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The TONYA STOKES Podcast

The TONYA STOKES Podcast

Hosted by Tonya Stokes

Episodes

122

Latest episode

Jun 2026

Language

EN

About the show

Welcome to STYLE—Salon Talks You'll Love Every Time! We’re dedicated to uplifting beauty industry professionals by blending business expertise with self-improvement tools to help unlock your full potential. Whether you're a seasoned salon owner or just starting your beauty career, you'll find inspiring interviews, strategic insights, and actionable steps to grow both personally and professionally. This podcast is your go-to resource for elevating your life and business—one empowering episode at a time. Let’s grow together! The Salon Suite Life book: https://a.co/d/0dmSgmWr

Listen to episodes

60 recent
June 14, 202620 min

Be the S A L T of Your Industry

In a world full of criticism and negativity surrounding the beauty industry, it's time to remember who we are. Inspired by Matthew 5:13, this episode challenges beauty professionals to be the SALT of the industry, setting the standard, adding value, leading with excellence, and transforming lives, one client at a time. Check out my book: https://a.co/d/063goTHq

March 15, 20267 min

Do You Really Have to Get It Out the Mud?

What if success doesn't have to be so hard? Let's challenge the popular "get it out the mud" mentality and rethink what true leadership looks like through a personal story about guidance, wisdom, and learning from those who have already walked the path before us. My book: The Salon Suite Life

March 1, 202630 min

Strategy over politics, Keeping clients Competitive

When the economy shifts, your clients do too. Here’s how to guide them with strategywithout lowering your value. The Salon Suite Life book: https://a.co/d/0dmSgmWr https://a.co/d/iYUUqQo

February 15, 202618 min

It Worked...But It Wasn't the Promise

Sometimes what you create will work… but that doesn’t mean it’s what was promised. In this episode, we break down Genesis 16 and the real cost of forcing something that wasn’t ready. If you’ve ever made a move out of pressure instead of trust, this conversation will hit home. The Salon Suite Life book: https://a.co/d/0dmSgmWr https://a.co/d/iYUUqQo

February 1, 202626 min

Ai in the Salon: Work Smarter Not Harder in 2026

AI isn’t the future it’s already in your salon. In this episode, Tonya breaks down simple, real ways stylists can use AI to save time, reduce burnout, and run a more efficient business, without losing their personal touch. The Salon Suite Life book: https://a.co/d/0dmSgmWr https://a.co/d/iYUUqQo

January 18, 202621 min

Price for Your Market, Not Social Media

Not all pricing is created equal. In this episode, we break down why your prices should reflect your market not what you see online and how to avoid one of the biggest mistakes in the beauty industry right now. The Salon Suite Life book: https://a.co/d/0dmSgmWr https://a.co/d/iYUUqQo

January 4, 202611 min

Are you really mad at the service or the price?

Are you really mad at the service, or just the price? Let’s talk about what goes into hair pricing, why costs vary, and why everything isn’t meant for everybody. The Salon Suite Life book: https://a.co/d/0dmSgmWr https://a.co/d/iYUUqQo

December 3, 202553 min

ARE DEALS DEAD? BLACK FRIDAY CYBER MONDAY

My Black Friday & Cyber Monday deals flopped, my other promo went crazy, and I’m trying to figure out what’s happening out here. Let’s talk salon deals, timing, and client behavior. https://a.co/d/iYUUqQo

October 20, 202517 min

ECONOMY-HOW R U SHOWING UP 4 UR CLIENTS?

Tonya wants to chat a little about this economy and your mindset. This is a short check in, HOW ARE YOU and HOW ARE YOU SHOWING UP FOR YOUR CLIENTS? https://a.co/d/iYUUqQo

September 30, 202555 min

3 Quick Solutions for salons to get thru the economic downturn

In this episode of Style: Salon Talks You'll Love Every Time , Tonya Stokes breaks down how today's economic slowdown is reshaping salon life. From clients stretching appointments and cutting luxury add-ons to rising costs on everyday essentials, salons everywhere are feeling the squeeze. Tonya shares real behind-the-chair insights, the tough choices independent stylists are facing, and three practical strategies to protect your business in uncertain times. If you've been wondering how to keep clients coming back and your salon profitable during a downturn, this episode will give you clarity, confidence, and a plan to move from struggle to strength. Get your copy on Amazon https://a.co/d/i5yatGw https://a.co/d/iYUUqQo

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