The host, Wynn Austin is the founder & CEO of Wynn's Kitchen, San Diego mom, and an ambassador for healthy living. In 2016, on her healing health journey she found it impossible to find an Asian sauce that did not have sugar, soy, or gluten which led her to start her business. Without any professional background in culinary or the consumer product food business, she learned through connecting with people and seeking out resources and was able to successfully launch her brand and products to the market. "The Wynn's Kitchen Podcast" will have candid and unedited conversations, just like you you were there in the kitchen listening in! Wynn shares her own candid stories of challenges and successes of her entrepreneurial journey, health and kitchen tips, and recipes. She also connects with food entrepreneurs, and other guests that can share their journey, knowledge and advice on what it takes to launch and grow a consumer product food business. Wynn's goal is to help other food entrepreneurs learn and get inspired on their own journey. You can check out Wynn's Kitchen's products & recipes on her website:https://wynnskitchen.com and follow her daily journey on Instagram: wynnskitchen
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27 recent
May 12, 2026Episode 2736 min
Episode 27: How a Former Academic Built the Only Pan-Asian Market in a Desert Town - Macy Ring of The Ginger Rabbit
Growing a Community-Centric Asian Food Business: The Ginger Rabbit's JourneyJoin Wynn Austin in this inspiring episode as he chats with Macy Ring, founder of The Ginger Rabbit, a Pan-Asian grocery store in Yucca Valley, California. Macy shares her entrepreneurial journey, from sourcing unique products directly from companies to creating a space that celebrates Asian food stories and community connection. Whether you're interested in niche food retail, community building, or authentic ingredient sourcing, this episode offers valuable insights.Links:The Ginger Rabbit - https://thegingerabbit.comFollow Macy on Instagram - https://www.instagram.com/thegingerrabbit_marketWynn's Kitchen Products - https://wynnskitchen.comIf you enjoyed this episode, please be sure to share and subscribe to the podcast on apple podcast, spotify, or i heart radio. Please leave us a review on apple to help others like you, find our podcast.To order our delicous & Keto Friendly Asian sauces & healthy recipes, please feel free to check out our website - www.wynnskitchen.com You can also connect with me on Instagram at Wynn’s Kitchen, that’s my social media of choice. I’m on there daily, sharing what I’m up to and what I’m cooking up! Thank you again for listening and until next time, keep cooking up your dreams. You’ll never know when it turns into reality.xoxo,Wynn
March 31, 2026Episode 2654 min
Episode: 26: How a Bath Bomb Inspired a 10-Year Journey to Revolutionize Tea with Sashee Chandran
In this episode of the Wynn's Kitchen podcast, host Wynn Austin speaks with Sashee Chandran, founder of TeaDrops, about her journey in creating a unique tea experience that combines convenience with quality. Sashee shares her background, the inspiration behind her innovative product, and the challenges she faced in growing her business from a kitchen project to a brand available in major retailers like Walmart and Sprouts. The conversation delves into the importance of quality control, retail strategies, and the balance between family life and entrepreneurship. Sashee offers valuable advice for aspiring entrepreneurs, emphasizing the need for humility, resilience, and a clear vision.TakeawaysSashee's background in tea influenced her passion for creating TeaDrops.The idea for TeaDrops came from a desire for quality and convenience in tea.Sashee's journey involved testing her product at farmer's markets.Quality control is crucial in maintaining product consistency.Navigating retail partnerships requires careful consideration of costs and margins.Sashee emphasizes the importance of community and feedback in product development.The transition from co-packing to self-manufacturing provided more flexibility.Balancing family life with business is a constant challenge for entrepreneurs.Sashee encourages aspiring entrepreneurs to start somewhere and be receptive to feedback.Resilience and a clear vision are essential for long-term success. To shop Tea Drops and connect with Sahsee, please see the links below.https://www.myteadrop.com/Instagram: myteadropsLinkedin: Sashee ChandranIf you enjoyed this episode, please be sure to share and subscribe to the podcast on apple podcast, spotify, or i heart radio. Please leave us a review on apple to help others like you, find our podcast.To order our delicous & Keto Friendly Asian sauces & healthy recipes, please feel free to check out our website - www.wynnskitchen.com You can also connect with me on Instagram at Wynn’s Kitchen, that’s my social media of choice. I’m on there daily, sharing what I’m up to and what I’m cooking up! Thank you again for listening and until next time, keep cooking up your dreams. You’ll never know when it turns into reality.xoxo,Wynn
December 17, 2025Episode 256 min
Episode 25: Celebrating Small Victories in Entrepreneurship
In this episode of Wynn's Kitchen podcast, host Wynn Austin reflects on her entrepreneurial journey, emphasizing the importance of celebrating small victories. She shares personal experiences and insights on how recognizing these moments can foster a positive mindset and encourage growth. Wynn discusses the loneliness of entrepreneurship and the significance of connecting with customers and industry peers.She expresses gratitude towards supporters and encourages fellow founders to stay authentic and enjoy their journey, reminding them that they are doing better than they think.TakeawaysCelebrating small victories is crucial for maintaining motivation.Comparison can lead to feelings of inadequacy in entrepreneurship.Building a habit of recognizing achievements can enhance focus.Connecting with customers provides valuable feedback and joy.Gratitude towards supporters is essential for a positive mindset.Every small win contributes to overall growth and success.Entrepreneurship can be a lonely journey; celebrate your wins.Staying authentic to your mission is key to fulfillment.Learning from others in the industry can be beneficial.Enjoying the journey is as important as the destination.ResourcesChiso's Capital -Funding ambition & Peoplehttps://www.chisos.io/Cailan Ventureshttps://cailan.ventures/If you enjoyed this episode, please be sure to share and subscribe to the podcast on apple podcast, spotify, or i heart radio. Please leave us a review on apple to help others like you, find our podcast.To order our delicous & Keto Friendly Asian sauces & healthy recipes, please feel free to check out our website - www.wynnskitchen.com You can also connect with me on Instagram at Wynn’s Kitchen, that’s my social media of choice. I’m on there daily, sharing what I’m up to and what I’m cooking up! Thank you again for listening and until next time, keep cooking up your dreams. You’ll never know when it turns into reality.xoxo,Wynn
September 30, 2025Episode 241 hr 3 min
Episode 24: Finding the Soul of your brand with Asha Mody with Mindsy Design
In this episode of Wynn's Kitchen podcast, host Wynn Austin speaks with Asha Mody, founder of Mindsy Design, about the importance of mindful branding. Asha shares her journey in the design industry and emphasizes the need for brands to have a soul and authenticity. The conversation explores the challenges faced by entrepreneurs, the significance of mindfulness in business, and the power of saying no. Asha provides valuable insights on building a purpose-driven brand, the role of cultural identity, and the importance of community engagement. The episode concludes with practical advice for founders on how to navigate their branding journey with clarity and intention.TakeawaysA brand must have a soul to resonate with its audience.Authenticity is key in creating a meaningful brand.Mindfulness in business helps prevent burnout.Saying no is a powerful tool for founders.Understanding your audience's needs is crucial for success.Clarity in messaging can significantly impact brand perception.Cultural identity plays a vital role in branding.Community engagement enhances brand loyalty.Mindfulness practices can improve decision-making in business.A clear strategy is essential for sustainable growth.To connect with Asha and learn more about her services, please head over to her website:https://www.mindsy.design/Connect with Asha on LinkedinIf you enjoyed this episode, please be sure to share and subscribe to the podcast on apple podcast, spotify, or i heart radio. Please leave us a review on apple to help others like you, find our podcast.To order our delicous & Keto Friendly Asian sauces & healthy recipes, please feel free to check out our website - www.wynnskitchen.com You can also connect with me on Instagram at Wynn’s Kitchen, that’s my social media of choice. I’m on there daily, sharing what I’m up to and what I’m cooking up! Thank you again for listening and until next time, keep cooking up your dreams. You’ll never know when it turns into reality.xoxo,Wynn
May 30, 2025Episode 2340 min
Episode 23: Unlocking Retail Success with EILEEN
In this episode of the Wynn's Kitchen podcast, Wynn speaks with Jordan Karcher, founder of Eileen, an innovative app designed to help consumer product brands manage their products in retail stores. They discuss Karcher's background in the CPG industry, the challenges brands face in retail, the importance of data, and how his app Eileen connects brands with shoppers to gather actionable insights. Karcher shares his vision for Eileen, the unique shopper experience it offers, and provides valuable advice for CPG brands looking to grow and succeed in a competitive market.You can learn more about Eileen on their website:https://www.shopwitheileen.com/TakeawaysEileen is like Uber for insights for brands.Data is crucial for CPG brands but often hard to obtain.Retail challenges often lead to unexpected outcomes for brands.Physical presence in stores is essential for product management.Eileen aims to provide actionable insights for brands.Shoppers using Eileen provide real-world perspectives on product placement.The app is designed to be user-friendly and gamified for shoppers.Brands can set up rewards for product checks in specific stores.Eileen is retailer agnostic, allowing flexibility for brands.Focus on creating a great product and the rest will follow.If you enjoyed this episode, please be sure to share and subscribe to the podcast on apple podcast, spotify, or i heart radio. Please leave us a review on apple to help others like you, find our podcast.To order our delicous & Keto Friendly Asian sauces & healthy recipes, please feel free to check out our website - www.wynnskitchen.com You can also connect with me on Instagram at Wynn’s Kitchen, that’s my social media of choice. I’m on there daily, sharing what I’m up to and what I’m cooking up! Thank you again for listening and until next time, keep cooking up your dreams. You’ll never know when it turns into reality.xoxo,Wynn
April 7, 2025Episode 2250 min
Episode 22: The Five P's of CPG: A Roadmap to Growth with Marka Basile of Grocery Geeks
In this episode of Wynn's Kitchen podcast, host Wynn Austin speaks with Marka Basile of Grocery Geeks about the journey of emerging brands in the food and consumer packaged goods (CPG) industry. They discuss the importance of starting in farmer's markets, navigating distribution challenges, and the critical role of marketing in driving sales. Marka shares insights on the evolving retail landscape, the emotional aspects of entrepreneurship, and strategies for success in a competitive market. In this conversation, Marka Basile and Wynn Austin discuss the complexities of running a food business, emphasizing the importance of navigating challenges, understanding pricing strategies, and the significance of the five P's of CPG. They share insights on building long-term client relationships, managing promotions, and knowing when to work with a broker. The discussion also highlights the importance of market demand and staying focused in a competitive landscape, with real-life success stories illustrating the journey of growth in the food industry.TakeawaysEmerging brands often start in farmer's markets to test their products.Distribution is a significant challenge for new brands, requiring strategic planning.Marketing budgets and consumer engagement are crucial for success.Retailers are increasingly integrating smaller natural products into their offerings.The CPG industry is becoming more competitive, making it harder for new brands to enter.Understanding the sales dynamics is essential for moving products off the shelf.Emotional attachment to products can cloud decision-making for entrepreneurs.Building relationships with retailers is key to gaining shelf space.Successful brands need to focus on reorders rather than just initial sales.Learning from mistakes and adapting strategies is vital for growth. You can talk through issues and come out the other side with a better perspective.Filling out forms for distributors can be incredibly complicated.Understanding pricing strategies is crucial for success in retail.The power of penny profits can significantly impact your margins.It's essential to have a solid pricing structure to avoid losing money.The five P's of CPG (Product, Price, Place, Promotion, People) are vital for business success.Building long-term relationships with clients can lead to sustained growth.Promotions and managing retailer relationships require constant attention.Knowing when to work with a broker can accelerate your market entry.Market demand should be validated before investing heavily in product development.To connect with Marka and learn more about her services at Grocery Geeks check out the following links:Website: https://grocerygeeks.net/Instagram: Grocery GeeksIf you enjoyed this episode, please be sure to share and subscribe to the podcast on apple podcast, spotify, or i heart radio. Please leave us a review on apple to help others like you, find our podcast.To order our delicous & Keto Friendly Asian sauces & healthy recipes, please feel free to check out our website - www.wynnskitchen.com You can also connect with me on Instagram at Wynn’s Kitchen, that’s my social media of choice. I’m on there daily, sharing what I’m up to and what I’m cooking up! Thank you again for listening and until next time, keep cooking up your dreams. You’ll never know when it turns into reality.xoxo,Wynn
March 10, 2025Episode 2137 min
Episode 21: The Art of Public Relations with Jess Windell of Maven's Consulting
In this episode of Wynn's Kitchen podcast, host Wynn Austin speaks with Jess Windell, founder of Maven's Consulting, about the intricacies of public relations (PR) and its importance for consumer packaged goods (CPG) brands. They discuss the evolution of PR, the challenges brands face, and the significance of storytelling in marketing. Jess introduces her DIY PR course, Catalyst, designed to empower emerging brands with the knowledge and tools to manage their own PR effectively. The conversation also touches on the PESO model and the changing landscape of media and consumer trust.To learn more about Maven's Consulting and the DIY PR program Catalyst for emerging brands, visit:Maven ConsultingCatalyst Save $500 on the Catalyst program with code: WYNNTakeawaysPR is an art form that requires creativity and trial and error.Understanding your stakeholders is crucial for brand success.It's important to have your brand foundation set before investing in PR.Authenticity in storytelling is vital for connecting with consumers.Brands should leverage earned media for maximum exposure.Shark Tank may not be the best investment of time for brands.Building relationships with retailers can enhance PR efforts.PR is about managing reputation and building trust with consumers.Catalyst offers a comprehensive approach to learning PR at your own pace.If you enjoyed this episode, please be sure to share and subscribe to the podcast on apple podcast, spotify, or i heart radio. Please leave us a review on apple to help others like you, find our podcast.To order our delicous & Keto Friendly Asian sauces & healthy recipes, please feel free to check out our website - www.wynnskitchen.com You can also connect with me on Instagram at Wynn’s Kitchen, that’s my social media of choice. I’m on there daily, sharing what I’m up to and what I’m cooking up! Thank you again for listening and until next time, keep cooking up your dreams. You’ll never know when it turns into reality.xoxo,Wynn
February 20, 2025Episode 2036 min
Episode 20: Boundless Futures: Supporting Women in Business with Soon Hagerty
In this episode of the Wynn's Kitchen podcast, host Wynn Austin speaks with Soon Hagerty, founder of the Boundless Futures Foundation, about the importance of supporting women entrepreneurs. They discuss their personal journeys as Vietnamese immigrants, the challenges of entrepreneurship, and the mission of the foundation to provide financial resources and mentorship to aspiring female business owners. The conversation highlights the need for financial literacy and access to capital, as well as the impact of social issues on business success. In this conversation, Soon Hagerty and Wynn Austin discuss the significant gender disparity in venture capital funding, the importance of community support for women entrepreneurs, and the challenges they face in their entrepreneurial journeys. They emphasize the need for women to prioritize their time, say no to distractions, and be financially savvy. The discussion also highlights the vision for Boundless Futures, a foundation aimed at supporting women-led businesses, and the importance of celebrating small wins in the entrepreneurial journey.TakeawaysWomen inspire me, especially female founders.Access to financial capital is crucial for entrepreneurs.Mentorship is vital for navigating business challenges.Many entrepreneurs lack focus and can overspend early on.Financial literacy is often underestimated among founders.The foundation provides grants to women with social impact businesses.43% of U.S. businesses are owned by women, but only 3% receive venture capital.Personal stories of immigrant families can drive entrepreneurial spirit.Starting a business without experience can lead to valuable learning opportunities.The restaurant industry has a high failure rate, emphasizing the need for savvy business practices. 97% of venture capital goes to men-led businesses.Women often struggle with saying no, impacting their focus.Community support is crucial for women's success in business.Women-led businesses tend to be more community-oriented.Flexibility in entrepreneurship is vital for women with families.Financial literacy is essential for entrepreneurial success.Prioritization is key in managing entrepreneurial challenges.Celebrating small wins can boost morale and motivation.Networking can lead to valuable mentorship opportunities.Starting a business requires clarity on the problem being solved.To learn more about the opportunities at Boundless Futures:https://boundlessfutures.org/https://www.instagram.com/boundless_futures/If you enjoyed this episode, please be sure to share and subscribe to the podcast on apple podcast, spotify, or i heart radio. Please leave us a review on apple to help others like you, find our podcast.To order our delicous & Keto Friendly Asian sauces & healthy recipes, please feel free to check out our website - www.wynnskitchen.com You can also connect with me on Instagram at Wynn’s Kitchen, that’s my social media of choice. I’m on there daily, sharing what I’m up to and what I’m cooking up! Thank you again for listening and until next time, keep cooking up your dreams. You’ll never know when it turns into reality.xoxo,Wynn
October 29, 2024Episode 1928 min
Episode 19: SipWell Wine: A New Era of Canned Wine with Hilary Cocalis
In this episode of Wynn's Kitchen podcast, host Wynn Austin interviews Hilary Cocalis, founder of SipWell Wine, an award-winning premium sustainable canned wine brand based in San Diego and produced in California. Hilary shares her journey from working in the beer industry to creating a unique line of sparkling wines in cans, emphasizing the importance of convenience and quality. The conversation explores the challenges of running a small business, especially as a mother, and the strategies Hilary employs to market her brand and connect with the community. They also discuss the recent rebranding and expansion of SipWell Wine's distribution.TakeawaysHilary transitioned from the beer industry to wine due to a personal interest.SipWell Wine focuses on premium quality canned sparkling wines.The names of the wines celebrate hard work and achievements.Launching during the pandemic allowed for a unique market entry.Convincing consumers to take canned wine seriously is a key challenge.Community engagement is crucial for building brand awareness.Resources like Naturally San Diego help emerging brands connect.Rebranding was aimed at communicating quality through packaging.Distribution has expanded significantly with a new distributor.Balancing motherhood and entrepreneurship is a continuous challenge.To learn more about Sipwell Wines and to put in an order you can head over to their website.sipwellwine.comFor our listeners, enjoy 20% off on your first order with code: WYNNIf you enjoyed this episode, please be sure to share and subscribe to the podcast on apple podcast, spotify, or i heart radio. Please leave us a review on apple to help others like you, find our podcast.To order our delicous & Keto Friendly Asian sauces & healthy recipes, please feel free to check out our website - www.wynnskitchen.com You can also connect with me on Instagram at Wynn’s Kitchen, that’s my social media of choice. I’m on there daily, sharing what I’m up to and what I’m cooking up! Thank you again for listening and until next time, keep cooking up your dreams. You’ll never know when it turns into reality.xoxo,Wynn
October 18, 2024Episode 1833 min
Episode 18: Building Your Brand as an Author with Indie Publisher Quill Hawk Publishing
In this episode of Wynn's Kitchen podcast, host Wynn Austin interviews Amy M. Le, an author and founder of Quill Hawk PublishingThey discuss Amy's journey from writing her first book, 'Snow in Vietnam', to establishing her own publishing company to help other authors navigate the indie publishing landscape. The conversation covers the challenges of self-publishing, the importance of patience in the publishing process, and the emotional journey of bringing a book to life. Amy shares insights on marketing, building a brand, and the unique stories that every author has to tell, emphasizing that there is always room for more voices in the literary world.They also talked about Wynn's upcoming Vietnamese cookbook that will focus on having a healthy twist on traditional dishes. The Wynn's Kitchen Cookbook will be published with Quill Hawk Publishing and will be the first cookbook that is published. TakeawaysAmy M. Le's first book is 'Snow in Vietnam', based on her family's escape from Vietnam.She founded Quillhawk Publishing to help indie authors navigate the publishing process.The self-publishing journey can be overwhelming, but support is available.Indie publishing allows authors full control over their work and rights.Patience is essential in the publishing industry, as it can take years to see a book published.Marketing should start as soon as the idea for a book is conceived.Every author's journey is unique, and there is no one right way to publish.Building a brand is crucial for authors to connect with their audience.The emotional experience of holding your published book is profound and rewarding.There is always room for more stories, and every author has a unique perspective to share.Find out more about Quill Hawk Publishing through their website:https://quillhawkpublishing.com/Instagram: Quill Hawk PublishingIf you enjoyed this episode, please be sure to share and subscribe to the podcast on apple podcast, spotify, or i heart radio. Please leave us a review on apple to help others like you, find our podcast.To order our delicous & Keto Friendly Asian sauces & healthy recipes, please feel free to check out our website - www.wynnskitchen.com You can also connect with me on Instagram at Wynn’s Kitchen, that’s my social media of choice. I’m on there daily, sharing what I’m up to and what I’m cooking up! Thank you again for listening and until next time, keep cooking up your dreams. You’ll never know when it turns into reality.xoxo,Wynn
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