The Brain Beneath the Deal: The Subconscious Mind in Negotiations (A NASP Webinar Preview)
Before anyone makes an offer, the subconscious has already weighed in. In this solo episode, host Ashton Kirsch previews his upcoming NASP webinar on the psychology running underneath every negotiation. Ashton explains the "fast brain" behind snap judgments and why first impressions, from a demand letter to a hallway introduction, are so hard to undo. He covers priming and anchoring, framing losses versus gains, the power of a simple "because," choice architecture, and the "easy yes." He also gets into false memory, reciprocity, the IKEA effect, and physical factors like warmth and mealtimes that can shift a conversation. He closes with practical advice: pick up the phone, watch for tells (including your own), and always confirm the deal in writing. Tune in to sharpen how you think, communicate, and negotiate.




