Episodes
41
Latest episode
Sep 2024
Language
EN
Advertising, copywriting, branding and marketing - it's all fair game with the Creative Services Director from KNOPP Studios, Neil Hedley. Every week, Neil takes forty years of experience as an award-winning writer, producer and voice artist and offers takes and tips that ensure you'll learn something new that will help you move your business forward, or at least get you thinking about things in a new way.
McDonald's has a summer promotion built around a beautifully simple idea: one coin, one cone. It's cheap. It's memorable. And it contains the seeds of something much bigger. The problem? They stopped one step too soon. In Episode 42 of The Voice In My HED , Neil looks at the missed opportunity hiding inside a billion-dollar-company's promotion - and the simple idea that some random guy on an island thought of, that McDonald's apparently didn't.
After 10,000 - 12,000 interviews over the course of a career, I'll share with you one of the most important things I learned about how to immediately improve the quality of your interviews.
Everybody is "niching down", and it's a sound strategy for everything from your podcast to your audio repair shop.
Nope, we're not going to teach you how to do that twirly thing with the mic on the end of the cord. And we're not going to make you a fretboard wizard. But Van Halen did leave a teachable moment in their decades of success that many of us failed to pick up on.
There's a valuable lesson to be learned in some Hollywood drama. Let's spend a few minutes chewing the fat on this one.
I unwittingly participated in a little experiment today, and I felt I had no choice but to share it with you and get a couple of things off my chest.
They knew what they were doing all along. We fell for it. And now, it might be too late to stop it. Even now, they tell us that “the AI revolution is coming”. No, the AI revolution started a long, long time ago. And like a science fiction movie where the bad guys have infiltrated and permeated every aspect of our lives until there’s no way to fully remove them from the system, we’re trapped.
Humans love bonuses. We love to feel special. So what's the biscotti in the project you're working on right now?
It's human nature to give credit where no credit is due. (Accidentally, of course.) Don't let the gorilla in the room steal your thunder.
Doing things on purpose is the difference between the pros and the cons. (And by "pros and cons" I don't mean "positives and negatives".)
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