The Whole Idea by DCG ONE

Hosted by DCG ONE

Business Marketing

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Episodes

Latest episode

Dec 2025

Language

EN-US

About the show

The disciplines required to grow market share in a digitally driven marketing landscape are getting broader by the day. Touchpoints are multiplying, and for many consumers, the noise is deafening. Enter The Whole Idea by DCG ONE, an elixir of strategy, technology, and creativity at work in every campaign and at every touchpoint. We help you set the connection, overcome the clatter, and spur engagement and growth. Join us for The Whole Idea Podcast by DCG ONE. Capture insight and inspiration from industry-leading experts across DCG ONE, and from our many partners with whom we create real-world experiences that are memorable and meaningful. Email us anytime at podcast@dcgone.com.

Listen to episodes

22 recent

December 8, 2025Episode 936 min

The Rise of the Seattle Kraken: A Lesson in Customer Engagement

How do you win over fans for your pro hockey team? Send them to the penalty box, of course. On this episode of The Whole Idea Podcast by DCG ONE, Kyle Boyd, senior director of fan development for the Seattle Kraken, joins host Greg Oberst to share the team’s unique strategy for fan engagement. Experiential marketing plays a huge role, not just for engagement but also for education, especially important in a market that isn’t historically deep in major league hockey experience. Other links you may like to check out:About us - https://www.dcgone.com/aboutStrategy - https://www.dcgone.com/strategyTechnology - https://www.dcgone.com/technologyThe Agency - https://www.dcgone.com/agencyLet's connect! https://www.dcgone.com/contactEmail us: podcast@dcgone.comCheck us out on social media: LinkedIN, Instagram, Facebook

October 30, 2025Episode 838 min

The Future of Websites

Artificial intelligence is pushing the internet to its biggest inflection point since the mobile revolution. Will websites survive the transformation? Learn about the future of websites on The Whole Idea Podcast. Joining host Greg Oberst are panelists, Matt Trinneer, associate creative director at DCG ONE, Kristen Crandall, director of analytics at DCG ONE, and Kevin Bolduan, programmer and lead website developer at DCG ONE. The change that's coming is huge, and so is the upside for marketers who embrace it. Other links you may like to check out:About us - https://www.dcgone.com/aboutStrategy - https://www.dcgone.com/strategyTechnology - https://www.dcgone.com/technologyThe Agency - https://www.dcgone.com/agencyLet's connect! https://www.dcgone.com/contactEmail us: podcast@dcgone.comCheck us out on social media: LinkedIN, Instagram, Facebook

September 12, 2025Episode 727 min

Winning in the Swipe Era with Performance Marketing

What kind of persuasion does it take to be an effective marketer in the Swipe Era? Kyle Coen, growth strategy manager at DCG ONE knows that the answer can be found in performance marketing. Join Kyle with host Greg Oberst on this episode of The Whole Idea Podcast. Get Kyle’s take on surrounding the target with experiences that punch through the noise and drive engagement and conversion. Other links you may like to check out:About us - https://www.dcgone.com/aboutStrategy - https://www.dcgone.com/strategyTechnology - https://www.dcgone.com/technologyThe Agency - https://www.dcgone.com/agencyLet's connect! https://www.dcgone.com/contactEmail us: podcast@dcgone.comCheck us out on social media: LinkedIN, Instagram, Facebook

June 26, 2025Episode 624 min

How to Build an Impactful and Market-Proof Retail Signage Program

On this episode of The Whole Idea Podcast by DCG ONE, senior account executive Ryan Carns joins host Greg Oberst for an in-depth look at the trials and tribulations of retail signage programs. Hear Ryan’s sage advice for procuring high-performance signage kit solutions that are seamless and impactful even under extreme market conditions. Other links you may like to check out:About us - https://www.dcgone.com/aboutStrategy - https://www.dcgone.com/strategyTechnology - https://www.dcgone.com/technologyThe Agency - https://www.dcgone.com/agencyLet's connect! https://www.dcgone.com/contactEmail us: podcast@dcgone.comCheck us out on social media: LinkedIN, Instagram, Facebook

June 4, 2025Episode 527 min

The Principles of Marketing and Designing for Luxury Brands

In this episode of The Whole Idea Podcast by DCG ONE, creative director Justin Parnell joins host Greg Oberst for an attempt to define luxury (it’s not as easy as it sounds) and help you sell it. Justin and Greg cover 12 principles of marketing and designing for luxury brands and discuss the challenges that come with a sector that is as complex as it is simple. Other links you may like to check out:About us - https://www.dcgone.com/aboutStrategy - https://www.dcgone.com/strategyTechnology - https://www.dcgone.com/technologyThe Agency - https://www.dcgone.com/agencyLet's connect! https://www.dcgone.com/contactEmail us: podcast@dcgone.comCheck us out on social media: LinkedIN, Instagram, Facebook

May 1, 2025Episode 432 min

Print Production Technology, Then and Wow

In this episode, Jeff Chicquette, director of operations at DCG ONE, joins Whole Idea Podcast host Greg Oberst for a fascinating look at print production, then and now. Jeff and Greg cover a print production timeline that goes back more than 5,000 years. Jeff also offers his expertise on the cutting-edge technology and jaw-dropping capabilities of modern-day print production operations, such as DCG ONE.Other links you may like to check out:About us - https://www.dcgone.com/aboutStrategy - https://www.dcgone.com/strategyTechnology - https://www.dcgone.com/technologyThe Agency - https://www.dcgone.com/agencyLet's connect! https://www.dcgone.com/contactEmail us: podcast@dcgone.comCheck us out on social media: LinkedIN, Instagram, Facebook

March 25, 2025Episode 328 min

Becoming One: Our Evolution to a Creative Experience Agency

DCG ONE chief commercial officer, Andy Lueck, joins host Greg Oberst on The Whole Idea Podcast. Andy offers full details on the company’s new brand positioning as a creative experience agency. Andy explains how this latest evolution of the 60-year-old company was sparked by rapid changes in technology, shifting consumer trends, and higher customer expectations. The new brand positioning comes complete with an empowering new client project tool: The customer experience portal (CXP). Listen now to the full story. Other links you may like to check out:About us - https://www.dcgone.com/aboutStrategy - https://www.dcgone.com/strategyTechnology - https://www.dcgone.com/technologyThe Agency - https://www.dcgone.com/agencyLet's connect! https://www.dcgone.com/contactEmail us: podcast@dcgone.comCheck us out on social media: LinkedIN, Instagram, Facebook

February 26, 2025Episode 224 min

How to Beat Tariffs and Strike Promo Product Gold

This episode of The Whole Idea Podcast explores emerging opportunities and new challenges in the fast-moving sectors of promotional products and branded merchandise. Host Greg Oberst and guest Justin Glunz, director of business development at DCG ONE, offer important tips on how to mitigate rising costs due to potential import tariffs. Greg and Justin also discuss how the latest trends in strategy, sustainability, creativity, and digital integration can take promo product programs to new heights. Other links you may like to check out:About us - https://www.dcgone.com/aboutStrategy - https://www.dcgone.com/strategyTechnology - https://www.dcgone.com/technologyThe Agency - https://www.dcgone.com/agencyLet's connect! https://www.dcgone.com/contactEmail us: podcast@dcgone.comCheck us out on social media: LinkedIN, Instagram, Facebook

January 21, 2025Episode 133 min

Data Security and How Not to Get Duped for Millions

The internet’s bad actors are busy. Ransomware attacks are widespread and cost businesses in the United States alone some $42 billion in 2024. In this episode of The Whole Idea Podcast, join host Greg Oberst with guest Chris Geiser, chief technology officer at DCG ONE and learn about ways to avoid an attack on your business. See how establishing a culture of security mindfulness can help your employees spot other common and costly scams. Other links you may like to check out:About us - https://www.dcgone.com/aboutStrategy - https://www.dcgone.com/strategyTechnology - https://www.dcgone.com/technologyThe Agency - https://www.dcgone.com/agencyLet's connect! https://www.dcgone.com/contactEmail us: podcast@dcgone.comCheck us out on social media: LinkedIN, Instagram, Facebook

December 19, 2024Episode 1339 min

Retiring CCO Reflects on Nearly 40 Years at DCG ONE

Ahead of her retirement, DCG ONE chief commercial officer Tammy Peniston joins host Greg Oberst on this episode of The Whole Idea Podcast by DCG ONE. Listen and learn about the history of DCG ONE (Tammy was there from the start) and hear some of Tammy’s professional practices and personal principles that helped propel her stellar 40-year career. Other links you may like to check out:About us - https://www.dcgone.com/aboutStrategy - https://www.dcgone.com/strategyTechnology - https://www.dcgone.com/technologyThe Agency - https://www.dcgone.com/agencyLet's connect! https://www.dcgone.com/contactEmail us: podcast@dcgone.comCheck us out on social media: LinkedIN, Instagram, Facebook