We know how challenging growing a practice can be, and don’t think it should require an accounting degree just to run your business. If you're a physical therapist or mental health therapist, we’re here to help you build a practice that creates more time, makes more money and serves more people.
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June 10, 2026Episode 8620 min
Psychology Today Profile Fixes That Get Clicks
We break down what makes a Psychology Today profile get clicked and why the first two sentences of your bio matter more than most therapists realize. We also share practical fixes for jargon, AI-written copy, and photos so your profile feels human and draws the right clients.Meet with one of our coachesHey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access. *Intro/outro song credit:King Around Here by Alex Grohl
June 3, 2026Episode 8519 min
Mailbag: Referral Networks, Cancellations and Waitlists
We answer three tough practice questions that hit both the heart and the bottom line: how to build referral partners as an introvert, how to handle cancellation fees without guilt, and how to think clearly about wait lists and ethics. We share simple language and practical rules that protect cash flow, strengthen your reputation, and help more clients get the right care faster.Meet with one of our coachesHey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access. *Intro/outro song credit:King Around Here by Alex Grohl
May 27, 2026Episode 8443 min
Building A Practice That Survives Medical Leave with Laurel van der Toorn
We talk with Laurel, an EMDR group practice owner, about the moment a sudden medical crisis forced her away from her practice for five months. We break down the real systems that kept her team supported, her clients cared for, and her finances stable so she could focus on healing. Connect with Laurel:https://www.laureltherapy.net/ Our Profit Coaching program is enrolling new practices now. We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school. To see if your practice might be a good fit, schedule a free consultation at therapybusinesspod.com. Meet with one of our coachesHey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access. *Intro/outro song credit:King Around Here by Alex Grohl
May 20, 2026Episode 8320 min
Am I Ready For a Second Location?
We break down how to decide whether a second location will grow your therapy practice or quietly drain the one that already works. We walk through the numbers, the demand signals, the money, and the operational setup you need so expansion stays profitable and doesn’t burn you out.Meet with one of our coachesHey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access. *Intro/outro song credit:King Around Here by Alex Grohl
May 13, 2026Episode 8238 min
What If Hourly Rates Are Holding You Back with Joel Miller
We talk with marketing agency owner Joel Miller about why most service providers underprice their work and how that choice quietly blocks growth. We break down positioning, value-based pricing, and practical ways therapy practice owners can raise rates while serving clients well. Connect with Joel:https://www.theskyfloor.com/https://www.linkedin.com/in/joelelliottmiller/ Our Profit Coaching program is enrolling new practices now. We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school. To see if your practice might be a good fit, schedule a free consultation at therapybusinesspod.com. Meet with one of our coachesHey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access. *Intro/outro song credit:King Around Here by Alex Grohl
May 6, 2026Episode 8122 min
Profit First: The First 90 Days
We lay out a practical 90-day plan to implement Profit First in a therapy practice, starting with bank accounts, allocations, and simple weekly habits. We also explain how to create instant financial clarity, cut overspending, and build toward quarterly profit distributions that actually reward you.Meet with one of our coachesHey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access. *Intro/outro song credit:King Around Here by Alex Grohl
April 29, 2026Episode 8031 min
Marketing for Therapists 101 with Darcy Sullivan
Your next client is searching right now, and they’re deciding in seconds whether your practice feels trustworthy, easy to reach, and worth booking. We sit down with Darcy from Propel Marketing and Design to unpack what actually moves the needle for local SEO in therapy practices and wellness clinics, without the jargon and without the gimmicks.Darcy is the founder of Propel Marketing & Design, where she helps clinics strengthen their online visibility with smart SEO, website strategy, and local marketing. She is also the host of The Clinic Marketing Podcast and is known for making marketing topics feel clear, practical, and much less overwhelming.Work with Darcy Sullivan:Propel Marketing & DesignFree Clinic SEO Workshop Our Profit Coaching program is enrolling new practices now. We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school. To see if your practice might be a good fit, schedule a free consultation at therapybusinesspod.com. Meet with one of our coachesHey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access. *Intro/outro song credit:King Around Here by Alex Grohl
April 23, 2026Episode 7922 min
Why Bookkeeping Alone Cannot Run A Therapy Practice
We explain why bookkeeping matters but still cannot tell you what to do today with the cash in your therapy practice. We lay out a behavior-based money management system using Profit First so profit becomes a habit and cash flow stops feeling like feast or famine. Meet with one of our coachesHey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access. *Intro/outro song credit:King Around Here by Alex Grohl
April 8, 2026Episode 7851 min
Ethical Persuasion For Therapists w/Patrick Van Der Burght
Ethical persuasion helps clients reach a decision without pressure, guilt, or manipulation, and it works just as well in marketing as it does in the therapy room. We break down how people actually decide, why “no” often means indecision, and how to use persuasion science to increase follow-through and trust. Today’s guest is Patrick van der Burght, who assists businesses and professionals to be ethically more persuasive, and he is a business partner of Dr Robert Cialdini. Dr Cialdini is the New York Times best-selling author who published the first edition of ‘Influence’ back in 1984, which has sold 7 million copies and is regularly found at the top of recommended business books lists.Patrick's Resources: https://ethicalpersuasion.com.au/free-influence-persuasion/ Our Profit Coaching program is enrolling new practices now. We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school. To see if your practice might be a good fit, schedule a free consultation at therapybusinesspod.com. Meet with one of our coachesHey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access. *Intro/outro song credit:King Around Here by Alex Grohl
March 25, 2026Episode 7721 min
Should I Share Practice Finances With My Team?
We break down how to bring your clinicians into the business story with real numbers while still keeping healthy boundaries around what stays private. We use a purpose-first approach and share the specific percentages and performance metrics that build trust, improve retention, and spark better teamwork.• Setting a clear purpose for sharing numbers with the team• Using percentages to explain profit, payroll, and operating expenses• Avoiding revenue anchoring that can trigger pay resentment• Framing profit in terms of stability, reinvestment, and benefits• Sharing savings as months of coverage for reassurance• Tracking leads, referral sources, and conversion rates to improve growth• Using average session fee, caseload, and length of care for coachingMeet with one of our coachesHey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access. *Intro/outro song credit:King Around Here by Alex Grohl
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