
54: THALER PEKAR: Stories We Build Together: Listening, Trust, and Connection
What does it take to truly connect with your audience? How do you move beyond broadcasting your message to co-creating stories that inspire, engage, and build trust?In this episode of The Story Craft Podcast, Dr. Meg Adams sits down with Thaler Pekar, an award-winning expert in institutional storytelling and founder of Thaler Pekar & Partners. For over 18 years, Thaler has guided visionary leaders in crafting narratives that engage audiences worldwide, teaching them to listen, connect, and co-create stories that resonate.Together, we explore:How trust and listening are essential to effective storytellingThe art of co-creating stories with audiences rather than just presenting themEthical considerations in participatory storytellingHow leaders and organizations can foster connection through narrativePractical tips for bringing audience-centered storytelling into your own workThis conversation is a deep dive into how storytelling becomes truly meaningful when it’s collaborative, and how connection and trust are inseparable from the stories we tell.Whole Story Living emphasizes that every story is lived, shared, and received. In this episode, we see this in action:Listening is as important as telling.Storytelling is a shared experience, not a solo performance.The stories that matter are the ones that engage, invite, and transform both teller and listener.This episode is perfect for anyone looking to deepen the connection between their story and the people they serve!If this episode resonates:Follow The Story Craft Podcast for more conversations on storytelling, leadership, and connectionShare this episode with colleagues, leaders, or creatives who want to improve how they listen and communicateLeave a review to help others discover the showAnd if you want guidance on how to craft stories that build trust, foster engagement, and invite participation, this is the work I do through Whole Story Living—helping individuals and teams live and communicate their stories authentically.



