
What Does Dubstep Have to Do With Regeneration? ft. Murray Gray | TSA E22
Send us Fan Mail What connects a Shoreditch nightclub at 2am, a palm agroforestry project in the Amazon, and the question of whether anything can ever truly be 'regenerative'? In this long-form conversation on Strange Attractor, Sam sits down with Murray Gray – CEO of Sustainable Table, former systemic venture builder at Metabolic, and Fresh Ventures – to trace a throughline from DJing and the early dubstep scene in Shoreditch all the way to financing the transition to circular, bio-based economies. We get into the tension between systems thinking and mechanistic thinking, and why you need both – the yin-yang dynamic between the rigour of structure that enables the flow of emergence. We talk about 'lowercase entrepreneurialism', the unglamorous work of actually making things happen, and why the boring stuff (regulation, legal structures, governance) is where the real leverage usually hides. Murray shares hard-won lessons from building systemic venture studios, the trap of analysing everything before you act, and the shift from asking 'are you regenerative?' to 'are you regenerating?' – a move from noun to verb that changes who's in the room and who gets left out. And we go deep on finance: why so much of what gets called 'high risk' is really a perception problem, how patient capital works on 25–30 year timescales, and what it actually takes to fund the people doing the most important, most intangible early work. A wide-ranging, warm and occasionally provocative conversation about doing the thing rather than just talking about it, exploring systems thinking, patient capital, venture studios, and why the hardest work is usually invisible. 00:00 - Launching The Strange Attractor and Vision 02:13 - Introducing Murray and Starting Conversation 03:27 - Opening Remarks and Welcome 03:36 - Discussing the Building Systemic Ventures Paper 05:05 - Murray's Diverse Path and Operational Focus 07:55 - Personality Insights and Connecting Diverse Themes 09:19 - Conversation Flow and Mutual Understanding 11:12 - Balancing Planning and Action in Systems 12:14 - Electronic Music Scene as Systemic Innovation Example 15:19 - Discovering Systems Thinking and Circular Economy 17:38 - Evolving Awareness of Systemic Properties 19:04 - Tools, Language, and Prompt for Discussion 19:55 - Seeing Connections Yet Struggling to Act 20:15 - Challenges Translating Insight into Action 23:21 - Addressing Key Issue and Initiating Discussion 24:22 - Systemic Venture Building Framework Overview 26:14 - Venture Studio Support and Ongoing Presence 28:50 - Venture Survival Metrics and Founder Support 30:37 - Complex Challenges and Excitement in Venture Work 32:07 - Building Impact Ecosystem and Community Support 34:50 - Navigating Regulatory Barriers and Value Decisions 37:58 - Radical Shifts and Process Philosophy Insights 40:13 - Personal Struggle and Turning Point 44:28 - Shift After Group Meeting and Brazil Case 46:15 - Regenerative Agroforestry in Brazil and Long-Term Impact 51:27 - Patient Capital and Long-Term Return Considerations 53:46 - Rational and Perceptual Barriers to Funding 55:46 - Building Infrastructure and Trust for Innovation 59:08 - Applying Solutions Across Sectors and Challenges 01:03:17 - Conclusion and Looking Forward to Next Episode Keep Following the Pattern Sam's Instagram Substack CoLabs CoLabs Newsletter This is an evolving experiment. The Strange Attractor is produced by Ecotone Studio — a creative practice exploring the fertile edge where art, science, technology and philosophy meet. Like the ecosystems we are a part of, this project is designed to evolve. Every conversation changes the next one. If there’s a question you’d like us to explore, a guest we should invite, or a theme you think deserves more attention, drop us a line . We’re especially interested in the spaces between disciplines—the ecotones where unexpected ideas emerge. If you’re building something thoughtful, beautiful or regenerative, or simply wrestling with questions that matter, we’d love to hear from you. Thanks for listening. Until next time — stay curious.










