The Strategy Doctor Podcast

Hosted by mark anthony peterson

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Jul 2025

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About the show

The Strategy Doctor Podcast: Performance Enhancing Drug For Your Bottomline. This show is your online executive MBA. In the podcast, Ceyero Consulting (ceyero.com) founder and thought leader, mark anthony peterson breaks down the barriers that keep business owners from achieving explosive revenue growth. Become a supporter of this podcast: https://www.spreaker.com/podcast/the-strategy-doctor-podcast--2906083/support .

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19 recent

July 24, 202522 min

🔭 Ep 19 – Reimagining Starbucks: How Holodeck Tech Can Brew the Future

🔭 Ep 19 – Reimagining Starbucks: How Holodeck Tech Could Brew the FutureIn this episode, Mark Anthony Peterson dives deep into the unexpected intersection of coffee culture and sci-fi innovation. What if Starbucks could offer more than just espresso—what if they could offer escape? By channeling the immersive power of Holodeck technology, we explore how Starbucks could redefine the third-place experience, captivate digital natives, and unlock an entirely new frontier of brand engagement. Bold strategy, daring ideas, and just enough froth to keep you hooked—don’t miss this one.****For listeners inspired by our discussions, "Guerrillapreneur: Small Business Strategy for Davids Wanting to Defeat Goliath" is a must-read. This insightful book is readily available across major platforms, including Amazon, Barnes & Noble, and the iTunes Bookstore. If "The Strategy Doctor Podcast" resonates with you, our suite of business-focused podcasts might also capture your interest:"Guerrillapreneur: The Art of Waging Small Business Warfare" offers mastermind interviews with trailblazing entrepreneurs and business mavericks. - "Gigging: Everything and Sharing Economy" provides the latest news and forward-looking insights into the burgeoning sharing economy."Career Coaching Xs and Os" delivers targeted career guidance for professionals aspiring to reach the executive suite. We invite you to subscribe, leave feedback, and share our episodes to enrich the professional journeys of your peers. Please leave a review on Apple Podcast and listen to us on Spreaker.com. Connect with us on Twitter (@ceyeroconsltg), Instagram, and Facebook (@ceyeroconsulting), or visit our website (www.ceyero.com) for more content. For those seeking financial literacy or aiming to build wealth, our collaboration with Listenable.io has yielded the audio course "Simple Ways to Save and Build Wealth." This resource offers practical strategies to secure your financial future. Listen to the class at https://listenable.io/web/courses/386/simple-ways-to-save-and-build-wealth/. Your support enables us to continue providing valuable content.If you wish to contribute, please consider signing up on Spreaker at https://www.spreaker.com/podcast/the-strategy-doctor-podcast--2906083/support. You can also make one-time donations at:PayPal - mpeter1896@gmail.comCashApp - $mpeter1896

August 14, 202422 min

Ep 18 - Ryan Reynalds vs Charles Barkley

Episode 18 - - Ryan Reynalds vs Charles BarkleyIn this episode, we delve into the contrasting career trajectories of Ryan Reynolds and Charles Barkley. Ryan Reynolds, a multifaceted actor, director, and entrepreneur with an impressive net worth of $355 million, has masterfully leveraged his charisma into a formidable business asset, revitalizing brands and spearheading successful ventures. On the other hand, Charles Barkley, an NBA legend valued at $70 million, despite significant endorsements, has not yet harnessed his influential persona for comparable entrepreneurial success. Join us as we explore strategic recommendations for Mr. Barkley, drawing lessons from Mr. Reynolds' playbook that could enhance his financial legacy. For listeners inspired by our discussions, "Guerrillapreneur: Small Business Strategy for Davids Wanting to Defeat Goliath" is a must-read. This insightful book is readily available across major platforms including Amazon, Barnes & Noble, and the iTunes Bookstore. If "The Strategy Doctor Podcast" resonates with you, our suite of business-focused podcasts might also capture your interest:"Guerrillapreneur: The Art of Waging Small Business Warfare" offers mastermind interviews with trailblazing entrepreneurs and business mavericks. - "Gigging: Everything and Sharing Economy" provides the latest news and forward-looking insights into the burgeoning sharing economy."Career Coaching Xs and Os" delivers targeted career guidance for professionals aspiring to reach the executive suite. We invite you to subscribe, leave feedback, and share our episodes to enrich the professional journeys of your peers. Please leave a review on Apple Podcast and listen to us on Spreaker.com. Connect with us on Twitter (@ceyeroconsltg), Instagram, and Facebook (@ceyeroconsulting), or visit our website (www.ceyero.com) for more content. For those seeking financial literacy or aiming to build wealth, our collaboration with Listenable.io has yielded the audio course "Simple Ways to Save and Build Wealth." This resource offers practical strategies to secure your financial future. Listen to the class at https://listenable.io/web/courses/386/simple-ways-to-save-and-build-wealth/. Your support enables us to continue providing valuable content.If you wish to contribute, please consider signing up on Spreaker at https://www.spreaker.com/podcast/the-strategy-doctor-podcast--2906083/support

April 16, 2024Episode 1723 min

Ep 17 - Revisiting the USFL and the XFL

In this episode I revisit the USFL and XFL (now called the UFL). The question I ask is "Can the UFL be bigger than the NFL? I think they can, but they need to execute a strategy that focuses on college football fans. The UFL pulls in 900,000 viewers per game compared to the NFL's 17.9M viewers. Beating the NFL is a big challenge, but it is a possible. Listen and let me know what you think.If you like this episode, please check out my book, Guerrillapreneur: Small Business Strategy for Davids Wanting to Defeat Goliath, available on Amazon, Barnes & Noble, and iTunes Bookstore, and more. https://www.amazon.com/dp/B00BR9YNWO/ref=cm_sw_em_r_mt_dp_U_vHAaDb4MP6K8PIf you like The Strategy Doctor Podcast, then you might also like my other three business podcasts: 1. Guerrillapreneur: The Art of Waging Small Business Warfare (Mastermind Interviews with Entrepreneurs, Consultants, and Business Mavericks) - https://www.spreaker.com/show/guerrillapreneur-podcast2. Gigging: Everything and Sharing Economy (news and predictions about the Sharing Economy) - https://www.spreaker.com/show/gigging-everything-sharing-economy3. Career Coaching Xs and Os (career advice for the executive seeking the corner office) - https://www.spreaker.com/show/careercoaching-xs-and-osIf you like this episode, please subscribe to this podcast and leave us a comment. Please share this episode with your colleagues. Follow us on Twitter @ceyeroconsltg and Instagram and Facebook @ceyeroconsulting. Please find us on the web at https://www.ceyero.com.Need help developing a business pitch for your startup or small business? Check out my online course "How To Develop A Winning Business Pitch" https://ceyero-consulting-eschool.thinkific.com/courses/how-to-develop-a-winning-business-pitch. The course is only $39.00.Need money for college or want to build wealth? Listenable.io and I have teamed up to produce an audio class entitled “Simple Ways to Save and Build Wealth.” Listen to the class at https://listenable.io/web/courses/386/simple-ways-to-save-and-build-wealth/Become a supporter of this podcast: https://www.spreaker.com/podcast/the-strategy-doctor-podcast--2906083/support.

November 27, 202230 min

Ep 16 - LIV Golf vs. USFL- Who Had A Better Launch?

In this episode, I ask the question, "Who had a better launch, LIV Golf or the USFL?" I use the trusted SWOT framework to breakdown each league and determine who used the best business tactics and strategies to postition their league for future growth. If you like this episode, please check out my book, Guerrillapreneur: Small Business Strategy for Davids Wanting to Defeat Goliath, available on Amazon, Barnes & Noble, and iTunes Bookstore, and more. https://www.amazon.com/dp/B00BR9YNWO/ref=cm_sw_em_r_mt_dp_U_vHAaDb4MP6K8PIf you like The Strategy Doctor Podcast, then you might also like my other three business podcasts: 1. Guerrillapreneur: The Art of Waging Small Business Warfare (Mastermind Interviews with Entrepreneurs, Consultants, and Business Mavericks) - https://www.spreaker.com/show/guerrillapreneur-podcast2. Gigging: Everything and Sharing Economy (news and predictions about the Sharing Economy) - https://www.spreaker.com/show/gigging-everything-sharing-economy3. Career Coaching Xs and Os (career advice for the executive seeking the corner office) - https://www.spreaker.com/show/careercoaching-xs-and-osIf you like this episode, please subscribe to this podcast and leave us a comment. Please share this episode with your colleagues. Follow us on Twitter @ceyeroconsltg and Instagram and Facebook @ceyeroconsulting. Please find us on the web at https://www.ceyero.com.Need help developing a business pitch for your startup or small business? Check out my online course "How To Develop A Winning Business Pitch" https://ceyero-consulting-eschool.thinkific.com/courses/how-to-develop-a-winning-business-pitch. The course is only $39.00.Need money for college or want to build wealth? Listenable.io and I have team-up to produce an audio class entitled “Simple Ways to Save and Build Wealth.” Listen to the class at https://listenable.io/web/courses/386/simple-ways-to-save-and-build-wealth/Become a supporter of this podcast: https://www.spreaker.com/podcast/the-strategy-doctor-podcast--2906083/support.

May 7, 202119 min

Ep 15 - Facebook vs Clubhouse - The Battle for Live Audio Rooms

In this episode, I discuss Facebook’s entry into “Live Audio Rooms” in competition with Clubhouse. My strategic conclusions might shock you. If you like this episode, please check out my book, Guerrillapreneur: Small Business Strategy for Davids Wanting to Defeat Goliath, available on Amazon, Barnes & Noble, and iTunes Bookstore, and more. https://www.amazon.com/dp/B00BR9YNWO/ref=cm_sw_em_r_mt_dp_U_vHAaDb4MP6K8PIf you like The Strategy Doctor Podcast, then you might also like my other three business podcasts: 1. Guerrillapreneur: The Art of Waging Small Business Warfare (Mastermind Interviews with Entrepreneurs, Consultants, and Business Mavericks) - https://www.spreaker.com/show/guerrillapreneur-podcast2. Gigging: Everything and Sharing Economy (news and predictions about the Sharing Economy) - https://www.spreaker.com/show/gigging-everything-sharing-economy3. Career Coaching Xs and Os (career advice for the executive seeking the corner office) - https://www.spreaker.com/show/careercoaching-xs-and-osIf you like this episode, please subscribe to this podcast and leave us a comment. Please share this episode with your colleagues. Follow us on Twitter @ceyeroconsltg and Instagram and Facebook @ceyeroconsulting. Please find us on the web at https://www.ceyero.com.Need help developing a business pitch for your startup or small business? Check out my online course "How To Develop A Winning Business Pitch" https://ceyero-consulting-eschool.thinkific.com/courses/how-to-develop-a-winning-business-pitch. The course is only $39.00.Need money for college or want to build wealth? Listenable.io and I have team-up to produce an audio class entitled “Simple Ways to Save and Build Wealth.” Listen to the class at https://listenable.io/web/courses/386/simple-ways-to-save-and-build-wealth/Become a supporter of this podcast: https://www.spreaker.com/podcast/the-strategy-doctor-podcast--2906083/support.

March 3, 202114 min

Ep 14 - iHOP Should Be As Dominant As Starbucks

In this episode, I discuss the International House of Pancakes and offer my strategy for making it more profitable and larger than Starbucks. Imagine a parallel universe where the iHOP founders decided to split the franchise into a smaller "coffee-focused" division while also keeping the flagship iHOP brand. What if the founders also decided to sale iHOP K-Cups ain grocery stores. I examine all these options and more!If you like this episode, please check out my book, Guerrillapreneur: Small Business Strategy for Davids Wanting to Defeat Goliath, available on Amazon, Barnes & Noble, and iTunes Bookstore, and more. https://www.amazon.com/dp/B00BR9YNWO/ref=cm_sw_em_r_mt_dp_U_vHAaDb4MP6K8PIf you like The Strategy Doctor Podcast, then you might also like my other three business podcasts: 1. Guerrillapreneur: The Art of Waging Small Business Warfare (Mastermind Interviews with Entrepreneurs, Consultants, and Business Mavericks) - https://www.spreaker.com/show/guerrillapreneur-podcast2. Gigging: Everything and Sharing Economy (news and predictions about the Sharing Economy) - https://www.spreaker.com/show/gigging-everything-sharing-economy3. Career Coaching Xs and Os (career advice for the executive seeking the corner office) - https://www.spreaker.com/show/careercoaching-xs-and-osIf you like this episode, please subscribe to this podcast and leave us a comment. Please share this episode with your colleagues. Follow us on Twitter @ceyeroconsltg and Instagram and Facebook @ceyeroconsulting. Please find us on the web at https://www.ceyero.com.Need help developing a business pitch for your startup or small business? Check out my online course "How To Develop A Winning Business Pitch" https://ceyero-consulting-eschool.thinkific.com/courses/how-to-develop-a-winning-business-pitch. The course is only $39.00.P.S. iHOP if you want to know more about Phase 3, please set up a 30-minute free consulting session at https://www.ceyero.com/Become a supporter of this podcast: https://www.spreaker.com/podcast/the-strategy-doctor-podcast--2906083/support.

February 3, 202116 min

Ep 13 - Why The Apple Electric Car Is A Bad Idea

In this episode, review Apple's foray into the electric car market. Prior to launching the iPhone, Steve Jobs considered launching an electric car. Had he launched an electric car in the mid-2000s, I believe that Apple would have dominated the market (just as Tesla is doing now) by 2020. However, if Apple were to launch an electric car today, it would meet competition and regulatory pressures that would make it very difficult to do what they succeeded at doing to the phone market. What should Apple do if they don't pursue the electric car? Check out this episode. If you like this episode, please check out my book, Guerrillapreneur: Small Business Strategy for Davids Wanting to Defeat Goliath, available on Amazon, Barnes & Noble, and iTunes Bookstore, and more. https://www.amazon.com/dp/B00BR9YNWO/ref=cm_sw_em_r_mt_dp_U_vHAaDb4MP6K8PIf you like The Strategy Doctor Podcast, then you might also like my other three business podcasts: 1. Guerrillapreneur: The Art of Waging Small Business Warfare (Mastermind Interviews with Entrepreneurs, Consultants, and Business Mavericks) - https://www.spreaker.com/show/guerrillapreneur-podcast2. Gigging: Everything and Sharing Economy (news and predictions about the Sharing Economy) - https://www.spreaker.com/show/gigging-everything-sharing-economy3. Career Coaching Xs and Os (career advice for the executive seeking the corner office) - https://www.spreaker.com/show/careercoaching-xs-and-osIf you like this episode, please subscribe to this podcast and leave us a comment. Please share this episode with your colleagues. Follow us on Twitter @ceyeroconsltg and Instagram and Facebook @ceyeroconsulting. Please find us on the web at https://www.ceyero.com.Need help developing a business pitch for your startup or small business? Check out my online course "How To Develop A Winning Business Pitch" https://ceyero-consulting-eschool.thinkific.com/courses/how-to-develop-a-winning-business-pitch. The course is only $39.00.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-strategy-doctor-podcast--2906083/support.

January 3, 202114 min

Ep 12 - The OWN Cable Network Missed A Billion Dollar Opportunity

In this episode, I provide a potential strategy that Oprah Winfrey could use for her Own Cable Network and generate Billions in shareholder value. On December 22, 2020, Madeline Berg announced that Oprah Winfrey had sold 20.5% of her OWN Cable Network to Discovery for 1.34 million shares. The deal figures suggest that the OWN's value had dropped by 37% since 2017 when Discovery initially purchased a 24.5% stake in the company. Oprah's activity up to and after the sale indicates that she may be exiting the network and focusing more on content creation (which helped her become a billionaire). What could Oprah have done differently? Check out this episode. If you like this episode, please check out my book, Guerrillapreneur: Small Business Strategy for Davids Wanting to Defeat Goliath, available on Amazon, Barnes & Noble, and iTunes Bookstore, and more. https://www.amazon.com/dp/B00BR9YNWO/ref=cm_sw_em_r_mt_dp_U_vHAaDb4MP6K8PIf you like The Strategy Doctor Podcast, then you might also like my other three business podcasts: 1. Guerrillapreneur: The Art of Waging Small Business Warfare (Mastermind Interviews with Entrepreneurs, Consultants, and Business Mavericks) - https://www.spreaker.com/show/guerrillapreneur-podcast2. Gigging: Everything and Sharing Economy (news and predictions about the Sharing Economy) - https://www.spreaker.com/show/gigging-everything-sharing-economy3. Career Coaching Xs and Os (career advice for the executive seeking the corner office) - https://www.spreaker.com/show/careercoaching-xs-and-osIf you like this episode, please subscribe to this podcast and leave us a comment. Please share this episode with your colleagues. Follow us on Twitter @ceyeroconsltg and Instagram and Facebook @ceyeroconsulting. Please find us on the web at https://www.ceyero.com.Need help developing a business pitch for your startup or small business? Check out my online course "How To Develop A Winning Business Pitch" https://ceyero-consulting-eschool.thinkific.com/courses/how-to-develop-a-winning-business-pitch. The course is only $39.00.Sources:Berg, M. (2020, December 22). Oprah Winfrey Just Sold Most Of Her Stake In Her OWN Cable Network. Retrieved January 03, 2021, from https://www.forbes.com/sites/maddieberg/2020/12/22/oprah-winfrey-just-sold-most-of-her-stake-in-her-own-cable-network/?sh=6c8de5242546Become a supporter of this podcast: https://www.spreaker.com/podcast/the-strategy-doctor-podcast--2906083/support.

September 16, 202017 min

EP 11 - BE INTENTIONAL - Time To Change The Dialogue From Symbol To Substance

After George Floyd's death, millions of dollars have been donated to charities and racial justice groups with little discussion as to what we want from those investments. I want to change that dialogue. I want EVERYONE to "BE INTENTIONAL" and create the environment where the outcomes we want can actually happen. What does "BE INTENTIONAL" mean? It means that we stop giving to charity and start putting money in Black-Owned Banks and letting "Fractional Reserve Banking" do for Blacks what it does for other communities. On January 21, 2021, I will be hosting a town hall meeting entitled, “Be Intentional: Turning Good Trouble Into Black Independence.” During this event, we will strategize ways the sons and daughters of the Black Diaspora can generate and demand the Trillions we are owed during this event. To register for this event, please use this link - https://www.eventbrite.com/e/128313582379Facebook - https://www.facebook.com/GuerrillapreneurInstagram - https://www.instagram.com/GuerrillapreneurTwitter - https://www.twitter.com/GuerillapreneurLinkedIn -https://www.linkedin.com/showcase/13991093/admin/Become a supporter of this podcast: https://www.spreaker.com/podcast/the-strategy-doctor-podcast--2906083/support.

May 14, 202013 min

Ep 10 - Why Amazon Buying AMC Makes Sense

According to reports in Forbes, Amazon is considering buying AMC Theaters which would give the online tech giant access to 1,000 new locations and 11,000 in 15 countries. Does this deal make sense? I think so and in this episode, I provide 5 reasons why. If you like this episode, please check out my book, Guerrillapreneur: Small Business Strategy for Davids Wanting to Defeat Goliath, available on Amazon, Barnes, and Noble, and iTunes Bookstore and more. https://www.amazon.com/dp/B00BR9YNWO/ref=cm_sw_em_r_mt_dp_U_vHAaDb4MP6K8PIf you like The Strategy Doctor Podcast, then you might also like my other three business podcasts: 1. Guerrillapreneur: The Art of Waging Small Business Warfare (Mastermind Interviews with Entrepreneurs, Consultants, and Business Mavericks) - https://www.spreaker.com/show/guerrillapreneur-podcast2. Gigging: Everything and Sharing Economy (news and predictions about the Sharing Economy) - https://www.spreaker.com/show/gigging-everything-sharing-economy3. Career Coaching Xs and Os (career advice for the executive seeking the corner office) - https://www.spreaker.com/show/careercoaching-xs-and-osIf you like this episode, please subscribe to this podcast and leave us a comment. Please share this episode with your colleagues. Follow us on Twitter @ceyeroconsltg and Instagram and Facebook @ceyeroconsulting. Find us on the web at https://www.ceyero.com.Need help developing a business pitch for your startup or small business? Check out my online course "How To Develop A Winning Business Pitch" https://ceyero-consulting-eschool.thinkific.com/courses/how-to-develop-a-winning-business-pitch. The course is only $39.00.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-strategy-doctor-podcast--2906083/support.