The Yummy Factor: Behind the Scenes of Food Commercials

Hosted by Xander Bartole

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Nov 2024

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About the show

Lights, camera, deliciousness! Get ready for a mouthwatering adventure in the world of commercial table top. Join lively conversations with the maestros of the craft - directors, food stylists, and even motion control operators - as they spill the beans on how to make food look tantalizing on screen.

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35 recent

November 6, 2024Episode 3434 min

Telling Food-Stories That Matter Ft. Ben Liebmann

🎙 Meet Ben Liebmann, founder of Understory, who’s blending his passion for food and media to help chefs tell their unique stories. In this episode, Ben shares his journey from working on MasterChef to serving as COO of Noma, and finally to creating Understory, where he collaborates with top creators and change-makers to build powerful brands and stories.https://www.understory.tv/Discover how he combines the worlds of food and storytelling, and the inspiration behind projects like Omnivore with René Redzepi. Tune in for a peek into the art of crafting memorable, culinary-driven content!Find Ben on IG: @benliebmannGet in touch:@directedbyxander

October 8, 2024Episode 3325 min

The Fantasy vs. Reality of Becoming a Commercial Director Ft. Eric Yealland

🎙 Meet award-winning director Eric Yealland, who’s reinvented himself time and again before finding his sweet spot as a food and tabletop director. In this episode, we dive into the fantasy vs. reality of the director’s chair—what pulled Eric into the world of commercials, the parts he couldn’t stand, and the moments that still make him love the job. Buckle up for a fun, honest chat about the highs, lows, and everything in between!Find Eric on IG: @ericyeallandGet in touch:@directedbyxander

September 11, 2024Episode 3230 min

The Chip Master Ft. Steve Starkman

🎙 Meet Steve Starkman, the chip master! He’s the guy behind every Dorito, Lay, or Cheeto you've seen on TV, including some iconic Super Bowl ads. From working with Messi to Walter White, and directing legends like Michael Bay and Spike Jonze, Steve’s got the coolest job in snacks! Tune in for a crunchy chat about how he became the go-to chip guy for the ad world! 🍿🎬Find Steve on IG: @stevestarkmanGet in touch:@directedbyxander

August 13, 202428 min

How Creative is Directing Commercials Ft. Joris Noordenbos

🎙 Welcome back director Jooris Noordenbos. We talked about the frustrating side working as a commercial table top director and how the process tends to leave little room for innovation and creativity. Find Joris on IG: @jorisnoordenbosGet in touch:@directedbyxander

July 30, 2024Episode 3030 min

The Future of Virtual Production Ft. Steve Giralt

Visual Engineer Steve Giralt told me all about his amazing developments at on the forefront of virtual production for table top, including inisane high speed capabilities, "GhostFrame" and the use of AI to create digital worlds at The Garage 🎬 Get in touch:@directedbyxander

July 16, 2024Episode 2924 min

What's the Difference Between Directors? Ft. DP Alejandro H. Madrid

DP Alejandro H. Madrid told me all about the different approach of different directors. We also discussed why a succesful DP nowadays needs to know about more than just his camera and light deparment. Get in touch:@directedbyxander

July 2, 2024Episode 2820 min

Co-Directing with Niels Thomsen

🎙 Welcome back director Niels Thomsen. We co-directed a job last week, so we're talking about it! 🎥 Find Niels on IG: @nilex_hhGet in touch:@directedbyxander

June 19, 2024Episode 2729 min

Post-Production Discussions Ft. 1st AD Mauricio Coronado

🎙Meet 1st AD Mauricio Coronado, with who I just finished a 4 week project for 9 different brands. II thought it would be a cool idea to rant about this crazy journey literally a day after it ended.We had a fun conversation about all the ups and downs of the project, the frustrations but above all we discussed the great experience of sharing time with a super talented crew for an entire month shooting statee of the art table top.Get in touch:@directedbyxander

June 4, 2024Episode 2630 min

Shooting in Mexico Ft. Director Eduardo Ávila

🎙 Meet Eduardo Avila one of Mexicos most well-established commercial Directors, 🌮 and co-founder of FFFRAME, latin-americas first table top and visual engineering studio. https://www.ffframe.tv/eduardo-ávilaWe had a fun conversation about what's it's like to work in Mexico, one of the largest markets in the world!Find Eduardo on IG: @eduardo_avil4Get in touch:@directedbyxander

May 21, 2024Episode 2533 min

Editing Food Commercials On Set Ft. Editor Vee Pinot

🎙 Meet New York-based editor Vee Pinot, who has extensive tabletop experience and is an on-set editing ninja. 🥷https://www.veepinot.com/We had a delightful conversation about what makes a great editor and the advantage of having the editor on set, editing in real time to the point of being able to safe a whole production. 🎥Find Vee on IG: @editor_veepinotGet in touch:@directedbyxander

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