The TDMA Download

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Jan 2025

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About the show

Sponsored by the Tennessee Digital Marketing Association and hosted by award-winning author Carrie Morgan, The TDMA Download podcast showcases a different digital marketing topic each episode, talking through trends, tactics and tools, often with expert insight from local marketing professionals.

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19 recent

January 3, 202554 min

TDMA Marketer Spotlight - Suzanne Reed, MBA - CMO, LBMC

There's a lot to love about marketing, and whether you're part of an agency, on the nonprofit side or the corporate world, the quality of the team and the leadership helping it run smoothing is EVERYTHING. Join Chief Marketing Officer Suzanne Reed of LBMC, a Tennessee leader in accounting and related business consulting services, as she shares her journey in this challenging career, and her perspective on leadership as a CMO and mentor. If you've ever thought you might pursue the path to becoming a CMO, this episode is packed with insight. The TDMA Download is a Tennessee Digital Marketing Association podcast hosted by Carrie Morgan, an award-winning author with 30+ years of marketing expertise.

December 4, 202452 min

TDMA Agency Spotlight: Travis Swann with Adams + Swann

In this episode of The TDMA Download Podcast, Founder & CEO of the Tennessee Digital Marketing Association, Carrie Morgan, chats with Travis Swann, co-founder of Adams + Swann, a marketing agency in Murfreesboro, TN that specializes in advertising, creative, digital marketing and website design for small businesses looking to build a more cohesive brand and grow revenue. Travis shares his journey from growing up in Tennessee's smallest town to launching into the marketing world, beginning with Murfreesboro's very first newspaper. He shares how he and his co-founder, Pete Adams, built a thriving agency that specializes in creating revenue-generating strategies for local to mid-size businesses. They launched in 2014 with print advertising as their foundation, shifting to more of a focus on digital and adding employees along the way. Travis dives into the processes they've developed to deliver results for their clients. Tune in to hear about Travis's inspiring story, his passion for helping businesses grow, and the exciting projects coming out of Adams + Swann!

November 26, 202455 min

Design Thinking for Marketing with Brent Taylor

In this episode, host Carrie Morgan interviews Design Thinking expert Brent Taylor to explore how this human-centered approach can transform marketing. Brent shares insights on using empathy and user-centric problem-solving to create campaigns that resonate. The discussion covers key Design Thinking principles, from identifying user challenges to defining problems and brainstorming creative solutions. Brent provides real-world examples, practical tips for launching workshops, and advice on avoiding biases while fostering team collaboration. Whether you're new to Design Thinking or looking to enhance storytelling, ad creative, or content marketing, this episode offers actionable insights for marketers ready to adopt this powerful framework.

November 5, 202447 min

Agency Spotlight: ABH Connect with Kari Brown

In this TDMA Download episode, Host Carrie Morgan interviews Kari Brown, founder of ABH Connect, a Franklin-based marketing agency focused on helping small and mid-sized businesses access affordable, impactful digital strategies. Kari shares her journey to founding ABH Connect, motivated by a need she saw for agencies that cater to smaller budgets with highly personalized services. Kari discusses the unique challenges small businesses face, such as limited budgets and often lacking a clear marketing strategy. Her team at ABH Connect emphasizes repurposing content, reaching the right audience and creating authentic engagement, providing services like SEO, social media and CRM support. Kari also delves into common mistakes small business owners make, such as skipping essential steps like identifying their target audience and refining their messaging. She underscores the importance of laying a strong foundation and shares how her team uses a nimble, full-service approach to deliver lasting results.

October 23, 202458 min

Mastering Facebook Ads with Adrienne Richardson of Powerplay

In this episode of The TDMA Download podcast, award-winning author and host Carrie Morgan interviews Adrienne Richardson, founder of Powerplay Media, to explore her impressive track record in Facebook advertising. With nearly 20 years of experience and over $90 million in client revenue generated through Meta ads, Adrienne breaks down the strategies that drive high performance. From building high-converting campaigns to advanced A/B testing and maximizing ROI, Adrienne and Carrie discuss the tactics that make Meta advertising a powerful tool for growth. Whether you're running ads on Facebook, Instagram or both, this episode is filled with practical tips and inspiring success stories. Tune in for an engaging conversation with one of Tennessee's leading Facebook ad experts! And don't miss the upcoming TDMA Learning Lab on this topic in Nashville and Murfreesboro. Check thetdma.com for details.

October 2, 20241 hr 0 min

Marketer Spotlight: Marisa Cali with Be Present Events

In this episode of The TDMA Download, host Carrie Morgan sits down with Marisa Cali, founder of Be Present, to delve into the exciting world of event management. A seasoned digital marketing and event strategist, Marisa shares her expertise on how virtual events have evolved into a powerful way for brands to forge meaningful connections with their audiences. From crafting a winning strategy to flawless execution, Carrie and Marisa discuss the many ways events—especially virtual ones—can boost brand visibility, engagement, and reach. Whether you're new to hosting virtual events or looking to refine your digital marketing approach, this episode offers actionable insights and proven strategies. Based in Murfreesboro, TN, and serving clients nationwide, Marisa also highlights how she coordinates events remotely, using cloud-based tools to connect with clients in the Nashville Metro area and beyond. Don't miss this valuable conversation with a local industry expert!

September 26, 202456 min

Influencer Marketing Best Practices with Carrie Morgan & Emily Reynolds Bergh of R Public Relations

In this episode of The TDMA Download Podcast, host Carrie Morgan dives into the world of influencer marketing with special guest Emily Reynolds Bergh, the founder of R Public Relations + Creative. With over 15 years of experience in PR and marketing, Emily brings her expertise in crafting powerful stories and building impactful brands. Tune in to hear Emily's journey from freelance writer to launching her award-winning boutique PR agency, specializing in hospitality, business, and technology. Discover how Emily uses influencer marketing to help her clients make lasting impressions, and how her passion for personalized, community-focused storytelling drives results. This episode is packed with insights on leveraging influencer marketing for your brand and understanding the importance of authentic storytelling in today's digital landscape. Don't miss this inspiring conversation with one of the top thought leaders in the industry!

September 4, 202452 min

TDMA Member Spotlight: Jarod Goenner of LocaliQ, part of the USA Today Network

In this episode of "The TDMA Download Podcast," host Carrie Morgan chats with Advisory Council Member Jarod Goenner from LocaliQ and the USA Today Network. Jarod brings a wealth of experience in digital marketing, blending traditional text marketing with the dynamic digital strategies required to manage a diverse portfolio of publications. With a background that keeps him at the forefront of the ever-evolving marketing landscape, Jarod shares his unique story and insights. Tune in for a deep dive into his journey, the challenges he faces, and the innovative work being done by the TDMA to drive success in digital marketing. This conversation offers valuable takeaways for anyone interested in the intersection of traditional and digital marketing.

August 21, 202457 min

Mastering Content Marketing with Pamela Wilson: AI, Strategy & Success

In this insightful episode of "The TDMA Download Podcast," host Carrie Morgan welcomes Pamela Wilson, author of "Master Content Marketing" and "Master Content Strategy," and an early staff member of the iconic early adopter for establishing content marketing best practices, Copyblogger. Pamela shares her deep expertise in content marketing and how it drives awareness, sales, and retention. As the marketing world grapples with the rise of artificial intelligence, Pamela offers a fresh perspective there, too. Listen to Carrie and Pamela discuss content strategy and tactics that make a real difference in the ROI of this budget spend.

July 25, 202452 min

TDMA Member Spotlight: Spread the Positive with Trent Denson

Join us for an inspiring episode of "The TDMA Download Podcast" as host Carrie Morgan chats with Trent Denson, the visionary behind Spread The Positive. Trent shares his passion for podcasting and his mission of "bringing light to what is going right." With over 12 years of dedication to this cause, Trent has transformed his approach while staying true to his core mission. In this episode, Trent recounts his journey from launching the Spread The Positive Podcast in January 2018 to building the STP Podcast Network. Learn how Trent leverages podcasting to make a positive impact, focusing on community, content, and connection. Tune in for a heartfelt conversation about the power of podcasting to create meaningful change and how Trent is helping others harness this potential.