
Kelly Bonn on Branding, Hiring, and the Human Factor
Guest: Kelly Bonn — Navy veteran, retained executive recruiter, executive coachLocation: The Centre Club, TampaEpisode in a sentenceFrom small boats in the Med to C-suite searches in boardrooms, Kelly unpacks modern hiring, executive presence, and why your LinkedIn should teach—not trumpet.What we coverKelly’s Navy path (Italy, small boats unit, coxswain/engineer) and the through-line to recruitingRetained search vs. contingency—and why “human” beats “process”Branding that works: educational posts, clear profile, and consistent presencePosting cadence/windows that reach senior decision makersBuilding a talent flywheel with employee advocates (and how to bonus them)Interviewing that actually reveals judgment and fit (ditch lazy behavioral scripts)Diversifying revenue streams so a weird year doesn’t sink youWhy the job market feels strange—and the signals it’s warmingPlaybook & TacticsIntro line: “I’m an executive coach and a headhunter. I help companies hire and leaders land.”Three questions to ask in interviews:“What would your current manager say about you?”“What did you like most/least about your last role?”“What’s the biggest challenge in the first 90 days here?”LinkedIn content rule: educate > advertise. Case-style posts win.Best posting windows (for exec audiences): Sun late AM/early PM; Mon late PM; Tue late AM.Book pick: Captivate — Vanessa Van Edwards.Offers & ResourcesKelly’s giveaway: Executive Bio + 1 hr coaching (leadership/job search) or hiring-manager interview training.Services: retained search (Sr. Director → C-suite), executive coaching, resumes/executive bios, LinkedIn optimization.Keep up with usTampa: monthly third-Tuesday meetups at The Centre ClubClearwater: monthly wellness workoutsMessage “TAMPA” to get reminders and invites.



