For The 23% The Woman Of Color Business & Entrepreneurship Podcast

Hosted by Dielle Charon

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410

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Oct 2026

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About the show

For The 23% The Woman Of Color Business & Entrepreneurship Podcast Only 23% of business owners are women of color — and we're here to change that. Hosted by multi-million-dollar entrepreneur and former social worker Dielle Charon, this podcast is your go-to space for sales, money, and entrepreneurship conversations created exclusively for women of color. Each week, Dielle shares the strategies, stories, and mindset shifts that helped her go from a $2,500 paycheck to building a multi-million-dollar business. You'll learn how to create consistent sales, grow your income, and build true freedom — without overworking, overmarketing, or overworrying. If you're ready to sell more, hold more, and have more as a woman of color entrepreneur, you're in the right place. Listen weekly and join the movement at ForThe23Percent.com/membership.

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October 27, 202643 min

365 - How to Track Client Results and Build a Coaching Business That Actually Delivers with Ashley Rose

What if the reason your coaching business isn't growing isn't your marketing—but that you can't prove your clients are getting results? In this episode, Dielle Charon sits down with Ashley Rose of Systems Over Stress, a client results and systems expert, to talk about one of the most overlooked parts of building a successful coaching business: tracking what actually happens after someone pays you. Ashley breaks down why every coaching offer needs a clear, measurable result, how to build a simple client results tracking system, and why collecting testimonials from your most vocal clients isn't enough. Together, Dielle and Ashley explain how to track tangible and intangible transformations, create a culture where clients actually report their wins, and use real data to improve your coaching programs. They also get into the emotional side of client results: the fear of discovering your clients aren't making progress, handling dissatisfied clients without taking everything personally, and building systems that protect both your clients and your confidence as a business owner. Plus, Ashley shares how getting clear on the result she wants to help clients achieve has transformed her own business, and why self-trust doesn't mean making perfect decisions—it means knowing you can figure things out even when something doesn't work. If you're a coach who wants to make more sales, deliver better results, and build a business with real proof behind your promises, this conversation will change how you think about client experience, coaching systems, and long-term growth. Timestamps 00:00 Why client results are the foundation of a successful coaching business 04:36 Why Ashley made client results tracking her biggest business priority 05:49 How to build a simple client results tracking system 07:32 Overcoming the fear of discovering your clients aren't getting results 13:15 How to measure confidence, mindset, and other intangible transformations 20:32 Why tracking client results makes your coaching offer more legitimate 24:33 The systems every coach needs to deliver better client results at scale 39:49 How to trust yourself when making major changes in your business References : Podcast 344: How To Create A Time Based Specific Result In Your Marketing, Even If You Are Scared To Claim A Result Ashley Rose: https://www.instagram.com/systemsoverstress/ Join the membership: https://forthe23percent.com/everything-sales-main

October 20, 20261 hr 18 min

364 - 7-Figure Business Mistakes: What Two Million-Dollar Entrepreneurs Learned About Scaling with Gina Knox

Episode Description What if the biggest lessons about building a million-dollar business have nothing to do with finding a better strategy? In this episode, Dielle Charon sits down with longtime friend and financial coach Gina Knox for an unfiltered conversation about the mistakes, failures, and mindset shifts that come with building a seven-figure business. Gina shares how she went from $525K to nearly $1 million in annual revenue without significantly increasing her expenses or changing her strategy—and why the biggest shift was actually in how she thought about herself and her business. But this conversation isn't just for million-dollar entrepreneurs. Dielle and Gina revisit their early business mistakes, from investing in advanced strategies before mastering sales to comparing themselves to more established entrepreneurs. They explain why developing foundational skills, learning how to receive feedback, and investing time in implementation matter more than chasing the next exciting marketing tactic. They also get into the lessons nobody prepares you for at seven figures: making rookie mistakes even after years of success, taking client feedback personally, people-pleasing at scale, shutting down profitable opportunities that don't feel aligned, and learning that not every dollar is worth pursuing. Whether you're working toward your first $100K, scaling to seven figures, or figuring out what comes after your first million, this episode will challenge how you think about success, failure, money, and the kind of business you actually want to build. Timestamps 00:02:41 The biggest surprise about making seven figures 00:07:00 The mindset shifts that helped Dielle and Gina reach their first $100K 00:12:53 Early business mistakes: investing in advanced strategies before mastering the basics 00:20:07 What entrepreneurs should actually invest in at each stage of business 00:30:30 Why becoming a better learner is essential for business growth 00:39:20 The biggest mistakes Dielle and Gina made after reaching seven figures 00:47:00 People-pleasing, client results, and the hidden challenges of scaling 01:02:02 Beyond $1 million: building a business that works for you Join the membership: https://forthe23percent.com/everything-sales-main Gina Knox: www.ginaknox.co

October 13, 202655 min

363 - How to Build an Automated Client Attraction System That Actually Converts with Stefanie Julia

Episode Description What if getting more clients didn't require you to constantly post, DM, network, and manually chase leads? In this episode, Dielle Charon sits down with ads and funnel strategist Stefanie Julia to break down how to build an automated client attraction system using ads and funnels. Stephanie explains why ads are simply automated visibility, why running ads without a funnel can waste money, and how women of color entrepreneurs can use paid traffic to get their work in front of more of the people who need it. They also unpack the biggest mistake entrepreneurs make when choosing a funnel: copying what works for somebody else instead of looking at how clients are already finding and buying from you. Dielle shares her own journey of testing webinars, private podcasts, paid workshops, and challenges before discovering the funnel that consistently works for her business. If you're ready to generate more leads without adding more manual work to your plate, this conversation will help you understand how to choose the right funnel, what metrics actually matter, and why building a repeatable client attraction system can help you grow without burning out. Timestamps 00:27 Why Instagram Lives create high-intent leads 05:00 From Homeland Security agent to ads + funnel strategist 09:15 Why more women of color need to be running ads 12:20 Why ads are simply automated visibility 19:20 What a funnel actually is—and why you already might have one 22:00 How Dielle tested multiple funnels before finding what worked 27:00 Why you shouldn't copy someone else's successful funnel 48:40 The biggest funnel mistakes—and why a client attraction system keeps you from quitting Stefanie Julia's Scale Prep Formula Masterclass: https://alwaysavip.com/ webinar?el=dlpodcast Instagram: https://instagram.com/ thestefaniejulia

October 6, 202635 min

362 - How To End The Year Strong & Putting Together A Q4 Plan

What if the last few months of the year could change your life, even if the first nine didn't go the way you planned? In this episode, Dielle shares how she made more money in a December launch than she'd ever made before, at a time when most entrepreneurs expect sales to slow down. She also explains why she believes the new year has already started, and why waiting for January could be quietly costing you. If you're tired, burnt out or still carrying this year's disappointments, she has a reframe that might change how you see the next 90 days. Then she lays out the simple three-part plan she's using to end her own year strong, and her goals may surprise you. Grab your notebook, because by the end you'll know exactly what to focus on before the year runs out. Timestamps 00:33 – The episodes listeners keep talking about, and what's coming in this one 02:03 – Why Dielle believes the end of the year can change your life 05:47 – A launch that broke her own record in December, and what happened on Thanksgiving Day 08:22 – Why January is being decided right now 09:57 – Exhausted and ready to coast? Listen to this first 15:11 – The only thing you really need to finish strong (it's not more followers) 17:09 – Dielle's simple three-part plan for ending the year strong 30:18 – What's happening inside the programs this fall

September 29, 202636 min

361 - How To Solve Your Biggest Business Problem Before The End Of The Year (Replay)

What if the problem you keep working around is the reason your income keeps flatlining? In this walk-and-talk episode, Dielle Charon makes the case for choosing the one biggest problem in your business and fixing it before the year ends. She shares the realization that her business kept repeating million-dollar years because she wasn't changing her decisions or actions. The biggest problem in her business stayed the biggest problem. She also explains why the last four months of the year count: her biggest launch ever, $60K, happened in early December, and she went viral for the first time on Thanksgiving Day. Dielle walks through three reasons to attack your biggest problem now. Problems that linger keep your income stuck. The longer you avoid something, the more you build an identity around failing at it. And even if you don't fully solve it, you'll go into next year with real data instead of guesses. She shares the questions she uses to pick the right problem, including: what do you want to be able to say by the end of the year, what's the "bowling ball" that would knock down five other problems, and what have you been avoiding (like the coaching program you bought and never showed up to)? Then she lays out her own plan to have her membership cover all her business expenses by the end of the year. It has five parts: 10 big sales activities, time blocked on your calendar, coaching on only this one problem, energetic work to visualize it solved, and mindset work you bring to your coach. She also shares where her ads and funnels stand now: nine membership sales from two weekly webinars, cost per lead under $10, and ads officially breaking even. If you've been telling yourself "that just doesn't work for me," this episode is your sign to stop worrying and start working. Timestamps 02:20 The challenge: fix your biggest business problem before the end of the year 03:15 Why the last four months of the year still count 04:40 How letting problems linger keeps your income on repeat 06:30 How avoided problems turn into identity (and why that's so costly) 10:40 Why attacking the problem gives you data for next year, even if you don't solve it 12:05 Questions to help you choose your biggest business problem 13:55 The "bowling ball" problem and what you've been avoiding 15:50 Dielle's goal: a membership that covers all business expenses 18:10 Step 1: Create 10 sales activities toward one problem 22:25 Step 2: Put every activity on your calendar 23:50 Step 3: Get coached only on this one problem 25:10 Step 4: Energetic work and visualizing the problem solved 28:30 Step 5: Mindset work when you hit a speed bump, and bringing it to your coach 31:15 "This sounds like so much work": an update on Dielle's ads and funnels 33:50 Why a few months of focus can pay off for years Join the membership: https://forthe23percent.com/everything-sales

September 22, 202646 min

360 - How To Start Your Coaching Business, Get An Audience Of 20k Followers & Make Five Figures With Annie Pietra

Episode Description What happens when the thing you've been avoiding becomes the thing that changes your entire business? In this episode, Dielle Charon sits down with money coach Annie Pietra to talk about how Annie went from being terrified of social media to going viral, growing to nearly 47,000 Instagram followers, and building a coaching business on track for six figures—all within a matter of months. Annie shares why she avoided building her own business for years, the boundaries that finally made social media feel safe, and what happened when one of the reels she almost didn't post reached more than 700,000 views. But going viral was only part of the story. Annie had already spent months building her niche, offer, backend systems, and sales skills before the attention came. When applications started pouring in, she was ready—and went on to close seven sales calls in a row. Dielle and Annie also talk about navigating the adrenaline of sudden visibility, protecting your privacy online, creating a mission bigger than your fear, building a life that supports your business, and staying grounded when growth happens faster than you expected. If fear of social media, visibility, or making the wrong decision has been keeping you from starting, this conversation is proof of what can happen when you decide, prepare, and take the next right action. Annie Pietra turns millennial women into Rich Aunties - but she didn't start out that way. For years, she had panic attacks over money - in the grocery store, in the classroom while teaching, during her wedding prep - because she didn't know if she'd ever be able to afford to stop working AND have enough to live an impactful life. After a family crisis brought her to a breaking point, Annie finally worked with a financial coach. Her life and money changed within weeks, and she immediately began setting up her sisters, best friends, and the other women around her to be able to build and manage their own wealth too. Five years later - now as the Rich Aunt and a full-time wealth coach - her mission is that every woman be able to confidently manage her own portfolio so she can use it as a tool to build a beautiful life for herself, her community, and the people she loves. Annie lives in one house with her husband, her daughters, her best friends, and their kids. She goes by "Tía" to her nieces and nephews, who fill her life with so much joy (and noise) that you can usually find her writing and recording between 11pm and 4am, when the house is finally quiet. Timestamps 01:45 How Annie became a full-time money coach before starting her own business 05:40 Why Annie avoided social media and entrepreneurship for years 09:25 The shift that finally broke Annie's excuses around content creation 14:20 Creating privacy boundaries that made showing up online feel safer 21:40 From deciding on her niche to finally posting on Instagram 23:35 The reel that hit 700K+ views and changed everything 27:15 How Annie turned viral attention into 30 applications and 7 clients in a row 30:25 Taking the next right action while building a business toward six figures Join the membership: https://forthe23percent.com/everything-sales

September 15, 202618 min

359 - Million Dollar Niche: Selling An Advanced Skill To Create Buyers - The 5 Things You Need To Know

Episode Description What if the reason people aren't buying from you isn't your content or your sales strategy—but that your niche doesn't feel valuable enough to pay for? In the final episode of the Million Dollar Niche series, Dielle Charon introduces her Advanced Skill Test , a five-part framework for determining whether your niche is strong enough to support premium and high-ticket offers. She explains why your ideal client needs to believe she can't solve the problem herself, why you should sell a result instead of a task, and why inspirational "you can do it" content isn't enough to position you as an expert. Dielle also breaks down why your niche should solve an outcome people are already searching for and be sophisticated enough to support clients beyond one quick transformation. From leadership and nervous system coaching to bookkeeping and financial coaching, she shares examples of how to turn a vague or difficult-to-sell specialty into an advanced skill people understand, want, and are willing to pay for. If you're questioning whether your niche can support a premium offer—or you're creating content but struggling to turn that attention into buyers—use these five tests to audit your niche before changing everything else in your sales process. Timestamps 00:28 The final part of the Million Dollar Niche series 01:35 Why your niche needs to offer an advanced skill 03:30 Test #1: Your client believes she can't do it herself 07:15 Test #2: Sell the result, not the task or tool 09:30 Test #3: Stop cheerleading and start demonstrating expertise 10:35 Test #4: Choose an outcome people already want 13:30 Test #5: Can your expertise support clients for 2–3 years? 16:40 The complete 5-part Advanced Skill Test for your niche Join the Know Your Niche Workshop: https://forthe23percent.com/niche

September 8, 202634 min

358 - Million Dollar Niche: Why Burnout, Self Care, Time Management, And Confidence Isn't A Niche And What To Promise Instead

Episode Description What if the coaching work you're most passionate about isn't actually the thing your ideal clients are ready to pay for? In this episode of the Million Dollar Niche series, Dielle Charon tackles one of the biggest niche mistakes she sees: building your niche around burnout, self-care, time management, confidence, identity, self-worth, or another feeling. She explains why these niches can be difficult to sell, why feelings aren't a clear result you can permanently promise, and why she believes the strongest niches are anchored in health, wealth, or relationships . But Dielle isn't telling you to abandon the deeper work you care about. Instead, she shows you how burnout, capacity, self-worth, and emotional healing can become part of the way you help someone achieve a tangible result they're already searching for. She also breaks down why fear of responsibility and lack of experience can cause coaches to water down their promises—and how to start smaller without giving up the niche you ultimately want to build. If you've been posting consistently but nobody is reaching out, or you've been afraid to promise a specific result because you can't control every outcome, this episode will help you rethink what you're selling, identify the expertise you already have, and stop throwing away a potential million-dollar niche because of fear. Timestamps 00:28 The niche mistake Dielle sees over and over again 02:35 Why burnout, self-care, and feelings aren't high-converting niches 04:55 Why every coach is already a burnout and time-management coach 07:00 Why feelings like confidence and self-worth aren't tangible results 09:20 The health, wealth, and relationships pattern behind successful niches 11:40 Why your own healing journey can mislead your niche decision 18:25 The deeper fear behind promising a specific client result 26:15 The Life Wins Audit: finding the million-dollar niche you may be overlooking Join the 5 Day Know Your Niche Workshop: https://forthe23percent.com/niche Join the membership: https://forthe23percent.com/everything-sales

September 1, 202618 min

357 - Million Dollar Niche: How Multipassionates Can Still Niche Down

Episode Description What if choosing a niche doesn't mean giving up your creativity, your passions, or all the other parts of who you are? In this episode of the Million Dollar Niche series, Dielle Charon breaks down how to niche down when you're multi-passionate. As a self-described "wild creative," Dielle shares how she's built a business with live events, memberships, workshops, podcasts, social media, and more—all while maintaining a clear niche that has helped her generate millions of dollars. She explains why boredom is a creativity problem, not a niche problem, and why your passions don't have to become your specialties. Dielle also challenges the popular "you are the niche" advice, revealing how many creators who claim they don't have a niche still have highly specific offers, content pillars, and audiences. You'll learn how to stay wildly creative without creating volatility in your income—and the four elements Dielle believes every high-converting niche needs. If you've been afraid that niching down will box you in, make you bored, or force you to leave parts of yourself behind, this episode will help you see that you can be multi-passionate and build a clear, profitable business. Timestamps 00:00 How to niche down when you're multi-passionate 02:20 The two real fears behind choosing a niche 03:15 Why boredom is a creativity problem—not a niche problem 05:25 How to stay wildly creative inside one clear niche 07:15 The difference between your passions and your specialty 09:10 Why "you are the niche" can be misleading business advice 11:25 The hidden niches behind creators who claim they don't have one 16:00 The four elements of a high-converting niche Join the 5 Day Know Your Niche Workshop: https://forthe23percent.com/niche

August 25, 202622 min

356 - Million Dollar Niche: How The Power Of Decision Making Will Helped Me Make 5.2 Million Dollars With A Clear Niche

Episode Description What if choosing a niche isn't limiting your freedom—but actually the thing that could help you make more money? In this episode, Dielle Charon kicks off her Million Dollar Niche series by sharing how niching down took her from making $10K as a life and career coach to $40K as a side hustle coach, $300K as a general business coach, and eventually millions of dollars as a sales coach for women of color. She breaks down why a niche is simply a specialty—not a cage or an identity—and why getting more specific helped her grow her audience, get clients better results, and make more sales. Dielle also gets into the deeper reason so many entrepreneurs resist choosing a niche: making a decision can feel like giving up the freedom you became an entrepreneur to have. She shares why your resistance to niching may have nothing to do with your business, why constantly changing what you sell can create uncertainty for buyers, and how becoming a more decisive business owner can help you finally move forward. This is Part 1 of the Million Dollar Niche series. If you've been stuck between multiple niches, afraid you'll choose the wrong one, or wondering whether you even need a niche anymore, start here. Timestamps 00:33 Million Dollar Niche: How niching down made Dielle millions 01:30 From life coach to sales coach: Dielle's niche evolution 04:50 Why your niche should evolve as your business grows 05:30 Your niche is the beginning of your entire sales process 07:10 The beliefs that make niching down easier 09:35 Why choosing a niche is really about making a decision 13:45 The deeper reason you may feel restricted by your niche 17:20 Why constantly changing your niche can cost you sales Join Dielle for the 5 Day Know Your Niche Workshop: https://forthe23percent.com/niche