The Successful Chiro

Hosted by Noel Lloyd

Business Management Marketing

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245

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Sep 2026

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About the show

Dr. Noel Lloyd had a super practice until a career-ending injury made it impossible to care for patients and put his back against the wall. What he learned allowed him to build dozens of top producing associates, 10 top producing clinics which he sold to his associates and built two management companies. He’s gone on to teach thousands how to build super successful practices and develop their own associates in the Win-Win Model through his companies, Five Star Management and The New Patient Academy. The Successful Chiro is for any chiropractor looking to bring their practice to the NEXT LEVEL. Dr. Lloyd’s super practical, easy to understand nuggets, gems, insights and ideas will definitely give you something positive to think about. Gain insight into foundational success concepts, new patient marketing, high volume low-stress practices, great patient retention and the Win-Win associate system. Enjoy!

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60 recent

September 9, 202623 min

How to Increase Chiropractic Patient Retention With a Wellness Care Program

Too many chiropractic practices lose patients as soon as relief care ends. In this episode, we explore Dr. Noel Lloyd’s approach to building a structured wellness program that helps patients understand the value of ongoing care while creating stronger retention and more predictable revenue for the practice. You’ll learn: Why patient retention starts on day one How to introduce wellness care without creating resistance Why re-exams and progress reviews matter How a named wellness program can improve commitment How recurring payments can reduce friction Why clinic culture and social proof can strengthen long-term loyalty Take the Next Step Book a FREE strategy call with Dr. George Birnbach to get personalized guidance for growing and systemizing your chiropractic practice. Join us LIVE in Dallas, November 14–15, 2026 , for hands-on training focused on growing your practice, attracting more patients, and building a stronger associate team. And be sure to subscribe to The Successful Chiro Podcast for more strategies to help you build a profitable, low-stress practice. Note: This episode was created using AI-generated voices based on insights and training from the Five Star Management team.

September 2, 202636 min

How Chiropractors Can Get More New Patients with SEO, Google Ads & Local Search | Corey Hiben

For decades, one challenge has consistently been at the top of chiropractors' minds: How do I get more new patients? Today, the answer increasingly starts with what happens when someone searches for a chiropractor online. In this episode, Dr. Noel Lloyd interviews Corey Hiben, founder of ChiroX , about how chiropractic practices can use SEO, Google Ads, Google Business Profiles, better websites, and data-driven marketing to create a more predictable new patient pipeline. Corey shares his journey from occupational therapy into digital marketing and explains why he ultimately chose to specialize specifically in helping chiropractors grow. In This Episode You'll Learn: Why new patients remain one of the most important KPIs for a growing chiropractic practice How to tell whether you actually have a new patient problem — or a retention problem What it really means to "dominate local search" Why appearing near the top of Google and Google Maps matters Common Google Business Profile mistakes chiropractors make Why the services listed on your website and Google Business Profile should align The difference between SEO and Google Ads When Google Ads may make sense for faster lead generation Why SEO should be viewed as a long-term business investment Why many chiropractic websites fail to convert visitors into patients What your website should communicate to a prospective patient Which marketing numbers chiropractors should insist on seeing Why attribution and tracking matter when evaluating a marketing company How marketing strategies differ between small and competitive markets Why marketing campaigns need time and data to improve What type of chiropractic practice is an ideal fit for Corey's approach SEO vs Google Ads: Corey explains a simple way to think about the difference: Google Ads can help create opportunities in the shorter term, while SEO is a longer-term investment in the visibility of your practice. For growing practices, the strongest strategy may ultimately involve both — paid visibility today while building organic visibility for the future. Your Website Isn't About You One of the biggest mistakes Corey sees is chiropractic websites filled with information about the doctor but lacking a clear path for someone who simply wants help. Prospective patients primarily want to know: Can you help me? Can I trust you? How do I schedule? Making those answers obvious can dramatically improve the effectiveness of your online presence. Track the Number that Matters Marketing shouldn't be a mystery. Corey recommends looking closely at how much you're investing and how many actual new patients are being generated from that investment. Cost per lead and other metrics matter, but ultimately the practice owner needs to understand whether marketing is producing real patients and real growth . Learn More about Corey Hiben & ChiroX If you'd like to learn more about Corey's approach to chiropractic SEO, Google Ads, websites, and local search: Visit: ChiroXMarketing.com You can also check out the ChiroX Podcast on YouTube, Spotify, and other major podcast platforms. Dr. Noel Lloyd has also appeared as a guest on Corey's show. Ready to Grow Your Chiropractic Practice? Getting new patients through the door is only part of building a successful practice. You also need the systems, team, leadership, and associates to serve those patients without making the owner responsible for everything. Learn more about Five Star Management: Visit MyFiveStar.com Ready to see what's possible for your practice? Book a consultation with the Five Star Management team and learn how the right systems can help you build a stronger, more scalable chiropractic practice.

August 26, 202610 min

How to Hire the Right Chiropractic Team Without Panic Hiring

Are you hiring because you found the right person — or because you desperately need someone to fill the position? Panic hiring is one of the fastest ways to bring unnecessary stress, turnover, and culture problems into a chiropractic practice. In this episode, we break down a hiring system shared by Dr. Noel Lloyd designed to help chiropractors identify better candidates before they ever join the team. You’ll discover: The biggest red flags to watch for during the hiring process Why background and reference checks are non-negotiable The 5 characteristics of a rockstar hire : integrity, common sense, proactivity, reliability, and hustle How Zoom and video pre-screens can eliminate weak candidates early Why group interviews can reveal behaviors a traditional interview misses How to conduct a working interview or “job audition” Why different chiropractic team positions require different personality strengths How the L.E.A.D. assessment can help match candidates to the right role Why hiring based purely on personality or “good vibes” can backfire How a repeatable hiring system helps eliminate desperation from the process The big takeaway? Your hiring results are often a reflection of your hiring system. Build a better process, and you give yourself a much better chance of building the dependable, high-performing team your chiropractic practice needs. Ready to build better systems inside your practice? Book a complimentary call with Dr. George Birnbach and Five Star Management: https://myfivestar.com/book-consultation/ Want to build a profitable Win-Win Associate practice? Join Five Star Management live in Dallas, Texas, November 14–15, 2026 , for our Win-Win Associates training. Learn the systems for finding, hiring, onboarding, training, and launching the right associate into long-term success: https://myfivestar.com/events/win-win-associates-new-patient-generation/ And be sure to subscribe to The Successful Chiro Podcast for more chiropractic practice growth, leadership, hiring, and management strategies. This Chiropractic Deep Dive episode was created using AI-generated voices based on educational content from Five Star Management.

August 19, 202622 min

The Hidden Reason Some Patients Drain Your Practice

Difficult patients can drain your team, derail your schedule, and follow you home mentally long after the clinic closes. But what if the difficult patient isn’t the real problem? In this episode, we break down lessons from Dr. Noel Lloyd on how chiropractic practices can create stronger boundaries and systems for handling high-friction patient situations. In this episode, you'll discover: The 5 common types of difficult patients Why difficult behavior often exposes a missing policy or boundary How to handle chronically late patients without creating confrontation Why natural consequences work better than reprimands How to prevent patients from monopolizing adjusting time The “transfer of authority” strategy for patients who try to change their care plan How to redirect chronically negative patients When a patient’s behavior crosses the line and it’s time to let them go Dr. Lloyd’s approach to de-escalating angry or frustrated patients Why taking ownership of a clinic mistake can actually strengthen patient trust The mindset shift that helps you stop taking difficult interactions personally The biggest takeaway? Stop asking, “What’s wrong with this patient?” and start asking, “What system, script, or policy could prevent this problem from happening again?” When your systems are strong, your team doesn’t have to rely on willpower or uncomfortable improvisation to protect the practice. Ready to Build a Stronger Practice? Want better systems, stronger leadership, and a practice that doesn’t depend on you putting out fires all day? Book a free call with Dr. George Birnbach to learn how Five Star Management can help you create more growth, freedom, and predictability in your practice. 👉 Book your free call: https://myfivestar.com/book-consultation/ Join us in Dallas, November 14-15: Ready to build an associate program that creates growth instead of more stress? Join Five Star Management in Dallas, Texas, November 14–15, 2026 for Win-Win Associates and learn the systems behind hiring, developing, leading, and profiting with associates. 👉 Register for Dallas: https://myfivestar.com/events/win-win-associates-new-patient-generation/ Subscribe to the Successful Chiro Podcast for more practical strategies to build a stronger team, better systems, and a chiropractic practice that thrives. This episode was created using AI-generated voices.

August 12, 202621 min

How to Build a Strong Chiropractic Practice Culture That Keeps Great Team Members

A great chiropractic practice isn’t built on systems and procedures alone. It’s also built on culture — the shared values, beliefs, attitudes, and behaviors that determine what happens inside your clinic when the owner isn’t watching. In this episode, we unpack lessons from a Five Star Management masterclass led by Dr. Noel Lloyd and explore how chiropractic clinic owners can intentionally build a culture that attracts, develops, and retains great people. In this episode, you’ll discover: How “bad apples” can quietly lower the standards of an entire chiropractic team Why avoiding difficult conversations can turn isolated problems into accepted behaviors How to create a mission that gives your team something bigger than a paycheck Why clear expectations around every stage of the patient experience reduce confusion and frustration How “catching people doing the right thing” can strengthen morale and performance Why recognition must always be specific and authentic How a 90-day probationary period can protect your practice culture when hiring Why chiropractic practices should hire for character and train for skill How great leaders absorb problems instead of allowing stress and negativity to spread throughout the office Why developing your team members into leaders can dramatically improve long-term retention The biggest takeaway? Culture is created by the behaviors you allow, reward, teach, and protect. If your team culture isn’t where you want it to be, you don’t have to figure it out alone. Ready to strengthen your team and build a more successful chiropractic practice? Book a free call with Dr. George Birnbach and learn how Five Star Management can help you create stronger systems, better leadership, and sustainable practice growth: https://myfivestar.com/book-consultation/ Join Five Star Management in Dallas: November 14–15, 2026, for two days of hands-on chiropractic growth strategies, including the Win Win Associates system for building more growth, freedom, and success in your practice: https://myfivestar.com/events/win-win-associates-new-patient-generation/ Subscribe to The Successful Chiro Podcast so you never miss our weekly strategies for building a thriving chiropractic practice. This Chiropractic Deep Dive episode was created using AI-generated voices.

August 5, 202622 min

How Chiropractors Can Dominate Google Search & Attract More New Patients in 2026

Your next new patient is probably searching online right now. The real question is whether they'll find your clinic or someone else's. In this Chiropractic Deep Dive, Dr. Noel Lloyd and digital marketing expert Nick Fischer break down the systems every chiropractic practice needs to improve online visibility, dominate local search, and prepare for the next evolution of AI-powered patient acquisition. In This Episode You'll Learn: Why relevancy, distance, and prominence determine your Google rankings The difference between Google PPC ads and Local Service Ads (LSAs) How to stop wasting advertising dollars with smarter campaign strategies Why Google reviews and review velocity matter more than ever How to optimize your Google Business Profile to increase visibility The biggest mistakes chiropractors make with their websites How condition-specific pages generate more qualified patient traffic Why AI search is changing how patients find and book chiropractors The content multiplier strategy that helps you create more marketing with less work Practical action steps you can implement to grow your practice online Resources Mentioned: ➡️ Learn more about Chiro Basix for chiropractic digital marketing solutions: https://chirobasix.com/ ➡️ Schedule a complimentary strategy call with Dr. George Birnbach to build a customized growth plan for your practice: https://myfivestar.com/book-consultation/ ➡️ Join us live at our upcoming New Patient Edge and Win Win Associates events in Dallas, Texas, on November 14–15 , to learn proven systems for attracting more new patients and building a scalable chiropractic practice: https://myfivestar.com/events/win-win-associates-new-patient-generation/ Subscribe If you enjoyed this episode, be sure to subscribe to the Successful Chiro Podcast so you never miss practical strategies to grow your chiropractic practice. ⭐ If this episode was valuable, we'd appreciate it if you left a review—it helps more chiropractors discover the show. Note: This podcast episode was created using AI-generated voices to help deliver Five Star Management's educational content.

July 29, 202621 min

Master the Basics Before You Scale Your Chiropractic Practice

Many chiropractors believe the answer to growth is working harder. The reality? Most practices don't have a marketing problem—they have a systems problem. In this episode of The Successful Chiro Podcast , we explore Dr. Noel Lloyd's practical framework for eliminating unnecessary stress while creating a practice built for sustainable growth. You'll learn: Why mastering the basics creates long-term success How power hours improve efficiency and reduce doctor burnout The importance of staying on schedule for both team morale and patient outcomes How empowering your CAs creates a stronger, more predictable clinic Why every position should have a trained backup The five leadership habits that help practice owners navigate difficult seasons How the leader's mindset determines the health of the entire practice A great chiropractic practice isn't built by adding more chaos. It's built by strengthening the foundation. Ready to Build a Stronger Practice? 📅 Book a complimentary Practice Growth Call with Dr. George Birnbach and identify the biggest opportunities inside your practice: https://myfivestar.com/book-consultation/ 🎟️ Join us live in Dallas this November 14–15 for: The New Patient Edge Win Win Associates Learn more here: https://myfivestar.com/events/win-win-associates-new-patient-generation/ These two powerful events will give you the systems, leadership strategies, and growth framework to build a more profitable, enjoyable practice. 👍 If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another chiropractor who wants to grow without burning out. Note: This podcast was created using AI-generated voices to deliver Five Star Management's educational content in an engaging audio format.

July 22, 202622 min

How to Build a Self-Managing Chiropractic Practice (Without Doing Everything Yourself)

Every growing chiropractic practice eventually reaches a point where the doctor's greatest strength becomes the clinic's biggest limitation. If every question, decision, and problem flows through you, you've created a leadership bottleneck that limits growth, increases stress, and prevents your team from reaching its full potential. In this episode of the Successful Chiro Podcast – Chiropractic Deep Dive , we explore Dr. Noel Lloyd's practical system for eliminating that bottleneck through better leadership, documented systems, and smarter delegation. In this episode you'll learn: Why successful chiropractors become the biggest bottleneck in their own clinics How a Job Book creates consistency, accountability, and scalable systems Dr. Lloyd's "Golden Rule" for leadership and team expectations The five delegation traps that keep doctors overworked and overwhelmed Why the 80% Rule creates faster practice growth How to empower your team with the One-to-Three Solutions Rule The difference between delegating and simply abandoning responsibility Which responsibilities only the doctor should perform—and which should be delegated immediately How to build a culture where team members become confident leaders instead of constant problem-bringers Why your ultimate goal is to become an innovator rather than the clinic's full-time manager Resources Mentioned: Book a FREE Practice Growth Strategy Call with Dr. George Birnbach to discover how to remove operational bottlenecks and build a scalable chiropractic practice: https://myfivestar.com/book-consultation/ Learn more about Five Star Management's proven systems for leadership development, associate success, practice growth, and team training: https://myfivestar.com/ Subscribe to the Successful Chiro Podcast so you never miss future Chiropractic Deep Dive episodes packed with actionable practice-building strategies. Enjoying the Podcast? If this episode helped you rethink leadership inside your practice: ⭐ Leave a 5-star review 🎙️ Follow the Successful Chiro Podcast for weekly episodes 📤 Share this episode with another chiropractor who's ready to scale without burnout 📅 Book your complimentary strategy session with Dr. George Birnbach Note : This Chiropractic Deep Dive episode was created using AI-generated voices to make Dr. Noel Lloyd's leadership training and practice management strategies more accessible while remaining faithful to the original educational content.

July 15, 202620 min

The Chiropractic Job Book System: How to Cross-Train Your Team and Build a Self-Sufficient Practice

A great chiropractic practice shouldn't depend on one person. It should depend on great systems. In this Chiropractic Deep Dive, we break down Dr. Noel Lloyd's clinic operating system for building a fully cross-trained team that can confidently handle vacations, sick days, staff transitions, and rapid growth without disrupting patient care. In This Episode You'll Learn: Why staff absences expose system weaknesses—not staffing problems The "sports team" approach to cross-training every position How to build a complete 10-tab Job Book for every role in your practice Why written systems outperform digital files during busy clinic days The five biggest cross-training mistakes most chiropractic offices make How recurring "flight reviews" keep your team confident and consistent Why employees should create and teach their own Job Books How cross-training increases employee freedom and improves retention The secret to removing your clinic's growth ceiling through better systems Whether you're building your first team or scaling a multi-doctor practice, these strategies will help you create a clinic that runs with confidence—even when key team members are away. Ready to Build a Practice that Doesn't Depend on You? 📅 Book a FREE strategy call with Dr. George Birnbach and discover how to implement these proven operating systems in your clinic: https://myfivestar.com/book-consultation/ 🎟️ Join us live at Streamline, Scale & Succeed (July 25–26 in Chicago) for hands-on training that will help you streamline your systems, scale your practice, and create more freedom: https://myfivestar.com/events/streamline-scale-succeed-2/ 🌐 Learn more at myfivestar.com 👍 If you enjoyed this episode, be sure to subscribe to The Successful Chiro Podcast , leave a review, and share this episode with another chiropractor who wants to build a stronger, more scalable practice. Note: This episode was created using AI-generated voices based on Five Star Management's educational content to deliver chiropractic practice growth strategies in an engaging podcast format.

July 8, 202621 min

The Hidden Bottlenecks Keeping Your Chiropractic Practice From Growing

Many chiropractors believe they need to work harder to grow. The reality? Most practices don't have an effort problem—they have a systems problem. In this episode, we break down Dr. Noel Lloyd's framework for identifying and eliminating the hidden bottlenecks that prevent chiropractic practices from reaching their full potential. Inside this episode you'll learn: Why busy doesn't always equal growth The hidden operational bottlenecks that stall practice momentum How unpredictable patient flow creates burnout Why "Power Hours" dramatically improve efficiency and patient experience The difference between productive work and busy procrastination Dr. Lloyd's "First, Best & Easiest" method for creating momentum How a compelling long-term vision aligns your entire team Why your peer group has a direct impact on your practice growth The persistence principle that separates thriving practices from stagnant ones Ready to Grow Your Practice? 📅 Book a FREE strategy call with Dr. George Birnbach and uncover the hidden bottlenecks limiting your growth: https://myfivestar.com/book-consultation/ 🎟️ Join us live at Streamline, Scale, Succeed in Chicago on July 25–26 to learn proven systems that help chiropractors build scalable, profitable practices with less stress: https://myfivestar.com/events/streamline-scale-succeed-2/ 🎧 Enjoying the podcast? Subscribe to The Successful Chiro Podcast for weekly practice growth strategies, leadership insights, and proven chiropractic business systems. AI Voice Disclosure: This episode was created using AI-generated voices based on Five Star Management content to deliver educational insights in an engaging podcast format.