episode he breaks down exactly where the money is leaking and how to plug it.We cover why everyone's scaling when they should be optimising, why your listing is a one-time job (not an endless experiment), the Miami restaurant trick that proves you know your market, and the one pricing metric almost nobody looks at.If you've quietly made peace with your vacancy rate and let a pricing tool run on autopilot, this one's a reality check.Evan Haskel — Founder, Synchronest🌐 synchronest.com👉 Heading to STRive Indonesia (Sept 10, 2026)? Tickets opening shortly: striveconference.com🎙️ The Accommodation Show — new episodes weekly. Subscribe, hit the thumbs up, and drop us a review. It genuinely helps.ACCOMMODATION OWNERS AND MANAGERS FREE RESOURCES! 📧Join the mailing list for freebies and critical industry updates: https://news.theaccommodationshow.com/🌍 Join the Accommodation Owners and Managers Facebook Community:https://bit.ly/AMoFacebookCommunity🔗 Connect with Bart Sobies for industry insights, tools, and resources: https://www.ibooked.online/bart/🎙 Catch every episode of The Accommodation Show here: https://www.theaccommodationshow.com✨ Ready to take things up a level? Come to STRIVE: https://www.striveconferences.com▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🥊 Hotel - BNB - STR Owners! 🥊 Need more direct bookings or a brand new website? The trusted tech partner you can count on. We deliver results. 🥊 https://www.ibooked.online 🥊 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Disclaimer: The content shared on this YouTube channel, Podcast, or associated posts reflects personal opinions and insights. This content is not intended as legal, financial, or investment advice. Always consult with licensed professionals before making decisions. The hosts and guests disclaim liability for any consequences of using this content. Actions taken should be based on your personal due diligence.Affiliate Disclaimer: This blog, podcast & youtube channel; will occasionally contain affiliate links, which means I receive a small commission on a purchase without additional cost to you, if you buy something through my links. This show aims to educate viewers and share everything I know about improving your accommodation, STR and AirBNB business. I believe in the products and services we link to and that you may benefit from them. If you do purchase through my affiliate links; I want to thank you for your support.

May 12, 2026Episode 441 min

Stop Chasing Growth: Why Quality is the Only Way to Scale Your Business

🎧 Don't forget to subscribe!I have spent a lot of time thinking about the obsession our industry has with growth at all costs. We are constantly told that bigger is better, but after chatting with Elle Knight, I am more convinced than ever that better is actually better. Elle has built an incredible portfolio of 170 properties across New Zealand, but she has done it with a philosophy that puts people and solid foundations ahead of raw numbers.In this episode, I wanted to explore how a former business lender for a major bank manages to scale a hospitality empire while keeping her feet firmly on the ground. Elle’s journey started under immense pressure—leaving a corporate career to care for her son—and she turned a side gig into a national brand called My Stays. We discuss the importance of not rushing the logistics and why trying to manage a property remotely, without a local soul on the ground, is a strategy that often fails to deliver real quality.SHOW LINKS:My Stays New Zealand: https://www.mystays.co.nzLakeside Rentals: https://www.lakesiderentals.co.nzElle Knight LinkedIn: https://www.linkedin.com/in/elle-knight-0314a5113/The Accommodation Show: https://www.theaccommodationshow.com#HospitalityPhilosophy #BetterIsBetter #PropertyManagementScale #TheAccommodationShow #NewZealandTourism #ShortTermRentals #NoFluffSHOW LINKSDon't forget to hit that subscribe button! This also keeps us going and creating more useful content for free!ACCOMMODATION OWNERS AND MANAGERS FREE RESOURCES! 📧Join the mailing list for freebies and critical industry updates: https://news.theaccommodationshow.com/🌍 Join the Accommodation Owners and Managers Facebook Community:https://bit.ly/AMoFacebookCommunity🔗 Connect with Bart Sobies for industry insights, tools, and resources: https://www.ibooked.online/bart/🎙 Catch every episode of The Accommodation Show here: https://www.theaccommodationshow.com✨ Ready to take things up a level? Come to STRIVE: https://www.striveconferences.com▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🥊 Hotel - BNB - STR Owners! 🥊 Need more direct bookings or a brand new website? The trusted tech partner you can count on. We deliver results. 🥊 https://www.ibooked.online 🥊 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Disclaimer: The content shared on this YouTube channel, Podcast, or associated posts reflects personal opinions and insights. This content is not intended as legal, financial, or investment advice. Always consult with licensed professionals before making decisions. The hosts and guests disclaim liability for any consequences of using this content. Actions taken should be based on your personal due diligence.Affiliate Disclaimer: This blog, podcast & youtube channel; will occasionally contain affiliate links, which means I receive a small commission on a purchase without additional cost to you, if you buy something through my links. This show aims to educate viewers and share everything I know about improving your accommodation, STR and AirBNB business. I believe in the products and services we link to and that you may benefit from them. If you do purchase through my affiliate links; I want to thank you for your support.

May 3, 2026Episode 342 min

How Apple’s iPhone 12 Launch Strategy Can Scale Your Business

I have always found it fascinating how skillsets from completely different industries can be an unfair advantage in the accommodation industry. Last week, I invited Vivian Yip onto the show because she spent seven years at Apple managing global inventory systems and logistics for the iPhone 12 launch. It turns out that managing a supply chain for a trillion-dollar tech giant is the perfect training ground for mastering the complex world of investing, hospitality and property management.In this episode, I wanted to dig into the idea that our properties are actually just one link in a larger supply chain. Vivian explains how the same logic used to get an iPhone into your hand can be applied to getting a high-value guest into your property. We talk about the transition from the high-stress world of Apple to the equally demanding world of flipping houses and building a rental empire in Austin, Texas. It is a look at how nailing your systems allows you to provide a level of hospitality that others simply cannot match.We go beyond the usual short-term rental chatter to explore why mid-term rentals, those 30-day-plus bookings, are often the key to higher margins and lower stress. If you have ever felt like you are on a hamster wheel with constant turnovers and cleaning schedules, Vivian’s perspective will likely change how you approach your business. It is about understanding that every struggle you face today is simply preparing you for a more sophisticated version of your business tomorrow.SHOW LINKS Hestia Homes: https://www.hestiahomes.com The Midterm Rental Movement (Book): https://www.amazon.com/Frictionless-MTR-System-Management-High-Performing-ebook/dp/B0GTZGJ8CPVivian Yip Instagram: https://www.instagram.com/vivian_yip_official/#MidTermRentals #AppleLogistics #HospitalityStrategy🎧 Don't forget to subscribe!How to Apply Apple's Supply Chain Strategy to Your Accommodation Business #HospitalityLeadership #SystemiseToScale #STRGrowthSHOW LINKSDon't forget to hit that subscribe button! This also keeps us going and creating more useful content for free!ACCOMMODATION OWNERS AND MANAGERS FREE RESOURCES! 📧Join the mailing list for freebies and critical industry updates: https://news.theaccommodationshow.com/🌍 Join the Accommodation Owners and Managers Facebook Community:https://bit.ly/AMoFacebookCommunity🔗 Connect with Bart Sobies for industry insights, tools, and resources: https://www.ibooked.online/bart/🎙 Catch every episode of The Accommodation Show here: https://www.theaccommodationshow.com✨ Ready to take things up a level? Come to STRIVE: https://www.striveconferences.com▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🥊 Hotel - BNB - STR Owners! 🥊 Need more direct bookings or a brand new website? The trusted tech partner you can count on. We deliver results. 🥊 https://www.ibooked.online 🥊 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Disclaimer: The content shared on this YouTube channel, Podcast, or associated posts reflects personal opinions and insights. This content is not intended as legal, financial, or investment advice. Always consult with licensed professionals before making decisions. The hosts and guests disclaim liability for any consequences of using this content. Actions taken should be based on your personal due diligence.Affiliate Disclaimer: This blog, podcast & youtube channel; will occasionally contain affiliate links, which means I receive a small commission on a purchase without additional cost to you, if you buy something through my links. This show aims to educate viewers and share everything I know about improving your accommodation, STR and AirBNB business. I believe in the products and services we link to and that you may benefit from them. If you do purchase through my affiliate links; I want to thank you for your support.

April 28, 2026Episode 245 min

Why you are losing money without business intelligence

Don't forget to hit that subscribe button! This also keeps us going and creating more useful content for free!I’ve always said that running a business on a "gut feeling" is a fast way to go broke. If you want to scale, you have to move from opinions to facts.In this episode, I sit down with Daniel Leifeld from Key Data to talk about the massive shift happening in the accommodation world. Daniel has been in the "Silicon Valley of vacation rentals" in Colorado since 2011, and he’s seen exactly how the biggest players use data to outmanoeuvre the rest of the market.We dive into why the "middle class" of property managers is currently being swallowed up by giants, the high-stakes strategy of blocking your calendar for the 2026 World Cup, and why RevPAR is the only metric that actually tells the truth about your performance.What we cover in this session:The World Cup Gamble: We look at why blocking your property for major events might actually backfire if you don’t understand the cross-border travel logistics. ⚽The Big Three Metrics: Why balancing ADR and Occupancy to find your true RevPAR is the absolute foundation of a professionalised business. 🔢The Loss of Mentorship: How industry consolidation is wiping out local knowledge and what you can do to fill that gap. 🤝The AI Slop Factor: Why early adopters of AI are paying the highest price and how to keep the "human" in your hospitality. 🤖ACCOMMODATION OWNERS AND MANAGERS FREE RESOURCES! 📧Join the mailing list for freebies and critical industry updates: https://news.theaccommodationshow.com/🔗 Connect with Bart Sobies for industry insights, tools, and resources: https://www.ibooked.online/bart/🎙 Catch every episode of The Accommodation Show here: https://www.theaccommodationshow.com✨ Ready to take things up a level? Come to STRIVE: https://www.striveconferences.com▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🥊 Hotel - BNB - STR Owners! 🥊 Need more direct bookings or a brand new website? The trusted tech partner you can count on. We deliver results. 🥊 https://www.ibooked.online 🥊 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Disclaimer: The content shared on this YouTube channel, Podcast, or associated posts reflects personal opinions and insights. This content is not intended as legal, financial, or investment advice. Always consult with licensed professionals before making decisions. The hosts and guests disclaim liability for any consequences of using this content. Actions taken should be based on your personal due diligence.Affiliate Disclaimer: This blog, podcast & youtube channel; will occasionally contain affiliate links, which means I receive a small commission on a purchase without additional cost to you, if you buy something through my links. This show aims to educate viewers and share everything I know about improving your accommodation, STR and AirBNB business. I believe in the products and services we link to and that you may benefit from them. If you do purchase through my affiliate links; I want to thank you for your support.

April 26, 2026Episode 133 min

How Wil Slickers Went from Front Desk to Skift Executive

In the Season 22 opener, I sit down with Wil Slickers, a man who has lived several professional lives in just eight years. From the Oregon coast to the global stage at Skift, Wil’s journey is a masterclass in staying agile, identifying traction, and building a "moat" around your business using real human connections.We discuss the "Focus Trap," why the industry is currently drowning in "AI slop," and how you can use the same "co-opetition" strategies that helped Wil sell his media company to the biggest B2B travel brand in the world.What you will learn from this episode:The Focus Trap: Why being too rigid with your goals can stop you from seeing the real opportunities 🎯Beating "AI Slop": Why in-person networking is the only way to stay relevant in a world of generic digital noise 🗣️The Stained Glass Theory: How to balance your local "micro" perspective with a global travel outlook ⛪The ROI of High-Level Rooms: Why getting in front of executive-level CEOs changes your business psychology 🧠Co-opetition: How collaborating with your "competitors" actually scales your revenue 🤝TIMESTAMPS:00:00 - Introduction: Welcoming Wil Slickers 🎙️00:34 - From Front Desk to Media Executive 🏨02:47 - Using Podcasting for Career Development 📈06:17 - The Travel Media Ecosystem: Moving to Skift 🌐10:18 - Networking ROI: Why Conferences Still Matter 🤝16:23 - The Psychological Shift: Overcoming Small Business Limiting Beliefs 🧠21:27 - Content Strategy: Avoiding Information Overload 📱29:11 - The Rise of AI Slop: In-Person is the New Moat 🤖31:48 - Final Thoughts: How to Connect with Wil 🔗ABOUT OUR GUEST:Wil Slickers is a hospitality veteran who started as a front desk agent at a 700-room resort before launching 'Slick Talk,' a premier hospitality podcast. He eventually founded a media network which was acquired by Skift, the leading global travel media company. He now focuses on bridging the gap between short-term rentals and the wider travel and leisure sectors.SHOW LINKS:Skift: https://skift.comSlick Talk Podcast: https://slicktalkpodcast.comWil Slickers LinkedIn: https://www.linkedin.com/in/wil-slickers/The Accommodation Show: https://www.theaccommodationshow.comSTRIVE 2026 Highlight Reel: https://youtu.be/nZL4NCHX55M 📽️#HospitalityMarketing #ShortTermRentals #WilSlickers #Skift #TheAccommodationShow #STRSuccess #PropertyManagementACCOMMODATION OWNERS AND MANAGERS FREE RESOURCES! 📧Join the mailing list for freebies and critical industry updates: https://news.theaccommodationshow.com/🌍 Join the Accommodation Owners and Managers Facebook Community:https://bit.ly/AMoFacebookCommunity🔗 Connect with Bart Sobies for industry insights, tools, and resources: https://www.ibooked.online/bart/🎙 Catch every episode of The Accommodation Show here: https://www.theaccommodationshow.com✨ Ready to take things up a level? Come to STRIVE: https://www.striveconferences.com▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🥊 Hotel - BNB - STR Owners! 🥊 Need more direct bookings or a brand new website? The trusted tech partner you can count on. We deliver results. 🥊 https://www.ibooked.online 🥊 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Disclaimer: The content shared on this YouTube channel, Podcast, or associated posts reflects personal opinions and insights. This content is not intended as legal, financial, or investment advice. Always consult with licensed professionals before making decisions. The hosts and guests disclaim liability for any consequences of using this content. Actions taken should be based on your personal due diligence.

March 2, 2026Episode 933 min

How to Cut $1M in Ad Spend with Influencers 💸

Are you paying an "attention tax" on your business? Most of us rely on the "Set and Forget" model—paying tolls to OTAs and big tech ads just to get a guest through the door. But what if you could drop that spend to zero?I sat down with Madison Rifkin to discuss the "$1 Million Ad-Spend Pivot." We dive into how a "Content Army" of organic creators can replace expensive advertising and why the traditional way of looking at social media is officially dead. If you've ever been frustrated by an influencer asking for a "free stay," this conversation will change your perspective on the creative resource you are actually missing out on.IN THIS EPISODE WE DISCUSS:The $1M Pivot: How to move from paid ads to organic growth.The "Toll Road" Trap: Why relying on OTAs is a tax on your business.The Content Army: Turning normal travellers into your best marketing team.Algorithm Shifts: Why your followers don't matter as much as you think.Market Expertise: Using the destination to sell the stay.CHAPTERS:00:00 - Introduction: The "Set and Forget" Trap02:15 - The $1 Million Ad-Spend Pivot05:30 - What is a "Content Army"?10:45 - Why Follower Counts are a Vanity Metric15:20 - Negotiating for the "Raw Footage"21:10 - The "Market Expert" Strategy for STRs27:45 - Instagram vs. TikTok: Where to focus in 202632:00 - Getting started without a massive budgetHASHTAGS:#ShortTermRentals #PropertyManagement #BookDirect #InfluencerMarketing #MadisonRifkin #TheAccommodationShowDon't forget to hit that subscribe button! This also keeps us going and creating more useful content for free!ACCOMMODATION OWNERS AND MANAGERS FREE RESOURCES! 📧Join the mailing list for freebies and critical industry updates: https://news.theaccommodationshow.com/🌍 Join the Accommodation Owners and Managers Facebook Community:https://bit.ly/AMoFacebookCommunity🔗 Connect with Bart Sobies for industry insights, tools, and resources: https://www.ibooked.online/bart/🎙 Catch every episode of The Accommodation Show here: https://www.theaccommodationshow.com✨ Ready to take things up a level? Come to STRIVE: https://www.striveconferences.com▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🥊 Hotel - BNB - STR Owners! 🥊 Need more direct bookings or a brand new website? The trusted tech partner you can count on. We deliver results. 🥊 https://www.ibooked.online 🥊 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Disclaimer: The content shared on this YouTube channel, Podcast, or associated posts reflects personal opinions and insights. This content is not intended as legal, financial, or investment advice. Always consult with licensed professionals before making decisions. The hosts and guests disclaim liability for any consequences of using this content. Actions taken should be based on your personal due diligence.Affiliate Disclaimer: This blog, podcast & youtube channel; will occasionally contain affiliate links, which means I receive a small commission on a purchase without additional cost to you, if you buy something through my links. This show aims to educate viewers and share everything I know about improving your accommodation, STR and AirBNB business. I believe in the products and services we link to and that you may benefit from them. If you do purchase through my affiliate links; I want to thank you for your support.

February 23, 2026Episode 835 min

What is a property health score and why you must have one! With Joona Sipla

🎧 Don't forget to subscribe!When I was a kid, my favourite act at the circus was watching the clowns keep a dozen plates spinning at once. If you are an accommodation operator, you have probably accidentally mastered this exact same art in your business.You tap the tasks you can control, accept the ones you can't, but underneath it all, there is a chaotic middle ground. It's the operations you should control, but haven't systemised yet.A few months ago, I received an email from a company in Finland asking to sponsor STRive in Australia and New Zealand. I was blown away by the distance they were travelling, but that is the magic of STRive—bringing people together from across the globe to share their solutions to our shared struggles.That company was Pacho. I invited its founder, Joonas Sipilä, onto the podcast. Joonas used to manage 100+ properties in Finland and hit this exact operational wall.Instead of a software pitch, we sat down to dissect the fundamental mindset shifts required to fix the ground operations of hospitality.📋 In this episode, we discuss:00:00 – Introduction: The art of spinning plates 02:51 – Scaling from 1 to 100: Where the wheels fall off 05:51 – The fundamental flaw in hospitality CRMs 11:58 – The Paradigm Shift: Treating the property as the client 15:18 – Building a "Medical Record" for your physical assets 19:02 – Practical AI: Triage, photo analysis, and dispatch logistics 22:23 – Joonas's transition from the trenches to tech founder 26:20 – Why operations (not just pricing) dictate your profit margins 32:08 – Future-proofing your ground game for 2026#PropertyManagement #Operations #ThoughtLeadership #STRive #AssetManagementSHOW LINKS Pacho: https://pacho.app/Don't forget to hit that subscribe button! This also keeps us going and creating more useful content for free!ACCOMMODATION OWNERS AND MANAGERS FREE RESOURCES! 📧Join the mailing list for freebies and critical industry updates: https://news.theaccommodationshow.com/🌍 Join the Accommodation Owners and Managers Facebook Community:https://bit.ly/AMoFacebookCommunity🔗 Connect with Bart Sobies for industry insights, tools, and resources: https://www.ibooked.online/bart/🎙 Catch every episode of The Accommodation Show here: https://www.theaccommodationshow.com✨ Ready to take things up a level? Come to STRIVE: https://www.striveconferences.com▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🥊 Hotel - BNB - STR Owners! 🥊 Need more direct bookings or a brand new website? The trusted tech partner you can count on. We deliver results. 🥊 https://www.ibooked.online 🥊 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Disclaimer: The content shared on this YouTube channel, Podcast, or associated posts reflects personal opinions and insights. This content is not intended as legal, financial, or investment advice. Always consult with licensed professionals before making decisions. The hosts and guests disclaim liability for any consequences of using this content. Actions taken should be based on your personal due diligence.Affiliate Disclaimer: This blog, podcast & youtube channel; will occasionally contain affiliate links, which means I receive a small commission on a purchase without additional cost to you, if you buy something through my links. This show aims to educate viewers and share everything I know about improving your accommodation, STR and AirBNB business. I believe in the products and services we link to and that you may benefit from them. If you do purchase through my affiliate links; I want to thank you for your support.