The Veterinary Survival Show

Hosted by Mark McGaunn, CPA/PFS, CFP® and Jenni George, CVPM

Business Entrepreneurship

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Latest episode

Apr 2026

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EN-US

About the show

We know that running a veterinary business can sometimes feel like you're fighting your way through a jungle of financial insecurity, HR nightmares, and overall business confusion. Our goal is to give you the ideas and tools you need to not just survive in this jungle but to thrive in the veterinary industry. By combining over 50 years of knowledge and experience with differing opinions and a little humor, we will help you get the information you need to make the best decisions for you and your veterinary business. Welcome to The Veterinary Survival Show with veterinary CPA and Certified Financial Planner Mark McGaunn and Certified Veterinary Practice Manager and practice owner Jenni George.

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46 recent

April 17, 2026Episode 849 min

Culture vs Compensation: What Keeps Veterinary Practices Together?

This episode explores the critical balance between culture and compensation in veterinary practices. Hosts Jenny and Mark share insights on how culture impacts team retention, the importance of intentional leadership, and practical strategies to improve both culture and pay structures.Key TopicsImpact of culture on team retentionStrategies for building a positive practice cultureBalancing compensation and culture for staff retentionChapters00:00 Introduction and Conference Insights03:32 Culture vs. Compensation in Veterinary Practices06:29 The Importance of Longevity in Veterinary Teams09:28 Compensation Structures and Their Impact12:23 Creating a Positive Workplace Culture15:05 Challenges in Attracting and Retaining Talent18:12 Assessing Workplace Culture and Compensation25:19 Understanding Compensation Beyond the Paycheck26:50 Identifying Signs of Disengagement30:27 The Role of Leadership in Culture32:51 Exit Interviews: Uncovering the Truth36:35 Balancing Culture and Compensation39:23 Assessing and Improving Practice Culture43:03 The Impact of Culture on Profitability49:31 www.LGA.CPA (1).mp4

April 10, 2026Episode 752 min

When Your Pet Needs a Lawyer - Interview with Boston Dog Lawyer - Jeremy Cohen

In this episode, Jeremy Cohen, founder of Boston Dog Lawyers, shares insights into the niche field of pet law, including dangerous dog hearings, pet custody disputes, and the evolving legal recognition of animals as family members. Discover how legal professionals and veterinarians can better collaborate to ensure fair treatment of pets and improve outcomes in pet-related legal cases.Key Topics:Pet law and legal system evolutionDangerous dog hearings and proceduresThe role of veterinarians and records in legal casesChapters00:00 Introduction and Guest Introduction03:06 The Birth of Pet Law06:53 Understanding Dangerous Dog Hearings11:24 Legal Framework for Dog Ownership14:13 The Role of Veterinarians in Legal Cases17:03 Veterinary Records as Evidence22:49 The Evolving Perspective on Pet Custody27:10 Navigating the Legal Landscape of Pet Ownership28:08 Memorable Cases and Lessons Learned30:45 Veterinary Accountability and Client Communication37:52 Proactive Measures: Custody Agreements and Pet Trusts44:12 The Importance of Training and Responsible Pet Ownership52:00 www.LGA.CPA (1).mp4

April 3, 2026Episode 653 min

Handling Difficult Clients Without Losing Your Cool

summaryIn this episode of the Veterinary Survival Podcast, Mark, Jenni, and Chris delve into the complexities of managing difficult clients in veterinary practice. They discuss the emotional and financial toll these clients can take on practices, the importance of setting clear boundaries, and the need for effective communication strategies. The conversation highlights the distinction between entitled clients and those who are simply going through tough times, emphasizing the necessity of compassion and understanding. Additionally, they explore the impact of client reviews, the pitfalls of discounting services, and the importance of fostering a supportive practice culture that empowers staff to handle challenging situations effectively.TakeawaysDifficult clients can significantly impact the emotional and financial health of a veterinary practice.It's crucial to distinguish between entitled clients and those who are upset due to personal circumstances.Setting clear boundaries with clients is essential for maintaining a healthy practice environment.Training staff on communication and de-escalation techniques can improve client interactions.Discount policies should be managed carefully to avoid financial losses.Empowering team members to handle difficult situations can lead to a more positive workplace culture.Regular team meetings can help address communication issues and build a supportive environment.Client reviews can influence practice reputation, and responding to them is important.Practices should be selective about the clients they serve to ensure a positive working environment.Compassion and understanding are key when dealing with clients in distress.Chapters00:00 Navigating Difficult Client Relationships06:01 De-escalation Techniques for Client Interactions11:49 Setting Boundaries and Expectations with Clients18:07 The Case for Firing Clients23:58 Compassion vs. Business: Finding the Balance29:58 Effective Communication Strategies36:47 Managing Discounts and Financial Health41:58 Handling Online Reviews and Reputation46:58 Setting Boundaries with Clients

March 9, 2026Episode 544 min

Pricing with Confidence: The Psychology of Your Fees

In this episode of the Veterinary Survival Podcast, hosts Mark and Jenni delve into the complexities of pricing in veterinary care. They discuss the emotional challenges veterinarians face when setting prices, the impact of financial conversations on their mental well-being, and the importance of overcoming the fear of raising prices. The conversation highlights strategies for implementing price increases responsibly, the significance of long-term sustainability, and the necessity of retaining a well-compensated team. The episode concludes with actionable advice for veterinarians looking to navigate these challenges effectively.TakeawaysVeterinarians often struggle with pricing due to emotional factors.The animals suffer when clients can't afford care.It's crucial to avoid assumptions about what clients can pay.Veterinarians should charge what they're worth, not just cover costs.Fear of raising prices can lead to financial decline.Regular price increases can help maintain sustainability.Team retention is linked to fair compensation and benefits.Open communication with the team is essential for pricing decisions.ProfitSolver can provide valuable insights for pricing strategies.Veterinary care quality has improved, justifying higher prices.Chapters00:00Introduction to Pricing Challenges in Veterinary Care02:46Emotional Aspects of Veterinary Pricing08:06Common Fears Around Raising Prices12:56Understanding Value in Veterinary Services18:48Identifying Underpricing in Veterinary Practices22:11Indicators of Financial Trouble in Veterinary Practices26:31Investing in Veterinary Equipment27:27Strategic Pricing and Profitability29:15Understanding Value and Team Dynamics35:29Long-Term Sustainability in Veterinary Practices40:08Taking Action on Pricing Strategies

March 2, 2026Episode 435 min

VMX Highlights & AI's Role in the Future of Veterinary Medicine

In this episode, Mark McGaunn and Jenni George discuss key takeaways from the VMX conference, focusing on the rise of AI technology in veterinary medicine, challenges faced by practices, the importance of team dynamics and retention, and the impact of relief veterinarians. They emphasize the need for embracing technology, maintaining a positive culture, and the significance of continuity of care for clients. The conversation highlights the importance of bringing teams to conferences for shared learning and growth.TakeawaysAI technology is becoming increasingly prevalent in veterinary practices.Veterinary practices face challenges in retention and team dynamics.Continuity of care is essential for client satisfaction.Embracing technology can improve efficiency and emotional wellness.Relief veterinarians are changing the landscape of veterinary care.Team involvement in decision-making leads to happier practices.New graduates are eager to learn and adapt to practice culture.Conferences provide valuable opportunities for team building and learning.Practices should focus on culture to retain staff and clients.It's important to set expectations for team participation at conferences.Want to learn more about how Mark and his team at LGA help veterinarian practices thrive? Visit https://www.lga.cpa/who-we-serve/veterinarians/.

January 26, 2026Episode 349 min

Artificial Intelligence (AI) in Veterinary Practices: Efficiency Without Losing Your Culture

Artificial intelligence (AI) is no longer a future concept in veterinary medicine. It is already showing up in exam rooms, back offices, and practice management systems across the country. In this episode, Chris O’Day sits down with hosts Jenni George, CVPM and Mark McGaunn, CPA/PFS, CFP® to cut through the hype and talk honestly about how AI is being used in veterinary practices today, where it is creating real efficiency, and where it introduces new risks. From AI scribes and scheduling tools to legal gray areas and culture concerns, this conversation focuses on how practice owners can adopt artificial intelligence thoughtfully without losing what makes their practice human.In this episode, you’ll hear about:Where AI is already being used in veterinary practices todayHow AI scribe tools can improve efficiency while still requiring human oversightThe legal and medical record questions surrounding recordings, transcriptions, and data retentionCommon fears and misconceptions about artificial intelligence in veterinary medicineHow practice owners can start small, test responsibly, and build clear guardrailsWhy protecting client experience and practice culture matters just as much as efficiency gainsWhat Jenni and Mark are watching for at VMX and in the rapidly growing veterinary AI spaceIf you’re curious about artificial intelligence but unsure where to begin, this episode offers a practical, grounded perspective from professionals who are already seeing it in action.

January 16, 2026Episode 246 min

It Depends: Vet Equipment Leases, Cash Flow, and Avoiding Bad Deals

In this episode of the Veterinary Survival Show, Mark McGaunn and Jenni George break down how veterinary practices can stay financially resilient through slow seasons, unexpected emergencies, and major equipment purchases.You will learn the most common financial vulnerabilities Mark sees in practice owners, why building cash reserves is non negotiable, and how real world disruptions like COVID, floods, fires, and equipment failures expose weak planning. Jenni shares practical lessons learned the hard way, including why insurance audits matter, how to avoid coverage gaps, and what policies and documentation every clinic should have in place.They also tackle the big question every owner faces when the “new shiny toy” shows up, when it makes sense to lease vs buy, how to spot unclear or unfavorable lease terms, and why you should always review agreements before you sign. Finally, they discuss ways to smooth out cash flow year round, including wellness plans, transparent pricing conversations, and using slower periods to improve systems, training, and team retention.If you want a more predictable, less stressful financial year in your practice, this episode gives you a clear starting point.

December 11, 2025Episode 144 min

Delegation for Your Sanity and Bottom Line: What Every Veterinarian Needs to Hear

Feeling overwhelmed by your to-do list? You’re not alone, and there’s a better way to work. In this conversation, Mark McGaunn, CPA/PFS, CFP® and Partner at LGA, joins Certified Veterinary Practice Manager and hospital owner Jenni George, CVPM, to sit down with cohost Chris O’Day. Together, they tackle one of the most important and often overlooked skills in veterinary medicine: delegation.Veterinarians are highly trained, highly driven, and often highly overloaded. Many try to do everything themselves, from charts to billing to nail trims, and it comes at a cost. Burnout, stress, missed revenue, stalled growth, and underutilized teams are all too common.In this episode, we explore: • Why delegation is so hard for veterinary professionals • How over-functioning leads to exhaustion and inefficiency • The connection between delegation, profitability, and team retention • Real-world stories from both practice and advisory work • Tasks vets should stop doing immediately • How to empower technicians and CSRs without feeling like you’re losing control • Small habits you can start tomorrow to reclaim time and reduce stressMark also offers insight from his role as a Partner at LGA, a regional CPA and Business Advisory firm that supports veterinary hospitals with financial strategy, tax planning, and outsourced accounting.If your schedule feels overloaded or you’re struggling to step back from day-to-day tasks, this episode will help you create a healthier and more sustainable way of working for yourself, your team, and your patients.Tune in now to the newest episode of The Veterinary Survival Show.

February 14, 2024Episode 951 min

The Master Escape Plan!

At the Veterinary Survival Show, we're here to support our listeners through all stages of owning a practice... including the one that one wants to talk about, selling. Some may call it an "exit strategy", but we prefer the term master escape plan! We know it can be scary to think about parting with your practice, but we also know how important it is to be ready for anything. In this episode, cohosts Mark McGaunn and Jenni George discuss what to consider, steps to take, and more for implementing your master escape plan!

December 14, 2023Episode 842 min

Fees: the other F word!

The Veterinary Survival Show is BACK with our latest episode! This time we're talking about fees - the other F word! What is a fee? Why are they so controversial? Are there any instances where fees are appropriate? We're not giving anything away here, so be sure to listen in as Jenni and Mark break discuss their feelings about all things fee related!