The Tim Castle Show

Hosted by Tim Castle

Business Entrepreneurship Education

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Episodes

136

Latest episode

May 2026

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EN-US

About the show

Hi I'm Tim Castle, Author, Coach and Entrepreneur, this is my podcast where I sit down with courageous people doing inspirational things around the world. There is so much good in the world, so many amazing stories, each with their own valuable lessons and I want to use this platform as a vehicle for change so help you find your true voice and live life to its fullest. Whether you are facing challenges right now, going through a tough time or on top of the world we can all improve by sharing our story. My mission is to help others go after their really BIG goals and become their fullest potential. It takes persistence, willingness to learn and an open mind but together we will make it happen. I live by my motto "believe it is possible". Course https://believeitispossible.thinkific.com/ Website: www.timjscastle.com Email: tim@timjscastle.com Social: @timjscastle Amazon https://amzn.to/3eoLEn4 Audible https://adbl.co/34edPmT

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May 27, 20268 min

Episode 149 AI Will Replace Average Salespeople (The Job Market Has Changed Forever)

AI is changing sales faster than most people realise.But here’s the truth nobody is talking about:AI won’t replace great salespeople.It will replace average ones.In this episode, I break down:What’s REALLY happening in the job marketWhy traditional sales skills are dyingThe human skills AI still can’t replicateIf you work in sales, recruitment, leadership, entrepreneurship or business development - this video will give you a serious advantage over the next 3–5 years.The game has changed.Most people just haven’t realised it yet.👇 Comment below:What skill do you think AI will NEVER replace?Subscribe for weekly videos on:Negotiation • Sales • AI • Influence • Leadership • High PerformanceGet Magnetic Influence to learn how to negotiate and persuade in an AI centric world https://a.co/d/03gMjoCS#AI #Sales #ArtificialIntelligence #Negotiation #Leadership #SalesTraining #UKJobs #CareerAdvice #FutureOfWork #Influence #Business #SalesLeadership #Entrepreneur #PersonalDevelopment #TimCastle🚀 Follow Tim CastleIf you want to master negotiation, influence, and high-stakes decision-making in the age of AI—start here:📚 BooksMagnetic Influence – How to negotiate and persuade in a disrupted world → Pre-order now: https://amzn.to/3M5HKq3The First Domino – The complete playbook to go from $0 to $5M → Get it here: https://amzn.to/3Z0NrbJThe Art of Negotiation – #1 in the UK for Job Interviews & #1 in the US for Career Advancement → Read it: https://amzn.to/3LSA6zh🧠 Courses & TrainingThe Highly Skilled Negotiator (80+ Lessons) → https://www.timjscastle.com/the-highly-skilled-negotiatorJob Interview Mastery → https://www.timjscastle.com/job-interview-masteryNegotiator’s Edge Training Academy (AI + Negotiation) → https://www.thenegotiatorsedge.ai/🎥 CommunityYouTube → https://www.youtube.com/@TimCastle Website → https://www.timjscastle.com/

May 25, 202654 min

Episode 148 Kevin Follonier When Shift Happens: Podcasts, Crypto, Billionaires and the Psychology of Risk

What happens when one of the sharpest minds in Web3 and crypto sits down with one of the world’s leading negotiation and influence experts?In this episode, I’m joined by Kevin Follonier — founder and host of the wildly popular When Shift Happens Podcast, known for his raw, unfiltered conversations with some of the biggest names in crypto, AI, and the future of technology. We dive deep into:Kevin’s Follonier story and where the idea for When Shift Happens came fromInterviewing billionaires like Michael SaylorThe exact formula to scale your podcastKevin’s First Domino clientHow to monetise your podcast effectively Crypto, investing and backing yourself when you’re up against itHow top performers think differently during periods of massive changeHow to deal with negative commentsThis is not a surface-level conversation. It’s a deep exploration of how to build and scale, gain momentum and win. Entrepreuners listen up.If you are starting a podcast, creating a new product, building a company and you want to learn how to stand out from the rest - this is the episode for you.🎙️ Featuring insights, stories, and practical lessons from two people obsessed with understanding how to generate momentum, take risks, and back yourself.#crypto #podcasting #timcastle #entrepreneurship #investing #billionaires Follow Kevin Follonier and check out When Shift Happens.Website https://www.kevinfollonier.com/YouTube https://www.youtube.com/@when-shift-happensSpotify https://open.spotify.com/show/7JqCB5tnRky7XS7NRFWQJtLead With AI - Get $200 off the Advanced AI Leader Short Course with code Tim-LeadWithAI register at https://www.leadwithai.co/course/ai-leader-advancedOver two weeks (~30 minutes a day for 10 days), you learn by doing: building 6+ AI assistants personalized to your role, your goals, and the workflows that currently drain your time.Get Magnetic Influence out 3rd June. The Modern Negotiation and Influence playbook for the AI centric world we live it. https://www.amazon.com/Magnetic-Influence-Negotiate-Persuade-Disrupted/dp/1398627860Learn how to persuade in high stakes negotiations, deal with difficult people and use AI to help negotiate better. 🚀 Follow Tim CastleIf you want to master negotiation, influence, and high-stakes decision-making in the age of AI—start here:📚 BooksMagnetic Influence – How to negotiate and persuade in a disrupted world→ Pre-order now: https://amzn.to/3M5HKq3The First Domino – The complete playbook to go from $0 to $5M→ Get it here: https://amzn.to/3Z0NrbJThe Art of Negotiation – #1 in the UK for Job Interviews & #1 in the US for Career Advancement→ Read it: https://amzn.to/3LSA6zh🧠 Courses & TrainingThe Highly Skilled Negotiator (80+ Lessons)→ https://www.timjscastle.com/the-highly-skilled-negotiatorJob Interview Mastery→ https://www.timjscastle.com/job-interview-masteryNegotiator’s Edge Training Academy (AI + Negotiation)→ https://www.thenegotiatorsedge.ai/🎥 CommunityYouTube → https://www.youtube.com/@TimCastleWebsite → https://www.timjscastle.com/🚀 Follow Tim CastleIf you want to master negotiation, influence, and high-stakes decision-making in the age of AI—start here:📚 BooksMagnetic Influence – How to negotiate and persuade in a disrupted world → Pre-order now: https://amzn.to/3M5HKq3The First Domino – The complete playbook to go from $0 to $5M → Get it here: https://amzn.to/3Z0NrbJThe Art of Negotiation – #1 in the UK for Job Interviews & #1 in the US for Career Advancement → Read it: https://amzn.to/3LSA6zh🧠 Courses & TrainingThe Highly Skilled Negotiator (80+ Lessons) → https://www.timjscastle.com/the-highly-skilled-negotiatorJob Interview Mastery → https://www.timjscastle.com/job-interview-masteryNegotiator’s Edge Training Academy (AI + Negotiation) → https://www.thenegotiatorsedge.ai/🎥 CommunityYouTube → https://www.youtube.com/@TimCastle Website → https://www.timjscastle.com/

May 17, 20261 hr 2 min

Episode 147 Baptiste Graffin Sales Is A Lifestyle | How To Win In Sales | The Tim Castle Show

In this episode, I sit down with my friend Baptiste Garffin, Vice President of Sales for Happydemics for a masterclass in how to handle the pressure in sales, create a sales flywheel and the importance of not taking life too seriously. We discuss:- how to meditate and the ideal daily process to centre yourself each day- how to approach sales targets - how to adjust your sales strategy to new markets like Southeast Asia- how to scale companies fast- why brand measurement is important to marketers- How to measure, growth and optimise your brandBaptiste is an expert in sales and scaling businesses, he offers a no nonsense look at what it takes, the commitment and the dicisipline that goes on behind the scenes to make sales look effortless.PLENTY OF GOLD NUGGETS in this one.Follow Baptiste on LinkedIn for more insights. https://www.linkedin.com/in/baptistegraffin/🚀 Follow Tim CastleIf you want to master negotiation, influence, and high-stakes decision-making in the age of AI—start here:📚 BooksMagnetic Influence – How to negotiate and persuade in a disrupted world → Pre-order now: https://amzn.to/3M5HKq3The First Domino – The complete playbook to go from $0 to $5M → Get it here: https://amzn.to/3Z0NrbJThe Art of Negotiation – #1 in the UK for Job Interviews & #1 in the US for Career Advancement → Read it: https://amzn.to/3LSA6zh🧠 Courses & TrainingThe Highly Skilled Negotiator (80+ Lessons) → https://www.timjscastle.com/the-highly-skilled-negotiatorJob Interview Mastery → https://www.timjscastle.com/job-interview-masteryNegotiator’s Edge Training Academy (AI + Negotiation) → https://www.thenegotiatorsedge.ai/🎥 CommunityYouTube → https://www.youtube.com/@TimCastle Website → https://www.timjscastle.com/

May 9, 202614 min

Episode 146 Why Magnetic influence Is The Most Valuable Skill In Modern Communication | The Tim Castle Show

The world is changing, fast. In this short, powerful episode of The Tim Castle Show, we explore why magnetic influence has become one of the most valuable skills in modern communication, leadership, sales, and personal growth. In a world shaped by AI, distraction, digital noise, and shallow connection, the people who win are not just the smartest in the room — they are the ones who can create trust, build emotional connection, and move others with clarity, confidence, and authenticity. This episode breaks down why influence is no longer optional; it is a human advantage. Whether you are leading a team, building your personal brand in Singapore, negotiating high-stakes deals, or trying to communicate with more impact, magnetic influence helps you stand out and connect at a deeper level. This conversation also introduces Tim Castle’s upcoming book, Magnetic Influence, releasing June 3rd — a modern playbook for human connection, persuasion, and influence in the age of AI.🚀 Follow Tim CastleIf you want to master negotiation, influence, and high-stakes decision-making in the age of AI—start here:📚 BooksMagnetic Influence – How to negotiate and persuade in a disrupted world → Pre-order now: https://amzn.to/3M5HKq3The First Domino – The complete playbook to go from $0 to $5M → Get it here: https://amzn.to/3Z0NrbJThe Art of Negotiation – #1 in the UK for Job Interviews & #1 in the US for Career Advancement → Read it: https://amzn.to/3LSA6zh🧠 Courses & TrainingThe Highly Skilled Negotiator (80+ Lessons) → https://www.timjscastle.com/the-highly-skilled-negotiatorJob Interview Mastery → https://www.timjscastle.com/job-interview-masteryNegotiator’s Edge Training Academy (AI + Negotiation) → https://www.thenegotiatorsedge.ai/🎥 CommunityYouTube → https://www.youtube.com/@TimCastle Website → https://www.timjscastle.com/

March 27, 202659 min

Episode 145 Kerrie Lee Brown - How to Stop Trying to "Do It All" and Give Self Care | The Tim Castle Show

If you’re building at a high level—but quietly running on empty—this episode is for you.On this episode of The Tim Castle Show, I sit down with Kerrie Lee Brown — Editor-in-Chief of SUCCESS Magazine, founder of RedLily, speaker, and author.At 39, Kerrie had a heart attack.Not because she didn’t know success.But because she was chasing it the way most people do—relentlessly, externally, and at a cost.Missing out on family moments, living for work, in the thick of the rat race and not able to give self care to herself.This conversation goes far deeper than business.It’s about the truth behind achievement.The unseen pressure.And the moment life forces you to redefine what success actually means.If you’ve ever felt driven but disconnected… ambitious but exhausted… successful on paper but questioning everything underneath—this will hit home.In this episode, we explore: Why learning to say no might be the most powerful move you ever make How to actually listen to your body before it forces you to Letting go of negative energy, expectations, and outdated definitions of success What real self-care looks like (beyond the clichés) How to enjoy life while building something meaningful The mission behind RedLilyLife.com—and why storytelling is a path to healing and clarity A new definition of success that doesn’t cost you your life to achieve Kerrie shares her story with rare honesty.No performance.No filters.Just truth.And a reminder that success without health, presence, and connection isn’t success at all.This isn’t just an episode. It’s a recalibration.Listen now—and remember what really matters.Kerrie shares her story so authentically, she gives back and shows us how to not take life for granted, and to stop and smell the roses.Follow KerrieWebsite https://kerrieleebrown.com/homeInstagram https://www.instagram.com/kerrieleebrown/Red Lily https://redlilylife.com/ (no judgement story sharing)My Heart, My Self Kerrie's Book https://amzn.to/40ZLmxF#authenticity #work #career #success #lifelessons #selfcare🚀 Follow Tim CastleIf you want to master negotiation, influence, and high-stakes decision-making in the age of AI—start here:📚 BooksMagnetic Influence – How to negotiate and persuade in a disrupted world → Pre-order now: https://amzn.to/3M5HKq3The First Domino – The complete playbook to go from $0 to $5M → Get it here: https://amzn.to/3Z0NrbJThe Art of Negotiation – #1 in the UK for Job Interviews & #1 in the US for Career Advancement → Read it: https://amzn.to/3LSA6zh🧠 Courses & TrainingThe Highly Skilled Negotiator (80+ Lessons) → https://www.timjscastle.com/the-highly-skilled-negotiatorJob Interview Mastery → https://www.timjscastle.com/job-interview-masteryNegotiator’s Edge Training Academy (AI + Negotiation) → https://www.thenegotiatorsedge.ai/🎥 CommunityYouTube → https://www.youtube.com/@TimCastle Website → https://www.timjscastle.com/

March 25, 20268 min

Episode 144 How AI Is Rewriting the Rules of Negotiation (And Why Most People Will Lose) | The Tim Castle Show

You’re not just negotiating with people anymore.You’re negotiating with machines… trained on more data than you’ll ever see in your lifetime.They know your pricing.Your patterns.Your pressure points.And here’s the uncomfortable truth…Most people are about to become predictable.”But the winners?They won’t be the smartest.They’ll be the most human.This is the shift most people are missing.Full breakdown in the episode 👇🚀 Follow Tim CastleIf you want to master negotiation, influence, and high-stakes decision-making in the age of AI—start here:📚 BooksMagnetic Influence – How to negotiate and persuade in a disrupted world → Pre-order now: https://amzn.to/3M5HKq3The First Domino – The complete playbook to go from $0 to $5M → Get it here: https://amzn.to/3Z0NrbJThe Art of Negotiation – #1 in the UK for Job Interviews & #1 in the US for Career Advancement → Read it: https://amzn.to/3LSA6zh🧠 Courses & TrainingThe Highly Skilled Negotiator (80+ Lessons) → https://www.timjscastle.com/the-highly-skilled-negotiatorJob Interview Mastery → https://www.timjscastle.com/job-interview-masteryNegotiator’s Edge Training Academy (AI + Negotiation) → https://www.thenegotiatorsedge.ai/🎥 CommunityYouTube → https://www.youtube.com/@TimCastle Website → https://www.timjscastle.com/

March 21, 202630 min

Episode 143 Jon Gordon on The Power of Positive Habits, Faith, Connection & Positive Leadership | The Tim Castle Show

What if the thing you’re searching for… isn’t success—but connection?In this deeply personal and powerful conversation, Tim Castle sits down with bestselling author Jon Gordon (The Energy Bus, The Power of Positive Leadership, 3M+ copies sold) to explore the role of faith, healing, energy, and our relationship with God in shaping how we live, lead, and connect with others.Before the books, before the global impact—there was struggle.Debt.Uncertainty.A life that felt like it was falling apart.And in that moment… a decision.A decision to move toward faith over fear. Connection over isolation. Light over darkness.This episode goes beyond leadership.It’s about what it means to be human.🌿 In this conversation, we explore: How to rebuild your life through faith, belief, and spiritual connection What it really means to have a relationship with God in everyday life The power of prayer and how it increases your capacity Why energy, love, and presence are the foundation of healing How to navigate anger, frustration, and conflict with awareness and grace The role of optimism, beliefs and actions in leadership How small acts of kindness and connection can change everything What it means to “be a light” in a world that often feels heavy As the world becomes faster, louder, and more driven by technology…This conversation is a reminder:That healing is found in connection.That strength is found in faith.And that the most powerful force we have… is love.This is not just a conversation about leadership. It's about wholeness, getting teams to be more connected.It’s about coming home—to yourself, to others, and to God.This is how you raise the standard.🚀 Follow Tim CastleIf you want to master negotiation, influence, and high-stakes decision-making in the age of AI—start here:📚 BooksMagnetic Influence – How to negotiate and persuade in a disrupted world → Pre-order now: https://amzn.to/3M5HKq3The First Domino – The complete playbook to go from $0 to $5M → Get it here: https://amzn.to/3Z0NrbJThe Art of Negotiation – #1 in the UK for Job Interviews & #1 in the US for Career Advancement → Read it: https://amzn.to/3LSA6zh🧠 Courses & TrainingThe Highly Skilled Negotiator (80+ Lessons) → https://www.timjscastle.com/the-highly-skilled-negotiatorJob Interview Mastery → https://www.timjscastle.com/job-interview-masteryNegotiator’s Edge Training Academy (AI + Negotiation) → https://www.thenegotiatorsedge.ai/🎥 CommunityYouTube → https://www.youtube.com/@TimCastle Website → https://www.timjscastle.com/

March 16, 20261 hr 9 min

Episode 142 Martin Bertilsson The Future of Marketing Is Changing AI Search, Agentic Commerce & Intelligent Upgrades | How to Be Visible | The Tim Castle Show

I had a fascinating conversation with Martin Bertilsson, Founder and CEO of Aimsoo, ex Google Veteran, about the future of marketing, the open web, agentic commerce, and the profound disruption AI is bringing to search, advertising, and brand discovery.Martin has an exceptional ability to look into the future — not through hype, but through data, systems thinking, and first-principles analysis. He connects macro shifts in technology with the second and third-order effects they create across business models, revenue streams, and the way companies compete.The reality is simple: timeframes are collapsing.What once took a decade is now unfolding in months.Search is changing. Commerce is changing. Marketing is changing.And many companies are still operating as if the old model will hold.In our conversation we explore some of the most important ideas emerging right now:Generative Engine Optimization (GEO) - How brands need to understand how AI models represent them.Does your brand appear?What does the model say?And what will sit next to that answer?Prompt → Answer → Commercial layer.Or Agentic commerce - A world where autonomous agents are sent into the market to search, evaluate, negotiate and purchase on behalf of humans.Which raises a new question:How do we sell to AI agents?What will the interface of commerce look like when the buyer is no longer a person, but a machine acting on their behalf?We also discuss:What publishers can do in a zero-click worldThe emerging commerce layer between platforms like ChatGPT and ShopifyAgent-to-Agent (A2A) ecosystemsThe rise of AdCP and machine-mediated advertising marketsHow 350 million SMEs remain visible when discovery shifts to AI systemsAI Native AdsOne of the things I love about talking with Martin is how he uses simple metaphors to explain complex shifts. He has a rare ability to make the future feel both understandable and inevitable.Honestly, I could listen to him all day. If you’re a marketer, founder, operator, strategist, or executive, this isn’t just interesting.It’s essential. This conversation is a knowledge upgrade.Follow MartinMultipole.ai https://multipole.ai/Aimsoo https://aimsoo.ai/LinkedIn https://www.linkedin.com/in/martin-b-1195382/🚀 Follow Tim CastleIf you want to master negotiation, influence, and high-stakes decision-making in the age of AI—start here:📚 BooksMagnetic Influence – How to negotiate and persuade in a disrupted world → Pre-order now: https://amzn.to/3M5HKq3The First Domino – The complete playbook to go from $0 to $5M → Get it here: https://amzn.to/3Z0NrbJThe Art of Negotiation – #1 in the UK for Job Interviews & #1 in the US for Career Advancement → Read it: https://amzn.to/3LSA6zh🧠 Courses & TrainingThe Highly Skilled Negotiator (80+ Lessons) → https://www.timjscastle.com/the-highly-skilled-negotiatorJob Interview Mastery → https://www.timjscastle.com/job-interview-masteryNegotiator’s Edge Training Academy (AI + Negotiation) → https://www.thenegotiatorsedge.ai/🎥 CommunityYouTube → https://www.youtube.com/@TimCastle Website → https://www.timjscastle.com/

February 16, 202614 min

Episode 141 Stephen Honight How To Organize Your Day As An Entrepreneur | The Tim Castle Show

🚀 Follow Tim CastleIf you want to master negotiation, influence, and high-stakes decision-making in the age of AI—start here:📚 BooksMagnetic Influence – How to negotiate and persuade in a disrupted world → Pre-order now: https://amzn.to/3M5HKq3The First Domino – The complete playbook to go from $0 to $5M → Get it here: https://amzn.to/3Z0NrbJThe Art of Negotiation – #1 in the UK for Job Interviews & #1 in the US for Career Advancement → Read it: https://amzn.to/3LSA6zh🧠 Courses & TrainingThe Highly Skilled Negotiator (80+ Lessons) → https://www.timjscastle.com/the-highly-skilled-negotiatorJob Interview Mastery → https://www.timjscastle.com/job-interview-masteryNegotiator’s Edge Training Academy (AI + Negotiation) → https://www.thenegotiatorsedge.ai/🎥 CommunityYouTube → https://www.youtube.com/@TimCastle Website → https://www.timjscastle.com/

February 16, 202622 min

Episode 140 Exactly What To Do If You've Just Lost Your Job - Do This Now | The Tim Castle Show

Lose your job — or think you might? This is not the moment to panic.It is the moment to negotiate your future.In this powerful episode, globally recognized negotiation expert Tim Castle breaks down the exact blueprint for what to do if you’ve been let go, made redundant, or sense change is coming.This is not theory. This is a strategic reset.Tim has helped countless professionals rebuild their confidence, articulate their value, negotiate their worth, and create unstoppable momentum when it matters most.Because losing a role does not mean losing your power — unless you surrender it.Goal: Shift from reaction → influence.Inside this episode you’ll learn how to:• Regain control of your mindset immediately• Position yourself as a high-value candidate• Create momentum instead of waiting for opportunity• Generate multiple job offers — not just one• Negotiate from strength, not desperation• Build visibility when most people disappearMost professionals leave enormous value on the table — in interviews, compensation discussions, and career negotiations — simply because they misunderstand what modern negotiation truly is.This is not a coincidence.Tim Castle is the bestselling author of The Art of Negotiation, ranked:✅ #1 in the UK for Job Interviews✅ #1 in the US for Career AdvancementIf you need clarity, structure, and a proven path forward — this episode is not to be missed.⚡ Your Immediate Action Plan✔ Get moving — start now. Do not wait. ✔ Make each day your masterpiece. ✔ Plant seeds: your objective is multiple conversations. ✔ Set the standard: 30 days to your next offer. ✔ Aim for choice — multiple offers change everything. ✔ Slow down time: treat each day like a mini-week. ✔ Execute “9 before 9am” — nine outreach attempts before most people wake up. ✔ Help others — generosity creates opportunity. ✔ Protect your mindset — standards are contagious. ✔ Train daily — physical strength fuels psychological resilience. ✔ Operate from abundance and gratitude. ✔ Don’t broadcast what you fear — focus on what you are building. ✔ Be visible. Bring people together. Create energy.Remember:Luck increases with the number of meaningful conversations you create.And above all —Believe it is possible.Free Resources👉 Momentum Sales Model Blueprint: https://www.timjscastle.com/themomentumsalesmodel👉 The First Domino Bonus Materials: https://www.thefirstdominobook.com/extras👉 Job Interview Mastery (Short Course): https://www.timjscastle.com/job-interview-masteryTopics: job loss advice, what to do after redundancy, negotiate salary, job interview strategy, career negotiation, mindset after job loss, modern negotiation, career reinvention, influence skills, executive presence.🚀 Follow Tim CastleIf you want to master negotiation, influence, and high-stakes decision-making in the age of AI—start here:📚 BooksMagnetic Influence – How to negotiate and persuade in a disrupted world → Pre-order now: https://amzn.to/3M5HKq3The First Domino – The complete playbook to go from $0 to $5M → Get it here: https://amzn.to/3Z0NrbJThe Art of Negotiation – #1 in the UK for Job Interviews & #1 in the US for Career Advancement → Read it: https://amzn.to/3LSA6zh🧠 Courses & TrainingThe Highly Skilled Negotiator (80+ Lessons) → https://www.timjscastle.com/the-highly-skilled-negotiatorJob Interview Mastery → https://www.timjscastle.com/job-interview-masteryNegotiator’s Edge Training Academy (AI + Negotiation) → https://www.thenegotiatorsedge.ai/🎥 CommunityYouTube → https://www.youtube.com/@TimCastle Website → https://www.timjscastle.com/