The Zac Anesbury Show S03E04: Insights from Prof. Ray Taylor
Welcome!On today’s podcast, we have Professor Ray Taylor.Ray is a Professor at Villanova University, Pennsylvania, United States.Ray is not only a world-class advertising researcher known for his work, but also a world-class individual!As a young academic, finding commonality with the fundamentals and beliefs of the field is a relief – phew, maybe I am on the right track. I hope you, too, can seek harmonies in learning from Ray’s incredible experience. Ray’s multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years.We are lucky enough to get some sneak peeks into his recent endeavour, co-authoring a book based on Super Bowl advertising—links in the show notes, for those of us who will purchase the book!So, without further ado – Ray Taylor!Guest ProfileProfessor Ray TaylorGoogle Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20 Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4 Host ProfileDr Zac AnesburyGoogle Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X: https://twitter.com/ZacAnesburyLinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=auStaff Home Page: https://researchers.adelaide.edu.au/profile/zachary.anesburySupport the show
