The Wedding Sassholes

Hosted by Shannon Tarrant

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Nov 2024

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About the show

Wedding pros don’t need more generic business advice. They need someone willing to tell them what’s actually going wrong. The Wedding Sassholes with Shannon Tarrant is a weekly podcast serving up real talk, practical fixes, and honest conversations about the wedding industry. From ghosting and weak follow-up to visibility, pricing, sales, and client experience, Shannon breaks down the mistakes keeping wedding businesses stuck and what to do instead. Featuring solo episodes, industry experts, and cautionary storytimes from real wedding pros, every episode ends with “The Do Better List” so listeners walk away with actual next steps.

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60 recent

November 12, 202435 min

82. Know When to Fold 'Em

Today’s episode is fittingly called 'Know When to Fold 'Em,' because sometimes the hardest—and smartest—thing to do is know when to wrap up something good. We’re going to take a walk down memory lane, share some favorite moments, and leave you with our sassiest wisdom on knowing when to step away. So, grab a drink, settle in, and let’s do this one last time! We talk about - > Our favorite episodes> Funniest moments> Knowing when to step away> How we came to the decision to end the show> Upcoming projects> How to stay in touch with us> Huge thank you to Cliff our show producer for always making us sounding great and always being so encouraging to keep going :) Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… Write the podcast a review on your favorite platform Go back and re-listen to your favorite episode Follow us on our socials on Instagram @theshannonexperience and @Sweetmissvs - if you’re a venue @venuehelpdesk From the bottom of our hearts, thank you for joining us on this journey. Now, Go make epic shit happen!For BTS between episodes: follow us on Instagram: @theweddingsassholesRate, Review, Follow and Share this episode with a friend! Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

October 22, 202443 min

81. Crafting Killer Content: How to Build Buzz for Your Wedding Biz with Anna Coats

This week’s topic is Crafting Killer Content and in this episode, we are diving into how to build buzz for your wedding biz with Anna Coats.We talk about - > the vendor struggle of capturing content on wedding day > how hiring a content creator can help you capture behind the scenes> key moments behind the scene that should always be captured> how to prep for a content photoshoot> how to grab the best footage for your content> tips and tricks of making your content feel authentic and not staged> how to use your behind the scenes footage> mistakes vendors should avoid making in content creationListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… Build a strategy for your content creation and a follow upLook at your upcoming events over the next 3 months to plan which ones you want capturedGo get your DIY starter kitStop caring what other people think, go be your authentic selfTo get in touch with Anna Coats:IG: @behind_thevows , @marrymetampabayTikTok: @behind_thevows , @thelifeofaweddingbloggerwebsite: https://marrymetampabay.com/Tune in every Tuesday morning for NEW episodes, dropping at 7AM. For BTS between episodes: follow us on Instagram: @theweddingsassholesRate, Review, Follow and Share this episode with a friend! Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

October 15, 202431 min

80. Effective Upselling and Cross-selling for Wedding Pros

This week’s topic is Effective Upselling and Cross-selling for Wedding Pros. In this episode, Shannon dives into a topic that can make or break your bottom line. From creative packages to add-ons that couples can't resist, she will explore the techniques to boost your revenue for your wedding business. We talk about - > Suggestive selling> Focusing on adding personalized upgrades> Adding to the client experience> Cross-selling> Good, better, best > Checklist packagesListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… Make a list of what items should go into the initial packages and which items should I suggest later Review your data - look at current contracts and final spend and see how much upselling / cross-selling you/re doing now Make a plan, work the plan - this doesn’t happen on it’s own Tune in every Tuesday morning for NEW episodes, dropping at 7AM. For BTS between episodes: follow us on Instagram: @theweddingsassholesRate, Review, Follow and Share this episode with a friend! Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

October 1, 202450 min

79. Get great reviews for your wedding business

This week’s topic is "Get great reviews for your wedding business" and in this episode, we are diving into for your wedding business. We talk about - > Why reviews matter> What are clients looking for in your reviews> How to set the stage before the big day> Asking for the review directly after the event > The follow up to getting a review> Sharing testimonials on your platforms> Thank you giftsListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… Go look at your reviews and respond back up to 2 years Template out your emails with the links, no more than 4Think about what you can bribe them with Tune in every Tuesday morning for NEW episodes, dropping at 7AM. For BTS between episodes: follow us on Instagram: @theweddingsassholesRate, Review, Follow and Share this episode with a friend! Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

September 24, 202453 min

78. Speaking engagements: Are they the right fit for your wedding brand? with Meghan Ely

This week’s topic is “Speaking Engagements: Are they the right fit for your wedding brand" and in this episode we are sitting down with Meghan Ely renowned speaker and PR expert in the wedding industry to discuss considering leveraging speaking opportunities to elevate your brand, connect with potential clients, and establish yourself as a leader in the wedding industryWe talk about - > Key benefits of participating in speaking engagements for wedding professionals> How to determine if speaking engagements are the right fit for your wedding business brand> Different types of speaking events wedding professionals should look for> The time commitment it takes to craft a great presentation, from topic, outlining, designing slide decks and practice > How to measure the success and ROI of speaking engagements> Advice on how to build confidence when first starting out on the speaker market> Resources and/or training programs for improving public speaking skillsListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… If you want to dip your toes into the public speaking world, go find a place that "doesn't matter" and try it out.Reach out to your local associations, online webinars, and events that are hosting a panel that might need a panelist.Make your ROI list before agreeing to take on a speaking gig. Does the opportunity align with your goals and can you track the ROI?Want to connect with Meghan Ely:website:https: www.ofdconsulting.comInstagram : https://www.instagram.com/ofdconsultingFacebook: https://www.facebook.com/ofdconsultingTune in every Tuesday morning for NEW episodes, dropping at 7AM. For BTS between episodes: follow us on Instagram: @theweddingsassholesRate, Review, Follow and Share this episode with a friend! Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

September 17, 202455 min

77. Why every wedding small business needs an attorney with Leah Weinberg

This week’s topic is Why every wedding small business needs an attorney. In this episode we are sitting down with Leah Weinberg, recovering wedding planner and the co-founder of Oduberg Law, LLPWe talk about - > Why it's essential for every wedding small business to have an attorney that they've already vetted> The benefits of hiring an attorney that is knowledgeable of the wedding industry> Most common legal issues seen in the wedding industry> The importance of having your contract approved by an attorney> Steps in hiring an attorney that suits your wedding business needs> Red flags to watch out for when seeking legal counsel Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… Jump ahead of the storm and start reaching out to an attorney today, build that relationship NOW.When looking at your budget for the next year in November, make legal counsel a line item.Go through your contract line by line to fully understand and define it, so when your client has questions you can have an educated answer. If you get a client dispute email, talk to your attorney before responding to make sure you review the facts and contract. No apologizing, offers, or accepting anything before your attorney approves. Get in touch with Leah Weinberg and her team at:website: oduberg.comInstagram: @ theleahweinberg AND @oduberglawTune in every Tuesday morning for NEW episodes, dropping at 7AM. For BTS between episodes: follow us on Instagram: @theweddingsassholesRate, Review, Follow and Share this episode with a friend! Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

September 10, 202455 min

76. Being your authentic self in business and in life with Don Mamone

This week’s topic is “Being your authentic self in business and in life", in this episode we are sitting down with Don Mamone. Don is the expert in all things authenticity, inclusivity, and living unapologetically. We talk about - > How authenticity is crucial to success and fulfillment > Practical steps individuals can take to be authentic in their daily lives> How to balance being authentic with expectations and pressures of the business world> How to find and step into your authenticityListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… Make a face video, you are the extension of your brand. Start with stories until your are comfortable.4 steps to living your life authentically : 1) acknowledge it 2) accepting it 3) embracing it 4) harnessing itStop "shoulding" all over yourselfWhen you go to do your homework tag or send Don proof and you will receive a gift.To get in touch with Don:https://donmamone.com/https://www.instagram.com/donmamone/Facebook.com/pages/donmamonehqTune in every Tuesday morning for NEW episodes, dropping at 7AM. For BTS between episodes: follow us on Instagram: @theweddingsassholesRate, Review, Follow and Share this episode with a friend! Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

September 3, 202444 min

75. Do you have a lead problem or a booking problem? with Tom Chelednick

This week’s topic is "Do you have a lead problem or a booking problem" and in this episode we are sitting down with Tom, the North America Associate Director of Vendor Engagement with The Knot Worldwide. We talk about - > Leads vs bookings> The perfect storm of economy, wedding reset, and shifts in industry> How to properly track your data> Different types of leads> How to audit your first lead reply> The Knot's top 10 ways to market to Gen Z> How to get the parent's involved> The magic formula> The Knot's lead summary sheet Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… Facts not feelings, start tracking your basic data.Download the lead summary sheet and follow the email formula.Schedule a time to talk to Tom, his expertise is top notch and he truly wants to help your business grow.Book an appointment to chat with Tom:https://calendly.com/tchelednikPhone: 772 475 3482tchelednik@theknotww.comTune in every Tuesday morning for NEW episodes, dropping at 7AM. For BTS between episodes: follow us on Instagram: @theweddingsassholesRate, Review, Follow and Share this episode with a friend! Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

August 20, 202443 min

74. Top tech Apps to Increase Productivity for Wedding Pros with Kevin Dennis

This week’s topic is Top Apps to Increase Productivity for Wedding Pros and in this episode, we are sitting down with Kevin Dennis owner of Fantasy Sound Event Services and WeddingIQ. We talk about - > Software to grow and organize our wedding business> Social media schedulers> CRMs> Key tech apps to boost productivity for wedding professionals> Features of recommended apps> Suggestions on how to add more tech to your business without getting overwhelmed> What to take into consideration when evaluating the cost effectiveness of these tech solutionsListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… Start with the basic 7: storage, contracts, processing, CRM, project managment, notes, and scheduling.Build a circle of techy friends in different marketsFind your pain point and add one app at a time, baby stepsRead all the newsletters from the software's that you use to stay up to date on the trends and new featuresSanitize your phone every other month, clear out the apps that you are no longer usingTune in every Tuesday morning for NEW episodes, dropping at 7AM. For BTS between episodes: follow us on Instagram: @theweddingsassholesRate, Review, Follow and Share this episode with a friend! Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com Connect with Kevin Dennis:IG- Wedding_IQweddingIQ.comkevin@weddingIQ.comfantasysound.com

August 13, 202447 min

73. Converting traffic into sales with Brandee Gaar

This week’s topic is "Converting Traffic Into Sales" and in this episode, we are sitting down with Brandee Gaar, owner of Blush by Brandee Gaar and owner of Wedding Pro CEO and also host of the podcast.We talk about - > Breaking down you initial email> The journey from "Just browsing" to "I do!", the essential stages of the sales funnel that wedding pros need to work on mastering> How wedding pros can optimize each stage of the sales funnel to keep those potential clients moving smoothly toward making that booking> Common mistakes wedding pros make that sabotage their conversion> Unconventional tactics and tools that wedding pros can use to supercharge their sales funnel conversion rates> Other key metrics wedding professionals should be keeping a close eye on to supercharge their growthListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… Audit your first email, does it include a pricing brochure, FAQ, or link to book a consultation.Start tracking your metrics: paid vs organic, lead to consultation, and consultation to booking.Inspect what you expect, go through the sales funnel as a "client".Tune in every Tuesday morning for NEW episodes, dropping at 7AM. For BTS between episodes: follow us on Instagram: @theweddingsassholesRate, Review, Follow and Share this episode with a friend! Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com To get in touch with Brandee:https://brandeegaar.com/sayhello@brandeegaar.comTo take a listen to her podcast:https://brandeegaar.com/category/podcast/