The WIN Podcast, What’s Important Now

Hosted by Corey Heimensen

Business Investing

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Episodes

118

Latest episode

Oct 2026

Language

EN-US

About the show

What’s Your Story? Whether you are a client or an independent financial advisor, we know you face many important decisions that can affect your (and your client’s) long-term financial success. Welcome to The WIN Podcast, What’s Important Now with Corey Heimensen, Accredited Investment Fiduciary, and President of Heimensen Wealth Advisors. In this podcast, Corey helps you identify your goals and objectives through financial education and comprehensive planning while inspiring you to make better behavioral decisions in your personal finance. With a twist on pop culture and current events, join us as we explore growth and protection strategies for individuals, advisors, and their businesses. Come and discover what’s important to you, now.

Listen to episodes

60 recent

October 27, 202617 min

The Great Emu War: When the Birds Won (EP. 118)

In 1932, Australia found itself in one of history’s most unusual conflicts: a war against emus. When thousands of the flightless birds began destroying farmland, the Australian military was called in with machine guns to solve the problem. But despite their firepower, the soldiers struggled to outsmart their feathered opponents. In this episode, we explore the bizarre history of the Great Emu War, what made these birds so difficult to defeat, and how the conflict became one of history’s most entertaining military failures. Beyond the humor, the Great Emu War offers some surprisingly valuable lessons about strategy and decision-making. From investing to running a business, throwing more time, money, or resources at a problem doesn’t always lead to better results. We discuss the importance of understanding the problem, recognizing when a strategy isn’t working, and why sometimes the smartest move isn’t working harder—it’s changing your approach. R esources Corey’s Book Connect (712) 472-3867 Toll-Free: 800-657-4316 LinkedIn: Corey Heimensen, AIF® LinkedIn: Zed Heimensen, CFP® Heimensen Wealth Advisors Facebook: Heimensen Wealth Advisors

October 13, 202617 min

The Tetris Effect (EP. 117)

Have you ever played a video game so much that you started seeing it in your dreams? That’s the idea behind the Tetris Effect , a fascinating phenomenon where repeated experiences begin to influence how we think and perceive the world. In this episode, we explore the surprising history of Tetris, how a simple puzzle game became a worldwide sensation, and why our brains are constantly searching for patterns. But the Tetris Effect extends far beyond video games. From everyday habits to the way we interpret financial markets, what we repeatedly focus on can shape what we notice and how we make decisions. We discuss the power of repetition, the danger of finding patterns where none exist, and why being mindful of what captures our attention may be more important than we realize. R esources Corey’s Book Connect (712) 472-3867 Toll-Free: 800-657-4316 LinkedIn: Corey Heimensen, AIF® LinkedIn: Zed Heimensen, CFP® Heimensen Wealth Advisors Facebook: Heimensen Wealth Advisors

September 29, 202622 min

One Shot (EP. 116)

Most decisions in life come with a second chance—you can adjust, change course, or try again. But some of life’s biggest financial moments don’t offer the same flexibility. Retirement, helping aging parents, receiving an inheritance, selling a business, and preparing an estate can represent decisions where much of the important work needs to happen long before the moment itself arrives. In this episode, we explore why preparation often matters more than prediction and how decisions made years in advance can shape some of life’s most important transitions. Because while we may not know exactly when these moments will arrive, we can make sure we’re better prepared when they do. R esources Corey’s Book Connect (712) 472-3867 Toll-Free: 800-657-4316 LinkedIn: Corey Heimensen, AIF® LinkedIn: Zed Heimensen, CFP® Heimensen Wealth Advisors Facebook: Heimensen Wealth Advisors

September 15, 202623 min

The IKEA Effect (EP. 115)

Have you ever spent hours assembling a piece of furniture only to feel strangely proud of the finished product? There may actually be a psychological reason for that. In this episode, we explore the history of IKEA and the fascinating phenomenon known as the “IKEA Effect”—our tendency to place greater value on things simply because we helped create them. But the IKEA Effect extends far beyond bookshelves and Allen wrenches. From home projects and businesses to ideas and investments, the time and effort we put into something can influence how objectively we see its value. We discuss why taking pride in what we build can be powerful, when that attachment can work against us, and why sometimes it’s important to ask whether something is valuable because of what it is—or simply because we built it. R esources Corey’s Book Connect (712) 472-3867 Toll-Free: 800-657-4316 LinkedIn: Corey Heimensen, AIF® LinkedIn: Zed Heimensen, CFP® Heimensen Wealth Advisors Facebook: Heimensen Wealth Advisors

September 1, 202620 min

Win the Match, Not the Point (EP. 114)

As the U.S. Open takes center stage and Roger Federer enters the International Tennis Hall of Fame, we look back at one remarkable statistic from his legendary career: Federer won only about 54% of the points he played, yet won 82% of his matches. It’s a powerful reminder that success doesn’t require winning every single point—it requires staying focused on the bigger objective. Investing works much the same way. Markets will have bad days, difficult years, and periods when a strategy simply doesn’t go as planned. In this episode, we use tennis and Federer’s extraordinary career to explore the importance of patience, perspective, and keeping your eyes on the long-term goal. You don’t have to win every point—you just have to win the match. R esources Corey’s Book Connect (712) 472-3867 Toll-Free: 800-657-4316 LinkedIn: Corey Heimensen, AIF® LinkedIn: Zed Heimensen, CFP® Heimensen Wealth Advisors Facebook: Heimensen Wealth Advisors

August 18, 202617 min

The Great Wealth Transfer (EP. 113)

For generations, Americans have spent decades building wealth through homes, businesses, investments, and retirement accounts. Now, much of that wealth is beginning to move to the next generation. In this episode, we explore The Great Wealth Transfer —how we got here, why trillions of dollars are expected to change hands, and what that could mean for families and investors. But transferring wealth is about more than simply passing along money. We discuss the importance of preparation, communication, estate planning, and teaching the next generation how to handle what they receive. Because building wealth is only half the journey—the real challenge may be making sure the next generation is ready for the handoff. R esources Corey’s Book Connect (712) 472-3867 Toll-Free: 800-657-4316 LinkedIn: Corey Heimensen, AIF® LinkedIn: Zed Heimensen, CFP® Heimensen Wealth Advisors Facebook: Heimensen Wealth Advisors

August 4, 202621 min

Know When to Hold ‘Em (EP. 112)

Every summer, thousands of players gather in Las Vegas with one goal: winning the World Series of Poker. While luck may determine the outcome of a single hand, the world’s best players know that long-term success is built on discipline, probability, patience, and making consistently good decisions. In this episode, we explore the history of the World Series of Poker and uncover the surprising lessons it offers investors. From bankroll management and expected value to knowing when to take calculated risks, poker and investing have more in common than you might think. Join us as we discuss why success isn’t about winning every hand—it’s about making smart decisions over time and staying in the game long enough for the odds to work in your favor. R esources Corey’s Book Connect (712) 472-3867 Toll-Free: 800-657-4316 LinkedIn: Corey Heimensen, AIF® LinkedIn: Zed Heimensen, CFP® Heimensen Wealth Advisors Facebook: Heimensen Wealth Advisors

July 21, 202624 min

The Long Game (EP. 111)

Every four years, the FIFA World Cup captures the attention of billions, but the lessons extend far beyond the soccer pitch. In this episode, we explore what makes the world’s most popular sporting event so captivating and uncover the surprising parallels between winning a championship and building long-term financial success. From the group stage to the knockout rounds, every match offers a lesson in preparation, patience, discipline, and resilience. Just like investing, championships aren’t won with one spectacular play—they’re earned through consistency, smart decisions, and the ability to stay in the game when the pressure is highest. Whether you’re a lifelong soccer fan or have never watched a match, you’ll discover why the principles that lead to lifting the World Cup trophy are the very same principles that can help you achieve lasting financial success. R esources Corey’s Book Connect (712) 472-3867 Toll-Free: 800-657-4316 LinkedIn: Corey Heimensen, AIF® LinkedIn: Zed Heimensen, CFP® Heimensen Wealth Advisors Facebook: Heimensen Wealth Advisors

July 7, 202622 min

The Pursuit (Ep. 110)

What are you pursuing? It’s a simple question, but one that has shaped lives, careers, and civilizations throughout history. In this episode, we explore the meaning and origins of the word pursuit —from its historical roots to its appearance in phrases like “the pursuit of happiness,” the classic board game Trivial Pursuit , and the inspiring story told in The Pursuit of Happyness . Along the way, we examine why the things we choose to chase often reveal more about us than the things we eventually achieve. Whether it’s wealth, success, security, knowledge, or purpose, every pursuit comes with tradeoffs. Join us as we discuss the difference between chasing what is merely interesting and pursuing what is truly important. Because in the end, a meaningful life isn’t defined only by what we attain—it’s shaped by what we choose to pursue. R esources Corey’s Book Connect (712) 472-3867 Toll-Free: 800-657-4316 LinkedIn: Corey Heimensen, AIF® LinkedIn: Zed Heimensen, CFP® Heimensen Wealth Advisors Facebook: Heimensen Wealth Advisors

June 23, 202619 min

The Myth of the Magic Number (EP. 109)

For years, we’ve been told that reaching a certain number—often $1 million—is the key to a successful retirement. But is there really a magic number that guarantees financial security? In this episode, we explore why humans are naturally drawn to round numbers, milestones, and even superstitions, and how those tendencies can influence the way we think about money and retirement. From lucky numbers and cultural beliefs to retirement targets and net worth goals, we’ll examine why numbers often carry more emotional weight than practical meaning. Most importantly, we’ll discuss why a successful retirement isn’t determined by a single figure in an account balance, but by the relationship between your resources, your lifestyle, and the life you want to live. R esources Corey’s Book Connect (712) 472-3867 Toll-Free: 800-657-4316 LinkedIn: Corey Heimensen, AIF® LinkedIn: Zed Heimensen, CFP® Heimensen Wealth Advisors Facebook: Heimensen Wealth Advisors

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