For The 23% The Woman Of Color Business & Entrepreneurship Podcast

Hosted by Dielle Charon

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402

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Aug 2026

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About the show

For The 23% The Woman Of Color Business & Entrepreneurship Podcast Only 23% of business owners are women of color — and we're here to change that. Hosted by multi-million-dollar entrepreneur and former social worker Dielle Charon, this podcast is your go-to space for sales, money, and entrepreneurship conversations created exclusively for women of color. Each week, Dielle shares the strategies, stories, and mindset shifts that helped her go from a $2,500 paycheck to building a multi-million-dollar business. You'll learn how to create consistent sales, grow your income, and build true freedom — without overworking, overmarketing, or overworrying. If you're ready to sell more, hold more, and have more as a woman of color entrepreneur, you're in the right place. Listen weekly and join the movement at ForThe23Percent.com/membership.

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August 25, 202622 min

356 - Million Dollar Niche: How The Power Of Decision Making Will Helped Me Make 5.2 Million Dollars With A Clear Niche

Episode Description What if choosing a niche isn't limiting your freedom—but actually the thing that could help you make more money? In this episode, Dielle Charon kicks off her Million Dollar Niche series by sharing how niching down took her from making $10K as a life and career coach to $40K as a side hustle coach, $300K as a general business coach, and eventually millions of dollars as a sales coach for women of color. She breaks down why a niche is simply a specialty—not a cage or an identity—and why getting more specific helped her grow her audience, get clients better results, and make more sales. Dielle also gets into the deeper reason so many entrepreneurs resist choosing a niche: making a decision can feel like giving up the freedom you became an entrepreneur to have. She shares why your resistance to niching may have nothing to do with your business, why constantly changing what you sell can create uncertainty for buyers, and how becoming a more decisive business owner can help you finally move forward. This is Part 1 of the Million Dollar Niche series. If you've been stuck between multiple niches, afraid you'll choose the wrong one, or wondering whether you even need a niche anymore, start here. Timestamps 00:33 Million Dollar Niche: How niching down made Dielle millions 01:30 From life coach to sales coach: Dielle's niche evolution 04:50 Why your niche should evolve as your business grows 05:30 Your niche is the beginning of your entire sales process 07:10 The beliefs that make niching down easier 09:35 Why choosing a niche is really about making a decision 13:45 The deeper reason you may feel restricted by your niche 17:20 Why constantly changing your niche can cost you sales Join Dielle for the 5 Day Know Your Niche Workshop: https://forthe23percent.com/niche

August 20, 202650 min

355 - Decolonizing Somatics: Nervous System Support for Women of Color Entrepreneurs with Brenda Lomeli

Episode Description What if the nervous system practices you've been taught weren't actually created with women of color—and our lived experiences—in mind? In this episode, Dielle Charon sits down with somatics practitioner Brenda Lomeli for a conversation about decolonizing somatics and reconnecting with the wisdom of your body. Brenda explains what somatics actually means, why nervous system work can look different for people from marginalized identities, and how many popular healing practices have been removed from the cultural and ancestral contexts they originated from. They also explore what this means for entrepreneurship: how to support your body while still selling, showing up, making money, and taking action toward your goals. From building safety without shutting down your business to using your body's wisdom as a coach, this conversation offers a different way to think about nervous system healing—one rooted in relationship, context, ancestral resilience, and collective liberation. About Brenda Lomeli Brenda Lomeli is a first-generation Mexican-American decolonized somatics coach. For over 10 years, she has supported 500+ women in reclaiming their bodies — first through TL10, and now through Reclaiming the Body™ Decolonized Somatic Certification. She is a Master Certified Life Coach, Advanced Feminist Coach, and practitioner in nervous system regulation, emotional processing, and ancestral healing. She holds degrees in Music Therapy and a Master's in Occupational Therapy — and is a confirmed descendant of Mesoamerican healers, herbalists, and curanderas. Timestamps 00:01 Why relationship-based selling can be so powerful 09:20 How Dielle + Brenda's relationship came full circle 16:30 What somatics actually means—and why your body matters 19:20 What it means to decolonize somatic and nervous system work 25:30 Why somatics matters when you're building a business 33:10 When nervous system work becomes a reason to stop taking action 36:45 How to honor your nervous system without shutting down your business 43:40 Reclaiming the Body + Brenda's somatic certification for coaches of color Reclaiming the Body™ is a decolonized somatic certification for coaches of color who want to learn how to work with the body, emotions, and nervous system in their coaching practice. Rooted in a decolonized and anti-oppressive approach to somatics, the certification unlocks what becomes possible when we stop treating the body as something to override—and recognize it as powerful, intelligent, and unique source of wisdom. The founding cohort of Reclaiming the Body™ kicks off October 1, 2026. Learn more about Reclaiming the Body™: www.brendalomeli.com/ reclamation Join the membership: https://forthe23percent.com/everything-sales

August 18, 202635 min

354 - How To Support Your Nervous System While Hitting Business Goals

Episode Description What if supporting your nervous system to hit bigger business goals has less to do with meditation and breathwork—and more to do with how you're actually living, working, and managing your money? In this episode, Dielle Charon breaks down five practical ways to support your nervous system while still taking action toward your business goals. She shares why financial safety is one of the biggest pieces of nervous system support, how business shame can keep you from selling again, why simple routines reduce anxiety, and why taking action might actually feel better in your body than waiting until you feel completely ready. If you've been blaming your nervous system for why you can't sell, show up, or go after your next income goal, this episode will help you create safety without stepping away from your business. You'll learn how to work with your body while continuing to make money, get visible, and move toward the results you want. Timestamps 00:26 How your nervous system impacts your business goals 05:45 Why financial safety comes before nervous system work 12:30 The basics your body actually needs: food, movement + sleep 16:30 How business shame keeps you from taking action again 22:30 Why simple routines can dramatically reduce business anxiety 25:40 Creating morning, evening + stress-reducing routines that actually work 29:30 Why taking action can feel safer than waiting 32:25 Stop waiting for better circumstances to go after your goals Join the membership: https://forthe23percent.com/everything-sales

August 11, 202621 min

353 - How To Do "New" Things In Your Business :The Power of Transferable Belief

Episode Description What if the only thing standing between you and your next level is the belief that you've never done it before? In this episode, Dielle Charon introduces the concept of transferable belief —a mindset framework for building confidence in new skills by borrowing evidence from the successes you've already created. She explains why you're never truly starting from scratch, how to stop overvaluing strategy and start trusting yourself, and why the same strengths that helped you succeed before can help you master your next chapter in business. Whether you're launching a new offer, changing your niche, learning a new marketing strategy, or scaling your business in a completely different way, this episode will show you how to stop fearing "new" and start believing in yourself. Timestamps 00:00 Intro + What is transferable belief? 03:00 It's not the wand—it's the wizard 06:45 Why your success comes from you, not the strategy 09:00 How to identify your transferable strengths 12:30 You're not starting over—you're applying the same skills differently 15:30 Three things you can always transfer: work ethic, support, and resilience 18:00 Stop making "new" bigger than it is 20:00 Final thoughts: You've already proven you can do hard things Join the membership: https://forthe23percent.com/everything-sales Katherine Morrison's It's the Wizard, not the Wand Podcast Episode: https://podcasts.apple.com/us/podcast/37-its-the-wizard-not-the-wand/id1524491131?i=1000513232486

August 4, 202629 min

352 - Why You Are "Trying" Things In Your Business And They Aren't Working: The True Definition Of Trying

Episode Description What if the reason your business isn't growing isn't because you're not trying—but because you're trying the wrong way? In this episode, Dielle Charon introduces her powerful "Trying Framework" and explains why so many entrepreneurs mistake being busy for making progress. She breaks down the three ingredients every business owner needs to actually master a skill, create results, and stop abandoning strategies that could have worked if they had been tested correctly. If you've ever said, "I tried Instagram," "I tried webinars," or "I tried selling and it didn't work," this episode will completely change how you think about effort, experimentation, and business growth. Timestamps 00:00 Intro + Why "trying" isn't the same as creating results 05:00 The biggest mistake entrepreneurs make when they say, "I tried" 07:10 The 3-part Trying Framework that actually produces growth 12:30 How Dielle finally cracked her paid ads after a year of experimentation 16:00 Why your failed attempts might not actually count 18:00 The power of weekly coaching and 10 experiments 22:00 Why mastering one skill changes your business forever 25:00 Stop chasing quick wins and start building lasting results Join the membership: https://forthe23percent.com/everything-sales

July 28, 202649 min

351 - Tripling Your Business With Belief And Confidence With Kyla Mitsunaga

Episode Description What if the reason you're stuck at your current income level has nothing to do with your strategy—and everything to do with your relationship to money, marketing, and yourself? In this episode, Dielle Charon sits down with Family and Business Constellations facilitator Kyla Mitsunaga to unpack how she shattered her $50K income ceiling and grew to over $140K by healing the beliefs she didn't even realize she was carrying. They dive into the power of family constellations, why your limiting beliefs may not actually be yours, and how changing your relationship with marketing transformed the way Kyla sells. If you've ever felt like you're doing all the "right" things but still can't break through to your next level, this conversation will introduce you to an entirely new way of thinking about growth, healing, and entrepreneurship. Timestamps 00:00 Intro + How Kyla broke through her income ceiling 01:00 Why sharing—not selling—is Kyla's favorite sales strategy 02:00 What are Family Constellations? 05:30 Why healing isn't one-size-fits-all 07:30 How Family Constellations reveal what's really holding you back 10:15 The power of healing in community 11:00 From $50K to $140K: Kyla's business evolution 13:30 Why she thought she couldn't sell spiritual work 15:30 The growing demand for healing and embodiment work 17:30 Rebuilding your relationship with marketing 19:00 The 30-Day Sales Challenge that changed everything 20:30 Building a new relationship with your income goals 21:30 How one client inspired Kyla to triple her own revenue 24:30 Curiosity: the entrepreneurial skill no one talks about 27:00 Confidence after rejection and selling premium offers 29:00 The surprising source of your limiting beliefs 32:00 Why your relationship with the goal matters more than the goal itself 34:00 How to know a limiting belief isn't actually yours 37:00 Using coaching frameworks without losing yourself 42:00 Creating spaces where women of color can heal and lead 46:00 Final reflections + where to connect with Kyla Follow Kyla on Instagram: https://www.instagram.com/withwarriors/ Join the membership: https://forthe23percent.com/everything-sales

July 21, 202622 min

350 - $10M Breakthroughs in Costa Rica

What if your biggest breakthrough isn't learning something new—but finally believing your next level is easier than staying where you are? Recorded from Costa Rica after an unexpected 5 a.m. wake-up call, Dielle Charon shares the mindset breakthroughs she's having as she builds toward a $10 million business. She unpacks the thought that completely changed how she views growth, why most entrepreneurs already know exactly what to do, and how to stop waiting for perfect conditions before taking action. If you've been feeling stuck, overwhelmed by your next goal, or convinced you need more information before you can grow, this episode will challenge the way you think about success, obstacles, and what's actually keeping you from your next level. Timestamps 00:00 Intro + A 5 a.m. breakthrough in Costa Rica 01:45 Why $10 million suddenly felt overwhelming 03:00 The mindset shift that changed everything: your future is easier 05:00 Why staying the same is actually the hard part 06:15 Fear of success, visibility, and criticism 08:00 The "glass ceiling" breakthrough 09:00 You've already been told what to do 11:00 Stop hiding behind "I don't know" 13:15 Why information isn't your problem anymore 15:00 The questions to ask after you've been given the strategy 16:30 Do it with the obstacle 18:00 Why waiting for perfect conditions keeps you stuck 19:30 Building a million-dollar business with a small audience 20:15 Growing while working a 9-to-5 21:00 Building a business through chronic illness 22:00 The obstacle Dielle is carrying into her $10 million goal 23:30 Why your obstacles become your greatest story 24:45 The growth that only comes from doing hard things 26:00 Final thoughts: Stop removing the obstacle and move with it Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

July 14, 202646 min

349 - How to Build a Movement Business Plan That Keeps You Growing for Years

What if the reason your business feels stuck isn't because you need a better strategy—but because you don't have a movement? In this episode, Dielle Charon shares the exact framework she used to completely rebrand her business, launch a thriving membership, redesign her offers, and create a new vision after hitting a plateau. She walks through the 10-question "Movement Business Plan" she uses to make major business decisions—from refining your messaging and offers to designing a business model that supports the life you actually want. If you're thinking about rebranding, changing your niche, creating new offers, or scaling to your next revenue milestone, this episode will help you build a business with intention instead of reacting to what's happening around you. Timestamps 00:00 Intro + Why every business needs a movement 01:30 How Dielle rebuilt her business after plateauing 03:00 Why desire isn't enough without a plan 05:00 The difference between short-term planning and a movement plan 06:45 When it's time to rethink your business model 08:45 Question 1: Define your movement word 11:00 Question 2: Map your skills to your clients' identity 15:30 Question 3: Create a company direction, not just a revenue goal 17:30 Question 4: The Want Match exercise 22:30 Building offers your clients want—and you love delivering 24:30 Question 5: Let your movement drive every business decision 27:00 Question 6: Decide how you want to receive money 29:15 Question 7: Design your schedule before your business designs it 33:30 The hidden sacrifices behind every business model 35:45 Question 8: Decide what you're willing to leave behind 38:15 Question 9: Build values that support your movement 40:30 Question 10: Visualize how your movement shows up in your marketing 43:00 Becoming a "video-first" business 44:45 The full 10-question Movement Business Plan recap 47:00 Final thoughts: Build a movement, not just a business Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

July 7, 202637 min

348 - Heal Your Content Heartbreak & Go Viral Part 2: How I'm Doubling My Instagram

What if your biggest content problem isn't the algorithm—but the heartbreak you're carrying from past posts that didn't perform? In this episode, Dielle Charon shares an update on her content journey after growing to nearly 20,000 TikTok followers and explains exactly how she's rebuilding her Instagram from the ground up. She unpacks the concept of content heartbreak, why so many entrepreneurs stop posting before they ever gain traction, and the mindset shifts and strategies she's using to create consistent organic leads in 2026. Whether you're struggling with low engagement, wondering if organic marketing still works, or trying to fall back in love with creating content, this episode will help you rethink your approach and build a sustainable content strategy that actually grows your business. 00:00 Intro + TikTok growth update 01:10 What is content heartbreak? 03:00 Why Instagram stopped working for so many entrepreneurs 04:45 Why organic content is still worth fighting for 06:30 How free content changed Dielle's life 07:45 Healing your relationship with content first 09:00 Why "dead" accounts aren't actually dead 10:45 The honesty every entrepreneur needs about social media 12:30 Stop looking for one strategy that works forever 14:00 You're not the CEO of Instagram 16:00 How TikTok helped heal Dielle's content heartbreak 17:15 Why Instagram and TikTok reward different things 19:00 The real reason your current audience isn't engaging 20:45 How trial reels can revive your Instagram 22:30 Why Dielle is posting five trial reels a day 24:00 The 10-minute content rule 25:30 Why quantity beats quality in the beginning 27:00 How you go viral is how you stay viral 29:00 The mistake Dielle made with high-production content 31:00 Why your words matter more than your production quality 32:00 The content frameworks Dielle is testing right now 34:00 Hooks, credibility, and storytelling that drive engagement 36:00 Why content is always evolving—and why that's a good thing 37:00 Final thoughts: If someone else can figure it out, so can you Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

June 30, 202625 min

347 - How To Create Messaging Certainty

You got the messaging. You updated your bio. You retooled your webinar. And nothing changed. Dielle Charon breaks down why and the answer has nothing to do with the words themselves. It's messaging certainty. And without it, even the most perfect offer promise will fall flat every single time. This is the companion episode to last week's results episode and it might be the most important thing you hear about your marketing all year. 00:00 – What messaging certainty actually means 04:00 – The quit your racist job story and the $2.5M webinar 09:00 – What a result is and why you need conviction behind it 13:00 – The two extremes: making it up vs. over-analyzing 17:00 – How messaging becomes identity 21:00 – 4 questions to build messaging certainty 23:00 – What to do when the messaging feels scary For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership