The STR Sisterhood

Hosted by Stacey St. John

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185

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Jun 2026

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About the show

Whether you’re brand new to Airbnb or an experienced Superhost, you’re giving yourself the gift of financial freedom and FUN when you enter the short-term rental space. If there’s anyone who knows this, it’s Stacey St. John. She built a 7-figure STR portfolio in less than two years and was able to leave her W2 thanks to the earnings from her properties. Today, she’s living the life she was always meant to live – on her terms. And on her new podcast, The STR Sisterhood, she’s sharing how you can, too! On this show, it’s all about you and your short-term rental journey. You’ll hear actionable advice from industry experts as well as inspiring stories from real women about their experiences, achievements, frustrations, and challenges…and how they’ve managed to turn their short-term rental dreams into reality. If you’re an ambitious woman who’s looking to have a 5-star Airbnb business on your hands without having to sacrifice the things you love, then tune in every week for all the goodness!

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June 16, 202648 min

Beyond Dynamic Pricing: STR Revenue Strategies with Melissa Stewart

Is your short-term rental truly set up to cash flow, or are you just hoping the market will do the heavy lifting for you? Most hosts look at dynamic pricing as a "set it and forget it" tool, but real revenue strategy requires getting behind the wheel of your data.In this episode, I sit down with Colorado host and revenue strategist Melissa Stewart, the founder of Rev Collective. Melissa scaled from zero to four high-performing mountain cabins in under two years by combining a value-add investment blueprint with a highly intentional, data-driven revenue management strategy.We talk about:Buying distressed mountain properties for maximum negotiating power, doing a full gut rehab to build equity, and leveraging a smart refi to roll into the next deal.Moving past simple bulleted descriptions to craft narrative-driven listing copy that makes guests feel like they are walking through a storybook.What a "healthy" MPI looks like, how to recognize if you are underpriced or overpriced, and why treating dynamic pricing tools like autopilot is a massive mistake.Designing interior and exterior spaces with a strict guest avatar in mind—from luxury robes and sound machines to curated coffee and tea stations.Shifting your mindset around money as energy, shedding old financial stories, and building wealth that creates real opportunities for other women in hospitality.Melissa pulls back the curtain on how her background in accounting and data analysis gave her a unique edge in the short-term rental market. You’ll hear how she bridges the gap between high-end hospitality and cold, hard data, and how she built her company specifically to empower women hosts who love the guest experience but feel overwhelmed by numbers and tech.If you are ready to stop guessing on your pricing, master your local pacing, and inject serious intention into your operations, this conversation will completely redefine your approach to revenue. Get ready to stop relying on market luck and start commanding the rates your property deserves.HIGHLIGHTS AND KEY POINTS:[01:14] A short introduction about our guests Melissa Stewart and shared her journey from exiting a business to getting into the short-term rental industry[03:06] Melissa reflects on how a background in real estate and a desire for lifestyle-driven wealth building led her and her husband into the world of short-term rentals[05:30] How strategic investing, leveraging equity, and taking bold action helped Melissa scale from one short-term rental property to four in a relatively short time[07:36] Melissa and I dive into how taking on distressed properties, embracing renovation challenges, and viewing obstacles as opportunities helped accelerate equity growth and STR success[12:31] How embracing problems, adapting quickly, and treating short-term rental hosting as a constant problem-solving business is essential for long-term success [14:36] Melissa unpacks how creating intentional five-star guest experiences, strategic branding, and emotionally driven listings became the foundation of cash-flowing STR properties at the top of the market[21:10] Melissa highlights how overlooking listing strategy after investing heavily in a property is a common mistake, and how emotional storytelling and optimization are key to turning beautiful homes into booked STRs[24:54] How STR success depends not just on design, but on operations, pricing, and listing strategy working together to drive higher nightly rates and long-term profitability[28:08] Melissa shares how her passion for entrepreneurship, wealth building, and supporting women in business ultimately led her to launch The Rev Collective[34:16] Melissa’s emphasis on active revenue management as a critical profit driver that requires strategy, oversight, and expertise beyond Pricelabs[38:15] Melissa’s guidance on using listing optimization, market pacing, and key revenue metrics to make smarter pricing decisions and improve booking performance [43:23] The lightning round Golden Nuggets:“Know your obstacles. That way when they come, they're opportunities.”“We cannot leave any stone unturned when it comes to positioning ourselves for getting that booking, these guests have so many options in front of them on the OTAs.”“If you're not operating well, your reviews are not going to be what you need them to be, and you're going to fall to your competition in the marketing.”“Stick to doing things that you're good at and delegate the rest.”“If your ultimate goal is to cash flow to build wealth in this real estate, you know, gig that you've got going, if that's your goal, then revenue management should be your top priority when it comes to running your business, because that's how you make your moneyLet’s Connect:Website : www.revcollective.co Instagram : https://www.instagram.com/itsmelissastewart Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

June 9, 202647 min

Why the STR Market Isn’t Scary: Data-Driven Investing and Opportunity with Sandy Lee

What if the “scary” short-term rental market you keep hearing about is actually one of the best opportunities you’ll see in the next decade—especially if you’re willing to get smart with your data? Most investors are backing out due to market noise; my guest today used engineering logic to lean in and build a highly resilient portfolio.In this episode, I’m joined by returning guest Sandy Lee, an engineer-turned-investor who built a multi-market STR portfolio in her 50s. We’re talking about grounding big brave moves in math rather than hype, and why right now is a powerful time to buy if you know how to stress-test a deal.We dive into:How Sandy spent eighteen months analyzing her first deal, using spreadsheets to move past analysis paralysis and into confident action.Sandy’s exact system for connecting AI directly to her property management software to run pacing analyses, build dashboards, and generate plain-language summaries twice a week.How to look beyond standard calculators to find hidden market catalysts—like shifting local regulations, nearby airport expansions, or reopening ski hills.Why pricing for momentum instead of ego out of the gate is critical in highly seasonal markets, and why professional photography remains non-negotiable.Overlooked pathways into the industry for hesitant investors, including house hacking, accessory dwelling units (ADUs), and strategic co-hosting partnerships.But this isn't just about running analytics. It’s about the line between smart investing and pure speculation. We pull back the curtain on how to ensure your baseline numbers work on day one while still positioning your portfolio for massive long-term growth. You’ll hear real examples from competitive markets like Steamboat, Orange Beach, and the mountains of North Carolina, proving that data and deep local research are the ultimate risk mitigation tools.If you’ve felt hesitant to scale or buy your next property in an uncertain economy, this conversation will completely reframe your perspective. Get ready to zoom out, trust the math, and build a business that supports the life you actually want to live.HIGHLIGHTS AND KEY POINTS:[01:06] A short introduction about our guest Sandy Lee and her reflection on how a major career transition in her 50s, pushed her to explore short-term rentals[03:09] Sandy shares about the use of data and AI to build confidence and simplify decision-making in short-term rentals[05:57] Sandy and I discuss how AI has evolved beyond simply analyzing data to becoming a strategic business partner [09:44] Sandy explains why she believes now remains an attractive time to invest in short-term rentals despite recent industry challenges [11:42] Sandy and I discuss the many ways investors can build a diversified real estate portfolio, emphasizing that there is no single path to success [13:11] Sandy’s approach to finding investment “magic” beyond the data to anticipate future market growth [19:56] How to identify emerging opportunities by paying attention to large-scale developments, infrastructure projects, and long-term regional shifts that may signal future growth in a market[24:09] Sandy’s approach to balancing conservative underwriting with strategic, forward-looking real estate investment decisions[25:43] The importance of timing in real estate acquisitions is highly situational and ultimately comes down to the underlying numbers and the investor’s financial flexibility[29:54] Sandy and I discuss two critical components of a successful short-term rental launch: professional photography and strategic pricing [32:52] the importance of intentional pricing strategy at launch, particularly in the context of property management and co-hosting relationships [34:46] Sandy’s perspective on overlooked short-term rental opportunities that help investors move past fear and re-enter the market strategically[37:13] Sandy’s breakdown of the ownership and operations paths in short-term rentals, and how co-hosting creates flexible entry and exit options [39:09] The lightning round Golden Nuggets:“If I start to get anxious and if things start to seem scary, I'll back down into a spreadsheet, and I'll think really hard about it, and I'll look at all of the numbers. It has got to make financial sense.”“If you don't have money to invest in property right now, starting out co-hosting is a fabulous way to get your feet wet, earn that cash flow that you can eventually invest in the real estate asset.”“Do the big scary thing that you're afraid of. I mean, that's the best piece of advice. What's the worst thing? Figure out what the worst thing that could happen is, and work yourself through it, and do it anyway.”Let’s Connect:Instagram : https://www.instagram.com/strjumpstart/Website : https://www.strjumpstart.com/ Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

June 2, 202614 min

Airbnb Metrics That Actually Matter: Stop Guessing and Start Optimizing with Stacey St. John

What if the real reason your Airbnb isn’t booking has nothing to do with your decor, your rate, or your “perfect guest,” and everything to do with numbers you’ve never even looked at? Most hosts guess, tweak, and stress when bookings drop. In this solo episode of the STR Sisterhood podcast, I’m pulling back the curtain on the exact data you need to stop guessing and start diagnosing your listing like a CEO.Inside the episode, I dive into:A recent wake-up call in my own business when my data vanished, and why turning on the Professional Hosting Tools toggle is a non-negotiable for every single host.How to understand your first-page search impression rate and your search-to-listing conversion (click rate) to ensure guests choose your door over the competition.Spotting the hidden deterrents like surprise checkout fees, incomplete photos, or aggressive house rules—that make guests click away without booking.Why cleanliness, check-in, and communication are the three category scores that can quietly drag down your performance if left unchecked.A simple, step-by-step practice to establish your baseline numbers today, choose one lever to pull this month, and review the results in 30 days.But this isn't just about staring at charts and graphs. It’s about moving out of the drama and into leadership. I walk through how to audit each of your properties individually so you can see the exact story the data is trying to tell you. You’ll hear how small, intentional adjustments to your hero photo, headline, or booking rules can radically alter your inbound demand and shift your business from a stressful side-hustle into a high-performing asset.If you’re ready to stop playing guessing games with the algorithm and start making decisions based on cold, hard facts, this framework is your playbook. Get ready to log into your dashboard and step fully into leading your business with data.HIGHLIGHTS AND KEY POINTS:[00:00] Welcome to a data-driven STR Sisterhood podcast episode, where I open up about the frustration of empty calendars and the shift away from reactive hosting[02:21] I share a recent experience of losing access to my Airbnb insights and the urgent setting every host needs to check [03:53] How mixed property data can mislead STR hosts and why individual listing insights matter [04:43] The first Airbnb metric hosts should track: listing views and why they matter most [05:26] The importance of first page search impression rate and how it impacts Airbnb visibility and bookings[07:14] I break down click rate as a key Airbnb metric and how it reflects how often guests choose your listing over competitors[08:17] How listing-to-booking conversion rate helps Airbnb hosts diagnose what’s stopping guests from booking [09:23] Why reviews are a performance metric and how Airbnb category scores directly impact visibility and bookings[11:09] How consistent Airbnb metric tracking and community accountability turn data into clarity, confidence, and scalable growthGolden Nuggets:“You cannot improve what you don't measure.”“If nobody is seeing your property on Airbnb, nobody is booking it, that's the top of the funnel, and if it's tiny, nothing else matters.”“That's how CEOs operate. We test, we measure, we adjust.”“Knowing the numbers is one thing, sitting in a room with other women who are looking at the same levers and watching what works, that's the part that changes everything.”“You don't build this business to be buried by it. You built it to be free in it. Lead with data, not drama.”Let’s Connect:STR Success Accelerator :https://strsuccessaccelerator.com/Proudly sponsored by Futurestay: cleanconnection.futurestay.com Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

May 26, 202655 min

Systems, Leadership, and 115 Homes: Scaling in a Seasonal Market with Amanda Look

What does it really take to grow a boutique vacation rental management company from a single DIY renovation to more than 115 homes in a tiny, highly seasonal market? Most operators think scaling just means adding more doors, but the reality requires a complete evolution of infrastructure, systems, and leadership.In this episode, I sit down with Amanda Look, the founder of Salt Air Properties. We’re unpacking how she walked away from a vice president role in banking to build a thriving, guest-centric operation around Acadia National Park—all while navigating the journey as a single mom.We dive into:The exact guest interaction that pushed her to leave a stable commercial lending career and commit to her hospitality business full-time.Why jumping from 25, 50, 75, and 100+ properties forces a complete systems reset, and the specific tech stack needed to survive the growth.The logistical reality of building a 3,000-square-foot facility to house a commercial laundry operation capable of handling over 40 same-day turnovers.How partnering with local high schools and technical programs for internships solved the seasonal hiring crisis in a rural market.The hard-won lessons of firing problem properties quickly, saying no to misaligned owners, and trusting your gut to protect your team.We pull back the curtain on how a dedicated physical office with morning huddles and professional standards transforms the morale of a seasonal workforce and anchors homeowner trust. You’ll hear how to transition from a "basement days" mindset with a paper calendar into a sophisticated enterprise that trains staff to handle high-stress, fast-paced situations without spiraling.If you are trying to scale a short-term rental portfolio in a highly seasonal or rural market, this conversation is your operational blueprint. Get ready to learn how to scale with strict boundaries, smarter systems, and genuine heart.HIGHLIGHTS AND KEY POINTS:[01:02] A short introduction about our guest Amanda Look and shares her journey from commercial lender for a community bank into short-term rentals[03:29] Amanda shares how her short-term rental management company began from early hands-on experience and growing demand for her help[06:05] Amanda talks about the biggest challenges in growing a short-term rental management company[09:51] Amanda reflects on how her tech stack and vendor relationships had to continuously evolve as her short-term rental portfolio expanded from just a few properties to over 100[15:21] Amanda describes how building physical infrastructure like offices, laundry systems, and on-site operations becomes essential to scaling a short-term rental business efficiently[21:25] How Amanda’s hiring strategy has evolved into a blend of structured partnerships and practical, on-the-ground evaluation of people’s ability to perform in fast-paced, high-pressure environments[25:32] Amanda explains how she develops interns through hands-on work, feedback loops, and allowing them to discover their strengths within the business [28:25] Amanda describes how she identifies potential in employees through core values, mindset, and real-world problem-solving behavior rather than just technical skills[37:35] Amanda discusses the difficult but necessary responsibility of addressing team members who are not a cultural fit, even when they may be technically skilled or operationally useful[39:59] Amanda outlines a structured, values-driven onboarding system that blends company education, hands-on training, and team-based operations to set standards and scale efficiently [43:54] How Amanda strategically pairs team members, sets operational boundaries, and develops leadership habits to protect team performance and business quality as she scales[51:23] The lightning round Golden Nuggets:“The difference between my company and some others is just how we get the right people in the right seats.”“Having the right software for the right stage of business that you have is so important.”“When your cleaning team is full of people who don't care about your company, don't care about the guest experience, they're just looking for a paycheck, they're looking to get in and out as fast as possible. For me, that's not the right team member.”“When you provide a work environment that is empowering people to do their best and be their best and feel valued, they become 100% loyal to you like they will jump through fire for you.”Let’s Connect:LinkedIn : https://www.linkedin.com/in/amanda-look-7a106a16/Website : https://www.saltairmaine.com/Instagram : https://www.instagram.com/saltairpropertymanagement/Proudly sponsored by Futurestay: cleanconnection.futurestay.com Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

May 19, 202647 min

The ROI of Design: How Strategy and Story Create Standout STRs with Courtney Petrovich

What if the difference between an average short-term rental and a standout, revenue-driving asset came down to story, strategy, and a few well-placed details on your walls? Most hosts view design as a finishing touch; my guest today views it as the core of the investment.In this episode, I’m joined by designer, investor, and boutique hotel visionary Courtney Petrovich of Denori Designs. We’re talking about the intersection of high-level underwriting and high-impact creativity, and how you can use that balance to build properties that truly perform.We dive into:Why every creative choice, from a hot tub to a fire pit, must be backed by AirDNA data, pro formas, and a clear path to ROIDesigning for operational reality, turnover efficiency, and the hard truth about why white sofas and kids don't mixHow to create local resonance using custom pieces, regional cookbooks, and art that actually reflects the property’s locationA deep dive into using wallpaper at the beach, including how to handle humidity, vetting installers, and spotting quality paper.How Courtney is translating STR logic into the boutique hotel world with a massive project in Page, Arizona.Courtney pulls back the curtain on how a site visit and a fascination with local history can lead to a hotel concept that investors instantly understand and get behind. You’ll hear how she rethinks everything from lobby layouts to "cold plunge" amenities, ensuring that every design choice serves both the guest’s emotions and the owner’s bottom line.If you’ve been thinking of design as an optional expense rather than a strategic business tool, this conversation will completely shift your perspective. Get ready to start designing spaces that are profitable, operationally smart, and impossible to scroll past.HIGHLIGHTS AND KEY POINTS:[01:00] A short introduction about our guest Courtney Petrovich, and how her passion for design unexpectedly evolved into building a business within the short-term rental space[02:33] Courtney explains how balancing design, guest experience, and operational practicality shapes successful short-term rentals[06:15] Courtney shares how she discovered that thoughtful design directly influences performance and revenue in short-term rentals[09:27] Courtney describes the overlooked details that elevate guest experience beyond just design and amenities[12:29] Courtney explains how intentional, place-based art choices play a key role in elevating short-term rental design[13:39] How Courtney evaluates wallpaper choices for beach and humid environments, balancing durability, installation quality, and design impact[17:24] Courtney shares practical guidance on how to find a qualified wallpaper installer, emphasizing starting with trusted referrals such as local networks, or community groups rather[20:03] Courtney describes the challenges of installing wallpaper in beach homes where walls and ceilings are often not perfectly level and how installers navigate them[22:34] How transitioning into boutique hotel design has introduced Courtney to a more complex, on-site, and collaborative development process compared to short-term rentals[24:44] Courtney describes how boutique hotel design operates on a different scale than short-term rentals[28:02] How boutique hotel design uses immersive storytelling rooted in local history to shape a fully themed guest experience that extends from branding and interiors to reflective moments[31:13] Courtney shares how short-term rental owners can uncover a meaningful design story by starting with the nature, geography, and local history as the foundation for creative direction[32:45] Courtney explains how AI can support storytelling design, and why on-site experience remains critical for shaping boutique hotel guest experience[34:37] Courtney shares how working on a boutique hotel project revealed an unexpected but critical role of design in capital raising[37:50] Courtney describes how property owners can determine whether a designer is the right fit by first reviewing their portfolio to understand their aesthetic style and experience level[39:53] The lightning round Golden Nuggets:“We should be moving towards that level of detail that guests notice during their stay.”“When you're actually talking to designers in the short term rental space, it's important to find someone who's focused on short term rentals and not a residential designer. That can go really wrong, really fast.”“Always bet on yourself. So whatever your dreams are, your ambitions, whatever your heart desires, bet that you can do it and make that happen.”“What you believe about yourself, what you believe is possible, makes a huge impact on reality.”Let’s Connect:Instagram : https://www.instagram.com/denoridesigns/Website : denoridesigns.com Proudly sponsored by Futurestay: futurestay.com/staceyEnjoyed the show? Subscribe, Rate, Review, Like, and Share!

May 12, 202645 min

From Rock Bottom to STR Success: Rebuilding with Mindset and Strategy with Elle Anderson

What would you do if you lost everything—twice—and had to rebuild your life, your finances, and your identity from the ground up? Most people would let the weight of that loss define them. In this episode, I sit down with acquisitions expert and STR investor Elle Anderson. We’re diving into her extraordinary journey from the depths of financial loss to building a business rooted in mindset, identity work, and high-level strategy.Inside the episode, I dive into:How Elle jumped into buying businesses with no money, raising equity, and learning the high-stakes game of investor relations on the flyWhat happened when Elle’s last $5 became the catalyst for a total identity shift, moving her from chronic worry to conscious creationHow Elle applies deep due diligence to real estate, spotting market gaps and adding high-ROI amenities like year-round pools to outperform the competitionA creative, guest-centric approach to winning over neighbors and building community goodwill around your rentalsExploring the connection between your nervous system, your identity, and the actual results in your bank accountBut this isn't just a story about a comeback. It’s about the freedom of choice. Elle pulls back the curtain on why she walked away from a company with 120 employees to find the flexibility and creativity of short-term rentals. You’ll hear how she designs for "memorable moments", from slides between floors to interactive design touches, and why she believes bold action is only possible once you’ve done the inner work to support it.If you’ve ever wondered if you can truly recover from a setback and build something even better on the other side, this conversation is your proof. Get ready to stop praying for things to go wrong and start training your mind for what’s possible.HIGHLIGHTS AND KEY POINTS:[00:54] A short introduction about our guest Elle Anderson, and how she began her entrepreneurial journey with no experience or capital, relying on belief, resourcefulness, and investor support[04:12] Elle explains how she navigated entering business acquisitions with no experience or capital, relying on belief, resourcefulness, and investor support[06:05] Elle describes the wide variety of businesses she acquired and shares how her follow-up approach helped build trust and credibility with investors.[08:58] Elle recounts the second time she was left with only $5, no food for her two-year-old son, and describes how a profound shift in mindset transformed her path forward[13:01] How Elle recognized her lifelong tendency to worry and transformed it into intentional focus on positive outcomes.[15:29] Elle shares how she learned to harness awareness and intention to transform her mindset, even after repeated setbacks [18:37] Elle talks about the emotional impact after her first financial loss and how she began the long journey of rebuilding without the knowledge she needed[21:22] Elle describes her recipe for success, emphasizing the power of momentum and decisive action in rebuilding and growing her businesses[23:05] Why taking imperfect action and learning from mistakes is more powerful than waiting for the perfect moment[26:56] Elle’s transition from large-scale business acquisitions to short-term rentals and how she identifies gaps in competitive markets[32:38] Elle shares how she translates lessons from business acquisitions into short-term rentals, using due diligence, creative design, and strategic ROI-driven decisions [37:20] Elle talks about the foundational mindset shift that transforms success, even in moments of uncertainty or doubt[38:47] The lightning round Golden Nuggets:“Where you put your attention is where your energy goes, and that grows.”“I would celebrate my success long before it happened. And it just kept coming and coming and coming.”“Worrying is one of the biggest wastes of energy ever possible, because you end up putting out into the world what ultimately you're going to attract.”“My brain is literally just a data center. It's just a big old, massive computer, right? And what we input into that computer directly affects the output that we're able to get from it.”“Once I understood about mindset and identity, like who you believe you are inside, then it all made sense. You don't have to be smart, you don't even have to be good, you don't even have to have the best tactics. You just have to believe that it's going to be successful.”“You have to have action, even if it's not perfect action. You're going to learn and you're going to adjust, and you're going to get better.”“Perfectionism is one reason why people don't take action because they're waiting to do something until they get that home run, or it's a slam dunk, or they know for sure.”“Failure comes from mistakes only when we don't learn from them.”Let’s Connect:Facebook : https://www.facebook.com/elle.ande.10Resource Mentioned: Innercise: The New Science to Unlock Your Brain's Hidden PowerProudly sponsored by Futurestay: futurestay.com/staceyEnjoyed the show? Subscribe, Rate, Review, Like, and Share!

May 5, 202656 min

Fixing the Messy Middle of Airbnb Hosting: The Story Behind Simpli Host with Beth Turner

What happens when the “messy middle” of short-term rental hosting gets so chaotic that you decide to build the software you wish already existed? Most hosts just keep duct-taping systems together; my guest today decided to build a better way.In this episode, I sit down with Beth Turner, the non-technical founder of Simpli Host. We’re talking about the unfiltered reality of operating multiple short-term rentals while working a demanding full-time job, and how that operational anxiety pushed her to create an all-in-one platform designed for the hands-on host.We dive into:The "messy middle" of juggling seven different apps and the constant anxiety of wondering if the cleaner showed up or the hot tub is actually hot.Practical tools for reclaiming your peace—from the power of a deep breath to reframing yourself as a true business owner rather than a "side-hustle" host.How repeated requests for help led to a platform with unified messaging, integrated locks, and seasonal maintenance reminders.The hard lessons of hiring and firing dev teams, trusting the experts, and resisting the urge to "just learn to code."Why establishing firm policies and guardrails around things like pets and trash days is the only way to protect both your profit and your sanity.But this isn't just about software. It’s about buying back your time. We pull back the curtain on the importance of quiet time, journaling, and surrounding yourself with a community that understands the unique weight of this industry. You’ll hear about the power of a daily gratitude practice and a vision for building a business that serves your life, rather than one that consumes it.If you’ve ever felt like you’re drowning in notifications and logistics, this conversation will offer you a roadmap to systems, support, and a more aligned way of hosting. Get ready to move out of the chaos and into a more intentional way of leading.HIGHLIGHTS AND KEY POINTS:[00:47] A short introduction about our guest Beth Turner, her accidental journey into short-term rentals, and how she started Simpli Host[02:52] Beth describes the chaotic behind-the-scenes reality that quietly overwhelms hosts before they realize something has to change [05:13] Beth and I challenge the “passive income” myth and highlight the hands-on reality of running short-term rentals[06:51] Beth shares how the “messy middle” actually begins earlier, when juggling a full-time job, constant travel, and nonstop guest demands[09:40] Beth reveals how simple mental shifts, not complex systems, helped her regain control in high-stress hosting moments[12:18] How separating identity from the business helps operators lead more objectively, improve standards, and make stronger operational decisions[16:44] How documenting processes, especially through simple repeatable methods, prevents knowledge from being siloed and ensures business continuity and consistency[20:41] How using policies as a neutral authority helps operators remove emotion from guest decisions and maintain consistency, even when running solo[21:54] Beth explains how fragmented systems and operational overload led her to create Simpli Host as a unified solution for short-term rental management[25:37] Beth describes how the software functions as a centralized system that brings together the core operational layers of short-term rental management[31:58] Beth explains how building Simpli Host forced her to delegate, stop coding herself, and shifting from frustration and control to empowerment and trust in her team[34:36] Beth and I explore how clarity, creativity, and business insight emerge through quiet reflection, self-awareness, and intentional disconnection from noise[43:56] The importance of surrounding yourself with a supportive network of women and operators at different stages of their short-term rental journeys[47:26] The lightning round Golden Nuggets:“One thing that people don't realize is, STRs are not passive.”“You feel that rising and you know that you're no longer in a good mental space to make good choices. And even if you do make good choices, you're rolling the dice on that choice when you're in that state. So one of those is taking, taking that deep breath.”“I think it is so important that we learn as business owners to separate ourselves from the business.”“Having good people in your business is 100% essential. However, I will say, you know, I learned a huge lesson. Yeah, along with those good people, we have to make sure that if they're smarter than you about something, they're helping you build your policies, your processes and procedures. So that if they ever got hit by a bus, you know you would still operate without them.”“Exploit your strengths and hide your weaknesses.”“Having a network of other women around us who have experienced different things that are in all different stages of their businesses, I will tell you, I have mastermind programs. I have mentorships, I learn as much from the folks that I have the opportunity to support in their journeys as they learn from me.”“All of these masterminds, all these beautiful women, all of these smart, ambitious people that I've been around have gotten me where I am today. I carry a little bit of them everywhere I go.”Let’s Connect:Website : https://simplihost.com/ Instagram : https://www.instagram.com/simplihostinc/Facebook : https://www.facebook.com/simplihostincEnjoyed the show? Subscribe, Rate, Review, Like, and Share!

April 28, 202650 min

Building an STR Business Through Faith & Grit with Christina Tracy

Have you ever felt a deep nudge to change your life, but had no idea what the path ahead would look like, and stepped forward anyway? Most people wait for a perfect plan; Christina Tracy is proof that you only need the courage to take the first imperfect step.In this episode, we’re tracing her journey from a handshake deal on an off-market property in Ohio to building a multi-market portfolio across Florida and Charlotte, all while navigating the messy reality of flipping houses with a toddler in tow.We talk about:How Christina jumped into real estate with zero experience, relying on grit and YouTube tutorials to build her first successful portfolio.How Christina’s background in public health turned her into a "data nerd" who uses tools like PriceLabs to master pricing and performance.A candid conversation on rebuilding trust, reconnecting with God, and finding peace after seasons of grief and "hustle culture."The healing power of quiet time, prayer, and meditation as tools for hearing your own voice, and God’s, again.Shifting from "controlling tasks" to "empowering outcomes" and how inner growth changes the way you hire and lead a team.Christina pulls back the curtain on what it means to lead a values-driven, people-first business while protecting your own energy. You’ll hear why intentionality is the ultimate secret to scaling, and how a deep spiritual foundation provides the peace required to navigate the growing pains of entrepreneurship.If you’ve been sensing that there is a different, more peaceful way to build your empire, this conversation will speak straight to your heart. Get ready to stop surviving the grind and start leading with purpose.HIGHLIGHTS AND KEY POINTS:[00:59] A short introduction about our guest Christina Tracy, the owner of STR Host Company[05:31] Christina shares her background in public health and real estate and describes how she transitioned into short-term rentals by combining data analysis with hospitality[06:15] Christina shares taking action on their first investment property without experience and reflects on the challenges and lessons from learning through doing[10:19] Christina’s shift from a grind mindset to a more intentional approach, explaining how she learned to move through challenges with greater awareness, grace, and alignment over time[12:19] How Christina developed awareness of limiting beliefs through intentional practices like solitude, journaling, and daily routines that build self-trust and mental clarity[15:55] Christina and I share how reconnecting with God profoundly shaped our personal growth and resilience, illustrating the role of faith in navigating life’s challenges[22:20] Christina shares how cultivating inner peace has transformed her daily life, relationships, and business[23:34] Christina shares her daily habits and mindset practices for maintaining inner peace, protecting her energy, and creating a positive, aligned environment both personally and professionally[27:38] How Christina mentally prepares for challenging situations by grounding herself, focusing on service, and detaching from outcomes while trusting the bigger picture[29:48] The challenges of building and leading an aligned team while the host shares leadership strategies for hiring, developing, and empowering team members as a business evolves[37:21] How I integrate mindset and emotional awareness into leadership through coaching, trust-building, and proactive communication rather than formal discussions about mindset[42:41] Christina shares practical advice for those feeling stuck or disconnected by encouraging them to dream freely, identify internal resistance, and grow through small, intentional steps[45:08] The lightning roundGolden Nuggets:“You can't sit in the planning forever. You have to take action.”“If I'm sandwiching my day with truth, then it kind of keeps me more aligned as the day goes on.”“In every failure, there's always a seed of benefit being planted.”“It's really important that you're working towards a goal.”“I don't delegate tasks. I empower people to produce business results.”“Give yourself space to dream. That's always where we start.”Let’s Connect:Instagram : https://www.instagram.com/christinatracy/ Proudly Sponsored by PriceLabs: https://pricelabs.co/users/sign_up?referral=STRSISTEREnjoyed the show? Subscribe, Rate, Review, Like, and Share!

April 21, 202650 min

Designing for Bookings: The Power of Cohesive STR Experiences with Ashlyn & Olivia

What if the secret to a standout short-term rental isn’t just great design, but a fully cohesive experience that starts the moment a guest clicks on your listing? In this episode, I’m joined by sisters Ashlyn and Olivia, the creative powerhouses behind Abideaway. We’re diving into how a simple idea shared over a Marco Polo video evolved into a full-service studio that helps hosts build standout stays through the perfect marriage of design and strategy.We talk about:How interior design, branding, and web presence work together to create a seamless narrative for your propertyMoving beyond "who" your guest is to what they are worrying about, and how to solve those fears through intentional layout and amenitiesWhy custom art is more than just a "photo op" and how it can be used to stop the scroll and reinforce your property’s storyPractical, high-impact advice on where to spend a limited budget in your kitchen, living room, or outdoor space for maximum ROIHow to mine architecture, local history, and personal passions to guide every design decision you makeBut this isn’t just about aesthetics. It’s about intentionality. Ashlyn and Olivia pull back the curtain on their creative process, from using Procreate mockups to ensure owner confidence to scoping mural projects that actually last. You’ll hear their "design hotline" wisdom on how to avoid the "I wish they’d thought of that" moments that kill guest reviews, and how to create a space that feels custom, memorable, and deeply resonant.If you’ve been looking for the bridge between "just a rental" and a "cohesive brand," this conversation is your roadmap. Get ready to stop guessing and start designing with a clear, story-driven purpose.HIGHLIGHTS AND KEY POINTS:[00:59] A short introduction about our guests, Ashlyn Feller and Olivia Gerber from Abideaway, and shares how the idea started organically between them as sisters with complementary creative skill sets[04:31] Ashlyn and Olivia emphasize defining the ideal guest and starting with priorities to build a cohesive STR brand[07:45] Olivia explains starting with the ideal guest avatar and using a phased approach to build a cohesive STR brand experience[11:35] Olivia shares her philosophy of designing with intentionality and uncovering the story of a property[13:27] Olivia describes ways for hosts who are bootstrapping their STR design to uncover and build the story of their property[16:04] Ashlyn and Olivia explain when themed properties make sense and the role of data in decision-making [17:44] Olivia shares why engaging a designer early in the acquisition process is beneficial [18:45] Olivia and Ashlyn talk about what to consider in design before closing on a property and explain that designers can also refresh or elevate underperforming properties[20:37] Ashlyn shares why murals are a powerful design tool for short-term rentals and describes how hosts can budget for them based on size, complexity, and customization [24:16] Ashlyn describes her mural creation process from concept to installation, including design mockups, painting techniques, and care, and [27:26] Ashlyn shares creative ideas for placing murals in both large and smaller spaces and introduces the STR Sisterhood Design Hotline as a resource for hosts seeking design guidance[29:21] Ashlyn and Olivia describe the STR Sisterhood Design Hotline and what folks can expect if they've never been to a design hotline[32:39] Ashlyn and Olivia explain how even a modest $1,000 budget can meaningfully improve different areas of a short-term rental when spent strategically[34:01] Ashlyn explains how to approach branding with a limited budget by focusing on defining the overall guest experience and building a cohesive brand beyond just a logo[37:44] The lightning round Golden Nuggets:“We have to go deeper and understand what that person is thinking when they're looking at properties, what that person is thinking when they are making a booking decision, what that person is stressed out about, what they're afraid of, what they're concerned about if they book the wrong property, because those are the things that ideal guest is not actually telling anyone that's a conversation he or she is having with themselves.”“Pull some piece of the puzzle and use that as, like a seed of inspiration.”“I am a huge believer that we are all in business to, not only, you know, improve our own lives. But isn't it great that we can proactively help each other like that just makes us all go to bed at night feeling that much better, right?”“Build your network and build it strong.”“If we're not aware, number one of things we need to tackle in our businesses, or things that may need improvement in our businesses, if we don't dedicate focused thinking time, which is that white space, we can go for months and even years without having those problems solved or those new ideas generated.”Let’s Connect:Website : https://www.abideaway.com/Facebook : https://www.facebook.com/profile.php?id=100090299230620Instagram : https://www.instagram.com/abideaway/ Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

April 14, 202644 min

Scaling STRs Together: The Airbnb Sisters’ Secrets to Success with Jen Stone and Lauren Schmidt

What happens when two sisters team up to build a powerhouse short-term rental brand in two of the most competitive markets in the country? Most people think working with family is a recipe for disaster; Jen and Lauren prove it’s actually a competitive advantage.In this episode, I sit down with Jen Stone and Lauren Schmidt, better known as The Airbnb Sisters. We’re unpacking how they’ve grown a thriving portfolio across Nashville and 30A while keeping their standards sky-high and their sisterly bond intact.We talk about:How a single CMA Fest booking turned into a professional management career for Nashville’s biggest developersThe strategy behind their iconic pink-themed homes and how they attract high-value group stays like weddings and bachelorette partiesHow Jen transitioned from personal assistant to the engine of the business, managing guest flow and flawless check-insThe story of finding (and fiercely protecting) a standout cleaning crew to maintain five-star standards from hundreds of miles awayA candid look at hosting large groups, and how their branding and screening process attract guests who actually respect the propertyBut this isn't just a story about pretty houses. It’s about the evolution of a brand. Jen and Lauren pull back the curtain on the delicate conversations they have with owners about decor budgets and why they now insist on being involved before a home is even furnished. You’ll hear how they still run a high-volume business with a personal touch, and my honest take on where they can finally let technology take some of the weight off their shoulders.If you’ve ever wondered how to turn a "side hustle" into a recognizable brand or how to successfully partner with family, this conversation is your front-row seat. Get ready to learn what it really takes to dominate the high-energy group stay market.HIGHLIGHTS AND KEY POINTS:[01:15] A short introduction about our guests Jen Stone and Lauren Schmidt, and share how they started and grew their short-term rental business together as sisters[05:42] Jen explains how she and Lauren divided roles while building their short-term rental business[07:16] Lauren shares why she brought her sister Jen into the short-term rental business[08:29] Jen explains how social media helped grow their short-term rental business and attract large group bookings[10:54] Lauren outlines their mixed short-term rental business model of ownership and management, and how a long-term developer partnership shaped their portfolio[13:41] Lauren highlights that running properties far from home, like their 30A beach rentals, is very different from managing Nashville homes[14:35] Jen and Lauren discuss managing long-distance properties and finding the right cleaning team [18:19] Lauren and Jen explain how they maintain quality and consistent design across their properties[20:12] Lauren describes managing guest communications themselves and my advice to them about dynamic pricing tool and property management software[26:57] Jen explains that their approach to adding properties is highly selective, focusing first on the relationship and communication style with the owner rather than just the property itself[29:19] How Jen and Lauren use experience and firm standards to guide budgeting and property fit decisions [33:12] Jen and Lauren debunks bachelorette myths and highlights the reality of high-quality group guests [36:00] Lauren and Jen share how they generally don’t actively screen bachelorette parties or other group bookings and they treat all guests equally and welcome those who want to book[37:47] The lightning round Golden Nuggets:“It's so important that we've got backups and backups for our backups.”“You can have a beautifully designed property, but if it's poorly run, you're not going to get great reviews.”“If somebody is giving you trouble, kill them with kindness.”Let’s Connect:Instagram : https://www.instagram.com/the.airbnb.sisters/ Enjoyed the show? Subscribe, Rate, Review, Like, and Share!