The WIN Podcast, What’s Important Now

Hosted by Corey Heimensen

Business Investing

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Episodes

109

Latest episode

Jun 2026

Language

EN-US

About the show

What’s Your Story? Whether you are a client or an independent financial advisor, we know you face many important decisions that can affect your (and your client’s) long-term financial success. Welcome to The WIN Podcast, What’s Important Now with Corey Heimensen, Accredited Investment Fiduciary, and President of Heimensen Wealth Advisors. In this podcast, Corey helps you identify your goals and objectives through financial education and comprehensive planning while inspiring you to make better behavioral decisions in your personal finance. With a twist on pop culture and current events, join us as we explore growth and protection strategies for individuals, advisors, and their businesses. Come and discover what’s important to you, now.

Listen to episodes

60 recent

June 9, 202621 min

Selling Shovels in the Digital Age (EP. 108)

In 1849, hundreds of thousands of people rushed west in search of gold, hoping to strike it rich. While a few found fortunes in the mines, many of the greatest and most lasting fortunes were built by the people selling the tools, supplies, transportation, and infrastructure that supported the boom. The California Gold Rush offers a fascinating lesson about wealth, opportunity, and human behavior that remains just as relevant today. In this episode, we explore what the Gold Rush can teach us about the modern AI revolution and why the biggest opportunities are not always where the crowd is looking. From pickaxes and shovels to chips, cloud computing, and digital infrastructure, we’ll examine how every boom creates winners—and why those who support the opportunity often outperform those chasing it. Resources Corey’s Book Connect (712) 472-3867 Toll-Free: 800-657-4316 LinkedIn: Corey Heimensen, AIF® LinkedIn: Zed Heimensen, CFP® Heimensen Wealth Advisors Facebook: Heimensen Wealth Advisors

May 26, 2026

The Maintenance Myth: Why Success Is Never Finished (EP. 107)

Success isn’t usually destroyed by one catastrophic mistake — it slowly erodes through years of neglected maintenance. In this episode, Corey and Zed explore why the most important parts of life and wealth require constant attention, even after we’ve worked hard to build them. From finances and health to relationships and personal growth, the things that matter most rarely take care of themselves. We’ll discuss the hidden cost of deferred maintenance, why people naturally avoid upkeep, and how small overlooked issues often become major problems over time. Because in the end, success isn’t something we achieve once — it’s something we protect intentionally. Resources Corey’s Book Connect (712) 472-3867 Toll-Free: 800-657-4316 LinkedIn: Corey Heimensen, AIF® LinkedIn: Zed Heimensen, CFP® Heimensen Wealth Advisors Facebook: Heimensen Wealth Advisors

May 12, 2026

The Thin Line Between Winning and Losing (EP. 106)

The Stanley Cup Playoffs remind us that the thin line between winning and losing is often measured in inches — a puck off the post, a fortunate bounce, or one split-second decision under pressure. In this episode of The WIN Podcast, we explore how hockey’s chaos and unpredictability mirror the world of investing, where short-term outcomes are often driven by volatility, emotion, and events no one can fully control. We discuss why “this time is different” is one of the most dangerous phrases in finance, how discipline matters more than prediction, and why successful investors — like championship teams — stay committed to the process even when the bounces don’t go their way. Resources Corey’s Book Connect (712) 472-3867 Toll-Free: 800-657-4316 LinkedIn: Corey Heimensen, AIF® LinkedIn: Zed Heimensen, CFP® Heimensen Wealth Advisors Facebook: Heimensen Wealth Advisors

April 28, 202618 min

The Danger of Playing the Wrong Game (EP. 105)

What if winning isn’t the goal—but the problem? In this episode of The WIN Podcast: What’s Important Now, we explore the strange world of Guinness World Records to uncover a deeper truth: you can optimize for almost anything—even when it doesn’t actually matter. Through extreme examples, we highlight how easy it is to chase the wrong metrics in money, life, and decision-making. Because in the end, the real risk isn’t losing—it’s winning a game that was never worth playing. Resources Corey’s Book Connect (712) 472-3867 Toll-Free: 800-657-4316 LinkedIn: Corey Heimensen, AIF® LinkedIn: Zed Heimensen, CFP® Heimensen Wealth Advisors Facebook: Heimensen Wealth Advisors

April 14, 202620 min

Why the Road to Wealth Isn’t Straight (EP. 104)

Most people expect the path to wealth to be a straight line—but just like the roads we drive every day, it’s anything but. In this episode, we explore why curves, bridges, and changing conditions aren’t flaws in the journey—they’re intentional design features that keep us moving forward safely and efficiently. Using real-world road engineering as a guide, we break down how volatility, preparation, strong financial foundations, and ongoing adjustments all play a role in building lasting wealth. If your financial path feels unpredictable, this episode will help you see why that might be exactly what it’s supposed to look like. Resources Corey’s Book Connect (712) 472-3867 Toll-Free: 800-657-4316 LinkedIn: Corey Heimensen LinkedIn: Zed Heimensen Heimensen Wealth Advisors Facebook: Heimensen Wealth Advisors

March 31, 202622 min

Die with Zero (EP. 103)

In this episode, we explore the key ideas from Die with Zero and challenge the traditional mindset of saving for “someday.” What if the goal isn’t to die rich, but to use your money to create meaningful experiences at the right time? We tie it back to What’s Important Now?—looking at experiences that expire, whether or not there is a risk of over-saving, and how to better align your money with the life you actually want to live. Resources Corey’s Book Connect (712) 472-3867 Toll-Free: 800-657-4316 LinkedIn: Corey Heimensen Heimensen Wealth Advisors Facebook: Heimensen Wealth Advisors

March 17, 202616 min

The Most Important Call in History (EP. 102)

What’s the most important phone call ever made? It may have been the very first one. In 1876, Alexander Graham Bell spoke the words, “Mr. Watson, come here — I want to see you,” proving for the first time that the human voice could travel through a wire. In this episode of The WIN Podcast: What’s Important Now, we explore how that simple moment changed communication—and what it teaches us about investing, personal finance, and decision-making in a faster world. Resources Corey’s Book Connect (712) 472-3867 Toll-Free: 800-657-4316 LinkedIn: Corey Heimensen Heimensen Wealth Advisors Facebook: Heimensen Wealth Advisors

March 3, 202620 min

Are You the Hero… or the Bottleneck? (EP. 101)

Are you the hero… or the bottleneck? In this episode of The WIN Podcast, we explore how constantly saving the day in your business, finances, or family might actually be holding you back. Hustle and heroics work in the beginning — but if everything depends on you, growth has a ceiling. What’s Important Now isn’t more effort — it’s better systems. From money automation to life design, this episode challenges you to stop managing chaos and start building structure. Because real success isn’t about being needed… it’s about creating something that works even when you’re not in the room. Resources Corey’s Book Connect (712) 472-3867 Toll-Free: 800-657-4316 LinkedIn: Corey Heimensen Heimensen Wealth Advisors Facebook: Heimensen Wealth Advisors

February 17, 202624 min

The 100 Lessons Project (EP. 100)

Episode 100 is here — and we’re celebrating by distilling 100 conversations into the Top 10 lessons that have shaped how we think about money, mindset, leadership, and purposeful living. From Olympic-level preparation and strategic financial planning to the domino effect of small habits and becoming the “coffee bean” under pressure, this episode captures the ideas that mattered most. These aren’t just highlights — they’re principles we’ve seen play out in real lives, real markets, and real decisions. Reaching 100 episodes is a milestone we don’t take lightly. Most podcasts never get here, and we’re grateful for every listener who has joined the journey. In this special episode, Corey and Zed go back and forth, sharing the lessons that have defined WIN — and what will guide the next 100. If you want a condensed blueprint for what truly matters now, this is the episode to hear. Resources Corey’s Book Connect (712) 472-3867 Toll-Free: 800-657-4316 LinkedIn: Corey Heimensen Heimensen Wealth Advisors Facebook: Heimensen Wealth Advisors

February 3, 202618 min

From Metal to Money: How the U.S. Mint Turns Trust into Cash (EP. 99)

Money feels permanent, but the way it’s made has changed constantly. In this episode of WIN: What’s Important Now, we explore how the U.S. Mint was created, how American currency evolved from metal to modern money, and why trust—not gold or paper—is what really makes money work. Along the way, we share the remarkable true story of Peter the Eagle, a bald eagle who lived inside the Philadelphia Mint and became part of U.S. money lore. It’s a reminder that even our most serious financial systems are shaped by people, symbols, and stories—and understanding them can change how we think about money today. Resources Corey’s Book Connect (712) 472-3867 Toll-Free: 800-657-4316 LinkedIn: Corey Heimensen Heimensen Wealth Advisors Facebook: Heimensen Wealth Advisors