The Useful Marketing Podcast with Paula Ronan

Hosted by Paula Ronan

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Episodes

Latest episode

Jun 2025

Language

EN-IE

About the show

This podcast aims to bring you useful inspiration and advice from real businesses about marketing tools, campaigns, strategies that have worked and some that haven't. I have been working in marketing since 1995 in the UK and Ireland with a very wide range of wonderful clients in a variety of industries. What I have learned is that every business is unique but that the same principals can be applied to all. I hope that you learn something useful from my podcast guests.

Listen to episodes

24 recent

June 26, 2025Episode 430 min

Trevor Rudder - Angel London marketing agency owner and creative strategist

I loved talking to Trevor for this episode. This is a man with a remarkable talent for seeing things differently. For marketing to be effective, it needs to stand out. As a marketer, you need to have a keen interest in what your audience is up to and where their heads are at as well as the creative talent to get their attention and leverage it in the right way. Trevor has done this for clients and for his own agency over and over with brilliant success. Listen up for Trevor's take on marketing strategy, how we use AI and a bit of chewing the fat about the good ole days (I worked for Trevor as managing partner from 1998 - 2005!).Check out Angel London here - www.angellondon.co.uk/Connect with Trevor Rudder here -www.linkedin.com/in/trevor-rudder-95072b2

March 19, 2025Episode 332 min

Sharon Smurfit - Golf Promoter and Consultant

In this episode, Sharon Smurfit shares her story of how she got into golf (she is the former director of golf at the K Club) and started her own business consulting with golf club owners and promoting tournaments and events. Sharon is now the owner of Talk Golf Ireland (as of Feb '25). Lots of useful information here and not just for golf fans - any business can benefit from Sharon's insights. Enjoy - and let me know what you think.

January 21, 2025Episode 244 min

Marc Heaney - Head of Sales & Marketing at Adman Steel Sheds

Marc Heaney gives us a peek behind the scenes of Adman Steel Sheds - makers of sheds, garages, workshops, greenhouses and more in Gorey, Co. Wexford. I met Marc when I took the Lean Tour at Adman, which I highly recommend any business leader to go on. I was really interested in how marketing could be lean - this is a journey that I've been on for the last year or so. I really enjoyed talking to Marc - he is enthusiastic and switched on. I am sure that you will get some useful tips and inspiration from him too. Everyone needs a good shed - https://admansteelsheds.com/ Get yourself booked on the lean tour - it could change your life! https://admansteelsheds.com/about-us/lean/

October 23, 2024Episode 145 min

Niraj Kapur - Sales Trainer & Coach, Top LinkedIn Voice, Author and Speaker

There are so many gold nuggets of wisdom here in this interview with Niraj Kapur that your brain could be on the Times Rich List by the end of it! Niraj Kapur tells the fascinating story of his journey and the lessons he learned along the way and he doesn't hold back. I recommend you read his book "Everybody Works in Sales" - you can buy it here. It's a great read with loads of inspiration. You can connect with Niraj on LinkedIn here - but be sure to personalise your invitation message ;-) I hope you enjoy this episode - massive thanks to Niraj again for giving his valuable time to doing this interview with me. I heartily enjoyed it and got a lot out of it. Oh, by the way, you can watch a video of the full interview on YouTube here

July 16, 2024Episode 2028 min

Jenna Farrell - Co-Founder of Scopey

Jenna Farrell takes us through the origin story of Scopey - a very useful-sounding tool for creating proposals and managing the billing of projects to prevent scope-creep. Jenna is a very switched on business person with a strong background in UX which she has brought to bear in the development of Scopey. You can find out more about Scopey here - https://www.scopey.co/ and you can connect with Jenna here - https://www.linkedin.com/in/jenna-farrell-7a58a739/ I hope you find this episode useful.

May 29, 2024Episode 1935 min

Pol Donald Nkana Nkana

Here's the chance to hear from a guy who is going places. Fresh from winning the UK and Ireland Toastmasters Public Speaking championships, Pol Nkana Nkana shares the story of how he got into communications and gives some really solid advice. Communication is a key part of all marketing so I hope this episode will help you in your marketing efforts. Pol is the founder of communications consultancy Speakers Circle. You can connect with Pol on LinkedIn here. Enjoy!

April 29, 2024Episode 1825 min

Jo Collins - Sales Performance

Jo Collins is a sales expert with 30 years' experience - here she shares her story and gives some brilliant tips for achieving success with sales that you can take action on straight away. Jo does consultancy and training - take a look at her site for more information - https://www.salesperformance.ie/https://www.salesperformance.ie/

February 14, 202433 min

Miriam O'Donoghue Shares Marketing and PR tips

Miriam O'Donoghue, owner and marketing strategist at Preferred Marketing shares the story of her marketing life and gives some great tips for businesses to succeed in marketing.

January 30, 2024Episode 1628 min

Renske Ensing on Productivity

I've been working with Renske Ensing for about 2 and a half years now and I thought it was time to share her with others! Renske has helped me over this time to take the steps I need to in order to get to my business goals, in particular to implement my marketing strategy. In marketing, often the hardest thing is not coming up with great ideas but rather it's taking the actions to bring them to life. Renske give us some really great advice in this episode - if you want to connect with her, she's on LinkedIn here - https://www.linkedin.com/in/renskeensing/

November 21, 202333 min

Maryrose Lyons - the AI Queen

Maryrose Lyons is passionate about AI. Especially about how it can be used to benefit marketers - saving time, increasing effectiveness. In this episode, Maryrose shares the story of how she got into AI and her tips on how we can all make the most of it. Maryrose is the founder of Brightspark Consulting - they have some fantastic training programmes that you should check out. Listen in to hear about the new innovation from Maryrose - I have a feeling it's going to be a big success!