The Twist Podcast with Elie Charbel

Hosted by Twist

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Dec 2025

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About the show

At Twist, we foster a lively community of business and marketing experts, showcase pioneering campaigns, and offer a forum for exchanging insights and engaging with industry leaders. MEET THE HOST: Elie Charbel, the driving force behind TWIST and your host on this thrilling journey, brings a wealth of experience and passion to every episode with a background steeped in digital communication and media excellence. OUR GUESTS We feature a diverse array of guests, from CEOs, entrepreneurs, field experts, marketers, and renowned influencers. Our guests share their unique perspectives, experiences

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17 recent

December 22, 202535 min

The Twist Podcast Episode 16 - Hacking Luck with Stephanie Melodia

In this episode of THE TWIST, we’re joined by Stephanie Melodia, an entrepreneur, public speaker, and mindset expert joins the podcast to share her inspiring journey from a "desert island" to delivering a keynote speech in Qatar. Today, Stephanie dives into her philosophy of "hacking luck," explaining that success is most heavily influenced by luck, followed closely by effort.Chapters00:30 The Journey to Public Speaking02:44 Stephanie Melodia: "A Curious Soul"04:04 From Marketing to Mindset using Effectual Thinking07:10 What is Hacking Luck and Why Luck is the Biggest Factor in Success10:45 Realizing Luck Can Be Engineered13:48 Avoiding Eurocentric Terms14:59 The Underrepresented Founders16:44 The Luck Formula: Optimism x Resilience19:43 Choosing Your Narrative on What Happens For You21:24 Recognizing Luck in Disguise22:55 The Most Disempowering Narrative for Women26:19 The Most Unethical Startup Advice30:02 AI and Public SpeakingConnect with us on Instagram @thetwist.podcast for the latest episodes and behind-the-scenes content. For inquiries or feedback, reach out to us at info@thetwistpodcast.co.#TWISTPodcast #LuckFormula #Entrepreneurship #StartupAdvice #PublicSpeaking #EffectualThinking #UnconsciousBias #Qatar #Podcast #CareerShift #PersonalDevelopment #AI #HustleCulture #WomenInBusiness #MakingYourOwnLuck #SuccessMindset

August 27, 2025Episode 151 hr 28 min

The Twist Podcast Episode 15 - Emotional awareness in the corporate world with Joe AlHaddad

In this episode of The TWIST, we’re joined by Joe AlHaddad, Founder of My Life Map, and an expert in emotional and cultural intelligence.With 14+ years of experience and 1000+ coaching, Joe has helped people level up their personal and professional lives. From empowering executives to guiding individuals, his work spans industries and borders, leaving a lasting impact through powerful testimonials and game-changing corporate workshops.Today, Joe shares his journey and the strategies that have helped him guide people to success. Tune in for a dose of inspiration and practical wisdom you can use!

March 6, 2025Episode 1438 min

The Twist Podcast Episode 14 - Exploring the Automotive Industry with Tarek Hawchar

In this episode of TWIST, we sit down with Tarek Hawchar, Founder of Maqina Magazine, to discuss the evolving automotive landscape. From emerging car brands to industry marketing strategies, we explore key trends shaping the sector. Whether you're a car enthusiast or just curious about the business behind the industry, this episode is packed with valuable insights.Chapters:00:00 Beginning of Tarek Hawchar5:00 Chinese Cars – Their Growth & Market Impact18:00 Why General Influencers Shouldn’t Review Cars25:00 Car Buying Process & Advertising Strategies34:00 Formula 1’s Influence in Qatar35:00 Automotive Expos & Events in the RegionConnect with us on Instagram @thetwist.podcast for the latest episodes and behind-the-scenes content. For inquiries or feedback, reach out to us at info@thetwistpodcast.co.Subscribe to stay updated with the latest insights and industry trends.#TWISTPodcast #AutomotiveIndustry #ChineseCars #CarBuying #CarMarketing #Formula1Qatar #AutoExpos #CarReviews

January 9, 2025Episode 131 hr 10 min

The Twist Podcast Episode 13 - Positive Leadership and Empathy with Roberta Saffles

In this episode of The Twist Podcast, host Elie Charbel engages in a thought-provoking conversation with Roberta Saffles, a renowned expert in positive leadership, about fostering team growth, overcoming fears, and the importance of empathy in leadership. They explore cultural leadership, workplace relationships, and the role of CSR in creating value. Don’t miss the insights on bridging survival instincts with positive leadership and tackling the crisis of mattering. Chapters 00:00 Intro 2:30 Where it all started 12:17 Don't be afraid to develop the people under you 16:00 Fears 21:21 Cultural leadership 29:20 Empathy and doing the right thing 33:00 Relationships at work 42:00 Qatar Leaders 52:00 Bridging the gap between survival and positive leadership 56:00 CSR and sense of virtue 1:05:00 A crisis of mattering Follow us on Instagram @thetwist.podcast for updates and behind-the-scenes content. Got questions or feedback? Email us at info@thetwistpodcast.co. Subscribe now to stay updated with insights on leadership, empathy, and workplace culture. #TwistPodcast #Leadership #Empathy #CulturalLeadership #WorkplaceRelationships #PersonalDevelopment

August 22, 2024Episode 1253 min

The Twist Podcast Episode 12 - Life Coaching, Psychology, and Beyond with Iman Bakhache

In this episode of The Twist Podcast, host Elie Charbel sits down with Iman Bakhache, an experienced life coach, to explore the intricate differences between life coaching and psychology. Iman shares her journey, shedding light on why life coaches don't offer advice, the impact of her viral post, and the importance of empathy. They also discuss how to stand out in a crowded market, the power of the Reticular Activating System, and the significance of "mirror time." From teaching kids analytical thinking to addressing victim mentality in Gen Z, this episode is packed with valuable insights for anyone interested in personal development and entrepreneurship. Chapters: 00:00 Intro 3:20 Difference between life coaching and psychology 9:28 Life coaches don't give advice 11:40 The one post that went viral 15:20 Humanizing the experience 19:33 Empathy vs. sympathy 23:10 Being ahead in a saturated market 28:23 Reticular Activating System 31:00 Magic words 32:00 Mirror time 41:00 Teaching kids analytical thinking 45:55 Entrepreneurship coaching 49:00 Victim mentality in Gen Z's Follow us on Instagram @thetwist.podcast for the latest episodes and behind-the-scenes content. For questions or feedback, reach out to us at info@thetwistpodcast.co. Don't forget to subscribe to stay updated with the latest insights on life coaching, psychology, and personal growth. #TWISTPodcast #LifeCoaching #Psychology #Empathy #Entrepreneurship #PersonalDevelopment #GenZ

July 18, 2024Episode 1149 min

The Twist Podcast Episode 11 - Navigating Production Challenges with Bylo

Join us for an enlightening discussion with Bylo, a seasoned media producer, as he shares his expertise on navigating the intricate world of media production. Host Elie Charbel dives deep into Bylo's career, uncovering insights on everything from managing client expectations to leveraging new technologies like drones. This episode is a treasure trove of advice, inspiration, and practical tips for both aspiring and established producers. Chapters: 00:00 Intro 8:00 Challenges in production 10:40 Budgets and managing clients expectations 16:17 Being creative and setting standards 18:53 Marketing yourself 22:39 Political considerations in Qatar 26:07 Delivering and client satisfaction 31:30 Advice for young producers 36:20 Drones and using new technologies 41:39 Respect your career 46:21 Ambition Connect with us on Instagram @thetwist.podcast for the latest episodes and behind-the-scenes content. For inquiries or feedback, reach out to us at info@thetwistpodcast.co. Subscribe to stay updated with the latest in media production insights and industry trends. #TWISTPodcast #MediaProduction #ClientManagement #CreativityInMedia #DronesInProduction #CareerAdvice #AmbitionInMedia

July 11, 2024Episode 1028 min

The Twist Podcast Episode 10 - Rana El Khatib Authenticity, Marketing & Entrepreneurship

In this episode of TWIST, Rana El Khatib shares her entrepreneurial journey and insights into self-marketing, being authentic on social media, and navigating the retail market. She discusses creative solutions for working moms, her transition to Min Edein Mama, overcoming business challenges, and the importance of doing things with purpose and maintaining quality. Chapters: 00:00 Intro 2:05 Finding a solution for working moms. 6:23 Everyone needs to market themselves. 7:39 Being authentic on social media. 8:14 Retail distribution in the Qatari Market. 10:33 F&B retail is the hardest market to get into. 12:32 Adapting into another business solution: Min Edein Mama. 15:31 Main challenges. 24:58 Women should be proud to be called Set Beit. 25:30 Do things with purpose. 26:19 Quality is important in a market with high supply. Stay connected for the latest episodes and exclusive insights. Follow us on Instagram @thetwist.podcast and reach out at info@thetwistpodcast.co for any inquiries or feedback. #TWISTPodcast #Entrepreneurship #Authenticity #Marketing #WomenInBusiness

June 9, 2024Episode 935 min

The Twist Podcast Episode 9 - Joelle Lahlouh on Fitness Marketing and Advocacy

Join us for an inspiring conversation with Joelle Lahlouh, General Manager of Sweat by BXR Doha. Joelle shares her journey from marketing to fitness, highlighting her advocacy for autism awareness and her strategies for creating impactful content. Host Elie Charbel explores how Joelle balances her roles as a mother, influencer, and fitness professional, offering insights into building a strong community and handling negativity online. Chapters: 00:00 Intro 2:39 From fitness passion to career 6:04 Differentiating yourself in a crowded digital space 7:46 Changing people’s lives through fitness 8:42 Speaking up about your life’s cause - Autism awareness 11:42 Creating content that is impactful 13:04 Dealing with the flip side of influence - Negative feedback 15:20 Inspiring the community with relatable content 17:30 Videos that go viral 20:40 Collaborations and brand partnerships 24:20 Qatar market and influence 29:15 Balance of being a mother, influencer and a GM for a fitness studio 33:41 Be real. We are storytellers Connect with us on Instagram @thetwist.podcast for the latest episodes and behind-the-scenes content. For inquiries or feedback, reach out to us at info@thetwistpodcast.co. #TWISTPodcast #FitnessMarketing #AutismAwareness #InfluencerMarketing #QatarFitness #CommunityBuilding

June 2, 2024Episode 850 min

The Twist Podcast Episode 8 - Haya Samain Hospitality Industry Marketing

Join us for an enlightening conversation with Haya Samain, a seasoned marketing professional with over 12 years of experience in the hospitality industry. Currently the Head of Marketing for FGREALTY, Haya has a rich background in marketing and communications, having worked with prominent hotel chains in Qatar. Host Elie Charbel delves into Haya's dynamic career, exploring her journey, challenges in a male-dominated industry, and the intricacies of marketing luxury hotels. Chapters: 00:00 Intro 1:52 Youngest female in a male-dominated industry 5:50 Marketing and positioning the hotel 9:44 Budgeting for hotel marketing 12:17 Mimicking and no relevance in marketing 16:42 Importance of consumer behavior 18:53 Struggle in securing adequate marketing budgets 23:23 Impact of the World Cup 2022 on Qatar's hotel industry 25:28 Marketing strategies during low seasons 28:55 Customer service impact in hotel marketing 33:49 Influencer marketing experience in the local market 39:35 Niche marketing campaigns 45:28 Hotel marketers wear many hats 46:52 Balancing motherhood and a marketing career in hospitality 49:49 Advice for her younger self Key Insights: Navigating a Male-Dominated Industry: Haya shares her experiences and strategies for asserting authority and expertise. Localization in Marketing: Insights into aligning marketing strategies with cultural nuances in Qatar. Overcoming Budget Constraints: How Haya navigates budget challenges to effectively market various aspects of the hotel. Boosting Occupancy Rates: Tactics to increase occupancy rates during low seasons. International Tourists vs. Locals: Tailoring marketing strategies for different audiences. Influencer Collaborations: Evaluating the quality and impact of influencer marketing in Qatar. Balancing Professional and Personal Life: Tips for managing motherhood while leading a marketing team. Connect with us on Instagram @thetwist.podcast for the latest episodes and behind-the-scenes content. For inquiries or feedback, reach out to us at info@thetwistpodcast.co. Subscribe to stay updated with the latest in hospitality marketing and industry trends. #TWISTPodcast #HospitalityMarketing #InfluencerMarketing #LuxuryHotels #QatarHospitality

May 19, 2024Episode 742 min

The Twist Podcast Episode 7 - Karim Fakhri Automotive Industry Marketing

Join us for an exciting conversation with Karim Fakhri, renowned Automotive Journalist and Co-Founder at @autonetworkme, and former TV Presenter for Automobile Show on @futuretvlebanon. Host Elie Charbel delves into Karim's dynamic career, covering everything from content creation to the electric car industry in the GCC. This episode is packed with insights, challenges, and inspiration from Karim's journey in the automotive world. Chapters: 00:00 Intro 4:05 Challenges & Opportunity in a New Culture 11:11 Content Creation 15:26 Monetizing Content Creation 21:20 Inspiration from Asian Culture 28:28 Motivation 35:00 Electric Car Industry in the GCC 38:00 Automotive Events in the Middle East Key Insights: Navigating cultural challenges and opportunities in the automotive industry. The creative process behind engaging automotive content. Strategies for monetizing content creation effectively. Drawing inspiration from Asian automotive culture. Insights into the burgeoning electric car industry in the GCC. Highlights from prominent automotive events in the Middle East. Connect with us on Instagram @thetwist.podcast for the latest episodes and behind-the-scenes content. For inquiries or feedback, reach out to us at info@thetwistpodcast.co. Subscribe to stay updated with the latest in automotive journalism and industry trends. #TWISTPodcast #AutomotiveJournalism #ElectricCars #ContentCreation #MiddleEastEvents #Innovation