The Yogipreneur: Business and Marketing for Yoga Teachers

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228

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Aug 2026

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About the show

Welcome to the Yogipreneur Podcast, brought to you by Digital Yoga Academy - the leader in business and marketing education for yoga teachers worldwide. The Yogipreneur is for entrepreneurial yoga teachers who want to stop the hustle and overwhelm and instead create more income, freedom and success. In each episode, you'll learn business and marketing strategies to grow your community in a way that makes it easy for you to take action today. Hosted by Kelly McHugh, the founder of Digital Yoga Academy, yoga business coach, marketing expert, entrepreneur and yoga teacher. Discover why thousands of yoga teachers worldwide work with Kelly to successfully fill their offerings, get over their fears of being visible online, implement simple marketing strategies that get results, and turn their side hustles into profitable and sustainable yoga businesses. Now is the time to make a much bigger impact in the world. Are you ready?

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60 recent

September 23, 2026Episode 22916 min

229: Are Online Yoga Courses Still Selling?

You keep hearing that online courses are dead. So should you even bother building an online yoga business right now? This episode breaks down what the data actually says about the online learning market, how buyer behavior has shifted since the pandemic boom, and what it takes to sell courses in an era where anyone can get free answers from AI. Key Takeaways: - The online education market - What buyers are paying for today - Latest data on active learning communities - The specific methodology that gives you a real advantage. - Selling courses in the era of AI Timestamps: 00:00 The Real Question Behind This Episode 03:43 The Data on Online Learning Growth 04:51 Three Shifts Changing the Game Right Now 07:02 Why Information Is No Longer Your Product 09:10 How to Adapt Your Course Strategy Today 12:33 The Answer and Your Next Steps Links: Profitable Launches https://digitalyogaacademy.lpages.co/profitable-launches-online/ Profitable Offers https://digitalyogaacademy.lpages.co/profitable-offers/ Build your own AI-Yoga Mentor https://digitalyogaacademy.lpages.co/build-your-own-ai-yoga-mentor/

September 23, 2026Episode 22917 min

229: How Yoga Teachers Make $100K a Year Online And What's Actually Stopping You

100,000 a year teaching yoga online. For most yoga teachers, that number sits somewhere between a distant dream. But I want to show you exactly what the yoga teachers who do reach six figures annually are doing differently from the ones who stay stuck. Links: The Profitable Yoga Teacher: digitalyogaacademy.com Digital Yoga Academy: digitalyogaacademy.com

August 12, 2026Episode 22815 min

228: The One Thing Six Figure Yoga Online Business Owners Know

What do six figure online yoga business owners know that you don't? IN THIS EPISODE, I'm going to show you the difference between struggling to get students and having a waitlist for your online offerings. I've helped over 20,000 yoga teachers build online businesses and generated over $2 million in sales. After working with hundreds of six figure yoga business owners, I can tell you the gap isn't about working harder or creating more content. They all do one specific thing that most struggling yoga teachers refuse to do: They niche down. Key Takeaways: Most yoga teachers think they have a niche, but they actually have a broad idea that doesn't create recognition. Without deep niche clarity, you get weak marketing, inconsistent sales, and a passion project that drains you. Six figure teachers claim a specific person, solve one clear problem, and own their story as authority. Niching isn't about eliminating people. It's about becoming recognisable to the people you are meant to serve. Links: Riches in the Niches Mini-Course: digitalyogaacademy.lpages.co/riches-in-the-niches-or/ Digital Yoga Academy: digitalyogaacademy.com

July 18, 2026Episode 22715 min

227: Why Yoga Teachers Burn Out

You got into yoga to help people, not to run yourself into the ground. But if you are teaching back-to-back classes, and still barely covering your costs, the problem is not your dedication. It is the business model you are working inside. In this episode, we look at the real cause of yoga teacher burnout, why rest alone will not solve it, and what a genuinely sustainable yoga business looks like in practice. You will also get four practical starting points you can act on this week, without overhauling everything at once. Key Takeaways: - Burnout is a structural problem, not a self-care problem - How to calculate your real hourly rate as a yoga teacher - Leveraged income does not mean passive income - What a sustainable yoga business is built on Building a business that supports you financially is not a compromise of your integrity as a teacher. It is an expression of it.

June 29, 2026Episode 22610 min

226: The Fastest Way to Get Visible Teaching Yoga Online

If you have been showing up consistently on Instagram and still feel invisible, you are not doing it wrong. In this episode, we break down the three-pillar visibility strategy that has helped over 20,000 yoga teachers build thriving online businesses. You will learn how to stop depending on algorithms and start building presence that compounds over time. Key Takeaways: - Why Instagram isn't working - Your most powerful visibility tool - Owned, Borrowed, and Evergreen visibility Links: Digital Yoga Academy: digitalyogaacademy.com

June 19, 2026Episode 22513 min

225: Why Your Yoga Online Business Isn’t Making Sales

If you've created a course, poured your heart into the content, done the recordings, tried to show up on Instagram, and you still have no sales, this training is for you. In most cases, your offer isn't the real problem. The real problem is that your marketing has been built around visibility and hoping instead of connection and guiding. Today I'm breaking down the one secret that separates yoga teachers who consistently make sales from those who are struggling. 🧘🏻‍♀️ The Secret to Filling Your Online Yoga Offerings 🧘🏻‍♀️ Visibility Without Connection 🧘🏻‍♀️ Why Relationships Beat Followers Every Time 🧘🏻‍♀️ Talk About Your Offer Consistently 🧘🏻‍♀️ Sales Happen in the Nurture, Not the Launch 🧘🏻‍♀️ Your Next Step: Scaling to 10K Months RESOURCES MENTIONED IN TODAY'S TRAINING: ⭐️ Your $10k Idea https://digitalyogaacademy.lpages.co/micro-masterclass-your-10k-idea/ CONNECT WITH US ⭐️ Instagram: https://www.instagram.com/digitalyogaacademy/ ⭐️ Facebook: https://www.facebook.com/digitalyogaacademy ⭐️ Yoga Teacher Facebook Community: https://www.facebook.com/groups/digitalyogaacademy

June 10, 2026Episode 2249 min

224: 5 Ways to Make Your First $1,000 Online as a Yoga Teacher

Most yoga teachers know they want to earn online. They've thought about it, Googled it, followed other teachers doing it, and wondered how. What stops them is not having a clear picture of what the options actually look like in practice. Today I'm walking you through five specific income streams that yoga teachers are using to make money online. For each one, I'll tell you what it is, who it suits, what it can realistically earn, and what you need to get started. RESOURCES MENTIONED IN TODAY'S TRAINING: 🌟 The Yoga Teacher's Income Map: https://digitalyogaacademy.lpages.co/the-yoga-teachers-income-map/ CONNECT WITH US 🌟 Instagram: https://www.instagram.com/digitalyogaacademy/ 🌟 Facebook: https://www.facebook.com/digitalyogaacademy 🌟 Yoga Teacher Facebook Community: https://www.facebook.com/groups/digitalyogaacademy

June 4, 2026Episode 22314 min

223: What's Actually Keeping Yoga Teachers Financially Stuck — And the Three Shifts That Change It

I've worked with thousands of yoga teachers, and across every level, I see the same patterns in the ones who are financially stuck. And I want to be clear about something before we dive in. It has almost nothing to do with how good a teacher you are. You can be extraordinary on the mat. You can have years of training, a loyal studio following, genuine transformation to offer. And still be completely stuck when it comes to building income online. Today I'm sharing why that is, and more importantly, what the shift actually looks like for the teachers who do break through. It's not more hustle. It's not a better Instagram strategy. It's something much more fundamental.

March 9, 2026Episode 22221 min

222: The ONE Thing Online Business Yoga Teachers Should NEVER Do When Pricing Courses

📍Profitable Offers - Create Your First Low-to-Mid-Ticket Offer: https://digitalyogaacademy.lpages.co/profitable-offers/ ► Watch Next: How Yoga Online Business Owners Hit $10k Months (The Truth) Online yoga teachers can price their courses profitably. If they avoid this one critical mistake. Most online yoga teachers price based on self-worth instead of transformation value. That does not work. In this video, I show you exactly ONE thing online business yoga teachers should never do when pricing courses and how to fix it. This video covers clear pricing psychology that makes online yoga teachers confident and courses sell. When pricing is done correctly, selling courses becomes steady and predictable. In this video, you will learn: ✅ The ONE pricing mistake online business yoga teachers must avoid ✅ How to price based on transformation value not self-worth ✅ Why underpricing kills sales for online business yoga teachers ✅ How to avoid the comparison trap as online business yoga teachers ✅ The simple reframe that supports confident pricing for online business yoga teachers ✅ How to price courses that reflect true transformation value Pricing courses for online business yoga teachers does not require being the cheapest or having the most content. It requires understanding transformation value. When online business yoga teachers price based on what the transformation is worth to students, not what they think they're worth, selling gets easier. This video walks you through exactly how to price your courses with confidence as online business yoga teachers.

February 25, 2026Episode 22113 min

221: 3 Yoga Marketing Strategies that Fill Your Program

📍Subs to Sold - Turn Email Subscribers Into Paying Students: https://digitalyogaacademy.lpages.co/subs-to-sold/ ► Watch Next: How to Get Visible Fast Teaching Yoga Online (Without Instagram) Yoga marketing can fill your programs consistently. If you know the right strategies. Most yoga teachers create amazing courses and then post once hoping people buy. That does not work. In this video, I show you exactly the three yoga marketing strategies that fill programs without feeling salesy. No guessing and no posting and praying. This video will give you clear yoga marketing systems that turn interested students into paying customers. When yoga marketing is done correctly, filling programs becomes steady and predictable. In this video, you will learn: ✅ The three yoga marketing strategies that consistently fill programs ✅ How to use the nurture-first framework for yoga marketing ✅ Why email priority matters more than Instagram for yoga marketing ✅ How to showcase transformation in your yoga marketing (not features) ✅ The simple structure that supports yoga marketing that converts ✅ How to market authentically without feeling gross or salesy Yoga marketing that fills programs does not require massive Instagram following or viral reels. It requires strategic nurturing, email list building, and transformation-focused messaging. When your yoga marketing has a clear system, filling programs gets easier. This video walks you through exactly how to use yoga marketing strategies that turn subscribers into paying students consistently.