Wedding Pro CEO | Building Profitable Wedding Businesses

Hosted by Brandee Gaar

Business Entrepreneurship Education

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Episodes

409

Latest episode

Aug 2026

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EN-US

About the show

Dive deep into the wedding industry and learn actionable tips from host Brandee Gaar and guest wedding pro CEOs that will enable you take your wedding business to new heights! Uncover the proven strategies, insights, and stories of successful wedding professionals who have built thriving businesses in this dynamic and competitive market. Each week, Brandee Gaar, a seasoned wedding industry expert and CEO of Blush by Brandee Gaar, brings you exclusive interviews with top wedding industry pros! This weekly podcast is for wedding pros. Here from planners, venue owners, photographers, florists, caterers, djs, and more!! You will gain valuable knowledge and practical tips on sales, marketing, branding, client management, and the latest trends shaping the wedding industry and the business leaders that create incredible events for a living. Whether you're a seasoned pro or just starting out, this podcast is your go-to resource for actionable advice and inspiration. Get ready to elevate your business skills, learn from industry leaders, and discover innovative ideas that will set you apart in the wedding industry. Become a part of the Wedding Pro CEO community connect with Brandee at brandeegaar.com You will become motivated to transform your passion into profit, develop incredible processes and create unforgettable experiences for couples on their special day. Are you ready to become the CEO of your wedding empire? Let's dive in!

Listen to episodes

60 recent

August 18, 202611 min

345. You're Keeping a Bad Employee For Too Long

You didn't start your business to stay stuck. If you're serious about hitting 6 or 7 figures without sacrificing your life, book your FREE Gap Assessment with our team: https://weddingproceo.com/application You already know who on your team needs to go, and you've probably known for months. This episode is about what keeping them costs you, because it is so much higher than the discomfort of the hard conversation. I walk through the hidden costs to your A players, your clients, and your cash, the honest reasons we keep people too long, and the exit plan that lets you control the timing instead of getting blindsided. Here's what you'll walk away with: - The three hidden costs of keeping an underperformer, including the one that can break your business - Why "get through busy season," "I feel bad," and "I don't have time" keep you stuck, and how to reframe each one - How to build YOUR exit plan (cross-cover the role, hire before they're gone) so the break happens on your terms The FREE Assume Sales Training: 2x your wedding bookings in 30 days, step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg A favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFw Another favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3lTKLb4 ======================== EPISODE SHOW NOTES BLOG & MORE: https://www.weddingproceo.com/keeping-a-bad-employee-too-long ======================== Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs! PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd Have a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZqqPmz Heads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase, at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you're obsessed with. ======================== Support the show

August 11, 20267 min

344. You Don't Need a Script. You Need a Better Consultation.

You didn't start your business to stay stuck. If you're serious about hitting 6 or 7 figures without sacrificing your life, book your FREE Gap Assessment with our team: https://weddingproceo.com/application You keep asking me for a follow up script, and I keep telling you no. This week I'm answering the question I get more than any other: what do I say when a couple goes quiet after a consultation? The short answer is nothing, because a script was never the problem. I'm walking you through why your consultation is ending without a clear next step, how to book that next step on the call itself, and what an actual personal follow up sounds like when you do need to send one. Here's what you'll walk away with: - Why a follow up script cannot fix a consultation that ends without a clear next step - The exact question to ask before a couple leaves the call, and how to book a follow up date on the spot - What a personal, transcript-specific follow up looks like compared to a generic template The FREE Assume Sales Training: 2x your wedding bookings in 30 days, step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg A favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFw Another favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3lTKLb4 ======================== EPISODE SHOW NOTES BLOG & MORE: https://www.weddingproceo.com/wedding-consultation-follow-up ======================== Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs! PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd Have a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZqqPmz Heads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase, at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you're obsessed with. ======================== Support the show

August 4, 202617 min

343. What's the cost of the success you're looking for?

You didn't start your business to stay stuck. If you're serious about hitting 6 or 7 figures without sacrificing your life, book your FREE Gap Assessment with our team: https://weddingproceo.com/application You want to stop doing weddings and still pay yourself well, and it feels impossible because those two things don't arrive at the same time. In this episode Brandee walks through the real build behind her own freedom: the contractor bottleneck, the salary trade she made on purpose, hiring up one role at a time, and the middle-season framework that reframes why building feels like going backward. Then she hands you three questions to decide your own path. Here's what you'll take away: - Why you can't have time freedom and financial freedom at the same time, and the middle season where you trade one for the other - What "hiring up" means: every hire has to remove a responsibility entirely, not just reduce it - The three questions to answer before you build: what you want in three years, what you're willing to trade, and what season you're in The FREE Assume Sales Training: 2x your wedding bookings in 30 days, step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg A favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFw Another favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3lTKLb4 ======================== EPISODE SHOW NOTES BLOG & MORE: https://www.weddingproceo.com/time-freedom-vs-financial-freedom ======================== Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs! PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd Have a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZqqPmz Heads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase, at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you're obsessed with. ======================== Support the show

June 30, 202616 min

342. What a Wedding Business Looks Like When AI Is Running It

You didn't start your business to stay stuck. If you're serious about hitting 6 or 7 figures without sacrificing your life, book your FREE Gap Assessment with our team: https://weddingproceo.com/application Most wedding pros are drowning in manual follow-ups, content, and admin while the work that makes money keeps sliding to tomorrow. In this episode find out what changes when AI becomes the operational layer under your business, not a caption generator you have to prompt. This is the shift from being a tool user to being a system user, and it is happening faster than most people realize. Here is what you'll take away: - The real difference between a CRM that automates a generic funnel and an AI employee trained on your offers, pricing, and history that drafts the right reply before you wake up - Why you audit your biggest time suck first, then build one system at a time like rolling the first ball of a snowman - How AI turns the words you already say on calls and in meetings into content that sounds like you and pulls in clients like the ones you've already booked The FREE Assume Sales Training: 2x your wedding bookings in 30 days, step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg A favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFw Another favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3lTKLb4 ======================== EPISODE SHOW NOTES BLOG & MORE: https://www.weddingproceo.com/ai-powered-wedding-business ======================== Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs! PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd Have a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZqqPmz Heads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase, at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you're obsessed with. ======================== Support the show

June 23, 202613 min

341. The AI Skill Every Wedding Pro Needs Before They Build Anything Else

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application In this episode, I'm breaking down the one AI skill that has to come before any prompt, tool, or automation. Most wedding pros are building on a broken foundation, which is why their AI content sounds generic and nothing like them. I'll show you how to build your foundation file so AI finally sounds like you and saves you the hours everyone keeps promising. The (FREE!)ASSUME Sales Training: 2x your wedding bookings in 30 days—step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg A favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFw Another favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3ITKLb4 ========================= EPISODE SHOW NOTES BLOG & MORE: https://www.weddingproceo.com/341 ========================= Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs! PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd Have a question you’d like Brandee to answer? Ask here: http://bit.ly/3ZoqPmz Heads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase—at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you’re obsessed with. ========================= Support the show

June 16, 202612 min

340. Why Wedding Pro CEO Built an AI Program and How We Are Using It in Our Own Businesses

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application You're buried in repetitive work and drowning in A.I. hype that promises a hack will save you 10 hours. It won't, because A.I. is not the strategy. In this episode I pull back the curtain on how we use A.I. employees inside our own wedding businesses to handle onboarding, follow-ups, sales tracking, and content, so your business runs lighter while you sleep. If you've felt behind on A.I., this is the foundational breakdown that finally makes it make sense for wedding pros. The (FREE!)ASSUME Sales Training: 2x your wedding bookings in 30 days—step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg A favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFw Another favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3ITKLb4 ========================= EPISODE SHOW NOTES BLOG & MORE: https://weddingproceo.com/ai-for-wedding-business/ ========================= Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs! PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd Have a question you’d like Brandee to answer? Ask here: http://bit.ly/3ZoqPmz Heads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase—at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you’re obsessed with. ========================= Support the show

June 9, 20266 min

339. You Are Using A.I. IN Your Wedding Business. But Are You Using It to RUN Your Wedding Business?

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application I have spent 20 years in the wedding industry, and since launching Wedding Pro CEO in 2020 I have helped hundreds of wedding pros build profitable, scalable businesses. The single biggest shift I am seeing right now is not about better prompts. In this episode, I break down the difference between using AI as a tool and using it as an operating system, introduce the four AI agents every wedding pro should build first, and show you exactly where to start so you can stop being the bottleneck in your own business. If you are tired of doing everything yourself, this one is for you. The (FREE!)ASSUME Sales Training: 2x your wedding bookings in 30 days—step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg A favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFw Another favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3ITKLb4 ========================= EPISODE SHOW NOTES BLOG & MORE: https://weddingproceo.com/ai-agents-wedding-business/ ========================= Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs! PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd Have a question you’d like Brandee to answer? Ask here: http://bit.ly/3ZoqPmz Heads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase—at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you’re obsessed with. ========================= Support the show

June 2, 202610 min

338. How AI Will Change the Wedding Industry (And Why Most Pros Are Not Ready)

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application In this episode, I'm breaking down the biggest shift I've seen in our industry in 20 years. Right now AI is optional for wedding pros. In two years it'll be the floor. I'm sharing exactly what that shift looks like, why most wedding pros aren't ready, and the one high-ROI task you can start today to get hours back in your week. The (FREE!)ASSUME Sales Training: 2x your wedding bookings in 30 days—step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg A favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFw Another favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3ITKLb4 ========================= EPISODE SHOW NOTES BLOG & MORE: https://weddingproceo.com/ai-wedding-industry-pros-not-ready/ ========================= Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs! PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd Have a question you’d like Brandee to answer? Ask here: http://bit.ly/3ZoqPmz Heads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase—at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you’re obsessed with. ========================= Support the show

May 26, 202619 min

337: Undercover: I Secret Shopped a Wedding Vendor…

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application This week I went undercover and secret shopped a wedding DJ to expose exactly why so many wedding pros are losing sales before they ever get on a consult, and the answer has nothing to do with pricing. I'm walking you through every friction point I hit, from the bloated contact form to the consultation that left me more confused than when I started, plus the five fixes that will turn your leads into booked weddings. If you've been getting plenty of inquiries but not enough contracts, this episode is the wake-up call your business needs. The (FREE!)ASSUME Sales Training: 2x your wedding bookings in 30 days—step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg A favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFw Another favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3ITKLb4 ========================= EPISODE SHOW NOTES BLOG & MORE: https://weddingproceo.com/secret-shopped-wedding-vendor/ ========================= Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs! PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd Have a question you’d like Brandee to answer? Ask here: http://bit.ly/3ZoqPmz Heads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase—at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you’re obsessed with. ========================= Support the show

May 19, 20265 min

336. This is Costing You 50% of Your Bookings

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application In this episode, I'm breaking down a real-life case study from one of my students who was convinced she needed more leads to grow, when in reality, her funnel was leaking revenue at every stage. I'll walk you through the exact Three Lever Framework we use inside Wedding Pro CEO to diagnose where your bookings are actually being lost, and how to double your revenue without spending another dollar on marketing. The (FREE!)ASSUME Sales Training: 2x your wedding bookings in 30 days—step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg A favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFw Another favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3ITKLb4 ========================= EPISODE SHOW NOTES BLOG & MORE: https://weddingproceo.com/double-wedding-bookings-funnel/ ========================= Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs! PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd Have a question you’d like Brandee to answer? Ask here: http://bit.ly/3ZoqPmz Heads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase—at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you’re obsessed with. ========================= Support the show