The Strand Review of Books

Hosted by Toby Chapman-Dawe

Business Marketing

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Apr 2026

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Should you buy the book? Given just ten minutes, authors explain their ideas! Hosted on Acast. See acast.com/privacy for more information.

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60 recent

September 8, 20269 min

Navigating Data Standards in Business Strategy, with co-authors Daniela Molta and Tiffany Johnson

Hello and welcome to the Strand Review of Books. Today I am delighted to be joined by Daniela Molta and Tiffany Johnson, co-authors of Navigating Data Standards in Business Strategy – How Applied Data Principles Drive Trust and Business Growth . Pleasingly, the book is published today , which brings us neatly to the point: Daniela, why write this book and why now? Why does trust – or lack of it – continue to be such a big issue and are the steps to restore it technical or emotional? Is there a trade-off between the commercial value of data and the trust impact? Two chapter-heading quotes really struck me: Deming’s comment “Without data, you’re just another person with an opinion,” and Tim Cook’s remark “Privacy is a fundamental human right.” OK, and did Mark Twain really say “Data is like garbage. You’d better know what you are going to do with it before you collect it”? Thank you so much to Daniela Molta and Tiffany Johnson, co-authors of Navigating Data Standards in Business Strategy – How Applied Data Principles Drive Trust and Business Growth . Five sections packed with 12 chapters, full of strategies and actions, published today by Anthem Press, available from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.

September 1, 20269 min

Counterintuitive, with the author, Naveen Jain

Welcome to Naveen Jain, irrepressible entrepreneur and author of Counterintuitive, Unconventional Principles for Success in Life and Business. If the heart of advertising is promise, large promise, the title says it right there! For anyone reading the book, what stops them from being counterintuitive? How do you deal with the anguish when a home truth (page 151) smacks you right between the eyes? What does Counterintuitive thinking offer? Thank you to Naveen Jain, author of Counterintuitive, Unconventional Principles for Success in Life and Business and winner of, among other awards, the Albert Einstein Technology Medal. Published by Harriman House, a modest 210 pages, change your outlook on life at a snip at £16.99 and available of course from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.

April 28, 20269 min

The Persuasion Engine, with the author, Roger Dooley

Hello and welcome to the Strand Review of Books. Today I am delighted to welcome Roger Dooley, author of The Persuasion Engine, How any business can use AI-powered neuromarketing to understand and win customers . Roger looks at the challenge faced by every marketer: how to figure out why customers make the decisions they do when 95% of their thought processes occur at an unconscious level. Full of actionable marketing strategies, the aim is to create compelling marketing campaigns that work on real people in the real world. Published by Wiley and, of course, available from Amazon and all good bookshops. Thank you for listening, and good-bye. Hosted on Acast. See acast.com/privacy for more information.

April 21, 20269 min

The Ten Rules of Highly Effective Pricing, with the author, Danilo Zatta

Today I am delighted to introduce Danilo Zatta, author of The 10 Rules of Highly Effective Pricing – How to transform your price management to boost profits . Dan is one of the world’s leading advisors and thought leaders in the field of pricing. In fact, The Financial Times defined Dan as ‘one of the world’s leading pricing minds’, plus he has written 20 books translated into more than ten languages… On the cover of The 10 Rules of Highly Effective Pricing it says “Zatta’s new book wakes up company marketers to the profit coming from creative pricing.” Where does pricing sit in relation to marketing? Who has ‘control,’ so to speak, and what is marketing’s input? An excellent, thought-provoking and practical book; published by Wiley and available from Amazon and all good bookshops Hosted on Acast. See acast.com/privacy for more information.

April 14, 20269 min

Working with Americans, with the author, Allyson Stewart-Allen

Welcome to Allyson Stewart-Allen, co-author with Lanie Denslow of Working with Americans – How to build profitable business relationships. Packed with insights into culture, courtesy and common language, Allyson unpacks what’s different and what stays the same when working with Americans. Published by Routledge, this book is full of insight and advice for both sides of the pond. Hosted on Acast. See acast.com/privacy for more information.

March 31, 20269 min

The Marketing Machine, with the author, Ros Conkie

Welcome to the Strand Review of Books, and welcome to Ros Conkie, author of The Marketing Machine – How to engineer a system that drives sales and growth . Here the emphasis is on ‘engineer,’ as Ros holds a degree in mechanical engineering alongside her marketing experience. What does The Marketing Machine bring to the table that other marketing books do not? Are marketers avoiding measurement, or measuring the wrong things? Thank you so much to Ros Conkie, author of author of The Marketing Machine – How to engineer a system that drives sales and growth , coming in at a fraction over 200 pages, very readable and direct with plenty of diagrams, directions and checklists, and of course available from Amazon and all good bookshops. Thank you for listening, and good-bye! Hosted on Acast. See acast.com/privacy for more information.

March 24, 20269 min

The Women of Microsoft, with the authors, Miri Rodriguez and Izabela Duiwe

Hello and welcome to the Strand Review of Books, today with Miri Rodriguez and Izabela Duiwe, co-authors of The Women of Microsoft – Empowering stories from the minds that coded the world . Miri is the founder of empressa.ai and author, while Izabela works in the Microsoft Copilot Department. It’s a great read, totally focused on Microsoft, so if that’s not your cup of tea, maybe simply enjoy the stories spanning 256 pages and 13 chapters, beautifully published by Wiley, thank you for listening, and good-bye. Hosted on Acast. See acast.com/privacy for more information.

March 3, 20269 min

The Digital Leaders's Playbook, with the author, Paul Coby

Hello and welcome to Paul Coby, author of The Digital Leader’s Playbook – 62 Fundamental Maxims for Success for Today’s IT Executive . Paul was the first-ever Group CIO at four companies: British Airways, John Lewis Partnership, Johnson Matthey and Persimmon Homes. It’s a brave book that has 62 Fundamental Maxims on the cover, but in practice there are six core sections on management. In fact, the central theme is about being human; why is that? If there is a model CIO who takes on board all your maxims, what’s the key to the CIO’s purchasing heart? The Digital Leader’s Playbook – 62 Fundamental Maxims for Success for Today’s IT Executive , beautifully presented and published by LID Publishing, 160 packed pages of highly approachable maxims that apply to far more than the CIO role, and available of course from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.

February 24, 20269 min

Marketing and Psychology, with the authors, Luan Wise and Tom Bowden-Green

Welcome today to Luan Wise and Tom Bowden-Green, co-authors of Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach . Psychology and behavioural science are hot marketing topics right now. Why is the psychology of language so important in marketing? What is the balance between behavioural effects on people, such as making people feel good through the ‘surprise and delight’ department, against the cold hard logic of purchasing and procurement. What’s your view of understanding customer behaviour when the customer is a corporation? Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach is published by Routledge -- eight chapters packed with bullet points and boxouts to help apply the theory in practice, coming in at 264 pages,available from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.

February 17, 20269 min

The Disruptors, with the author, Sally Percy

Hello and welcome to Sally Percy, author of The Disruptors – How 15 successful businesses defied the norm . Sally is also author of 21st Century Icons, also featured on the Strand Review of Books , and Sally has nearly 20 years’ experience as a business journalist. What were Sally's criteria for a disruptor, what lessons can be learned, and how does the disruptor mentality apply to B2B? The Disruptors – How 15 successful businesses defied the norm is an amazing romp through near-failure and amazing success, with 250 or so packed pages, neat end-of-chapter summaries, and all backed up by a ton of source references, published by Kogan Page and available, of course, from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.