
Incorruptible by design: What if Governance is the Real Innovation? ft. Samin Haque
A startup can start with the purest intention in the world and still drift the moment capital, growth pressure, and 'industry standard' advice kick in. That’s why this conversation with Samin from Melbourne Bionics goes straight past the surface-level startup talk and into the machinery underneath: governance, incentives, and how you design a company that stays true to its mission over a long time horizon. We trace Melbourne Bionics ’ path from early garage prototypes and the hard realities of medical device commercialisation, including TGA and FDA timelines, through to a deliberate strategy of rapid hardware iteration. Samin shares how fast prototyping, small-batch manufacturing, and real testing builds the one thing every medtech and sports performance product needs before it can scale: trust. We also talk about networking that actually works, built on reciprocity, giving value first, and treating collaboration as a non-zero-sum game rather than a battleground. Then we get specific about ' steward ownership ' style thinking and a four-entity structure designed to protect purpose: a holding company that owns IP and takes investment, an operating company with employee profit share, a mission guardian trust with real veto power, and a research entity that can publish openly while still feeding commercial outcomes when appropriate. Along the way, we touch on Mondragon -inspired cooperative models, why founders should stop treating legal structure as boring admin, and why sustainable creative work often depends on walks, downtime, and rejecting hustle culture. If you care about mission-driven startups, deep tech governance, medtech in Australia, and building organisations that can’t be pushed off-course, this one will give you plenty to steal. Like the episode? Share it with a founder who’s raising, and leave a review with your take: what would you change about the way startups are owned and governed? Want to read more about Business Unusual? Check out the following books: Incorruptible by Eric Ries Ecocivilisation by Jeremy Lent Bioregional Financing Facilities by Leon Seefeld, Samantha Power Keep Following the Pattern Sam's Instagram Substack CoLabs CoLabs Newsletter This is an evolving experiment. The Strange Attractor is a living experiment supported by CoLabs, a practice exploring the fertile edge where art, science, technology and philosophy meet. Like the ecosystems we're part of, this project is designed to evolve. Every conversation changes the next one. If there’s a question you’d like us to explore, a guest we should invite, or a theme you think deserves more attention, drop us a line . We’re especially interested in the spaces between disciplines – the ecotones where unexpected ideas emerge. If you’re building something thoughtful, beautiful or regenerative, or simply wrestling with questions that matter, we’d love to hear from you. Thanks for listening. Until next time, stay curious!










