The Thought Leader's Handbook

Hosted by Jonathan Reid

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Jul 2024

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About the show

Welcome to The Thought Leaders Handbook, your guide to mastering the art of thought leadership in the B2B space. Join your host, Jonathan, founder of Reidentify, as he shares expert insights and practical strategies for building a powerful personal brand, leveraging the impact of podcasting, and positioning yourself as a trusted authority in your niche. With special guests who are thought leaders themselves, tune in to gain valuable tips, real-world examples, and inspiration to propel your journey towards becoming a purpose-led thought leader in today's competitive landscape.

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20 recent

July 30, 202413 min

How To Get Invited On To Podcasts As a Guest

In this episode, I dive into the essential steps you need to take to get invited onto more podcasts. I share my experiences and insights from being on multiple podcasts and managing others. We'll cover how to showcase your value, leverage your own podcast, connect with other podcasters, and the importance of pitching yourself effectively. Stay tuned for actionable tips that can help you expand your presence in the podcasting world! Key Themes: - Showcase your value - Leverage your own podcast - Connect with other podcasters - Pitch yourself effectively Resources: Book a Call: https://www.reidentify.co/book-call Visit Our Website: https://www.reidentify.co Connect on LinkedIn: https://www.linkedin.com/in/jonathanreid

July 23, 202410 min

Is B2B Podcasting Too Saturated?

In this episode, I debunk the myth that podcasting is saturated and explain why there's still LOADS of opportunity for new voices in the space! I discuss the importance of differentiating your podcast, how to leverage your unique perspective, and why most podcasts fail early 👀 Key Themes: Podcast saturation myth Importance of differentiation Market growth potential Audience engagement tactics Value of unique content Resources: Book a Call: https://www.reidentify.co/book-call Visit Our Website: https://www.reidentify.co Connect on LinkedIn: https://www.linkedin.com/in/jonathanreid

July 16, 202413 min

In Person vs Virtual B2B Podcasts (Which one?)

In this episode, I explore the benefits and challenges of in-person versus virtual podcasts, specifically for B2B podcasts! Learn how to choose the best format for your needs, optimise guest experiences, and discover essential equipment and ideal locations for recording said podcast 👌 Key Themes: - Benefits of in-person podcasts for guest connection - Flexibility and convenience of virtual podcasts - Essential equipment for both podcast formats - Ideal locations for recording podcasts - Enhancing guest experience and gathering feedback Resources: Book a Call: https://www.reidentify.co/book-call Visit Our Website: https://www.reidentify.co Connect on LinkedIn: https://www.linkedin.com/in/jonathanreid #B2BPodcasting #PodcastTips #VirtualPodcast #InPersonPodcast #PodcastProduction

July 9, 20248 min

Speak to prospects who are not ready to buy... let me explain

In this episode, I discuss why it's crucial to engage with the majority of your market that's not yet ready to buy. I'll explore strategies to build relationships and trust with these potential clients to ensure they turn to you when they're ready to make a purchase. Key Themes: - Importance of engaging non-ready buyers - Strategies for awareness and consideration stages - Role of buyer independence in the digital age - Benefits of long-term engagement - Creating content to build trust Resources: - Book a Call: https://www.reidentify.co/book-call - Visit Our Website: https://www.reidentify.co - Connect on LinkedIn: https://www.linkedin.com/in/jonathanreid #B2BMarketing #ContentStrategy #PodcastingTips

July 2, 202416 min

How to Avoid Burnout as a Podcaster (Do This)

In this episode, we dive deep into understanding and combating the infamous "burnout". Learn how to recognise the signs, understand the causes, and implement strategies to avoid burnout as a thought leader and podcaster. Key Themes: - Recognising the signs of burnout - Causes of burnout in thought leaders - Effective strategies to combat burnout - Importance of taking breaks and work-life balance - Utilising the Eisenhower Matrix for prioritisation Resources: - Book a Call: https://www.reidentify.co/book-call - Visit Our Website: https://www.reidentify.co - Connect on LinkedIn: https://www.linkedin.com/in/jonathanreid Feel free to reach out to me on LinkedIn or leave your thoughts in the comments below. Don't forget to like, subscribe, and rate our podcast! #BurnoutPrevention #ThoughtLeadership #PodcastingTips #WorkLifeBalance #EisenhowerMatrix

June 25, 202411 min

BEST Tools and Softwares for B2B Podcasting (You need these!)

In this episode, we dive into the key tools and software you need to ensure your B2B podcast succeeds. Whether you’re recording in-person or virtually, these recommendations will save you time, enhance quality, and streamline your podcasting process. Tune in as we discuss the best platforms for recording, editing, hosting, and managing your podcast to help you deliver professional and engaging content. Key Points: - What microphone to use - DON'T USE ZOOM! - What recording software to use - Where to put your podcast - How to edit your podcast - How to manage your podcast Additional Resources: - Book a Call: https://www.reidentify.co/book-call - Visit Our Website: https://www.reidentify.co - Connect on LinkedIn: https://www.linkedin.com/in/jonathanreid

June 18, 202410 min

Break Your Limiting Beliefs (for podcasters)

Self Limiting beliefs are holding you back more than you know! Today I share insights from a recent consultation with a prospect who was held back by self-doubt and offers strategies to overcome these mental barriers. It is so important to recognise and address these beliefs to unlock your full potential and become an effective thought leader! Key Points: - Identifying Self-Limiting Beliefs - Impact on Thought Leadership - Strategies to Overcome Mental Barriers - Taking Control of Thoughts - Trusting Yourself and Leading Others Additional Resources: - Book a Call: https://www.reidentify.co/book-call - Visit Our Website: https://www.thoughtleadershandbook.com - Connect on LinkedIn: https://www.linkedin.com/in/jonathanreid

June 11, 202410 min

What is Dark Social in B2B Marketing?

In today's episode, I explore the concept of dark social and its impact on B2B marketing. I explain what dark social is, why it matters, and how it plays a significant role in the buyer's journey. I also discuss strategies to leverage dark social through high-quality content and consistent engagement 👀 Also, shout out to Knowledge pill whose video inspired me to create this one! Key Points: - Understanding Dark Social - Impact on the Buyer Journey 👥 - Dark Social Channels - The Role of High-Quality Content - Leveraging Podcasts for Dark Social 🎙️ - Attribution and Dark Social Additional Resources: Book a Call: https://www.reidentify.co/book-call More Information on Reidentify: https://www.reidentify.co Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-reid-654566172/ Subscribe to the Podcast on YouTube: https://www.youtube.com/channel/UCnLoi5LijfELqSB_IKMlBzg #darksocial #b2bmarketing #b2bcontentmarketing #b2bpodcasting

June 4, 20249 min

You Don't Need More Followers (You Need a Community)

Today I discuss the importance of community building for thought leaders, businesses and brands, spoiler: It's VITAL! I highlight the need to move beyond merely accumulating followers and focus on creating a space where community members feel involved, connected, and engaged. Key Points: - Prioritising Community Over Follower Count - Community Conversion - Brand Loyalty Through Community Building - Platform Selection for Community Housing Action Items: - Determine the best platform for housing the community. - Conduct a poll to understand where the target audience currently spends their time online. Additional Resources: - Book a Call: https://www.reidentify.co/book-call - More Information on Reidentify: https://www.reidentify.co - Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-reid-654566172/ - Subscribe to the Podcast on YouTube: https://www.youtube.com/channel/UCnLoi5LijfELqSB_IKMlBzg

May 28, 202422 min

How to Grow Your B2B Podcast Through Social Media

In this episode of the Thought Leaders Handbook, I discuss the importance of leveraging social media to elevate your B2B podcast and establishing thought leadership! I provide practical advice on using various social media platforms to engage your target audience and promote your podcast. Key Points: Introduction to Social Media and Podcasting Benefits of Social Media for Podcasting Understanding Your Audience Platform Selection Tips for Effective Podcast Clips Additional Resources: Book a Call: https://www.reidentify.co/book-call More Information on Reidentify: https://www.reidentify.co Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-reid-654566172/ Subscribe to the Podcast on YouTube: https://www.youtube.com/channel/UCnLoi5LijfELqSB_IKMlBzg#b2bpodcasting #b2bmarketing #thoughtleadership