Wedding Pro CEO | Building Profitable Wedding Businesses

Hosted by Brandee Gaar

Business Entrepreneurship Education

Website RSS feed LinkedIn Instagram YouTube

Episodes

410

Latest episode

Aug 2026

Language

EN-US

About the show

Dive deep into the wedding industry and learn actionable tips from host Brandee Gaar and guest wedding pro CEOs that will enable you take your wedding business to new heights! Uncover the proven strategies, insights, and stories of successful wedding professionals who have built thriving businesses in this dynamic and competitive market. Each week, Brandee Gaar, a seasoned wedding industry expert and CEO of Blush by Brandee Gaar, brings you exclusive interviews with top wedding industry pros! This weekly podcast is for wedding pros. Here from planners, venue owners, photographers, florists, caterers, djs, and more!! You will gain valuable knowledge and practical tips on sales, marketing, branding, client management, and the latest trends shaping the wedding industry and the business leaders that create incredible events for a living. Whether you're a seasoned pro or just starting out, this podcast is your go-to resource for actionable advice and inspiration. Get ready to elevate your business skills, learn from industry leaders, and discover innovative ideas that will set you apart in the wedding industry. Become a part of the Wedding Pro CEO community connect with Brandee at brandeegaar.com You will become motivated to transform your passion into profit, develop incredible processes and create unforgettable experiences for couples on their special day. Are you ready to become the CEO of your wedding empire? Let's dive in!

Listen to episodes

60 recent

September 8, 202620 min

348. Ask Me Anything: Hardest Years in Business, Integrating a Spouse, Partial Planning Packages, CRMs, and CEO Guilt

You didn't start your business to stay stuck. If you're serious about hitting 6 or 7 figures without sacrificing your life, book your FREE Gap Assessment with our team: https://weddingproceo.com/application I am on the couch answering your most-asked questions, no script, just real and honest answers. We cover the hardest years in my business and the breakthrough that changed everything, how my husband Ira became part of the business, how to build a partial planning package that is profitable instead of a scope-creep trap, my honest take on CRMs, and the CEO guilt almost nobody warns you about. Here's what you'll walk away with: - Why the hardest years were three through eight, and the money problem underneath them - The one question that turns a spouse with no clear role into a real part of the business - How to build partial planning as a defined upgrade so it becomes your most profitable package - Why switching CRMs usually is not the answer, and what to do instead - How to move through CEO guilt and own the role your business needs -Episode on Partial Planning mentioned on this episode: https://brandeegaar.com/230 The FREE Assume Sales Training: 2x your wedding bookings in 30 days, step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg A favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFw Another favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3lTKLb4 ======================== EPISODE SHOW NOTES BLOG & MORE: https://www.weddingproceo.com/wedding-business-ama-9-8-26 ======================== Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs! PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd Have a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZqqPmz Heads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase, at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you're obsessed with. ======================== Support the show

September 1, 202616 min

347. $20K Last Year. Six Figures by July. Here's the Breakdown.

You didn't start your business to stay stuck. If you're serious about hitting 6 or 7 figures without sacrificing your life, book your FREE Gap Assessment with our team: https://weddingproceo.com/application In 2025 a wedding planner made $20,000 for the entire year. Seven months into 2026 she crossed six figures. Same market, same hours in a day, four very different moves. This episode is the real breakdown, not a highlight reel: the exact changes we made with her, in order, and the pattern underneath them that most wedding pros never act on. Here's what you'll walk away with: - The four moves that scaled her from $20K to six figures, and the order they happened in - Why raising her price 63 percent brought better clients instead of fewer inquiries - The consultation shift from presenting packages to leading with discovery, and why it closes on the call - The real reason she grew: she implemented every change immediately, before she felt ready The FREE Assume Sales Training: 2x your wedding bookings in 30 days, step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg A favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFw Another favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3lTKLb4 ======================== EPISODE SHOW NOTES BLOG & MORE: https://www.weddingproceo.com/20k-to-six-figures-wedding-business ======================== Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs! PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd Have a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZqqPmz Heads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase, at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you're obsessed with. ======================== Support the show

August 25, 202611 min

346. You're Losing Clients You Don't Even Know You Had

You didn't start your business to stay stuck. If you're serious about hitting 6 or 7 figures without sacrificing your life, book your FREE Gap Assessment with our team: https://weddingproceo.com/application Right now someone is on your website loving your work, hunting for a price, and hitting the back button when they cannot find one. This episode is about the clients you are losing without ever knowing they were there, and why hiding your pricing is quietly costing you more than you think. I walk through a warm lead that slipped away in real time, the consultation ghosting that looks like a sales problem but is not, and the three-step fix that changes your conversion rate. Here's what you'll walk away with: - Why hidden pricing loses leads you never even see, and how to stop the invisible leak - The real reason great consultations still ghost, and how pricing up front makes the close easy - The three-step fix: a price range on your website, pricing in your first email, and closing on the call The FREE Assume Sales Training: 2x your wedding bookings in 30 days, step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg A favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFw Another favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3lTKLb4 ======================== EPISODE SHOW NOTES BLOG & MORE: https://www.weddingproceo.com/pricing-on-your-website ======================== Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs! PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd Have a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZqqPmz Heads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase, at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you're obsessed with. ======================== Support the show

August 18, 202611 min

345. You're Keeping a Bad Employee For Too Long

You didn't start your business to stay stuck. If you're serious about hitting 6 or 7 figures without sacrificing your life, book your FREE Gap Assessment with our team: https://weddingproceo.com/application You already know who on your team needs to go, and you've probably known for months. This episode is about what keeping them costs you, because it is so much higher than the discomfort of the hard conversation. I walk through the hidden costs to your A players, your clients, and your cash, the honest reasons we keep people too long, and the exit plan that lets you control the timing instead of getting blindsided. Here's what you'll walk away with: - The three hidden costs of keeping an underperformer, including the one that can break your business - Why "get through busy season," "I feel bad," and "I don't have time" keep you stuck, and how to reframe each one - How to build YOUR exit plan (cross-cover the role, hire before they're gone) so the break happens on your terms The FREE Assume Sales Training: 2x your wedding bookings in 30 days, step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg A favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFw Another favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3lTKLb4 ======================== EPISODE SHOW NOTES BLOG & MORE: https://www.weddingproceo.com/keeping-a-bad-employee-too-long ======================== Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs! PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd Have a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZqqPmz Heads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase, at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you're obsessed with. ======================== Support the show

August 11, 20267 min

344. You Don't Need a Script. You Need a Better Consultation.

You didn't start your business to stay stuck. If you're serious about hitting 6 or 7 figures without sacrificing your life, book your FREE Gap Assessment with our team: https://weddingproceo.com/application You keep asking me for a follow up script, and I keep telling you no. This week I'm answering the question I get more than any other: what do I say when a couple goes quiet after a consultation? The short answer is nothing, because a script was never the problem. I'm walking you through why your consultation is ending without a clear next step, how to book that next step on the call itself, and what an actual personal follow up sounds like when you do need to send one. Here's what you'll walk away with: - Why a follow up script cannot fix a consultation that ends without a clear next step - The exact question to ask before a couple leaves the call, and how to book a follow up date on the spot - What a personal, transcript-specific follow up looks like compared to a generic template The FREE Assume Sales Training: 2x your wedding bookings in 30 days, step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg A favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFw Another favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3lTKLb4 ======================== EPISODE SHOW NOTES BLOG & MORE: https://www.weddingproceo.com/wedding-consultation-follow-up ======================== Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs! PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd Have a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZqqPmz Heads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase, at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you're obsessed with. ======================== Support the show

August 4, 202617 min

343. What's the cost of the success you're looking for?

You didn't start your business to stay stuck. If you're serious about hitting 6 or 7 figures without sacrificing your life, book your FREE Gap Assessment with our team: https://weddingproceo.com/application You want to stop doing weddings and still pay yourself well, and it feels impossible because those two things don't arrive at the same time. In this episode Brandee walks through the real build behind her own freedom: the contractor bottleneck, the salary trade she made on purpose, hiring up one role at a time, and the middle-season framework that reframes why building feels like going backward. Then she hands you three questions to decide your own path. Here's what you'll take away: - Why you can't have time freedom and financial freedom at the same time, and the middle season where you trade one for the other - What "hiring up" means: every hire has to remove a responsibility entirely, not just reduce it - The three questions to answer before you build: what you want in three years, what you're willing to trade, and what season you're in The FREE Assume Sales Training: 2x your wedding bookings in 30 days, step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg A favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFw Another favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3lTKLb4 ======================== EPISODE SHOW NOTES BLOG & MORE: https://www.weddingproceo.com/time-freedom-vs-financial-freedom ======================== Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs! PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd Have a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZqqPmz Heads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase, at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you're obsessed with. ======================== Support the show

June 30, 202616 min

342. What a Wedding Business Looks Like When AI Is Running It

You didn't start your business to stay stuck. If you're serious about hitting 6 or 7 figures without sacrificing your life, book your FREE Gap Assessment with our team: https://weddingproceo.com/application Most wedding pros are drowning in manual follow-ups, content, and admin while the work that makes money keeps sliding to tomorrow. In this episode find out what changes when AI becomes the operational layer under your business, not a caption generator you have to prompt. This is the shift from being a tool user to being a system user, and it is happening faster than most people realize. Here is what you'll take away: - The real difference between a CRM that automates a generic funnel and an AI employee trained on your offers, pricing, and history that drafts the right reply before you wake up - Why you audit your biggest time suck first, then build one system at a time like rolling the first ball of a snowman - How AI turns the words you already say on calls and in meetings into content that sounds like you and pulls in clients like the ones you've already booked The FREE Assume Sales Training: 2x your wedding bookings in 30 days, step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg A favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFw Another favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3lTKLb4 ======================== EPISODE SHOW NOTES BLOG & MORE: https://www.weddingproceo.com/ai-powered-wedding-business ======================== Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs! PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd Have a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZqqPmz Heads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase, at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you're obsessed with. ======================== Support the show

June 23, 202613 min

341. The AI Skill Every Wedding Pro Needs Before They Build Anything Else

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application In this episode, I'm breaking down the one AI skill that has to come before any prompt, tool, or automation. Most wedding pros are building on a broken foundation, which is why their AI content sounds generic and nothing like them. I'll show you how to build your foundation file so AI finally sounds like you and saves you the hours everyone keeps promising. The (FREE!)ASSUME Sales Training: 2x your wedding bookings in 30 days—step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg A favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFw Another favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3ITKLb4 ========================= EPISODE SHOW NOTES BLOG & MORE: https://www.weddingproceo.com/341 ========================= Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs! PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd Have a question you’d like Brandee to answer? Ask here: http://bit.ly/3ZoqPmz Heads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase—at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you’re obsessed with. ========================= Support the show

June 16, 202612 min

340. Why Wedding Pro CEO Built an AI Program and How We Are Using It in Our Own Businesses

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application You're buried in repetitive work and drowning in A.I. hype that promises a hack will save you 10 hours. It won't, because A.I. is not the strategy. In this episode I pull back the curtain on how we use A.I. employees inside our own wedding businesses to handle onboarding, follow-ups, sales tracking, and content, so your business runs lighter while you sleep. If you've felt behind on A.I., this is the foundational breakdown that finally makes it make sense for wedding pros. The (FREE!)ASSUME Sales Training: 2x your wedding bookings in 30 days—step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg A favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFw Another favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3ITKLb4 ========================= EPISODE SHOW NOTES BLOG & MORE: https://weddingproceo.com/ai-for-wedding-business/ ========================= Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs! PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd Have a question you’d like Brandee to answer? Ask here: http://bit.ly/3ZoqPmz Heads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase—at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you’re obsessed with. ========================= Support the show

June 9, 20266 min

339. You Are Using A.I. IN Your Wedding Business. But Are You Using It to RUN Your Wedding Business?

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application I have spent 20 years in the wedding industry, and since launching Wedding Pro CEO in 2020 I have helped hundreds of wedding pros build profitable, scalable businesses. The single biggest shift I am seeing right now is not about better prompts. In this episode, I break down the difference between using AI as a tool and using it as an operating system, introduce the four AI agents every wedding pro should build first, and show you exactly where to start so you can stop being the bottleneck in your own business. If you are tired of doing everything yourself, this one is for you. The (FREE!)ASSUME Sales Training: 2x your wedding bookings in 30 days—step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg A favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFw Another favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3ITKLb4 ========================= EPISODE SHOW NOTES BLOG & MORE: https://weddingproceo.com/ai-agents-wedding-business/ ========================= Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs! PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd Have a question you’d like Brandee to answer? Ask here: http://bit.ly/3ZoqPmz Heads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase—at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you’re obsessed with. ========================= Support the show