The Strong Coffee Drip

Hosted by Strong Coffee Marketing

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Jul 2025

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About the show

A bold and robust blend of marketing news, insights, tips. Brewed in Edmonton 🇨🇦

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26 recent

July 4, 2025Episode 2650 min

Episode 26 - AI's Impact on Agencies, Canada's DST, and the Art of Nudging

In this episode of the Strong Coffee Drip, the guys return after a brief hiatus to discuss a variety of topics. The team discusses Canada's Digital Services Tax (DST), its implications, and ongoing disputes. They also explore the evolving role of Artificial Intelligence (AI) in digital agencies, highlighting its impact on productivity and the job market. Rounding out the episode, they delve into the ethical implications of 'nudging' vs. 'sludging' in behavioural science and consumer experiences. 00:00 Welcome Back to the Strong Coffee Drip02:00 Studio Updates and Upcoming Events02:44 Summer Plans and Catching Up06:47 The Digital Services Tax (DST) Explained14:59 Impact of AI on Marketing Agencies25:52 Royal Connections and Digital Marketing Stories26:26 Trump's TikTok Deal: Yeah or Meh?30:57 AI's Environmental Impact: Meh or Yeah?38:52 Nudging vs. Sludging: Ethical Marketing Practices49:45 Podcast Wrap-Up and Final Thoughts

December 29, 2024Episode 2540 min

2024 Recap: AI, Trust Issues, and What’s Next in Marketing

In this end-of-year episode of Strong Coffee Drip, hosts Brian and Iain take a deep dive into the evolution of AI, discussing how it has transitioned from a product to an essential service and the far-reaching implications for society. They also explore the growing challenges of trust in an age dominated by misinformation. Shifting gears, the duo analyzes key holiday marketing trends, highlighting how social media and influencers are reshaping consumer behaviour. The episode wraps up with a fun, rapid-fire question segment and a festive reflection on the past year while teasing what's to come in 2025. Takeaways - AI is evolving rapidly, transitioning from a product to a service. - Understanding AI is crucial for its adoption in daily life. - The integration of AI into existing products is becoming commonplace. - Social media influencers significantly impact consumer behavior during holidays. - Trust in online content is diminishing due to misinformation. - Critical thinking is essential when consuming online content. - The holiday marketing landscape is shifting towards influencer-driven trends. - Personal preferences in food and entertainment reflect broader cultural shifts. - Lighting is key in creating engaging video content. - The podcasting landscape is evolving, with new tools enhancing production efficiency. Chapters 00:00 Introduction to AI and Holiday Marketing 02:25 The Evolution of AI: Product vs. Service 05:30 AI Integration in Everyday Life 08:22 The Impact of AI on Consumer Perception 11:25 The Rise of AI-Generated Content 14:26 The Challenge of Trust in the Age of AI 17:24 Rapid Fire Questions and Year-End Reflections 22:57 Inspiration from Creative Spaces 24:31 Spicy Chicken Sandwich Debate 26:28 Exploring New Industries 28:12 Recognizing Sports Figures 30:06 Holiday Marketing Trends 36:05 Podcasting Tips and Tricks

December 14, 2024Episode 2451 min

Episode 24 - AI’s Transformative Role in Marketing! The TikTok Ban is Coming!

Brian, Duncan, and Iain from Strong Coffee Marketing dive into a wide range of hot topics. They chat about their upcoming holiday plans, reflect on the past year's most significant marketing stories, and explore AI's growing impact on the marketing world. The trio also tackles the potential ban of TikTok, discussing its far-reaching implications, and shares their insights on creating powerful AI-driven workflows to streamline client onboarding. Takeaways TikTok's future remains uncertain with potential bans looming. AI tools are changing the landscape of marketing significantly. The importance of managing client expectations in marketing campaigns. Creating effective workflows can save time and enhance productivity. The decline of X (formerly Twitter) raises questions about its future in marketing. Understanding the role of AI in automating repetitive tasks is crucial. The marketing battle during election cycles has evolved with social media. Client onboarding can be streamlined using AI and automation tools. The need for marketers to adapt to new technologies and platforms. The conversation around AI's impact on job markets is ongoing. Chapters 00:00 Introduction and Holiday Plans 05:14 Marketing Stories of the Year 08:48 The Impact of AI on Marketing 15:06 The Future of TikTok and Digital Marketing 20:04 The TikTok Ban and Its Implications 25:23 Meta's Strategic Moves and Social Media Dynamics 27:15 The Future of Social Media Platforms 29:10 Holiday Shopping and Gift Ideas for Zuck 37:08 AI in Marketing: Streamlining Workflows 49:14 The Future of Work and AI's Impact

November 1, 2024Episode 2335 min

Episode 23 - 24 of The Best Memes of All Time! | Drip Draft

In this episode of the Strong Coffee Drip podcast, we present our first "Drip Draft”. We’re diving into meme history, snake-draft style, to select the all-time top memes! Brian, Duncan and Iain take turns picking their favorites, with the three hosts each drafting 8 iconic, hilarious, and unforgettable memes. From the internet’s earliest classics to today’s viral hits, we’re breaking down why these memes deserve a spot in the Hall of Fame. Get ready for laughs, heated debates, and maybe a few surprise choices as we each try to draft the ultimate collection of memes! Here are a list of the memes selected: Rickroll – 4:07 Disaster Girl – 6:29 Distracted Boyfriend – 8:15 Spider-Man Pointing – 8:57 This is Fine – 9:32 Drakeposting – 10:30 Roll Safe – 10:56 Skeptical Child – 11:58 Condescending Wonka – 12:59 Success Kid – 13:28 Hide the Pain Harold – 14:30 Not Sure If Fry – 17:16 Leo Laughing – 18:04 Side Eyeing Chloe – 19:14 Surprised Pikachu – 20:12 Monkey Puppet – 20:50 Bad Luck Brian – 22:00 Most Interesting Man in the World – 23:42 Flex Tape – 23:54 “They’re Eating the Dogs” – 25:18 Harambe – 27:15 ???? Profit !!!! – 28.38

October 10, 2024Episode 2237 min

Episode 22 - YouTube Shorts Getting Longer! Using Make To Automate The Boring Stuff!

In this episode of Strong Coffee Drip, Brian, Duncan, and Iain reunite after a long break to discuss their summer adventures, agency updates, and the latest marketing stories. They dive into significant developments in the marketing world, including Google's antitrust issues, the innovative marketing strategies of Kamala Harris's campaign, and the implications of new features on platforms like YouTube and TikTok. The conversation also explores the use of automation tools in marketing and the potential of AI to streamline tasks. The episode wraps up with a look at new tools and techniques the team is experimenting with, including Descript and automation software. Takeaways Shorts are getting longer, and AI is evolving rapidly. The marketing landscape is changing with new tools and strategies. Google's antitrust issues could reshape the search engine market. Kamala Harris's campaign is effectively engaging younger audiences. YouTube's new shorts feature allows for more creative content. TikTok's flip story offers new engagement opportunities for creators. Automation tools can significantly streamline marketing tasks. Descript is a powerful tool for content creation and editing. AI can help marketers focus on creative tasks rather than repetitive ones. The integration of AI into daily marketing practices is on the rise. Chapters 00:00 Welcome Back and Summer Recap 02:53 Marketing Updates and New Developments 07:47 Major Marketing Stories: Google and Elections 10:49 Social Media Strategies in Politics 13:43 Emerging Trends in Video Content 16:44 The Future of TikTok and Advertising Fees 23:34 Innovations in Content Creation Tools 28:04 Automation and Efficiency in Marketing 33:03 Exploring AI Integration in Daily Tasks

July 23, 2024Episode 2129 min

Episode 21 - ChatGPT Is Ready to Disrupt Search! Unnecessary AI! Alternatives to Hootsuite!

Summary Brian and Iain discuss ChatGPT's potential disruption of search, alternatives to Hootsuite, the use of AI-powered comment summaries, and the acceptance of emojis in the workplace. The conversation touches on Google's dominance in search, the unnecessary use of AI in some cases, and the evolving role of emojis in communication. Takeaways Chat GPT has the potential to disrupt traditional search and become a pivotal way for people to navigate the internet. Loomly and Repurpose.io are recommended as alternatives to Hootsuite for social media management. AI-powered comment summaries can be controversial, as they may not capture the true essence of comments and can diminish the social element of social media. Emojis are becoming more accepted in the workplace, but their usage may vary depending on the context and audience. Google's dominance in search is unlikely to be dethroned in the near future. The use of AI in some cases may be unnecessary and driven by the trend rather than practicality. Chapters 02:42 ChatGPT: Disrupting Search and Navigating the Internet 09:36 AI-Powered Comment Summaries: Helpful or Social Element Killer? 14:20 Alternatives to Hootsuite: Loomly and Repurpose.io 22:55 Emojis in the Workplace and Favourite Emojis

July 13, 2024Episode 2029 min

Episode 20 - Instagram’s Latest Growth Advice! Detecting AI Content! PhotoShop Alternatives!

In this episode of Strong Coffee Drip, Brian and Ian discuss various topics, including Instagram's focus on shares, alternatives to Photoshop, and predictions for the future of marketing. They also share their favorite sing-along songs and discuss the potential ban of TikTok. The conversation touches on the growing importance of AI in marketing and what the future holds in the marketing world. Overall, the episode provides insights into current trends and future possibilities in the marketing industry. Takeaways Instagram prioritizes shares as a metric of content visibility, shifting away from likes and comments. Affinity Photo and Canva are popular alternatives to Photoshop for photo editing and graphic design. Consumer interactions with AI-generated content are increasing, but many still prefer human-generated content. The future of marketing may involve the achievement of artificial general intelligence, the rise of robots in the workplace, and potential controversies involving industry leaders. TikTok's potential ban and the outcome of the US presidential election could significantly impact the marketing landscape. Chapters 00:55 Off-Topic Question - Favourite Sing-Along Songs 03:54 Instagram's Focus on Shares 06:46 Twitter (X) Releases Latest Usage Data 09:45 Google Hubspot Deal is Dead 10:40 New Study on Detecting AI Content 17:47 Alternatives to Photoshop: Affinity Photo and Canva 25:54 Predictions for the Future of Marketing

June 28, 2024Episode 1934 min

Episode 19 - AI Commercials, Marketing Tool Improvements, and a Meta Data Controversy!

In this episode of Strong Coffee Drip, Brian and Iain discuss various topics, including the use of publicly shared posts on social media platforms to train AI, the controversy surrounding Toys ‘R’ Us' use of AI in their commercial, and the tools they would like to learn more about for personal development. Takeaways Meta, the parent company of Facebook and Instagram, faces legal challenges in Europe over its plan to use publicly shared posts on these platforms to train artificial intelligence. Toys R Us received backlash for using OpenAI's Sora to create an ad featuring the company's founder, Charles Lazarus. Critics argued that it disrespected artists and devalued human creativity. The use of AI in the creative industry is a hot topic, with the potential for both positive and negative consequences. Both Brian and Iain would like to learn about new marketing tools, such as Mid Journey and Make, to enhance their workflows and creativity. Continuous learning and experimentation with new tools is important for personal and professional growth in the marketing industry. Chapters 01:40 Our Favourite Canadian Foods 05:55 Meta's Use of Publicly Shared Posts for AI Training 12:03 Controversy Surrounding Toys R Us' Use of AI in Advertising 21:00 Suggestions and Improvements For Popular Marketing Tools 27:03 Marketing Tools We Would Love To Learn

June 21, 2024Episode 1837 min

Episode 18 - Tips For Marketing a New Business. Is Reddit Killing Message Boards? We Need More Tech Rap Songs!

This week, we discuss marketing a new business and the decline of niche message boards. When marketing a new business, we recommend building a digital strategy, understanding the market and competition, and utilizing paid ads and social media. Never underestimate the importance of creating a Google Business Listing and generating content like photos and videos. We also acknowledge that Reddit has become a popular platform regarding message boards, but some argue that it can't replace the passion and knowledge found in niche forums. We discuss the evolution of messaging boards and the advantages and challenges of using Reddit as a resource. The new product rap song from Canva’s recent event gets us thinking about other products that can use a musical promotion (wrong answers only!). Takeaways When marketing a new business, it's important to build a digital strategy, understand the market and competition, and utilize paid ads and social media. Creating a Google business listing and generating content like photos and videos are essential for establishing an online presence. While Reddit has become a popular platform, some argue it can't replace the passion and knowledge in niche message boards. Convenience plays a role in the decline of niche forums, as people prefer having everything in one place on platforms like Reddit. Forums were generally good at keeping bots at bay, but Reddit has a wider breadth of content. TikTok's Symphony AI avatars are impressive and could impact user-generated content. MrBeast's view stats tool on YouTube is highly useful for gaining insights into videos. Google Ads is rolling out a new interface in August Chapters 03:00 The Best Star Wars Movie 07:51 Building a Digital Strategy for a Brand New Business 16:20 Exploring Reddit as a Social Media Platform 18:50 The Role of Search Engines in Finding Information on Reddit 25:15 Advertising Potential and Limitations on Reddit 28:25 Tech Products That Could Benefit from Rap Songs

June 14, 2024Episode 1729 min

Episode 17 - YouTube Test & Compare, Instagram Unskippable Ads, and Good Content Strategies

In this episode of Strong Coffee Drip, Brian and Ian discuss YouTube's new feature, Test & Compare, which allows creators to upload three thumbnails and test their effectiveness. We also talk about Instagram's experiment with unskippable ads, interrupting scrolling and forcing users to view the ads. We then provide tips for creating a content strategy, including knowing your audience, defining your brand voice, creating a content calendar, repurposing content, and monitoring performance. In the 'Wrong Answers Only' segment, we suggest celebrity voices for OpenAI's chat GPT, such as Bobcat Goldthwait and Gilbert Gottfried. Takeaways YouTube has rolled out a new feature called Test and Compare, which allows creators to upload three thumbnails and test their effectiveness. Instagram is experimenting with unskippable ads that interrupt scrolling and force users to view the ads. When creating a content strategy, it is important to know your audience, define your brand voice, create a content calendar, repurpose content, and monitor performance. Chapters 05:50 YouTube Rolls Out Test & Compare 07:26 Instagram's Unskippable Ads 14:08 Creating an Effective Content Strategy 22:24 Wrong Answers Only - New Celebrity Voices for ChatGPT