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The Zac Anesbury Show: Your Marketing Podcast

The Zac Anesbury Show: Your Marketing Podcast

Hosted by Zac

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Episodes

175

Latest episode

Sep 2026

Language

EN-AU

About the show

The Zac Anesbury Show is a podcast featuring leading marketing academics and industry professionals discussing evidence-based marketing, consumer behaviour, higher education, and research. Hosted by Dr Zachary Anesbury, Senior Lecturer in Marketing at Adelaide University and Senior Marketing Scientist at the Ehrenberg-Bass Institute, the podcast aims to make marketing research more accessible and connect research, teaching, and industry practice.

Listen to episodes

60 recent
September 12, 2026Episode 416 min

Valuable Insights for Getting Published in the International Journal of Advertising Part 2 (Professor Ray Taylor) - S3 EP4 7/12

On today's podcast, we have Professor Ray Taylor. Ray is a Professor at Villanova University, Pennsylvania, United States. Ray is not only a world-class researcher known for his work in advertising and marketing, but he is also a world-class guy! Ray's multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years. ___________________________________________ Guest Profile Professor Ray Taylor Google Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury BOOK LINKS ____________________________________________ International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20 Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4 Support the show

September 10, 2026Episode 412 min

Valuable Insights for Getting Published in the International Journal of Advertising Part 1 (Professor Ray Taylor) - S3 EP4 6/12

On today's podcast, we have Professor Ray Taylor. Ray is a Professor at Villanova University, Pennsylvania, United States. Ray is not only a world-class researcher known for his work in advertising and marketing, but he is also a world-class guy! Ray's multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years. ___________________________________________ Guest Profile Professor Ray Taylor Google Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury BOOK LINKS ____________________________________________ International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20 Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4 Support the show

September 8, 2026Episode 410 min

Elevate Your Review Game: Top Tips for Journal Reviewers (Professor Ray Taylor) - S3 EP4 5/12

On today's podcast, we have Professor Ray Taylor. Ray is a Professor at Villanova University, Pennsylvania, United States. Ray is not only a world-class researcher known for his work in advertising and marketing, but he is also a world-class guy! Ray's multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years. ___________________________________________ Guest Profile Professor Ray Taylor Google Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury BOOK LINKS ____________________________________________ International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20 Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4 Support the show

September 6, 2026Episode 411 min

The Struggle of Meeting KPIs: Publishing in Leading Marketing Journals (Professor Ray Taylor) - S3 EP4 4/12

On today's podcast, we have Professor Ray Taylor. Ray is a Professor at Villanova University, Pennsylvania, United States. Ray is not only a world-class researcher known for his work in advertising and marketing, but he is also a world-class guy! Ray's multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years. ___________________________________________ Guest Profile Professor Ray Taylor Google Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury BOOK LINKS ____________________________________________ International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20 Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4 Support the show

September 4, 2026Episode 46 min

Understanding Job Interviews at the American Marketing Academy Conference (Professor Ray Taylor) - S3 EP4 3/12

On today's podcast, we have Professor Ray Taylor. Ray is a Professor at Villanova University, Pennsylvania, United States. Ray is not only a world-class researcher known for his work in advertising and marketing, but he is also a world-class guy! Ray's multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years. ___________________________________________ Guest Profile Professor Ray Taylor Google Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury BOOK LINKS ____________________________________________ International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20 Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4 Support the show

September 2, 2026Episode 47 min

Advertising Conferences: Who Attends (Professor Ray Taylor) - S3 EP4 2/12

On today's podcast, we have Professor Ray Taylor. Ray is a Professor at Villanova University, Pennsylvania, United States. Ray is not only a world-class researcher known for his work in advertising and marketing, but he is also a world-class guy! Ray's multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years. ___________________________________________ Guest Profile Professor Ray Taylor Google Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury BOOK LINKS ____________________________________________ International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20 Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4 Support the show

August 31, 2026Episode 416 min

Get to Know Prof. Ray Taylor: John A. Murphy Endowed Chair Professor of Marketing - S3 EP4 1/12

On today's podcast, we have Professor Ray Taylor. Ray is a Professor at Villanova University, Pennsylvania, United States. Ray is not only a world-class researcher known for his work in advertising and marketing, but he is also a world-class guy! Ray's multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years. ___________________________________________ Guest Profile Professor Ray Taylor Google Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury BOOK LINKS ____________________________________________ International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20 Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4 Support the show

February 6, 2026Episode 42 hr 10 min

The Zac Anesbury Show S03E04: Insights from Prof. Ray Taylor

Welcome! On today’s podcast, we have Professor Ray Taylor. Ray is a Professor at Villanova University, Pennsylvania, United States. Ray is not only a world-class advertising researcher known for his work, but also a world-class individual! As a young academic, finding commonality with the fundamentals and beliefs of the field is a relief – phew, maybe I am on the right track. I hope you, too, can seek harmonies in learning from Ray’s incredible experience. Ray’s multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years. We are lucky enough to get some sneak peeks into his recent endeavour, co-authoring a book based on Super Bowl advertising—links in the show notes, for those of us who will purchase the book! So, without further ado – Ray Taylor! Guest Profile Professor Ray Taylor Google Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20 Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4 Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://researchers.adelaide.edu.au/profile/zachary.anesbury Support the show

October 10, 20259 min

Your First Job: Navigating the Path to an Academic or Industry Role (Assoc. Prof. Benedetta Crisafulli)

Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered! Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)! Luckily, she carefully curates her story and allows us to learn from success. Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers. Still, early in her career, I will follow Benedetta’s research for years. So, without further ado – Benedetta Crisafulli! ——————————— Season 3 Episode 3 Guest Profile Associate Professor Benedetta Crisafulli Google Scholar: https://scholar.google.com/citations?user=KOAPYYcAAAAJ&hl=en&oi=ao Staff Home Page: https://www.bbk.ac.uk/our-staff/profile/9190671/benedetta-crisafulli Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury Support the show

October 5, 20254 min

Your Next Favorite Read: Expert Book Recommendations (Assoc. Prof. Benedetta Crisafulli)

Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered! Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)! Luckily, she carefully curates her story and allows us to learn from success. Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers. Still, early in her career, I will follow Benedetta’s research for years. So, without further ado – Benedetta Crisafulli! ——————————— Season 3 Episode 3 Guest Profile Associate Professor Benedetta Crisafulli Google Scholar: https://scholar.google.com/citations?user=KOAPYYcAAAAJ&hl=en&oi=ao Staff Home Page: https://www.bbk.ac.uk/our-staff/profile/9190671/benedetta-crisafulli Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury Support the show

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